Greeting cards are not just meant for personal use but are used extensively to start and keep up good relationships. Unlike letter heads and business cards, greeting cards have an informal flavor in them. They are an excellent way to wish your clients, affiliates, colleagues and other season’s greetings, or congratulations. There are a few things that you need to keep in mind while designing a perfect greeting card:
- Be Informal: This is one mistake that many make and their greeting card looks like an official company letter. Keep the tone of your card very informal as it will appeals to the readers more. Avoid highlighting your company’s performance in the card as your readers won’t find it interesting. Use a catchy slogan instead in the body or front of the card.
- Logo and Brand Name: Since your corporate greeting card needs to advertise your brand, it is important that you put the company name, logo and address in the greeting card. These are the only things that you need to promote your business through a card. The back page is ideal as they don’t spoil the card and also serve the purpose of your greeting card.
- Images And Graphics: Printing the images of your product or office may seem ideal way of promotion but it should be avoided. It is better to use a scenery for the greeting card If you want to be playful with your card you can use caricatures and cartoon images in the card. This way your greeting card will both promote your business at the same time make the card look informal.
- Keep Changing: Many corporate houses do the mistake of printing greeting cards in bulk and using the same card again again. The same card sent to clients doesn’t earn you a great reputation. Thus it is advisable for you to make sure that your corporate greeting card keeps on changing. You can regularly alter the size of the card, it’s shape and the messages written inside.
It is important to ensure that greeting cards are printed on high quality paper and by professional printers. A printing agency like PrintPapa is the place that you should be looking for a perfect greeting card printing. They have an excellent track record of delivering high end printed material on time. They use the latest technology available in the markets in terms of printing and have a team of highly experienced staff. They have expertise in printing bookmarks, calenders, posters, newsletters and rack cards.