It is popularly said “Don’t judge a book by its cover” but unfortunately people often tend to do that. So having an attractive cover for your book becomes very important. Although the content of any book is of prime importance, your book may never leave the bookstore shelf if the cover doesn’t grab the reader’s eye. But designing an attractive cover is more than just making it colorful.
There is a golden rule which says “Less is more” and while designing the cover of the book you need to keep that in mind. You have the liberty to play with color, graphics and text but you need to keep a few design tips in mind while designing the cover of your book:
Understand the Theme: It is important to understand the theme of your book and design a cover accordingly. A cover design should complement the content of your book. Studying the cover of books of the same genre is a good idea before you start designing your own. This will also let you the opportunity to design a cover that stands out among others.
Colors: Colors attract human eye more than anything else and also tend to have a psychological effect. If you are designing the cover of a romantic novel or comic strip playing with bright colors would be great, on the other hand for a serious book such as a murder mystery, darker colors are ideal.
Book Title: What ever the design of your book, the title should be center of attraction as it is the most important aspect of your book cover. Use fonts which are legible from a distance as most people tend to select books from a distance. Also the name written on the book cover spine should read the name of the book prominently as this is the only part visible in book stores.
Use Artwork Judiciously: The artwork on the front and the back of the book should complement the content of the book and not distort it. Misleading artwork should not be used to unnecessarily attract readers. Also using photographs which relating to the content of the book is a good idea.
Study the Feedback: In case of a long run book if the performance of the book in the first run doesn’t meet your expectation be prepared to change it before it goes for the second printing run.
Print Papa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and brochures.
Traditional offset printing was limited to big players. Normally an author needs to print books in large quantities (10000+) to make the per copy cost reasonable. The result was an high upfront investment which made sure that small time authors who needed to publish a book in small numbers were left with no option but to print the book in large numbers with a high per job price, and if the books don’t sell then they are left with a garage full of boxes. NOT ANY MORE!! Short Run Book Printing came to their rescue and allowed such authors to publish in small number (5+) and at affordable rates.
Short Run Printing is ideal for start up business houses which have to print posters, newsletters, brochures, booklets and other corporate documents in small numbers. It allows the organizations to study the demand in the market and also reduces costs.
- Know your Numbers Well: One mistake which many make while publishing a book or any other printed material for commercial purpose is that they don’t study the market demand well. Since Short Run Printing gives you the flexibility to publish in installments, it is wise to play safe with the first print and than be aggressive with the reprints if the market response to the first print is positive. This allows you to reduce losses if your book or other doesn’t do well in the market.
- Be Flexible: Going by the market reaction of your first print be flexible to make change or add additional information to your matter. Short Run Printing allows you the flexibility to make corrections even in the pre-print stage. So going by the reactions of the readers it is wise to make the necessary changes if required for the subsequent prints. This not only allows you to add value to your product but also builds a stronger bond with your readers.
- Print Well: Short Run Printing is affordable compared to traditional offset printing. Hence the money saved can be rather utilized for high quality printing. High quality printing attracts eyeballs, and a well printed book or a poster can go a long way in establishing your brand in the minds of your customers. For a startup business or first time author nothing can be more precious than getting positive publicity.
PrintPapa is a company that has added value to the print promotions of their clients over the years expertise in designing and short run printing of books, booklets, brochures, posters and other printed matter. We provide one stop solution to the all the printing needs of our customers.