First time self publishers consider the design elements with care for their front cover only. They fail to realize the inner pages should be formated with as much precision to provide a joyful reading experience.
In the yesteryears self publishing was a critical task, but got no respect. Today the scenario has changed significantly with many self published books becoming famous as bestsellers.
Importance of promotional materials in the success of any business has risen starkly. This is the age of marketing and even if you sell the best products in the market at lowest prices you require the support of promotional materials to reach out to the prospective customers.
Catalogs are versatile promotional materials that can be used for any industry. They can add significant numbers to companies’ customer base. Though there are many types of promotional materials used by the companies, but the catalogs have proven their worth for many reputed companies.
With the passage of time the printers have been upgraded to print on various types of media or paper such as matte card stock, glossy photo paper, transparencies and colored paper.
