Everything You Needed to Know About Direct Mail Marketing Services

By: Steve Morgan  |  Posted In: Direct Mail Marketing  |  August 22, 2022

There are various kinds of traditional printed mediums that are required for your business. EDDM Services is definitely one of them. Be it printed brochures or postcards, full-service eddm is needed by various companies.

The in-person experience is not dead and the return on investment from these mediums is quite good. You must be wondering the reasons behind it. Direct mail printing is a unique, effective, and measurable form of marketing.

Now, what do you think makes direct mail marketing great?

Direct mail marketing is easy to understand: One of the main reasons why direct mail postcards is more effective is because it is not the norm right now. However, it is easier to understand. It means a lot to the audience to get the touch and feel of alternative.

In fact, they are way more effective than just sending out an email. You can measure the success of the marketing campaign of eddm postcards quite easily as well. You can ensure that the design is easy and the content is crisp so that your target audience gets intrigued about the offers or products you provide.

Feels more memorable: Nostalgia is something that all of us relate to. There is something incredibly heartening about receiving a postcard with the coupon in it. You can even include product samples, rebates, etc. You can include great visuals to make the mailer look attractive. Go for jumbo postcards to make that great impact in the mind of the recipient.

A physical ad that you get in your hand will have a stronger emotional response. You must optimize your direct marketing game so that yours can be the best.

Better response rate: As mentioned earlier, direct marketing has a better response rate than email marketing. Most of the emails end up in the junk box or spam.

However, if your designed direct mail brochure or postcard looks attractive, there's a chance that they will open it and go through it. It is also cost-effective because of lower postage costs. Try to have fun and get creative with your postcards so that you can attract an audience. Try to engage your audience in an emotional way.

If you already have hired an in-house designer and proof-reader, and a printing service company, make sure that all of you are on the same page. They should understand what you want out of the campaign. Set goals for your full service eddm campaign and try to create a buzz in the market. It is all about setting the campaign right and making sure that all aspects of the postcards or brochures are perfect.

To know more about bulk mailers or folded postcard mailer, read my blogs and articles.