Notepads are perhaps the most innocuous and the most powerful business marketing stationery in the corporate world. Sleek yet subtle, these imbibe and reflect the very essence of marketing collateral – to promote without being overtly aggressive.

Notepads, if developed, designed and printed with care, can be one of the best lead generating ways within the firm’s repertoire. This is more important in the contemporary market situation, where the recession has not yet released its strong clutch on the finances of most of the companies, irrespective of size, budget or employee strength. Notepads, being easy on the budget to print and market and provide a good yield of sales leads and business associates, can be a great investment strategy for marketers who wish to play it safe.

So, what are the things to keep in mind to help make your notepad shine as a promotional tool for your firm? Here are a few tips:

• Stand Out – Your notepad is your own, and it is simply not just another notepad that you use to jot things down. To make the desired impact on potential consumers, your name needs to be highlighted on the notepad. Have your company name or professional nuances written in bold and conventional fonts. It should be written such that the user can easily read the name as well as comprehend the marketing message you wish to convey.

• Logo – The logo is one of the most important elements to have in the notepad. They not only add credibility to the notepad, but also help to make it visually appealing, re-iterating your company name and brand image wherever possible.

• The Notepad a.k.a. Resume – Have your credentials, highlights of the company history, etc. printed on your notepad in brief. This will help you to serve as the resume or the prima facie introduction of the company to new clients. You can also have client testimonials, images of achievements, etc. printed on the back of the notepad to help improve consumer retention.

So, what kind of notepads can you put to use while using them as a complimentary hand in a business marketing campaign? A notepad can differ not only in its design and print quality but also in shape. One should be aware of the different sizes of notepads used for specific purposes, hence, while targeting the niche consumer base, use the shape that best fits the bill. Some examples may include spiral pads, cube notes (stick-ons), work desk notepads, telephone diaries, customized notepads, etc.

Apart from these, notepads can also be used as a covert marketing assignment in seminars, trade fairs and similar events – where the potential consumer or business associate may need to jot down points in the melee of information. With a stylized and well-designed notepad, your marketing war may already be half won , with you on the better side!

However, for a notepad marketing campaign to succeed and achieve what it had set out for, only a professional printing agency should be hired to do the job. While many may mistake it as a burden of an investment, flawed printing of notepads not only fail to make the mark but also leave your company and brand image looking famished and amateur. Therefore, hire a professional printing agency as a little extra invested in quality will reveal large business profits later for the firm itself!