Calenders unlike many other marketing tools can not be read and forgotten as they are constantly in front of your eyes. Every time the clients see the calender they will also see the company logo and the other messages that accompany it.
Booklet printing is a soft marketing method whose use has increased phenomenally as companies and marketing professionals have set out to experiment with both marketing campaign strategies as well as with marketing channels.
Most direct marketing professionals cannot make up their mind on which kind of brochure marketing idea would best complement their marketing campaign. Some would rather focus on graphic design, which forcibly attracts eyeballs at a trade fair or seminar while some would necessarily opt for better textual matter.
Why do you think firms and companies use printed CD/DVD jackets while shelling them out for sale? Protection from damage did you say? Wrong! The exclusively single reason that CD jacket printing is in existence (and popularly so) is because of the fact that they can be a great way to literally market your product (CDs, DVDs or Blu-Ray discs) to the potential consumer base.
Notepads, if developed, designed and printed with care, can be one of the best lead generating machines within the firm’s repertoire. This is more important in the contemporary market situation, where the economic recession has not yet released its strong clutch on the finances of most companies, irrespective of size, budgets or employee strength.
