Archive for May, 2009

Top 10 Ways to Get Traffic to My Website without Worries

A website gets its recognition through increased traffic. It is like fetching customers to your business. There are several search engine optimization companies that help you get traffic on your websites directly through search engines. You can also get increased traffic on websites via various mediums.

Top 10 Ways to Get Traffic to My Website Easily

Are you asking yourself about the ‘top 10 ways to get traffic to my website?’ Here are some easy tips:

Let Design Stay Simple – Avoid cluttering the site with graphics, different fonts and other elements. Keep it simple and elegant.

Appealing Domain Name – Create a short domain name that reflects your brand name and your business. Remember, shifting to another domain name in future is quite a complex process and therefore, not advisable.

Gain Recognition via Search Engines – Search engines are the most valuable tools to drive major traffic (more than 75%) to websites. Put some excellent links of relevant websites’ on your site as it will enable the search engine to find your website soon.

Hire Prime Locations – Put your online advertisements on top news sites and search engines as both cater to driving major traffic. Of course, you will have to pay for these ads but soon the visibility you will gain will bring more clients and more business to your doorstep.

Swap Ads with Other Sites – Exchange banners and links with other sites. It will increase your visibility and bring faster traffic. It is better than waiting for the traffic to get directed by search engines.

Create your Blog – Quality content is a driving factor that can bring loads of traffic to your site. Take the example of HuffPo, which is the world’s most famous blog. The number of viewers is roughly 12 million a month! So, blogs are a great way to boost traffic as search engines locate them more frequently. Several other sites will also recommend you through back links. Once again, it will boost your business visibility tremendously.

Be Proactive in Web Communities – Take a proactive stand in other blogs and forums.

Submit Comments and Articles – Leave comments to new posts and add your site’s links which can be hyperlinked to your name. Do the same by submitting quality articles.

A final point to keep in mind is keep your site updated with relevant and useful content. Once readers recognize the quality of content on your site, they will visit again. When you update content, your website will pop up in search engine results more frequently. So, try out these tips right away.

Date: 25th May, 2009 | Under: Tips & Tricks | 4 Comments

Top 5 Tips for Using Postcard & Direct Mail for Marketing Your Business Easily

Creating postcards and direct mail are effective ways to produce sales leads. It also helps to create a lasting impression on clients without burning a hole in your budget. Most importantly, it is an inexpensive and effective way of communicating about your business prospects. It reaches out to a vast number of people too.

Top 5 Tips for Using Postcard & Direct Mail for Marketing Your Business Profitably

Not all businesspersons are aware of how to unleash such marketing strategies. So, here are top 5 tips for using postcard & direct mail for marketing your business:

Make Things Simple – Keep things simple and don’t clutter your postcard into complex font art. Using different fonts should be avoided as it tends to confuse customers. Create a simple postcard, using simple fonts and designs so that a person can skim it and get the information instantly.

Slogan and Materials – Have a cheeky or apt slogan to help people recognize your business. Your direct mail and postcards should reflect your slogan and leave an imprint on people who see it. Remember, Nike’s slogan “Just Do It” which accompanies their all ads? It is such a popular slogan that it has become a synonym for Nike.

Track Your Postcards – Include a note or coupon asking people to bring back postcards and avail discounts on services. This way, you can determine whether your postcards are effective enough to pull more customers to your side. All you need to do is compare the received postcards from the sent numbers to determine the effectiveness.

Convey a Personal Message – Try to make your business postcard as personal as you can, without trying to sound too casual about the products and services you are offering. The idea is to establish a personal rapport with your customers so that they feel valued. It also helps them to recall your brand when they are addressed in a personal way. Remember to print your signature at the bottom of postcard. Invite people to visit your location within their vicinity as a postcard is always an accepted medium for personal invitations or communications.

A last point to remember is simplicity.  Using direct mail postcard strategy is an efficient way to market your online business but keep it simple so that your message is understood and readers visit your site again.

Date: 25th May, 2009 | Under: Marketing | No Comments

Top Tips To Design Business Cards Properly

Just like a well-crafted resume brings you more career opportunities to pursue, a well made business card is a powerful advertising tool to impress your existing and prospective clients and it helps to increase sales. A good business card creates a lasting impression about your business, which is how it leads to the development of a new relationship with a vendor or a potential client. That’s why it is important to follow tips to design business cards properly.

Practical Tips to Design Business Cards Properly

Business cards have always been in use. So, it is important to help you understand how we make sure that your business card stands out? Here are a few tips to help you design business cards properly.

Simplicity – Keep your business card design simple and uncluttered. Use fonts that are clear and easy to read like Arial and Times New Roman. Choose a layout which looks simple and neat.

Utilize Space – Try to use both sides of the card. The space at the back can inform clients more about the products and services of your business. Make sure you include multiple ways for clients to contact you like e-mail, mobile number, address and so on.

Make Clear What Your Profession is – Create a one-liner that describes what your business is all about. Avoid putting phrases such as One-Stop-Shop and The Branches. Display your company website so that interested persons can visit your site for more information about the services you provide.

Tagline – Make a tag line or list of your business features, benefits and qualities of your services/products. If you want to impress a customer into buying your services or products, having a tag line is very important.

Your Logo is Your Identity – Choose a logo that reflects what your business model represents. Logos make it easier for a customer to remember your business by recalling an image to the mind.

Paper Quality – The quality of a paper is really important as it defines your commitment to quality as well. Avoid using cheap flimsy paper as it creates an immediate negative impact in the minds of potential clients.

Resolution – The image that you place on your business card should have the right resolution that suits the size of a standard business card. In case the image is small, it will look bad when the cards get printed.

A last point to consider is to distribute your business cards generously. That’s just the beginning of finding new opportunities in your business.

Date: 25th May, 2009 | Under: Design Tips | 2 Comments


 

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