In the marketing world, routine or the monotonous may spell doom for an enterprise, irrespective of its size, budget or even reputation and past track records. This is why customized designs have come to the fore – whether it be in the form of business cards or label designs.
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So here is another example of how the current recession is driving companies in the US to experiment with innovative cost cutting measures that border
Cases where companies incur losses rather than benefits in tradeshows are frequent. The reason behind this is not the inferior quality of services or products they provide. The actual cause for negative marketing output from a trade show is poor planning and unwise investments.
A booklet can well be the cherished possession of a loyal consumer or the weapon to attract new consumers by the day. However, only intelligent content within the booklet is not enough to transform it into a potent marketing weapon.
