Archive for October, 2009

CD-DVD Duplication – Advantages

So had you been worried ill about how you were not able to store your official data in a secure CD or DVD without having back-up? Or are you in two minds about lending a favorite movie DVD to a friend because of the faulty DVD player he has back home? Or were you worried about giving up your cherished tutorial CD to the class teacher in order to have it copied individually by all students in the class?

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Well, as with the marching progress of technology, services that provide a solution to every problem have arrived. And your issues are no exception as well. CD-DVD duplication services can be a great solution for people with a variety of demands – from storing back-up to providing copies in mass volumes without having to worry about the state of the DVD writer installed in one’s PC.

So what are CD-DVD duplication services?

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DVD or CD duplication services provide quick duplicates of your CD or DVD, with the main advantages being quick turnaround time irrespective of whether the assignment concerns 10 DVDs or 100s. They have mainly become a service to reckon with as online tutorials, CBT (Computer Based Tutorials), films and e-books on DVDs are gaining popularity. Being regularly used by commoners, firms or individuals often want a popular CD or DVD to be duplicated in large numbers to be sold at a lesser price or to an equal number of new consumers. This not only helps propagate the popularity of the CD or DVD in question, but also ups the ante as far financial benefits are concerned!

What are its advantages against duplicating CDs at home?

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  • Time/Speed – Let’s take an instance where one has to copy a movie DVD for 80 of his classmates. He would do it one by one, with a DVD or CD writer that cannot write beyond 16x or 48x simultaneously. This would not only take up a huge amount of time for the individual, but also would grudge along at a slow pace. Both of these characteristics are not viable for CD/DVD duplication for commercial purposes.

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  • Quality – With repeated CDs or DVDs being written (or burned rather) in the same writer drive, the quality of the duplication falls considerably with each successive writing. Moreover, there is a huge issue of the writer being damaged because of repetitive duplication, which not only renders the burning laser useless but also damages the eject function of the drive itself.

But these two drawbacks are eliminated while employing a professional agency to take care of your DVD duplication services, since they employ several machines (dedicated exclusively towards DVD or CD duplication services) and experienced professionals to do the same. As a consequence, even if you ask for 500 duplicates of a DVD, they may provide it to you in record time, with the quality being as steadfast as ever.

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PrintPapa is one such premier CD/DVD duplication agency that offers admirable discounts and special offers, along with a host of other services including printing, design and corporate stationery!

Date: 30th October, 2009 | Under: Marketing, Tips & Tricks | No Comments

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Date: 28th October, 2009 | Under: New @PrintPapa | No Comments

The Importance of Business Stationary in Marketing

Business stationery is something that is yet to find a clear-cut acceptance as potent marketing collateral, even though statistics and popular reaction speak otherwise. Most corporate organizations, especially, the amateur or small-scale start-up ventures, have a wrong conception of business stationery not being relevant to making a desired impact on the consumer base at all. However, they cannot be more wrong!

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But what is business stationery?

Business stationery can include anything – from direct mails to letterheads, from notepads to brochures, from pamphlets to simple flyer advertisements. The scope of both the content of business stationery in a corporate dictionary as well in effecting a change of mindset within the target consumer base for the better is huge! While firms may swear by a great brochure design that has won them over, others may prefer using promotional postcards to publicize the launch of a new office.

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Business stationery may not always be expensive or use financially excruciating finishes. But what is needed is clear, clean print along with innovative but eye-catching designs. Many companies make the mistake of compromising on quality for the sake of having their corporate stationery printed for cheap. This may be a costly call as most consumers and potential business associates use business stationery as a tool for mapping the company’s focus on quality, reputation and as a preview of work samples!

So how can you make the business stationery attractive?

Well, first and foremost, you need to have a good design and clear but crisp text to be written specifically for the stationery. Remember that only focused marketing strategies can help you use corporate brochures, envelopes and even letterheads as marketing collateral. And having a visually appealing design and a catchy punch-line are the basics to get right.

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Thereafter, what most companies prefer skipping over, is assigning the stationery to be printed with a reputable and professional print agency. This helps avoid some of the most common issues that later block the corporate stationery from actually complementing conventional marketing techniques in a full-fledged way:

  • Use of quality paper – preferably of cotton with richer textures and a smoother feel

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  • Colors also appear authentic and sharp – unlike amateur print jobs where colors often break determined spaces and blunt the impact of images or graphics on the flyer or brochure
  • Embossing and engraving, including fine print are also advantages that professional print agencies provide
  • Logo and other imagery also appear better and help you stand a league apart from the conventional crowd

Therefore, choosing how and where you develop and print your business stationery respectively, can decide on which side of the fine line called ‘success’ you stand upon. You will find a good number of professional printing agencies such as the likes of PrintPapa, that not only help develop quality marketing collateral and corporate documents, but also possess richness and finesse in printing assignments.

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So, unless you are against the idea of investing less and reaping more with the help of corporate stationery as a marketing tool, brochures, flyers and even well-designed envelopes can help net the interest of a niche consumer base like never before!

Date: 28th October, 2009 | Under: Marketing, Tips & Tricks | No Comments

Why Investing in Presentation Folder Printing is a Wise Choice

Presentation folders, like other business documents and collateral, can become a potent marketing weaponry if planned and executed to perfection. And to help you do the same, there are innumerable real-world professionals as well as online portals that offer the designing and development of sleek and suave presentation folders to help you draw the attention of potential customers.

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However, what slips the attention of the enterprises as well as experienced marketing professionals is the fact that the printing of presentation folders is one of the proven areas where they can vastly improve their sales and lead generation statistics. Quality printing can not only provide the desired professional approach to your presentation folders, they would also help intensify the marketing impact on potential consumer target base or on business associates.

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Even though a number of printing agencies are available – both on the web as well as through retail outlets, it is better to choose a professional agency with a majestic portfolio and an envious track record. Without these, a printing agency is as ordinary as hundreds of its rivals out there.

The immediate thought that comes to your mind is would it be wise to invest a lot in the printing of a presentation folder, when a substantial amount has already been drained in its designing and development? The answer is a thumping YES! Here is why:

  • First and foremost, the print quality of the presentation folder (the papers, the cover, etc.) decide whether the potential target base is hooked on to the folder within seconds of flipping through it or not. Bad quality paper used for printing jobs almost always put off professionals, especially, that are grainy have an ill-feeling associated with it. Hire a professional agency to solve this problem, which will prevent consumers and business partners from turning away from the very doorstep.

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  • Even though costly, a professional printing agency will have the font, graphics and paragraph alignments and other allied aesthetics correct. This again helps to provide an acute professional image to the ones it’s being aimed at. Always remember that a presentation folder represents the company itself, and hence, the quality of print should never be allowed to drop!
  • Printing agencies, if properly chosen, can provide a majestic imprint and representation of the company logo and other imagery in print. This most obviously helps in the embellishment of the brand image of your enterprise, especially, if it’s a small-scale or amateur venture.

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  • The last point that bolsters your decision to choose a professional printing agency, keeping monetary trivialities aside, is the bold usage of colors. If you are wise enough to allow printing agencies to function for the optimum results, especially, the colors and the finish, it will help your presentation folder to stand out on its own in the crowd!

But one should always remember that no matter how presentable and visually appealing your presentation folder is, the contents within should have substance to retain attention once you have hooked the potential clients. On the other hand, a presentation folder with the best documentation and marketing collateral can fail hands down if the design and print quality is not of the highest caliber.

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PrintPapa offers heavy discounts and monetary benefits on presentation folder printing assignments. Check out the website for more information.

Date: 23rd October, 2009 | Under: Marketing, Tips & Tricks | No Comments

5 Common Mistakes to Avoid in Calendar Printing-centric Marketing Campaigns

Calendar printing is a great marketing collateral as far as you get it perfectly right from the images to the style and text formats. A lot of companies, irrespective of their size, budget or reach of their brand image are resorting to calendar printing assignments in order to promote their company, products or services.

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Some of the companies develop and design their own calendars while some have their calendars looked after by professional design and graphic experts. Photographs, cartoons, images and other graphic styles are the crux of a successful calendar printing-centric marketing campaign.

However, you need to avoid some of the common problems that plague an inexperienced or amateur hand at calendar printing, which almost inevitably fails the purpose of running a calendar marketing campaign. Some major issues that concern a similar calendar printing assignment meant for use in marketing can be:

  • Timing – You need to remember that calendars are only useful for a year (leaving out some exceptions) and hence you need to print or distribute the calendars within the specified time period. It is always encouraged to have the calendars printed and distributed before the specified year commences. Most calendars come out within the last week of December to capitalize on the open market.

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  • Choice of Images – Dull or mundane images for a calendar can really destroy your calendars’ marketing potential. Your images are the best possible element in the calendar to make an impact on the consumers and attain an impressive lead generation statistic. Therefore, use appealing images, highlighting your product, service or the main USP of the company.
  • Bad/ Outdated Designs – User-friendly and aesthetically correct calendar layouts always tend to get more results when used in a marketing campaign than cluttered or visually disapproving designs. You need to remember that the consumer is going to choose the calendar by using it rather than simply being hooked on by the images.

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  • Inferior Printing Material – Never try and save on printing paper quality as far as printing calendars are concerned. The print quality is what distinguishes the good from the bad and the professionals from the amateur. Therefore, make sure that you have the right printing agency and the right kind of budget that will help you to get the desired output. If your calendar contains a lot of images and only the dates in textual format, try gloss finish prints. And if your calendar is full of quotes or jokes, i.e., textual matter gets more importance, try matte finish in your printing assignments.

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  • Absence of Research or Market Information – Before even starting to develop your calendars for a marketing campaign, do your research and homework before expecting results in the form of actual sales or lead generation improvement. Market information or contemporary trends in calendar printing or marketing is crucial to developing a winning calendar-centric marketing campaign.

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Some professional printing agencies also offer special benefits for clients who wish to incorporate calendar printing into their marketing campaign. PrintPapa, a premier printing agency, is offering 25% off on calendar printing assignments this Halloween of 2009. So, why delay success that lies in your way on a date down the calendar?

Since now you are well-informed about the common mistakes you need to side-step while trying your hand at a marketing campaign focused entirely on calendar-printing and allied exercises, go win it for yourself and your firm!

Date: 20th October, 2009 | Under: Marketing, Tips & Tricks | 1 Comment

Advantages of Using Greeting Cards for Marketing Purposes

Greeting cards have more than what meets the eye! Why? Well, you never would have guessed they could be used as a direct marketing collateral would you? But the truth is, in the age of innovation and ingenious marketing strategies, greeting cards too can be used as invaluable marketing weapons to edge out rivals in the industry.

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Greeting cards have generally had the reputation of being the bearer of good wishes or greetings (as the name itself implies) for the recipients.  This feature, till date, has been considered a drawback for those interested in using them as a marketing collateral. Today, it is considered one of the primary reasons for using them as marketing material. Greeting cards, being personal and having a greater potential of establishing contact with the target consumer base, have emerged as the choice of marketing weaponry in the contemporary scenario.

Greeting cards can also be used for retaining customer loyalty and interest in the brand. So, what are the other advantages of using greeting cards for marketing purposes? Read on to know more.

  • Affordable – Greeting cards are much more easier to develop and print than other business marketing collateral such as newsletters and press releases. With simple, suave yet appealing designs, one can easily mold the greeting cards into concrete marketing tools without having to invest a fortune.

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  • Loyalty – Build customer loyalty and trust in the brand through a constant correspondence via greeting cards. Since they can be sent any time of the year and without any specific occasion, they are a great way to reach out to consumers and hold on to them. Greeting cards not only build a better brand image but also help improve consumer retention statistics for the company.

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  • Personal Touch – Greeting cards can be a great way to personalize your marketing message for each individual customer. This may be done in spite of using a huge mailing list with generic messages such as Christmas greetings or the Halloween extravaganza. Personalized marketing messages tend to get more results than conventional marketing tools.

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  • Referral – Publishing the name of past clients or references on the back of a greeting card is a great marketing strategy. This helps to build trust in the service provider or the enterprise, and also helps to present your portfolio to attract potential customers.

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  • As a Mode to Showcase Gratitude – Your greeting card marketing campaign is good to go with many offers and discount options that will tie in potential customers. But it need not have an offer all the same. A small gesture of ‘thank you’ or ‘welcome to the team’ can boost the morale of the client as well as help improve the chances of a long-standing professional relationship with them.

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Greeting cards can be a joy to behold forever – both for the recipient as well as the enterprise that uses it in its marketing campaign! The latter, more so, because of the great financial and publicity advantages it provides to the marketer.

Date: 12th October, 2009 | Under: Marketing, Tips & Tricks | 1 Comment

How Can Postcard Marketing Help Enterprises this Recession

Postcard marketing is one of the most efficient yet cost-effective methods of projecting the brand image of your enterprise or pursue direct mail marketing for clients spread all over the globe. However, despite being in the back-burner of online marketing campaigns since long, it has emerged as one of the most effective and result-oriented marketing strategies post-recession.

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The fact that postcard marketing is cheaper than several other methods of marketing  indicate its usability in the recession-hit economies, especially, by enterprises that are yet to score big in the industry. Here are some more reasons, including cost-effectiveness, that highlight postcard marketing as an effective option while marketing your products or building your brand image!

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  • Inexpensive – Postcard marketing is inexpensive. Period. This is why most enterprises and companies have started using it on a greater scale to improve their ROI – especially, in these recession-hit times. The fact that postcards, especially, when printed in bulk, cost lesser than most other marketing efforts, is a huge incentive for small-scale and start-up firms. Moreover, printing costs of postcards are less too – allowing companies to save truckloads and invest the same in other brand-building activities.

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  • Mass Marketing – Having postcards mailed through mass mailing lists helps improve your chances of nailing potential customers at a greater pace and more effectively. Mass mailing lists also help to reach out directly to a larger audience, without spending a fortune. This helps broaden the target consumer base and also helps to convert uncharted consumer segments.

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  • Better Conversion Potential – When you are using postcards for your marketing campaign, a well-planned and accurately executed strategy can help you gain a better conversion rate than before. Since postcards had always been used as a medium of personal communication, they offer a better bet to convey your brand image or marketing message across to potential consumers.

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  • Improved Contact with Target Customers – Postcards, if designed and printed with efficiency and quality, can ensure a complete read by the target recipient. This is because unlike television, radio or print advertisements that can be avoided or ignored by the target audience, postcards tend to be read by the recipients, solely because they are sent physically and personally to them. An added bonus is the fact that postcards cost a lot less than conventional media advertisements – improving the ROI and investment results on lead generation.

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However, these and similar innumerable advantages of postcard marketing will only fall flat on their faces if you do not hire the services of a professional designing and printing agency. Amateurish prints in a postcard marketing campaign put off potential customers .

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Therefore, even before you have set your eyes on postcard marketing as a viable option, research and locate an efficient printing agency beforehand to finish the job with considerable suavity! To market your products/ services effectively a postcard should not only look good, but ‘feel’ good (print material) too!

At PrintPapa – we offer various sizes of postcards to design, print and mail. You can choose from our pre-designed templates, or design from scratch.

Date: 9th October, 2009 | Under: Marketing, Tips & Tricks | 3 Comments

What Kind of Paper to Use – Gloss or Matte Finish?

When it comes to printing material, most printing agencies as well as individuals and corporate organizations are stuck on a dilemma – whether to use glossy paper or stick to matte finishes for their print assignments? This particular debate has been raging on since the initiation of gloss finishing to the printing industry only a few years back – and has industry experts and clients split over the conclusion.

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Since both gloss and matte finish in print have their own set of advantages and drawbacks, there are different viewpoints to a final solution. While some consider gloss as the preferred print paper to be used, some vote in favor of matte for its strong withstanding capacity.

For the ones who seek a constructive and structured feedback on which kind of paper would be the best to use for their printing purposes, we have listed the pros and cons of each finish (gloss and matte) to help you decide better.

Gloss Finish

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Why Use Them

  • Crisp and clear images and sharp enough to simulate reality
  • Shiny, luster-like finish
  • Does not turn textured when digital prints are extracted from analog ones
  • Colors remain vibrant and largely distinguishable

Why Shun Them

  • Finger marks are prominent and often destroy the fun of a photograph/print
  • Smudges appear easily
  • Finger marks or smudges cannot be cleaned easily – even soft clothes can produces scratches on the print
  • Glare forces viewing the print from select angles only

Matte Finish

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Why Pick Them

  • Matte papers provide a professional outlook, especially for black-and-white prints. Hence, prints on matte finish look good for professional documents, etc.
  • Smudges and fingerprints are not easily identifiable as on glossy prints.
  • The absence of glare helps make the print viewable from any angle.

Why Reject Them

  • Photos look grainy as far as matte finish is concerned
  • Colors are subdued and at times indistinguishable
  • Issues regarding texture or patterns are prevalent for prints taken in matte finish after converting them into the digital form.

Still confused as to which print paper finish to choose? Read on.

Gloss paper finishes are best to use when your print material has a lot of photos or images. This will not only improve the impact of the printed documents but will also improve the total design.

Matte finish is best to use in prints where textual matter is dominating. This helps make the document or presentation look more professional and save your dollars too.

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At PrintPapa we offer both gloss and matte (or dull) paper option for some of the products. Just choose the correct one when placing the order. The Matte paper option is available for Business Cards, flyers & Brochures, & Booklets.

Date: 8th October, 2009 | Under: Design Tips, Tips & Tricks | 2 Comments

5 Tips to Use Label Marketing Effectively

Labels, however small or insignificant looking, are a great tool to market your enterprise or products and their features to the target consumer base. An effective label marketing campaign, supported by efficient and quality printing agencies can work wonders for the sales and consumer retention of the products sold by your firm.

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A label marketing campaign has to be designed and developed with utmost care and confidence. Poor taste will drive away potential clients from your products. Since labels are so small in size, you should have a clear strategy to make them noticeable for those who matter. This may include entrepreneurs, business associates and consumers.

Here are a few sure-fire tips to start earning a brand name as well as improve on your consumer loyalty figures and sales statistics:

1. Folder Labels: Folder Labels can be a great way to save money and promote your business. Use them on folder covers, as meeting documentation covers and in allied tasks. This will not only save extra costs on buying folder covers, but will also help would-be-clients to concentrate better on your enterprise or featured product.

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2. Envelope Seals: Envelope seals are a great way to let your clients or consumers get a feel of your brand image without aggressively marketing it to them. An envelope seal can carry your company logo or even an image of the featured product, readying the client towards possible conversion even before he/she has opened the letter. Your corporate stationery can also have such labels, allowing better brand management.

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3. Package Shipping Labels: So how do you reward your clients who have ordered a shipment from you? Send them the product in a package labeled with your company information or images. This way you brandish and enhance your brand image even without having to be physically present in the place or using the regional media!

4. Gift Package Labels: Gift packages are a part and parcel of any corporate organization’s marketing strategy. From gifting tangible items to providing discounts on your prices, loyal clients can enjoy great privileges in gifts. But why don’t you use the gifts as a marketing option yourself? Using label marketing on gift packages can be a great way to ensure consumer retention as well as  company’s monetary benefits.

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5. Label Giveaways: At seminars, business conferences or meetings, you can hand out free labels to your prospective clients, partners or associates. This will not only help build your brand image in the industry but will also help to spread goodwill. And because the giveaways can only be provided personally, you can select high potential customers for the purpose.

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With these simple yet efficient tips in mind, try and prune your label marketing campaign in the desired direction. As labels are a cost-effective way to market yourself, by adhering to these tips you not only save a lot but also make your marketing effort financially worthwhile.

At PrintPapa we offer various sizes and types of labels. Few of them are:

  1. Mailing Labels – Sheets of 8.5×11 with multiple labels on the sheet
  2. Full Color Crack & Peel Labels : Order any size. These are printed in full color, with an adhesive backing which can be cracked and peeled off easily. This is what we use when we ship out packages.
  3. Labels in Rolls : Various sizes and shape are available.

For more information visit our label section in the Product List.

Date: 6th October, 2009 | Under: Marketing, Tips & Tricks | No Comments

Improve On Your Label Designs

Label designing and printing can help improve the brand image of the company as well as compliment the conventional marketing campaigns. Even though labels are minute affairs, to get it right can help you break directly into the consumer’s mind, breaking the barriers that often hinder positive progress of an online or conventional marketing campaign.

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A professionally designed label with effective visual appeal can help the brand or the product stand out from the crowd of rivals. It also helps build consumer loyalty and improve consumer retention. But none of these advantages can be actually attained without employing a professional printing agency for your label designs and development. A professional agency knows which designs will suit your product label best, which sizes will be ideal or even the placement that will best boost your marketing pitch.

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Here are a few tips to improve your label designs, at least from your end, before it is dispatched for printing:

  • Originality – It is always advisable to have an original style or content while developing your labels. This is because if your label seems nothing different from the other company labels or branding equipment, the very purpose of pursuing label marketing is let down. Try and innovate, experimenting with colors, shapes, sizes, textual copy and graphics.

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  • Visual Appeal – Someone gulping down a bottle of water (your product) may be enticed by a well-designed label on it – and you have found a new loyal consumer. This is what a visually attractive label can do. Use prominent text, well-balanced colors and try keeping the label neat. Most labels tend to be small in size and hence too much in too little space may render the label cluttered and ineffective from the perspective of design.

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  • Shapes and Sizes – Using the conventional shapes and sizes for label prints may ease printing or reduce costs but may not be as effective as a marketing tool. Try out different sizes for your products, choosing the size or shape that suits your product best. Innovative shapes such as rectangular with rounded corners or rhombus-shaped labels can help you stand out fashionably from the mundane and monotonous designs.

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  • Logo or Branding – Using the company logo or allied imagery within the label design is a great way to help promote your enterprise in an innocuous way. You can use the logo itself as a label (the way sports brands such as Adidas or Puma do), thus, building up a much better brand promotion technique than your rivals.

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  • Label Material – Before you decide to hire a printing agency, check the label print material they have to offer. Bad quality label prints not only showcase an unprofessional approach but also put off potential consumers who are interested in your product/ brand.
  • Themes – Selecting specific themes for your label designs is a great way to market your product. Not only do such labels make the products look contemporary, they also grab the attention of the consumers better. Themes such as Halloween, Christmas or even corporate styled labels can have a great appeal among target consumers.

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With these simple tips in mind, you can easily create a marketing miracle for yourself, with nothing but labels as your marketing collateral.

Date: 5th October, 2009 | Under: Design Tips, Tips & Tricks | No Comments


 

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