Archive for October, 2012

Mark your calendars for success

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Who says Calendars have to be boring? Custom Calendars are a wonderful way to promote your company, send holiday wishes to loved ones or just tell your customers you wish them a good year while being useful. Up to 16 places to put images (on a year Calendar) gives you plenty of room to place products, people or just fun pictures of your liking. Now is actually a great time to get Calendars printed for the new year. Give your customers or your family a reason to remember you all year long.

Creative ideas:

Monthly Specials/Discounts – Give your customers a discount code or coupon to say money on different items every month. Make them seasonal or pertain to a special holiday each month.

Showcase Items – If you sell different items, this is a great way to promote a new item every month. Make your specials and marketing correspond to each item for the entire year.

Customer Showcase – Give your customers some recognition by dedicating a month to your top clients. Everyone loves to be recognized.

Calendars are a fun and easy way to stay on your customers mind all year long and it’s a product that everyone can use.

 

 

 

Date: 24th October, 2012 | Under: Marketing | 1 Comment

Magnets to Mobile Billboards

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Your car or truck can be your own personal Mobile Billboard! You drive it everyday and all over town. Just think of the eyes that could potentially see your vehicle.  A ton right? It’s a great means of marketing but, let’s face it, not everyone can afford to get their car wrapped, but there is an alternative. We like to call them Vehicle Magnets. Not only are they a much cheaper route but, they are also a far less permanent way to go. Fully customizable, easy application and very cost effective, the Vehicle Magnet can totally revamp and rejuvenate your marketing efforts from an angle that you hadn’t considered before.

Something to bear in mind. Direct sunlight will heat up your magnetic sign and can cause slight damage if left unattended  over a long period of time. The way to avoid this is by simply removing your magnet and washing the back of it every 3 weeks or so. This way, your magnet can be used for quite a long time and won’t have an adverse affect on the condition of your vehicle. It’s a win-win 🙂

Date: 19th October, 2012 | Under: Marketing, New @PrintPapa | No Comments

Death to Bulk Mail Fees

The Post office has finally gotten something right! If you haven’t heard, there’s a new service called EDDM (Every Door Direct Mail). Why should you care? Well, if you are a marketing manager or small business owner and don’t really care to pay the insane annual bulk mail fees, this is the program for you!

How does it work? First things first, you have to choose the area you want to hit. USPS has made it pretty easy to do this from their website. You enter your business address, they show you the routes, you pick the routes, they show you the rates. It’s really that easy. You can find step by step directions in the EDDM Section of Printpapa.com. This will give you the rules and specs as they pertain to weight of each mail piece and sizes.

If it all seems just a tad too confusing, have no fear. Some companies like PrintPapa.com give you the option to either handle the mailing yourself, or have them do it for you.

Choosing the Correct Direct Mail Services Option:
a) You Prepare the Mail: This is the cheapest option. Since EDDM Retail is meant to save you money, we will print and ship these postcards to you, and you will be responsible to prepare the mailing and take it to the post office. We will assist you in creating your paperwork and consult with you on preparing your cards for Every Door Direct Mail delivery.

b) We Prepare the Mail : In this option you will finish all the things the USPS site requires and send us the USPS Form PS3587B. We will prepare the mail (i.e. bundle and apply the facing slip) and ship it to you. All you have to do is pay for the postage and drop it off at the local post office mentioned on the report.

EDDM is a terrific way to market to your local market in an economically sound way. Keep in mind, this program doesn’t work for all businesses. So it’s best to research the details and see if it works for you.

Date: 11th October, 2012 | Under: New @PrintPapa | No Comments

Marketing from the ground up…literally.

Floor Graphics

The floor is the new billboard! No really, it is. All this time, right beneath our feet has been prime marketing space. Outdoors or indoors, you can make a very bold statement. “How do I make this life altering marketing statement”, you say? Floor Graphics! Textured for durability, full color and ready to stick on almost any floor surface.

Applications include:

  • Retail
  • Stadiums
  • Safety Signs
  • Parking
  • Public Transportation
  • Directional Signage
  • Event/Promotional Graphics
  • Home decor
  • & more!

Remember, applications are only limited by your imagination. The right Floor Graphic can completely change the look and feel of your retail space or completely bring together a theme for an outdoor event. It’s artwork that is meant to be walked on.

Date: 2nd October, 2012 | Under: Marketing, New @PrintPapa | No Comments


 

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