Archive for the Design Tips Category

How to Print Booklets for Press Kit?

Press conferences are one of the most common affairs in the corporate world. A press kit thus becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit and it should be printed well. A good press kit carries the impression of the organization and you should not compromise with it at any cost. Here are a few things that you should keep in mind while printing a booklet for a press kit:

  • A press booklet should always be a small but detailed printout. It should be comfortably fit into a press kit. It should have complete information about the company that a news person may need.
  • The size of the booklet in your press kit also matters and the size of the booklet shouldn’t be too large and it should fit in well inside the booklet.
  • Your booklet should contain complete contact details for the news person to make any clarification if they require it.
  • Your booklet should have graphics and charts to let people know the performance of your company. It should also have images which promote your business.

  • It should be printed on high quality paper as it carries along with it the impression of the organization. There should be no compromise on the quality of the paper.
  • Make sure that the image file that you take for printing is of very high resolution. This will ensure that the end product also comes out good.
  • Insist your printing agencies to use high quality ink for your booklet. This will ensure that your booklet looks good. You can also use metallic ink for your booklet as this makes it glitter.
  • Make sure that the booklet that you are printing is in full color. This will make it look attractive compared to a single color booklet.
  • Try a gloss coat on all your booklets as this will bring that element of shine and make your booklet stand out against others.

To print a booklet for your pres kit you will need the services of a good printing service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for the printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.

Date: 5th August, 2010 | Under: Design Tips, Marketing | No Comments

Design Tips For Your Self Published Book Cover

There is a famous saying “Don’t judge a book by it’s cover” but the truth is most people tend to do that. Thus book cover becomes very vital for a book. If you have opted for self publishing for your next book it is important that you make the cover of the book look attractive by focusing on the design. Here are a few things that you should keep in mind while designing the cover of your self published book:

  • Theme It: The book cover should be themed around the genre of the book. The cover should be able to give a brief introduction of the book. You can use graphics, images, artwork or print a plain background depending on how you tend to convey your message to the readers. If you are targeting a specific age group you should theme the book accordingly.
  • Make It Attractive: The book should catch the eye of the readers at one go when placed among a crowd. It should make the readers pick up the book and flip through some of the pages. Try printing the cover in bright color if it goes with the theme of your book. This will make it stand out among the crowd and look attractive in the book shelf.

  • Images And Graphics: Try printing graphics and images relating to the book on it’s cover. If you are writing on a event, personality or a place you should print an image related to it. In case of fiction, graphics and artwork look much better. The cover can also be plain and simple if that conveys more message than images and graphics.
  • Text Is Important: The name of your book and your name should appear prominently in your book. The name should be printed in big legible fonts both on the front page and the side. The back cover can be used to write a short gist about the book and testimonials if you have received any. You should also write a short biography about yourself.
  • Add A Dust Jacket: Dust jackets bring in a very classy look to your book. You can print the same images on the front, back and side of the dust jacket as the cover of the book. You can use the side flaps to write a short biography or introductory message about yourself in the book.

Hiring the services of a professional printer to print the book and the cover is important and this is where Print Papa comes in handy. They are one of the best printers when it comes to self publishing authors. They are equipped with the latest technology and have expertise in printing booklets, brochures, rack cards, flyers, newsletters and presentation folders among others.

Date: 19th July, 2010 | Under: Design Tips | No Comments

What Software To Use For Writing Books?

The advent of the personal computer empowered the authors to typeset their own books. Many authors gave up the older way of writing a book and getting the manuscripts typed before taking it to a publisher. These days all you need to do is to prepare a digital copy of your book using a word processor. Unlike the typewriter, computer softwares allow you flexibility in editing your book from any where in the middle. You have the flexibility to delete and add new things in the middle of a paragraph.

These softwares don’t just allow you to write your book but make your life easy with a whole lot of additional features. They check your spellings and highlight any errors matching with the inbuilt dictionary which have versions from all the major languages in the world. Some advanced softwares can also advise you on sentence constructions They allow you to format paragraphs at one go, insert graphs, tables and histograms. Some of the popular software used for writing books are:

  • Microsoft Word: This is perhaps the most recognized word processor in the world. The reason for it’s popularity is it’s user friendly interface. The latest versions also gives you suggestions on the sentence construction which is far ahead of it’s competitors.
  • Open Office Writer: MS Word’s greatest competitor in the open platform. This software has an interface similar to MS Word and does almost everything that Word does. The biggest advantage of Open Office Writer is that it comes absolutely free and can be easily downloaded from the Internet.
  • Corel WordPerfect: This is not as popular as Word and Writer but does the same work as both of them do. It has a very user friendly interface. For those who like dictating than typing this software serves as a better option than it’s popular competitors.
  • Adobe PageMaker: Although the development of this software has stopped, it remains one of the favorites of many people till date. It gives the option to customize the page more than most word processors. It takes a little time for you to get adjusted to PageMaker but once that is done there is no software like PageMaker.
  • K Word: This software was once very popular with many authors for it’s user friendly interface. The software off late is going through regeneration to challenge it’s competitors.
  • Mellel: This word processor is very popular with the users of the Macintosh platform. This is marketed especially for the technical and academic writers.

It is important that you get your book printed from a professional printer after writing it using the above software. You can hire the services of a printing agency like PrintPapa in this regard. They have expertise in printing rack cards, letterheads, business cards, brochures, posters etc. other than books.

Date: 16th July, 2010 | Under: Design Tips, Tips & Tricks | No Comments

Why Settle for Regular Business Cards? Get Odd Shaped Business Cards!!

The business world is getting ever so competitive and there are more and more players that are emerging to give you a tough challenge. This makes the business owners strive that bit more harder to make their presence felt and draw new customers. Though there are many forms of promotional activities used by the companies nowadays such as printing newsletters, brochures, banners, posters, etc. But one of the most effective personal ways to promote your company is through business cards. These are distributed by you as a business owner or by the employees in your organization.
 
The business cards have the logo, name of the company, name of the employee and a short writing about the company and its services within a few lines. As the potential of the business cards is huge to draw the customers thus business card printing is used widely today.
 
It is well and fine to learn that business cards are great promotional tools for business promotion but at the end of the day you have to plan and execute the business cards printing well. If some of the common factors are not considered then the business card printing campaign goes in vain. Some of the factors that make a business card a league different from the others are its size, shape, orientation and color. When all these elements are blended together it gives unique color business cards.
 
Let us now concentrate on the ways in which you can make your business card unique by shaping it differently. There are different shapes that are available for selection with the business card printers. Lets have a closer look at each shape:   

3.5x2 Standard Business Card

  Rectangular: This one of the oldest shapes that have been exhaustively used over the years by all the business owners. Some people use this shape because they feel the business card printing is equivalent to the rectangular shape. But there usage over the years has made them cliché and there is nothing new to be experimented with this shape.   

Square Busines Card 2.5x2.5

 Square: As the shape of these business cards will be different thus anyone who gets them in hand will take a look. One of the major benefits of the square business cards printing is that it provides extra space for content to be filled in. And more content means that you have a better opportunity to convince your recipients. You can make your square business card even more appealing by adding 12 point Glossy Cardstock having Hi-Gloss UV Coating or you may use 110 lb Bright White Matte Finish Cover that will provide a classy look to your color business cards.         

Fold Over Business Cards 3.5x4 -> 3.5x2

 Fold Over: Fold over business card printing is also a great idea. These are new things in the printing industry. They are like mini brochures and are usually larger than the standard business cards. They have a fold in the middle that makes them look different from the other business cards around. The fold over type of business cards has 4 sides and thus there is more scope to provide valuable information about the company. After the business cards printing is finished the cards are delivered flat with a score in the middle.     

Fancy Business Card 5x2->3.5x2

 Fancy : These are business cards that are of the size 5”X2”. These are more like a small but fancy brochures. You can not only put extra content in this business card printing but also put some pictures that will attract the recipients.   

 These are the business card printing varieties in terms of the shapes available. They are creating ripples in business world and can get you more customers just through their look. So try them out!   

Summary: There are various unique shapes of business card printing options available. Some of them include square, rectangular, fold over, fancy, etc. These will attract the attention of recipients for sure.

Date: 14th July, 2010 | Under: Design Tips, Marketing | No Comments

How To Print A Cheap Presentation Folder?

Presentation folders are regularly being used these days in the corporate world. Along with letterheads, business cards and envelopes they are perhaps the most recognizable corporate document.  Presentation folders are included in many activities include a meeting, conference, business report, sales report, seminar, presentation and many others of this nature. People these days are looking to reduce the cost of presentation folders to cut down on the overall cost. Here are a few simple ways in which you can bring down the cost of a presentation folder:

  • Presentation folders are used mainly for one off purpose so you can justify selecting a paper which is not very expensive. For that reason our 12pt C2S is a winner. For the low price, it does not sacrifice the quality.
  • Many presentation folders have a number of pockets and flaps around them. These increase the cost of the presentation folders. Cutting down on the number of pockets and flaps is an ideal way to reduce costs. In our short run folder you can choose to have one or 2 pockets, thus reducing the cost.

  • Opt for a full color printing for your presentation folder instead of custom PMS colors. This can bring down the printing cost by many folds. Nowdays it is cheaper to print in full color then to print in 1 or 2 colors.
  • Print exactly the number of copies that you need. Most of the time you will lose more money in case of extra prints than to anything else. A little bit of planning can ensure that you know the exact number you need for your event or seminar. In our Short Run Folder there are various quantity breaks, thus keeping the wastage to minimum.
  • Some printers do not charge you on the shipping cost and if the printing rates are cheaper, you can get it printed from a far away location if it gives you huge discounts. We offer $25 credit on UPS ground if your order is $150.00 and above. So that is also a great savings.

Hiring the services of a printer like PrintPapa which regularly offers discounts to its customers can help you further. They have been in the print business for long and have years of experience in printing and print promotions. Equipped with the latest technology as far as printing is concerned makes them the ideal choice in the market. They have built expertise in printing both domestic and corporate materials like brochures, calenders, banners, doorhangers and rack cards. Over the years they have built a list of successful clients.

Date: 12th July, 2010 | Under: Design Tips, Tips & Tricks | No Comments

How To Print A Cheap Poster?

Posters are one of the best tools when it comes to promotions. Most of the events are promoted through posters along with banners and flyers. However poster printing can be expensive which may not be within the budget of many firms and cheap poster printing is the best option. Here are a few ways in which you can print cheap posters for promotion:

  • Design Yourself: Poster designing is no rocket science and you can do it yourself using a publishing tool like Photoshop, Illustrator or Corel Draw. This will reduce the cost considerably as designers do charge hefty amounts. Make sure that you know the right poster sizes and for this you can contact a printer beforehand.
  • Select The Right Printer: It is also important that you choose the right printer to reduce the printing cost. You can do an online research on the printers within your proximity who are offering discounts on poster printing. This will also bring down the cost of the poster substantially.
  • Use Regular Paper: Printing paper can be expensive and to reduce the cost opt for regular printing paper than the normal poster printing paper. Although the quality won’t be the same, your purpose of getting cheap posters will be served easily.

  • Reduce Wastage: One reason for the huge expense is any form of printing be it posters, flyers etc is wastage. If you can reduce wastage then that will result in saving huge amount of money. This can be easily done with some proper planning beforehand where you know exactly how many posters you require.

  • Be Flexible With The Size: Not all sizes have the same printing and paper cost. So try opting for the paper size that is cheapest in the market.

Hire the services of a printer like PrintPapa which regularly offers discounts to its customer. They have   experience in printing and print promotions and can reduce the cost of printing by optimizing the process.  They have build expertise in printing both domestic and corporate materials like brochures, calenders, doorhangers and rack cards. The message in the poster is more important than its quality and if it can appeal to the audience than it has achieved its purpose.

Date: 9th July, 2010 | Under: Design Tips | No Comments

Design A Perfect Real Estate Newsletter

Give large advertisements in newspaper and television was all that many real estate companies did to promote their business. But these days more and more real estate companies are bringing out their own newsletters to promote their business in front of old clients and potential new clients. These along with banners and posters are being used for the mass marketing of the real estate market. Here are a few things that you should keep in mind while designing a perfect newsletter for the real estate industry:

  • Your newsletter should include details of the project that you are promoting. It should have the total area, kind of holding, estimated type of completion etc. listed. These allows a customer to make decision while investing in the property.
  • Include images of the property which you are promoting as this makes it look more genuine. In case you do not have images of the property, artist impression which are prepared before construction also serve the purpose.

  • Including news on the upcoming real estate project and some details about those projects also makes the newsletter attractive. This makes it very popular among buyers who don’t mind waiting for a while and analyzing the market to get the best deal.
  • The local and the national real estate market doesn’t always follow the same trends. Thus to make a newsletter perfect including the news of real estate projects in other parts of the country can make your newsletter much more comprehensive.
  • Have a section for reader’s feedback and their queries. People have a lot of queries related to the real estate agency and a column for this makes the real estate newsletter look perfect.
  • Track the affiliate industries like steel and cement which influence the prices in the real estate investment. This makes the newsletter a whole lot more informational.

  • A section on the laws and regulation related to the real estate market will improve the overall look and usefulness of your newsletter.

It is important for you to make sure that you get your newsletter printed from a high quality printer. Hiring the services of a printing agency like Print Papa would serve ideal for your purpose. They have years of experience in printing and print promotion. They have built expertise in printing both domestic and corporate materials like brochures, calenders, doorhangers and rack cards. Print Papa has built a list of happy and successful clients. They work on the latest technology in the printing industry and have a team which has built expertise over the years in all forms of printing.

Date: 8th July, 2010 | Under: Design Tips, Marketing | No Comments

Tips To Design A Perfect Vacation Brochure

Vacation brochures have been a hit with travelers around the world. Many tourists visit a destination after coming across an attractive vacation brochure and to promote a good destination a brochure becomes necessary. Here are a few tips that you should keep in mind while designing a vacation brochure:

  • Provide A Map: This is one of the most important parts of any vacation brochure. You should provide the map of the destination highlighting the important places such as airports, railway stations etc. It should also mark the famous tourist spots in the destination and also have adjoining areas of tourist interest in it.
  • Places To Stay: Your brochure should include the names and addresses of the famous hotels in the town. The brochures will look good if the hotels are  arrange according to the tariff from budget hotels to the ultra luxury ones. You can also give other options  that may be available in the place.

  • Tourist Destination: This is the most important part of the brochure which people look forward to. Give a brief description of these tourist destinations along with their pictures. It would be wise to include any interesting piece of folktale or history about that place. Also give their distance from the city center and information on the modes of communication.
  • Places To Eat: Food is an integral component of a perfect vacation and thus your brochure needs to have the names of the famous restaurants and food joints in the city. Mention the name of the delicacies that the place is famous for and a must eat menu for a perfect vacation.

  • Shopping Destination: Shopping is an integral pat of any vacation and thus it is important for your travel brochure to have the famous shopping destinations in the place listed. Also give insights to what the place is famous for and what would be the best memorabilia of that place.
  • Near By Destinations: Many vacationers might be interested in visiting nearby destinations and it is good to have these in the brochure. Include the mode of communication and the distance as these informations help the tourists a lot.

A good vacation brochures needs to be printed in very high quality paper with quality ink as it makes the brochure look impressive. You need to also get the brochure printed from a high quality printing service provider like PrintPapa who have high quality printing services and years of experience in the job. They have built expertise in printing both domestic and corporate materials like labels & stickers, NCR forms, presentation folders and newsletters. Print Papa has built a list of happy and successful clients.

Date: 28th June, 2010 | Under: Design Tips | No Comments

Tips To Make An Instructional Booklet

All major products that are purchased these days come with instructional booklet. While brochures and catalogs help in selling a product, instructional booklets helps an user to understand it’s working. Instructional booklets are thus very important part of a product sale. Here are few tips that you should keep in mind while designing an instructional booklet:

  • Logical Flow: A good instructional booklet should have a logical flow. As a designer your focus should be on the composition of the booklet. The flow should be logical where one step leads to the other. The overall outline should also bear the same flow. In an instructional booklet of a electronic equipment the Installation page should be put first followed by Setup and Troubleshooting.
  • Be Precise: You need to be to the point in a perfect instructional booklet. The language has to be simple as in it needs to address the common people. A reader should at one go understand what you meant. Avoid writing long sentences as they confuse a readers instead of offering any assistance.

  • Index The Book: If your instructional booklet has many sections and sub-sections it should have an index. Make sure all the sections and sub sections are listed under the index which will make it easier for the users to find the solution they are looking for from the book.
  • Sections Are The Key: The booklet should be divided well into sections as it makes reading easy. Avoid jumbling up different sections in the single page. Do not cut any section just to avoid going to the next page.

  • Use Illustrations: They are the most important part of any booklet. A single illustration is worth many lines of text and thus it relieves you from the pain of narrating every step textually. In most cases, people understand things better when they see how it works rather than if they read about it. In steps which are difficult use, you should use multiple illustration to make it easier.
  • Troubleshooting: Your instructional booklet should have a page on troubleshooting if the product is electronic in nature. Many people take time to adjust to a new equipment and troubleshooting page helps them in solving their problems.

A well designed instructional booklet should only be printed by a professional printer like PrintPapa.  They have an excellent infrastructure with the latest machinery available in the printing industry. They have expertise in printing books, calenders, posters, catalogs and rack cards.

Date: 23rd June, 2010 | Under: Design Tips, Tips & Tricks | No Comments

Design A Perfect Corporate Greeting Card

Greeting cards are not just meant for personal use but are used extensively to start and keep up good relationships. Unlike letter heads and business cards, greeting cards have an informal flavor in them. They are an excellent way to wish your clients, affiliates, colleagues and other season’s greetings, or congratulations. There are a few things that you need to keep in mind while designing a perfect greeting card:

  • Be Informal: This is one mistake that many make and their greeting card looks like an official company letter. Keep the tone of your card very informal as it will appeals to the readers more. Avoid highlighting your company’s performance in the card as your readers won’t find it interesting. Use a catchy slogan instead in the body or front of the card.
  • Logo and Brand Name: Since your corporate greeting card needs to advertise your brand, it is important that you put the company name, logo and address in the greeting card. These are the only things that you need to promote your business through a card. The back page is ideal as they don’t spoil the card and also serve the purpose of your greeting card.

  • Images And Graphics: Printing the images of your product or office may seem ideal way of promotion but it should be avoided. It is better to use a scenery for the greeting card If you want to be playful with your card you can use caricatures and cartoon images in the card. This way your greeting card will both promote your business at the same time make the card look informal.
  • Keep Changing: Many corporate houses do the mistake of printing greeting cards in bulk and using the same card again again. The same card sent to clients doesn’t earn you a great reputation. Thus it is advisable for you to make sure that your corporate greeting card keeps on changing. You can regularly alter the size of the card, it’s shape and the messages written inside.

It is important to ensure that greeting cards are printed on high quality paper and by professional printers. A printing agency like PrintPapa is the place that you should be looking for a perfect greeting card printing. They have an excellent track record of delivering high end printed material on time. They use the latest technology available in the markets in terms of printing and have a team of highly experienced staff. They have expertise in printing bookmarks, calenders, posters, newsletters and rack cards.

Date: 22nd June, 2010 | Under: Design Tips | No Comments


 

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