Online Printing Blog

Rack Card Designing Ideas

A rack card is a document or a promotional material used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic. Unlike the brochure or the booklet which is personally handed over to the customer a rack card is picked up by the customer from the rack himself. So a well designed rack card has to immediately command attention from the visitors in these busy places. A poorly designed rack card does little more than gather dust.

• Appeal Visually: A well designed rack card printed from a renowned printing agency has to be visually appealing. The choice of image varies with your business but it should reflect the core of your business. For example the rack card of a hotel can ideally have the full sized image of the hotel on the first page. If you are advertising for your restaurant, than the rack card should depict the experience that the customer can expect from your restaurant.
• Simplicity Rules: Keeping the  rack card simple is a must. A rack card is the first introduction and needs to talk about your product and service in brief. A rack card doesn’t need to have a lot of text and pictures. A short paragraph with a few bulleted points serves ideal for a rack card.

• Study the Customer: It is very essential to know who your target audience is. If this is known than you will be able to hit the hammer where it matters. Knowing your target audience well also allows you to design the rack card keeping in the mind the taste of your customers. You can be playful with colors and text when you target the youth but be a bit more sober while targeting the aged crowd.
• Use Templates and Print well: Templates can be a good way to designing rack cards. Templates are easily available and includes bleed lines, cut lines and safety area lines which eases designing of a template. Printing also is an important aspect in the designing of the templates. Printing complements good designing and thus it is very important for us to print a well designed template.
• 

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and have expertise in designing and printing of rack cards for our esteemed clientèle. We provide one stop solution to the all the printing needs of our customers.

Unique Brochure Design Ideas

If you want to stand out among the crowd than be different and think out of the box. Your branding should differentiate you from your competitors and should make your customers choose you over them. A well made brochure or a booklet offers you a perfect platform to engage your customers into your products or services. Remember, if you can attract the attention of your customers with your brochure you can have an edge over your competitors.

• Be informative: There is no golden rule which says that a brochure  has to be three fold piece of printed paper. A brochure can be turned into a book which is filled with information for your customers. You can convert  the brochure into a guide or a toolkit. You can also use graphs and figures in the booklet to inform about the advantages that your product or service has over those of your competitors.

• Use Pictures: “Picture speaks a thousand words.” Turning your brochure into a photo album that showcases your product or service in action is just the perfect way to impress your customers. Remember nothing can be a better advertisement than the feedback of a satisfied customer. Use photographs of a few satisfied customers along with their testimonials while printing. This not only helps you in establishing the brand but also makes your claims look credible.
• Size does matter: Large size does attract people and in case of a promotional brochure it is no different. Your brochure can become an instant hit if it is large in size and dwarf that of your competitors. Avoid doubling up the information rather highlight the advantages that you offer. You can also try a double fold four panel  brochure.
• Be different: Being different helps you stand out among the huge crowd. In this fast paced competitive world it is very important to make your own statement. Thus experimenting with design and printing is quite a wise path to choose.

• Print in high quality: A well designed brochure can be spoiled if the printing quality is not high. So make sure that you always print your brochure on high quality paper from a printer who has expertise in printing high quality brochures.

PrintPapa is a company that has added value to the print promotions and has the expertise in the field of high quality printing of brochures, letterheads, booklets, newsletter and other corporate documents.

How To Create Unique Letterhead Designs For Clients?

“First impression is the last impression” they say and your letterhead is the first impression for your clients. Traditionally letterheads have been monotonous with a combination of logo, contact and tagline. There is however nothing that can stop you from being creative with your letterhead designing to create a long lasting impression on the minds of your clients.

• Be consistent: A letterhead is a part of a larger package that will include newsletters, business cards, brochure, envelopes and other promotional materials. The designing for all these needs to be consistent. If a client sees your letterhead he should recall your business card.
• Positioning is key: Positioning of your tagline, logo and contact details plays a vital role in making your letterhead look impressive. Make sure the letterhead looks balanced and avoid making it look top or bottom happy. The contact information can be moved to the bottom of the letterhead which allows you to be a little more creative at the top.
• Play vertically: A vertical column with your tagline, logo or the URL of your website can make your letterhead unique and stand up among the crowd. This also ensures that the top and bottom of your letterhead looks more balanced.

• Fold It: No rule says that the letterhead needs to be a single page monotonous document. You can print  certain things on the back page and fold it over. Some interesting information about organization can be behind the leaf. Such kind of  letterheads can engage the clients.
• Add a watermark: Although a relatively old concept a watermark behind your letterhead adds prestige to it. Normally the logo of a company is used in the watermark but a tagline or the image of the founder can also be used the watermark of your letterhead.
• Use a foil-stamp: Although it might be a bit expensive a foil-stamped logo on your letterhead is an excellent way to stamp your authority over others. Since the foil outshines everything else on the paper, it immediately   creates an impression of your organization.
• Use a die-cut: If you want to walk that extra mile with your letterhead and are bold enough than a die-cut might just be the right thing for you. It allows you to create unique letterhead which supports your brand identity.

• Print high quality: Never compromise on quality printing. Your letterhead must be printed on high-quality paper. Inferior paper and printing quality will create a bad impression in the minds of the clients. All kinds of  corporate printing be it letterhead, business cards or newsletters much be printed high quality.

PrintPapa is a company that has added value to the print promotions and has the expertise in the field of high quality printing of letterheads and other corporate documents.

Choosing Letterhead Fonts To Reflect Your Company’s Style

A letterhead is the first impression of the organization to any stranger. Thus designing a letterhead for any organization may not be as simple as it sounds. Many things right from the organization’s ideals, values, culture and it’s sphere of business has to be kept in mind while designing letterhead. Since fonts are one of the major building blocks for any letterhead, it is of utmost importance to choose the fonts of the letterhead carefully. Some of the following things should be kept in mind while choosing fonts for a letterhead for any organization:

• Think about the brand: A company’s brand should always be kept in mind while designing a letterhead. If your company has rich tradition and you want to be a elementary with your letterhead design using simple fonts like Times New Roman, Century Gothic, Futura or even Arial is a good choice. If the organization allows you to be creative with the the letterhead, then fonts like Comic Sans or Impact also could be used for design.
• Make a statement: If you are not an established organization and want to make a bold statement then experimenting with the letterhead font is a great idea. Take a bold step and use a very uncommon and eye catchy font for your letterhead. This will immediately grab attention and establish your brand in minds of the people.

• Complement the Logo: Logo is like a holy symbol to any organization and most of the times an organization doesn’t change it’s logo in a lifetime. The font of the letterhead should complement the logo of the organization. Both the font and the logo of the organization should blend with each other in the letterhead.

• Design your own font: You might be in a situation that you can’t find the perfect font to complement your business than it’s time you design your own font. A font that is completely unique can go a long way in branding your organization and this not only applicable for letterhead but also other promotional materials such as banners and posters. Although creating your own font isn’t an easy exercise that level of recognition that it can bring in makes it a worth doing job.

A letterhead is more important than just being an official sheet of stationery for any organization. Fonts and logos in the letterhead may vary but one thing that is constant is the demand for high quality prints. PrintPapa is a company that has added value to the print promotions of it’s clients satisfying them with it’s work.

Some Creative Business Card Design Ideas

Business cards are tools of communication between the business person and the clients. Such promotional materials can create an instant impression. If the card can be a catchy one, then it is bound to attract the attention of a person. What is your business will then automatically come into sight. But you are not the only one to give a promotional business card to a particular person. There will be many and it is your job to make your business stand out from the rest. That means you need a design for the card that will stand out from the rest and there comes the utility of getting a creative idea for the card.

Using a template or getting a card designed on the lines of another card because that business is flourishing is not the proper approach if you want to make a lasting impression. It should be such a promotional item that everybody would like to have in their collection even if they are remotely associated with the products or services you are offering. That would ease the job of promotion as these cards can be the objects of discussion at different forums.

The fonts and style of text is very important in conveying your idea to the people. There are hundreds of fonts and styles. Make sure that you get the correct combination and layout to define you as well as jump out at the beholder. Remember unlike the newsletters there can be a lot of experimentation in regards to font types made. Then comes color, probably the most important of all the factors. Choosing the right color is quite a task and the more difficult task is to combine the colors in both aesthetically and attractive way. Sometimes you may have a color scheme for your business and want to retain it as a brand image, and then the task becomes tougher. Make sure that the designer uses the color to convey the image of your business correctly.

Last of all you need to think of a shape. Conventional card shapes are easy to carry and easy to forget. Whenever you do something different, you will stand out. So why not experiment with the shape so that your card looks and feels different from the others. You can even choose materials that are different from others and order likewise to the printing service provider. Use various types of printing techniques that are available and you are sure to make a card that will introduce you as well as retain you in your client’s mind.

4 Winning Business Card Shapes

Business cards are the first thing that a client or customer sees and it is very important that it makes an instant positive impression. Most often people go for the classical shapes, designs and colors but unlike other promotional materials such as brochures and pamphlets there are lots of avenues for experimentation. Sometimes some business person tries to imitate particular designs because successful companies use them and sometimes they just design their promotional business cards in a particular way because they have seen such a design somewhere.

If you want the money you paid for making the cards to come back to you multiplied hundred times then make them appear unique. One of the things that attract people is the shapes that are not generally seen. So the regular 2×3.5 rectangle is out unless you innovate in terms of material or added gimmicks.

A very attractive as well as very popular shape is the folded business card. It is also called the hinged business card. Here the card is folded either down the middle or in some other way to convey the main message. Sometimes such business cards can be displayed on the table with some social or humorous message and that helps in reminding the person that you were there. It does not need a second opinion that humor attracts people.

Tag like cards with two pieces chained together can be another innovative idea. People are using it and quite successfully. It not only gives you some extra space to add details but also makes it look different from the typical card like appearance. The materials and card printing type also add to the specialty. Sometimes the material does matter and the plain old card paper is giving way to plastic and even metal. The words are often embossed on such business cards.

Business cards in envelopes is a good way to make people see what is inside the envelope and that makes a point. Often the extra surface you get can be used in conveying little details about your business. The envelopes also prevent your card from getting defaced in case your client retains it for long.

Finally you get the customized shapes to reflect the business you are in. So the chocolate seller designs the card in the shape of a bitten bar of chocolate and a management firm designs its card like a folio. You can have your card designed and cut in a shape matching your company profile.

But whichever design you choose it is important to get it executed in the perfect manner and thus choosing the right printing agency is of utmost importance.

Benefits of Custom Banner Printing

Posters & Banners are an indispensable element for different promotional campaigns, rallies, discount and clearance sales. Usually Posters & Banners are used for promoting goods and articles. Any business in its initial stages as well as to exist for longer period requires catchy Posters & Banners to convey the promotional messages to the target audience. Not just for business purposes but Posters & Banners are even used to convey personal messages to the near and dear ones. Educational institutions also largely depend on custom banner printing especially during some special events and occurrences.

Because of their colorful and descriptive nature, Posters & Banners attract the attention of viewers forcing them to view and follow them. Hence they are visually appealing. Generally the custom banners are made of very flexible fabric thus making them fit on different surfaces irrespective of the texture. Banners are printed in different sizes from miniature size to big ones depending upon the purpose of use.

Posters & Banners can be customized in different ways depending on the shape and color. Even the printing alignment can be customized as vertical or, horizontal. The cost of printing these banners depends upon the quality of paper or fabric used. The benefits of custom banners are far and wide. Right from conveying personal messages to customizing trade, banners are frequently used in variety of ways. Since the custom banners are designed splashy, colorful, pictorial, informative and affordable way, the frequency of message delivery is fast and clear.

So if you need to print Posters or Banners for your company, then take up the services offered by some authentic sources. At PrintPapa we offer various kinds of Banners & Poster Printing Services. Our Banners are printed in 2 different kind of materials

• Economy Banner - Printed on 7mil Polypropelene
• Premium Banner - Printed on 13.5 mil Scrim Banner

Our Full Color Posters are available in sizes from 11×17 to large 24×36 inches. Also we can mount the posters on stiff gator board. Visit out Poster section to learn more.

5 Tips to Create Custom Greeting Cards

Greeting cards are great giveaways on special occasions. Development in technology has meant that the cards can be customized according to tastes and wishes of the sender. Nothing makes a person more happy then to wake up on his birthday and see a beautifully designed greeting card bearing a memorable picture of his life. This is the power of custom greeting cards. It makes you a designer and you can create whatever you wish and not go for the same old stuff that all the others buy.

Creating a custom greeting card is a very easy task and it is a great tool for marketing too. Such greeting cards can be ordered from any of the printing agencies. But the better the printer the more prominent results you can expect. But here are 5 tips for those that want to create a custom greeting card sitting at home:

• Hardware Required: You will definitely need a computer which has graphic editing software such as CorelDraw and Photoshop installed. To get good quality prints you also need to have a Laser Jet printer. High resolution laser quality prints make even an ordinary print look great and the greeting card look professional.
• 
• Unique Idea: The designing and the content of the card would be focused on the event. For example if it is a Christmas greeting card then a picture of you dressed as a Santa and some personalized messages  is a good choice.
• High Quality Paper: Do not pick any paper that you get. There have been so many instances when a beautifully designed card has suffered due to poor choice of paper. So it is of utmost importance to pick a paper that will give you high quality outputs.
• 
• Bright Photographs: Choose pictures that are taken in full light. Dark looking photographs on top of the greeting card gives a dull look to it.
• Designing: There should be separate designs in the front and inside the card. The top messages should be catchy while the inner messages can be more personalized. Adding some humor to the cards makes them more interesting.

It isn’t tough is it? But then again customizing a greeting card requires a lot of time and some amount of precision. So why not entrust the job to the printing service providers such as PrintPapa?

5 Tips for Designing the Ideal Business Card

First impression is the most defining impression about who you are and how professional people think of you. This factor has to be given special emphasis while designing a business card. A business card is a piece of paper that can say a thousand words and act as constant reminder about you and your company. Though very small in size but if used properly you can get a lot of good business merely with a professionally designed business card.

There are many printing companies that will advice you designs that suit them, but you have to judge which business card design will be more beneficial for you. So here are a few tips that will guide you:

• Use images and logos that will instantly tell a person about who you are and what your business is all about. In business cards stating the obvious is not the smart thing. Let the people instantly know that this is a card that is of interest to them. Suppose you have a pet shop so giving pictures of some cute pets will help the people understand your occupation.
• 
• Impressing people is the prime task of your business card. So you should use credentials whenever possible. And credentials does not always mean the titles (such as doctor, engineer, etc.) but you may include picture of the award winning garment designs (if you are a designer) on your card.
• There are certain industries that have a certain mood or atmosphere around them. While choosing the colors one should be mindful of the industry. In case you run a spa and wellness center then choosing colors such as light blue and pink is ideal.
• If there is a special product that you deal in then do use the image and information of that product. This will give out a good notion to the people and they might be interested in your other products as well. Advertising the product might in turn also increase its sales and thus the card will perform a dual purpose.
• 
• There are many online design tools that help the people to design the cards as per industry and type. But these tools offer templates and these may be used by many other people. So going for unique designs for printing your business card is the best option.

Designing business card might become one of the best decisions in your career. To get the desired effects from the business cards you may use reputed printing agencies. PrintPapa is one such printing service provider. So choose wisely and plan well!

Tips for Postcard Marketing

Marketing the products and services through postcards is a widely used tool in today’s business world. There are so many things that you can put into a printed postcard. But only the worth while information will lead to the success of your marketing campaign. This makes it important for you to choose the right approach and design before you go to a printer. Though there are many tricks of this marketing trade but these are the five main aspects:

• Lifestyle – Marketing a lifestyle related to the product is the best way to go about your postcard marketing campaign. Using a lifestyle image at the top of a postcard is the best way to catch the attention of your clients. You can select a picture portraying a carefree attitude towards life, or a model with gorgeous dress or even a dude with some of the latest gadgets. If the postcards are printed in the proper manner then the visual appeal of these images makes the readers want to purchase the products instantly, and thus, gives your company a good launchpad.
• Informative – Today’s age is an age of information. There are so many businesses around the globe that are marketing their products effectively by giving some vital information and statistics. Find out the relevant information about the benefits and dangers of the products and print them on your postcards. People take quite a notice to such type of postcards as they can learn a lot from them and use them in their personal or professional life. If the approach to the postcard is right then they can also make people buy your products. Though the approach is very simple it proves to be very effective.

• Art – Art is one of the popular themes for marketing a product. Everyone likes a beautiful postcard and then there are some that collect such postcards. Beautiful designs and images along with a provocative marketing message and the logo of the company goes well for most marketing campaigns. But in such marketing techniques the skills of the printing agency play an important role.
• Forms – Sending forms along with postcards is a great way to get instant clients. Sending the form will make the customers directly order for the products after reading through your benefits and exclusive offers.
• Souvenir – Souvenir advertising containing facts and images of some important places in the city or some other facts along with your company’s message go well with the clients. This is very useful for people, and thus, they are referred to regularly.

Getting clients to read postcards would mark the success of your postcard marketing campaign. With the choice of the right printing agency like PrintPapa, you can maximize the potential of your marketing campaign.