Archive for the Marketing Category

8×8 Perfect Bound books

Need just a few books??

Stop by www.PrintPapa.com to use our short run book production service!

This video shows our off our process and quality!

Date: 13th April, 2017 | Under: Marketing | No Comments

WINE BOXES

Stylish and elegant, our wine boxes provide the perfect presentation for your next special gift-giving occasion.

Our wine bottle boxes are made of heavy-grade coated card stock and can be customized with your own images and messages

There are NO MINIMUMS, which means you can order just ONE BOX. So this is great for prototyping.

Get yours now, just click here

Date: 20th March, 2017 | Under: Marketing, New @PrintPapa | No Comments

1 & 2 COLOR LETTERHEADS

Look professional while branding your company!

Custom Letterhead printing done in your choice of:
-Black ink
-1 Pantone Color
-2 Pantone Colors

Pantone colors are perfect to ensure all your corporate stationary match.

Get your Letterheads here

Date: 16th March, 2017 | Under: Marketing, New @PrintPapa | No Comments

7 Direct Mail Marketing Mistakes To Avoid

1: Skip the purchased/rented lists – It can be tempting to take the quick way out and rent or buy a list to find an audience. Renting a list has worked out for some people before, but in general it can be a bad idea. There’s no way to tell how any of the names were found or if they are in any way “qualified” prospects that have an interest in your product or service in the first place .You should create your own list of leads using inbound marketing tactics and use predictive analytics to find new prospects. This can include a “house list” of old customers or potential clients who have responded to ads or otherwise shown an interest in your product or service. Creating a list this way rather than renting it guarantees that each name is a qualified lead and will lead to much higher response rates and sales.

2: Focus your campaign – Direct mail marketing has operated on the same principle for decades – send out a ton of mailers in the hope that a few will reply. While seemingly simple, a lot of people take this step too literally and aim their campaign at everyone. Casting too big a net will make your efforts seem impersonal and your response rate will be significantly lower. Use a targeted campaign with variable data printing to focus on specific people, groups and areas for the highest return on investment.

3: Test, test, test! – The most important step that people seem to always neglect with direct mail campaigns is testing. Testing and tracking response rates are the only ways to thoroughly check if one approach is better than another and see what works for the future. What works for one company or product won’t always work for another, so always test first to see what works in your market.

4: Focus on your prospect – When creating a mailer, it can be very easy to get caught up in your descriptions and only write about the product or service and all of its marvelous features. The problem with this is that most people simply don’t care what you have to say unless you can connect it to them in some way. Instead of focusing on the product or service, focus on the problems your client may have and position your product as the solution.

5: Be Bold – While decreasing direct mail rates have made the market less competitive, people still receive lots of unsolicited mail that they just throw right in the trash. It’s important to create a mailing campaign that is interesting enough to grab attention without reading. Use graphics, customization or creative cutout designs to captivate your intended audience so they will want to keep reading your pitch. Try working in different colors to help make your mailer stand out against other mail; get creative with your designs and people will remember your mailer and your company when they’re looking for your service in the future.

6: Follow up! – So you have a great mailer that had an excellent response rate. Now what? Follow up on your leads and call prospective customers as soon as possible. Don’t let your leads go cold because they have forgotten all about you; make sure they know that their business and time are very valuable to you and that your company still wants their business. By keeping your business’ name in the back of your customers’ heads and following up, you can begin building a working relationship with them that will lead to ongoing sales later on. You can also follow up with direct mail pieces, and even include incentives to update information to keep your house list current.

7: Get to the point – People generally don’t have time to read unsolicited mailers, and most just don’t care enough to be bothered. While your design might be beautiful and elegant, most people won’t read beyond five or ten seconds if you haven’t grabbed their interest. Make sure anyone reading your mailer knows why they are reading it early on if you want them to finish reading it.

Date: 15th March, 2017 | Under: Design Tips, Fun Stuff, Marketing, Print News, Tips & Tricks | No Comments

PrintPapa New Press: PRESSTEK 52DI

The Presstek 52DI is a highly automated 52cm landscape sheetfed four-color digital offset printing press that combines the efficiency of an all-digital workflow with the versatility and quality of conventional four-color offset. The Presstek 52DI is engineered to deliver the lowest cost per page for print runs of 250 to 20,000 while maintaining its cost advantage in much longer run lengths. The Presstek 52DI is a breakthrough product for commercial printers who must constantly work to reduce make-ready times, increase job throughput and improve productivity to remain successful in an increasingly competitive and demanding marketplace.

The innovative 52DI eliminates the expense of a separate plate production process and all of the extra steps associated with off-press plate imaging. Instead, prepared digital files are sent via a high-speed network directly to the press where plates are automatically advanced and mounted on the press cylinders and imaged simultaneously—in perfect register.

Date: 15th March, 2017 | Under: Marketing, New @PrintPapa | No Comments

$99 EVERYDAY BANNER STANDS

The 33″ Everyday Retractable Roll Up Banner Stand is a low priced variance of our standard banner stand.. The Stand hardware is the same as the Economy Banner stand but the printing is done on 13oz Blockout Smooth Vinyl substrate. It can be set up in minutes and can easily be carried. When not in use the banner is safely stored inside the anodized aluminum casing for future use. Get yours now

  • High-tension, spring-loaded in brushed, anodized-aluminum finish
  • Graphics display 33″ wide x 78″ tall
  • Two solid support feet swivel out for greater support
  • Top clamping bar holds banner material securely and makes changing easy
  • Includes zippered black canvas/nylon carrying case
  • Economy Stand Installation Instructions. Click here.

 

Date: 15th March, 2017 | Under: Marketing | No Comments

1″ TYVEK WRISTBANDS

NEW PRODUCT

Our custom wristbands are made of 7mil Woven Polyester which make them extremely durable and ideal for events that last a day or two. They are ideal for both wet and dry conditions. One size fits all. Water-proof & tear-proof.

Get yours today

Date: 10th March, 2017 | Under: Marketing, New @PrintPapa | No Comments

SPECIALTY BUSINESS CARDS

STAND OUT from the crowd…

Get your Business Cards printed on shiny Gold, Silver, or Pearl metallic paper. Or, get a natural/rustic feel with our Kraft stock.

Check us out for more info

Date: 6th March, 2017 | Under: Marketing, New @PrintPapa | No Comments

ANY SHAPE DIE-CUT MAGNETS

Why do boring rectangle magnets when you can do ANY Shape magnets. Round, Circle, Oval any shape you can think of – we can do it. Just setup the artwork with the proper die-cut line and we take care of cutting it out to that die line.

Click here to get yours now

Date: 24th February, 2017 | Under: Marketing, New @PrintPapa | No Comments

(AFM) All Flaps Meet Box

The custom AFM Box is a very strong box due to the fact that all flaps meet at the center creating a double layer of the thickness of the custom corrugated board.

Click here to get yours now

Date: 23rd February, 2017 | Under: Marketing, New @PrintPapa | No Comments


 

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