Category Archives: Marketing

Fuel up Your Sales like Never before with Banner Printing

Outdoor banners are extremely effective if you design them right, work with a premium print shop and place them at the most strategic locations where your audience would get to see them. But unfortunately, there are many business owners who have not yet realized its importance and then, they complain about low revenues! If you are one of them, then let us tell you that you are missing out on the most powerful way to boost sales.

To make it easier for you, here is a simple guideline of how to avail banner printing.

Banner Printing

Set Goals: The first thing which you need to do is set banner printing goals. And decide what exactly do you want out of them? Sales or branding? Spreading the word about a grand opening or some upcoming event? Until and unless you have a vision, you won’t be able to work on the artwork.

Designing Banners: Once you have a vision, you might start designing it with the help of a professional or on your own. You can go through PrintPapa’s blogs as you will get some genuine help here. Apart from framing the logo, tagline and deciding on the colors, you also need to concentrate on the readability factor. Since there is a lot of space, it does not mean you need to cram it up with information. Include white space and make sure that your readers can get the message even from a distance. Incorporate big images if you want to focus on a particular product or service. It should be visually enticing as well as simple enough to understand. Also when it comes to the content, you don’t need to prove how good you are with the language! Crisp and short – perfect for the audience. You can choose from PrintPapa’s wide collection of outdoor banners that includes 13 oz. Vinyl Banner (up to 5 ft.), 13 oz Vinyl Banner with Rope Insert, Mesh Banner (9 oz) and Fabric Banner (up to 5ft.).

Fabric Banner Printing

Printing them: Lastly, get them printed from a reputed print shop such as PrintPapa as we do not compromise on the quality factor. You do not want dull and shabby banners which would do no good to your business, right? We are known for our immediate deliveries as well. Just submit your artwork and let us know which one you have chosen for your company, and that’s it! Impressed enough? Hopefully yes! Expect to hear from you at +14085679553.

3 Fall-Special Marketing Strategies That Only Work During This Time!

Looking for simple yet effective ways to boost your company revenue this fall? If yes, then you are on the right page. While many business owners have no clue about this but it is true that while some marketing strategies work throughout the year, some are season-specific and you need to make full use of it during those few months only! Here, we are going to discuss about some customer purchasing behavior and seasonal offers that would definitely work for your business during fall. Read on!

Early Bird Holiday Specials: There are many people out there who start shopping for Christmas during this time – yes, we are talking about the early birds. So run early bird holiday specials for this group of audience and experience good footfalls. This would also be great for them because they won’t have to face the crowds! Avail top-rated online printing services from PrintPapa to promote this bumper offer. You can expect good results with our innovative and full color printed banners, signs, postcards,, booklets, etc.

Say Happy Halloween! – Creepy marketing messages are a terror but we can help you do it right during the season of Halloween. From designing creepy banners and posters to providing you with an array of options in flyers, postcards and catalogs, we cater to all. And it goes without saying that it only works during this time of the year.

Winterization – Well, most people start prepping up for the colder months from now on so if you are into winterization services, then this is the right time to give your marketing a great boost! The best part is that we, at PrintPapa, can make it all hassle-free for you and you can advertise your brand anywhere in California or the USA with our eye-catching and unique Direct Mail Postcards.

Now that you know it all, why don’t you give us a call? We would be happy to help you gear up for the fall season marketing and branding in the best possible ways. Think online printing, think PrintPapa! To place your order, you may call us at +1 408 567 9553 or visit to order online.

3 Easy Postcard Strategies that Work for Business Houses

Are you in search of a unique advertisement tool that would sweep your customers off their feet? Then, use postcards as they are the right way for branding your business like never before. They are economical, easy to design and can make your message come across without much effort. But yes, there are a few strategies that need to be mastered by you, for getting the best bang for your buck! Only these strategies can help you get high return on investment and is worth your money and time.postcard printing

The 40/40/20 Direct Marketing Rule: If you own a business, then you must know about the 40/40/20 rule. And if not, then let us enlighten you about this. It is said that 40% of your success comes from the quality of the mailing list, while another 40% comes from the offer, and the remaining 20% comes from the creative aspect. So, pay heed to all these points while ordering postcard printing.

Do Not Forget the Call to Action (CTA): Secondly, if you want to work hard on this project, then do not skip on the CTA part as it is perhaps the most important part of postcard printing. There should be a powerful, compelling and clear message that would convince your prospective clients to take an action such as visit your office or showroom, call a phone number or may be, browse through your company website. You must throw the sense of urgency through the message. Give them solid reasons to take action!

postcard printing

Premium Printing: You can’t expect the best at the lowest bid. A cheap or newbie print shop, or cheap deals might help you save, but do not expect any returns. This is the reason why you should come to PrintPapa, as we provide exclusive postcard printing services. What is the point of getting postcards printed if they are not worth reading? But we make sure that your postcard stands out in a stack, as we use the best technologies and colors to print them. You can choose from multiple sizes and paper options plus our postcard sizes and paper thickness are USPS certified.

So, these are the three postcard strategies you needed to know. Follow them and you will surely get good returns. To place your order, you may call us at +1 408 567 9553 or visit to order online.

The 3 Undeniable Benefits of Booklets in Branding!

So when the term Powerful Marketing comes into your mind, what is the first thing do you think of? Some message that would directly reach out to the target audience, right? Something stark and remarkable which your potential customers would be able to related to or find catchy! What about booklets? They are impactful, cost-efficient and also give you enough exposure for experimenting.

But if you are still not very convinced, then keep reading this blog.

They Provide Great Value: Yes, a good booklet has got great value for your customers. They are useful, educational and sometimes inspirational as well. The most common ones that are offered by PrintPapa includes 5.5X8.5 portrait booklets, 8.5X11 booklets, 3.75X8.5 booklets, etc. They are indeed known for their great returns. Don’t believe, try it yourself?

Booklets Establish Credibility: Secondly, booklet printing gives you the opportunity to prove yourself. If you incorporate important information or fresh ideas in them, your audience would surely believe in you and this would help you establish a leading position in the market. If your potential customers do not rely on you, there is hardly any chance of you succeeding! A dedicated team and high-end technologies can help you achieve your goal, which only a well-known and passionate company such as PrintPapa can provide you with!

Booklets Immerse Clients in Company Culture: With booklets, you can provide your clients with a sneak-peek of your company culture. This will help in forming a stronger bond that is very much necessary. You can publish case studies, feature stories, etc that would enlighten your readers about your work culture and give them an insight. Try to identify with your clients and investors and you will foster a sense of solidarity. Let the customers be a part of your company and take this bond to a few level higher by being transparent.

A well-established print shop such as PrintPapa knows how to create the most attractive booklets, so get in touch with us for the perfect collaboration. Call us now at +1 408 567 9553 to know more and to place your order online please visit us at

Artwork Setup Guide for White Printing

Steps to setup your artwork
1. Open the Downloaded PDF/ Illustrator template in Adobe Illustrator. This PDF/Illustrator file has the correct color swatch and layers, so it will be easy to start. There are 3 layers as shown below.
2. From the layer window, select “My Artwork” layer and create your artwork.
3. To make a object or text of your artwork to be the color of the paper, fill the object or text with regular “White” color from the Swatch.
                                        Actual artwork after printing
4. If your artwork has HEAVY COVERAGE and light colors, add the WHITE underbase in WHITE layer using WHITE swatch color to popout the artwork.
5. Delete the Instructions Layer before saving your artwork.
6. Save the artwork as PDF using Press Quality settings.

Whats The Difference Between Raster & Vector

Computer graphics can be created as either raster or vector images.

Raster graphics are bitmaps. A bitmap is a grid of individual pixels that collectively make up an image. Raster graphics are basically images created from countless tiny squares to generate one large picture. Each square, or pixel, is coded in a specific hue or shade. Individually, these pixels are worthless. Together, they’re worth a thousand words.

Raster graphics are best used for non-line art images; specifically digitized photographs, scanned artwork or detailed graphics. Non-line art images are best represented in raster form because these typically include subtle chromatic gradations, undefined lines and shapes, and complex composition.

However, because raster images are pixel-based, they suffer a malady called image degradation. Just like photographic images that get blurry when blown up, a raster image gets jagged and rough.


Ultimately, when you look close enough, you can begin to see the individual pixels that comprise the image. Hence, your raster-based image of Wayne Newton, magnified to 1000%, becomes bit mapped. Although raster images can be scaled down more easily, smaller versions often appear less crisp or “softer” than the original.

To maximize the quality of a raster image, you must keep in mind that the raster format is resolution-specific, meaning that raster images are defined and displayed at one specific resolution. Resolution in raster graphics is measured in dpi, or dots per inch. The higher the dpi, the better the resolution. Remember also that the resolution you actually see on any output device is NOT a function of the file’s own internal specifications, but the output capacity of the DEVICE itself. Thus, high resolution images should only be used if your equipment has the capability to display them at high resolution.

Better resolution, however, comes at a price. Just as raster files are significantly larger than vector files, high resolution raster files are significantly larger than low resolution raster files. Overall, as compared to vector graphics, raster graphics are less economical, slower to display and print, less versatile and more unwieldy to work with. Remember though that some images, like photographs, are still best displayed in raster format. Common raster formats include TIFF, JPEG, GIF, PCX and BMP files. Despite its shortcomings, raster format is still the Web standard – within a few years, however, vector graphics will likely surpass raster graphics in both prevalence and popularity.

Unlike pixel-based raster images, vector graphics are based on mathematical formulas that define geometric primitives such as polygons, lines, curves, circles and rectangles. Because vector graphics are composed of true geometric primitives, they are best used to represent more structured images, like line art graphics with flat, uniform colors. Most created images (as opposed to natural images) meet these specifications, including logos, letterhead, and fonts.

Inherently, vector-based graphics are more malleable than raster images – thus, they are much more versatile, flexible and easy to use. The most obvious advantage of vector images over raster graphics is that vector images are quickly and perfectly scalable. There is no upper or lower limit for sizing vector images. Just as the rules of mathematics apply identically to computations involving two-digit numbers or two-hundred-digit numbers, the formulas that govern the rendering of vector images apply identically to graphics of any size.

Further, unlike raster graphics, vector images are not resolution-dependent. Vector images have no fixed intrinsic resolution, rather they display at the resolution capability of whatever output device (monitor, printer) is rendering them. Also, because vector graphics need not memorize the contents of millions of tiny pixels, these files tend to be considerably smaller than their raster counterparts. Overall, vector graphics are more efficient and versatile. Common vector formats include AI, EPS, CGM, WMF and PICT (Mac).

Poster & Banner Design Guide

Posters & Banners are the most affordable means of advertising and most businesses don’t have a dollar to waste. What’s more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.

When you are designing your sign; you should always utilize the resources of an experienced sign professional. However, if you wish to create your own design, its important to keep the following criteria in mind:


Choosing the proper Banner material is essential for lasting & durability. The right material will determine how long your sign will last; and what the look and feel of your sign is.

If you want your banner to look good for an extended period of time ( ~ 3  months or more – particularly outdoors where the banner may be subject to wear and tear); you need to make sure your banner is at least 15 mil thick. For sizes up to 5ft, order from this Banner Section. If you need a larger size (from 5ft to 16ft) you can order here.


Design your banner or poster with some kind of catch phrase and be very crisp and precise. Too much text and too many images will confuse the viewer. Make sure the message is to the point. Use proper fonts and sharp images.

Even if your poster or banner is visible, if it can’t be read by your intended audience, it has minimal impact and decreased value. Some of the things to keep in mind are the following:

  1. Letter Size. Letters that are too small to read are commonplace in many signs today. For a quick reference on what size letters are needed for your sign; examine this visibility chart taken from the research conducted by the University of Pennsylvania State and the United States Sign Council.
  2. Color & Finish Contrast. Letters that blend in with their background become illegible at moderate distances. The amount and type of lighting, both artificial and natural, is important as well to overall legibility.
  3. White/Negative Space. Simply enlarging letters does not make them more readable. Proper letter kerning (the space between letters) and leading (the space between lines of text) have almost as much to do with legibility as letter size. Maintaining a high degree of white or negative space is important to keep the letters from running together or running into other distractions around the sign.
  4. Logos. Do you have a logo that fits well with your banner or poster? Inclusion of graphical elements or a logo should complement the sign message and in most cases not overpower the entire artwork. Some logos (Such as McDonald’s, Coca-Cola, etc.) are strong enough brands that virtually no text is needed for their sign-however this is not typical for most business owners who need to send some message to their intended audience.


A banner or poster that cannot be seen should not be created. Identify the type of traffic your sign is meant to attract (sidewalk traffic, downtown vehicles, or highway traffic, for example) and use the proper size, color, angle, lighting, and placement for maximum visibility. Many of the decisions relating to visibility are limited by your local sign ordinances; so consult an expert for this information.

What Is The Guideline To Proof Properly?

Ok, so let’s say you’ve received a PDF Proof…what now??
Below is a checklist of items to follow:

  1. If the proof is sent by email i.e. PDF Proof, then print it out on your laser printer and then proof read it, rather than proofing on the screen. There is less chance for distractions and it is much easier to proof.
  2. Involve a friend, colleague or family member to go through the proof also. A second pair of eyes always help and you will be surprised at what he or she finds that you completely missed.
  3. Do NOT rush it. Usually mistakes are made when you rush. Unless this is a rush print job where you need to send the approval ASAP, take your time to proof read it. Proof it a second time after few hours just to make sure everything is correct.
  4. Check to make sure the Phone Numbers, Name, Address, Email and Website are correct.
  5. We do NOT check for spelling or grammatical errors in your file. So you have to make sure that your content is correct.
  6. If you’ve used transparent objects, like drop shadows, special text effects, opacities etc. then make sure to check the PDF EXTRA carefully. 90% of issues are because of this doesn’t get looked at closely. Now days PDF files can be generated by almost any application for e.g. Microsoft Word, Power Point, Adobe CS 1 to 6 Suite and many more. All of them generate PDFs in their own way. To make sure they get printed properly, we have to process your PDF file through our preflighting software. This special software makes sure that the PDF is at a certain standard for proper printing. Sometimes not everything on your file gets handled the way it should so the PDF you generated and the one we preflighted may be different. This is why its always a good idea to check the file carefully and make sure all the graphic elements, special text effects and other artwork are showing up properly in your PDF Proof.
  7. Position & Placement (for e.g. No text dropped out or missing and nothing is too close to the edge of the cut line)
  8. Pagination (e.g. – for multi-page documents, like booklets or perfect bound books we provide a digitally printed hard copy mockup since these are very important to confirm how the pages look after it has been bound.)
  9. Low Resolution images (on the screen it will look fine, but when printed they may look pixilated, due to the fact screen resolution is 72 dpi vs print is 300 dpi)
  10. Borders and Margins: Make sure they look even all around
  11. Check your file to make sure there is no text or critical art very close to the edge of the paper. There maybe a chance of that getting cut off.
  12. Color Critical: This is one of the hardest thing to do for ANY printer. If your job is color critical then you need to discuss that with us. We print to industry standard and none of our Proofing methods guarantee any kind of color accuracy. We print to Gracol G7 Standards, but colors depend on various things – Paper, Print Process and more. If your job is extremely color critical give us a call to discuss the available options.
  13. If this is version 1 of whatever you are ordering, go for a smaller quantity. That way even if you missed something after receiving the job, you can change and then place the big order.
  14. Lastly, once you are done reviewing your PDF, make sure to Approve or Reject the Proof through our online system. If this is an Online PDF Proof then you can do that online. If it is a Hard Copy Proof then follow the steps mentioned on the document when you received the Proof.

Send THANK YOU Cards To Stay In Touch With Your Customers

How do you thank your customers for giving you business? Do you simply write a small note below the invoice? Or do you feel that the quality of your service is enough to impress the customers? One thing should be said in this respect, you are not the only good service provider in your niche business there must be many more other companies. So sending an impersonal note that lacks any personal touch does not do any good to the business prospects. If you show your appreciation to the clients that will make them happy and bring you quality business which even a thousand banners can not bring. So in order to show sincere appreciation to the clients thank you cards are best tools for the businessmen.

But how can the thank you card be used effectively to meet your business needs? Lets see:

  • As A Token Of Respect: You can show respect to your clients through the simple and affordable means of a thank you card. It doesn’t take much time to list down the names of the clients and then send them a token of appreciation. It will make the customers believe that they are your treasured clients and special attention is paid to their work. They will also not think of switching from your service. Such greeting cards also create a humane picture of the company and you are identified not just by the products or services you deliver. Respecting and appreciating your client’s will be more potent than sending brochures or booklets promoting your business.
  • Personalized Cards: Do not go for flashy designs while choosing a thank you card. Write words and sentences specially for the client. You can start off by addressing the client as dear and then go on to describe his/her project type and the work that has been done. These things will make the recipient feel special.
  • Except Holiday Occasions: All the companies send thank you cards along with newsletters after an occasion. Thus this has become a common practice. Think out of the box! Send a thank you card after a a client has taken your service for a specific time period.
  • Customize the Cards: Always get the thank you cards printed from a professional printing service provider such as PrintPapa. The thank you cards are generally hung up on the walls and thus they will draw attention. Choose high quality paper while selecting the card and use customized envelopes while sending them.

Tip – 7 Tips for Marketing using Direct Mail Postcards

Summary: To get smart tips on direct mail marketing, kindly keep reading this article.

Despite the market being flooded with so many forms of online advertisement mediums – Google Adwords, Facebook Ads, Twitter promotions etc. people forget about the simplest form of marketing that is direct mail postcards.

I have been using this method to promote our printing company for past 15 years and it is one of the simplest and has given me the best ROI. It is still on the top 3 list of my marketing methods as of 1/19/2018!.

By the way – just a quick thought, even before Google – Direct Mail Postcards & Newsletters were the most popular marketing methods. So it’s been around for a while and NOT going anywhere. When people tell me that “Print Is Dying” – i can’t help think “Then how come my print volume on Direct Mail Postcards is going up every year?” Hhm! Something to think about..

Anyway….So, What Do You Need For Direct Mail?

All you need are these 3 things:

  1. A very catchy message or promotion.
  2. A good Mailing List.
  3. A relationship with a good print company which has a mailing department in-house to get the job done. Someone like PrintPapa (Haha…promoting my company). Lots of print shops outsource the mailing part and just make profit. I am not a big fan of that as i firmly believe that in order to get the best pricing and service – it has to be done in one place.

Ok…now time for the 7 Tips you came for. Let’s dig in!

TIP 1: Know who to Target and go after them.

Direct mail postcards should be highly targeted, i.e. narrow down your audience based on product or services you want to promote.

For example, if you are a pizza shop, then it makes more sense to target all homes closest to your shop (1 mile radius) than doing ones which are 5 miles away. I prefer EDDM for these kind of scenarios, will explain in another article.

OR if you are a real estate agent specializing in a zip code – send your mailer to homes in that zip code.  

OR let’s say you run a Ethnic Grocery store for e.g. a Indian Grocery store – target the Indians first and obviously target the homes closer to your shop. Don’t go and send a mailer to someone living 5 miles away and isn’t Indian.

Makes sense. Simple right!! I am sure you don’t have unlimited flow of Benjamins. So target, be focused and it’ll work.

For example, we have a campaign where we send Postcards with our products and services which every Retail Shop will need. For example, Business Cards, Flyers, Brochures, and Banners to all Shops within a X mile radius. So what is X? X is based on the number of addresses i get based on our budget. Lets say I get 1000 addresses in a 1 mile radius and my budget is to send 1000 postcards then that’s what I’m going to do. Why focus on an addresses 2 miles away?

TIP 2: Get a Proper Mailing List and make sure to keep it updated

It’s happened so many times that people try to save few bucks on getting a mailing list, instead they go for an old outdated list or they waste their time scrapping mailing addresses from the web or from phone books. Time to STOP!!!

To get a proper mailing list with all the filters and criteria I would recommend contacting a mailing list provider. We use for all our mailing lists and that is what I recommend to all our customers. You can use their online site to filter out a list based on zip code, income, number of people in household, etc. I like calling them and talking to a live person – telling them what I need and they will help you out and even give you a discount (make sure to say PrintPapa referred you!).

TIP 3: Use the Postcard size 11×6 inch. to get the best bang for your buck

11 inch wide and 6 inch height. You must be thinking why? Isn’t a smaller size cheaper and cost less?


11×6 is the biggest size you can mail at the standard bulk postage rate by USPS. Anything bigger than this size will go as a Flat rate and will cost roughly 70% more in postage. So anything from a postcard size (6×4 inch) to 11×6 gets the same postage rate. Hhm!! Make sense to take advantage of the extra space for your message, right!?

Printing does not cost much, its the Postage that costs the most. So make the biggest impact by printing a 11×6 postcard size as it will cost the same to mail as a small 7×5 size.

Check out this link (×6-971p13513.htm ) where you can get instant pricing and a quote for sending a direct mail postcard 11×6.

By the way – this is the only size i have sent all our PrintPapa mailers for the past 12 years. If you have received our PrintPapa mailer – check the size so you can get a better look and feel of the 11×6.


TIP 4: Send Postcards to your existing Customers. You will get the Best ROI. Period!!

Get the highest ROI by keeping in touch with your customers via Direct Mail Postcards. They know you, they trust you which is key to loyalty. They will stop for a second before they toss of the mailer in the garbage. Think about it.

So if you have NOT been collecting addresses from your customers – stop reading further and start doing that right away.

We used to have a Retail Shop called Postnet (similar to UPS stores) long time back and we used to have a form where we would ask every customer to fill it out and we would give them a 10% off loyalty card. That was our way of generating a mailing list of all our customers.

Since then at PrintPapa we have been sending Direct Mail Postcards to all our active customer on a monthly basis and we give them a special offer and thank them for their business. We’ve been doing this for past 5 years and it’s been a great success!

TIP 5: Give an Offer which your customer cannot Refuse and Have a Call to Action

Grab the attention of your customers with information like – “Come see why our service has been rated 5 stars” “Avail now to get flat 20% off!” or “We provide 100% guarantee on all our products!” Also, include something such as a FREE sample product, a pouch, or even a pen can work wonders for you.

Having a call to action like “Call Now to get 20% off” or “Visit this Website and fill out the form and get a FREE T-Shirt” should be a must on every postcard. This way you can collect their information and have your sales team contact them in a few days.

TIP 6: Simple way to Measure the ROI of your Direct Mail Campaign

Want to know how yo measure the ROI (return over investment) of your postcard campaign? Well, just track the call to actions, i.e. the inquiries made or coupons redeemed after the campaign has been done. Generate special coupon code for each campaign so that you can track how it went.

TIP 7: If you’re only going to do it once, you’re better off saving your Money.

The conversion rate for direct mailers is around 1% to 3% for new prospects and 8%-10% for existing customers. But that is not going to happen if you just do one campaign. The industry standard is 6 times before you start seeing the benefit. Plan and set the budget for at least 6 mailers and you’ll notice a great, long-term effect on your business.

Trust me, I have given these same 7 tips to many of my customers and they have all benefited from it.

Author Bio:

Shawn Nag is the owner & founder of PrintPapa – a premier Printing Company located in Santa Clara, California. To know about the advantages of direct mail postcards and catalog printing California, read his articles.