Category Archives: Marketing

Make Your Own Posters with Online Poster Printing

Poster designing and printing isn’t rocket science and it need not seem so to an average business or individual. But poster printing has been made out to feel so by many of the online poster printing companies in business. At PrintPapa we have broken those shackles with our bespoke poster printing services. It’s easy, its fast and most importantly it is cost effective. Let us take you through the simple steps that would help you make posters with intuitive poster printing services assuming that you have your design ready –

poster printing

  • Choose Poster Type – We offer you three distinctive types of poster printing options – Matt Finish, Gloss Finish and Vinyl Posters. You need to choose an option that is best suited for your needs. If you are looking for posters that would last long you should choose vinyl posters. For sturdier option you can order for Poster Boards that’d be printed on 3mm PVC boards and can be installed anywhere.
  • Printing Option – If you wish to place orders for handful posters we’d print it digitally to keep the costs at the lower end. For bulk orders we print them in using offset technology where the costs per poster come down as the volume increases.
  • Poster Size – As the leading online printing company we offer you a wide choice of sizes. If you choose digital printing you can choose poster of any length with width between 18 and 50 inches. In offset printing we offer you several options with size starting from 11×17 inches all the way up to 24×36.
  • Place Your Order – Once you have selected the right type, printing option and size you need to upload your design and place the order and take delivery at your doorstep within few days.

It’s easy, isn’t it? As one of the leaders in online printing services we offer attractive discounts on your orders. You can check out the latest offers running on our site at http://www.printpapa.com/eshop/pc/special.asp and also call us at 408-567-9553 to know more.

Get Noticed With Bespoke Flyer Printing

There’s one thing that unites every business and i.e. the urge to grow. If you are interested in selling your products and services you need to concentrate on brand building. Increased brand recognition brings more sales and profits. At PrintPapa, we have been working as marketing partners for several businesses and we can say this with authority that there isn’t a better way to promote your business than with flyers. With our flyer printing services you’d be able to reach out to the community and improve your brand recognition. We have been in the business of online printing services for more than a decade and seen businesses add to their brand equity with flyer printing.

flyer printing

Its tangible marketing…
You may wonder why in this era of digital marketing you should print flyers. The fact is flyers are tangible and something that your target audience would be able to hold in their hands. When you are creative with your message it immediately resonates in the minds of your audience. Compare this to the dozens of promotional emails and hundreds of ads that you see while scrolling your Facebook or Instagram account which you ignore and you’d know what we are talking about.

Promotional campaigns…
You can run different kinds of promotional campaigns with flyers. Print a discount coupon on the flyers and see the difference it makes to your sales. Similarly if you are launching a new product or service in the market there is no better way to introduce it to the masses.

You can get creative…
There is no limit to creativity when it comes to flyers. We offer you different kinds of flyers that include Folded Flyers, Rectangle Flyers, Club card Flyers and Shaped Flyers. If you have a stunning idea in mind we shall let you live your dream with flyer marketing.

To sum up, flyers are one of the most powerful marketing tools that can take your business to the next level. For flyer printing and other kinds of high quality printing services you can browse through our website http://www.printpapa.com/ or dial us at 408-567-9553. Our team will come up with the most attractive quotes for your needs.

Book Printing Lingo You Need To Be Aware Of

At PrintPapa our experience with book printing suggests that most clients aren’t aware of the basic terminology that is used to describe different aspects of custom book printing process. It goes without saying that a client who is aware of the different printing terms is likely to make a better choice while placing an order. So, here are some book printing lingos that you need to be aware of –

custom book printing

  • Imposition – Imposition is the process where printers arrange your book’s pages in a manner on larger sheets of paper in which the pages appear in the right order once they are folded and trimmed.
  • Perfect Binding – It is the most common binding option that you come across where the pages in a book are bound using gluing instead of sewing. The novels that you read are usually perfect bound.
  • Saddle Stitching – In this binding process the pages are bound using staples in the gutter (book’s fold). This binding option is preferred in case of booklets.
  • Embossing – This is a special treatment that is done to raise a certain portion in the book’s cover. This is usually done to the title of the book to highlight it.
  • Hard Binding – As the name suggests these are books that come with a hardcover which are usually made from paper boards and preferred in case of collectible books.
  • Dust Jacket – It is the paper cover that you find on hard bound books. The jacket sits over the binding but isn’t attached to the book.
  • Foil Stamp – This special treatment using a foil is usually used to print the title of the book in hardbound books along its spin. This treatment can also be applied to paperback books though this isn’t as common.

To sum up if you are in need of custom book printing services you can trust us to impress you with our work. We have been offering online printing services for more than a decade and have built a long list of satisfied clientele. Take a look at our online printing services by visiting our website at http://www.printpapa.com/ or call us at 408-567-9553 if you have any query.

Market Your Business with Direct Mail Postcards and Generate Trade Enquiries

You may be apprehensive even to think about marketing your business with direct mail postcards. In this day and age of Instagram, Facebook and other marketing mediums, which business uses post cards? It seems most of them do, and at PrintPapa we are seeing more and more people coming in with orders for postcards. If you are looking to get the best out of your postcard mailing services and generate tons of trade enquiries here are some of the things that you should keep in mind.

direct mail postcards

  • Target The Right People – While postcards are cheap to print and mail, it doesn’t mean you will send them to everyone without specifically targeting potential customers. The entire community can be your target audience but what we intend to suggest is that you need to first identify and then target them.
  • State your Goal – You need to set your goal clearly. Do you wish to promote a new product? Are you looking to promote your after sales services? Do you want to inform them about a sale in your store? Irrespective of your goal, it should be clearly visible in the postcard. Don’t try to pack in too much of information as it can often confuse the recipients.
  • Use for Remarketing Direct mail postcards are a great way for remarketing. It reminds your customers about your business and shows them that you care. This is one of the best ways to gain customer loyalty that will help you survive the competitive market.
  • Call to Action – The idea behind promoting your business with postcard mailing services is to encourage an action that leads to higher sales and revenue. Hence your postcard should have a Call to Action element in it. It could simply be your business phone number or a creative appeal but the fact is it should have a CTA.

If you are looking for high quality printing services for your postcards or other print marketing material you can rely on us. For more than a decade we have been one of the leading names in online printing business and offering high quality finished products at the most competitive prices. So, visit our website at http://www.printpapa.com/ or give us a call at 408-567-9553 for more information today.

When Do You Need to Choose Flyers over Brochures for your Campaign?

Should you choose a flyer of go for a brochure for your upcoming marketing campaign? Years into online printing business we must admit that many marketers don’t know the difference between them and use these terms interchangeably. Surprisingly even some designers don’t know the difference though they design both the kinds. While flyers are single sheet promotional material, flyers have folds. Flyers can be printed on a single side and brochures are printed on both the sides. Naturally both of these have distinct purposes as far as marketing is concerned. So when should you opt for flyer printing over brochures? Let’s find out –

flyer printing

  • Flyers are cheap to print compared to brochures and hence if you are looking for a mass marketing campaign instead of a targeting one you should opt for them. Whether it is an event announcement or informing people about an upcoming sale or offer flyers would serve you well.
  • When the goal and purpose of the campaign is short-lived flyers serve as a great choice as they are printed in average quality paper and are meant for reading and throwing it away. This isn’t to suggest that flyers aren’t a marketing material that can be retained. In such cases you will need to print them on thicker quality paper.
  • Flyers are mostly used in outdoor promotional purposes where you’d hand them over to people as you come across them. Brochures on the other hand are handed indoors and mostly to potential customers or clients who have shown interest in your products or services.
  • If your campaign is short-lived and the information printed isn’t something that people need to retain flyers would be a better choice instead of wasting your money in brochure printing. Flyer printing online is highly affordable and you can print them in thousands at one go.

If you are looking for state-of-the-art online printing services for your flyers or other marketing materials you can get in touch with us. At PrintPapa we have been in this business for more than a decade and served the niche needs of our clients and built great reputation in the industry.

5 Ways to Attract Customers to Your Signage

Investing in a new signage, even if it is a temporary one, should be done categorically and thoughtfully. At PrintPapa we often come across clients who want custom sign printing but are vague with their ideas or do not know how to design their signs properly. After so many years in the business we definitely have a clear idea about signage printing and what are the things that can easily catch your customer’s attention. Today we take a look at five tricks to keep in mind while going for sign printing online so that your customer sees it immediately.

sign printing online

  1. Emphasis on Logo – Whether you are redesigning your logo or creating a new one, it should be attractive enough to catch everyone’s attention. It is also important to strategically place the logo so that the brand association remains for long.
  2. Right Placement of A New Signage – As important it is to have an attractively designed sign for your store’s frontage, it is equally important to rightly place it. You cannot place it where it is hardly seen.
  3. Adhering to Design Aesthetics – It is important that your design speaks volumes about your brand and everything you want to convey. You must use contrasting colors so that the legible fonts which are evenly spaced can be easily read.
  4. Properly Mounting the Sign – No matter how well designed your sign is, if it isn’t neatly mounted on your window or door, all your efforts can go wasted. It is important that every sign is professionally mounted.
  5. Printed on Quality Materials – Depending on the longevity of the sign you must care to print only on quality materials. If you want the sign to stay for a long time you must print it on very good quality material whereas you may use a lower quality material if the signage is only for a temporary purpose.

If you are looking for high quality printing services you do not need to look anywhere else. Our wide array of services meets the requirements of all types of customers. So, visit our website at http://www.printpapa.com/ or give us a call at 408-567-9553 for more information today and you won’t regret the association.

Why Custom Printed Gift Boxes Are a Great Marketing Material

Are custom printed boxes worth the money? This is one question that we at PrintPapa often come across from our regular clients and potential ones. Of course you can buy stock boxes for packaging at throwaway rates. But these stock boxes also become throwaway items! As a company that has been in online printing business for more than a decade, we believe custom gift boxes serve as a great marketing material. Here are some reasons why you should go for them –

custom gift boxes

  • Branding – If you are introducing a new product in the market custom gift boxes may serve as a powerful marketing tool. Every customer would want to buy a product that is neatly packed. This portrays the right image of your brand. With custom boxes you will be able to easily rise up in terms of brand recognition.
  • Trust – While books shouldn’t be judged by their cover, products often are! When you pack your products in bespoke gift boxes they immediately strike the right chord with your target customers. They instill a sense of trust and professionalism about your brand allowing you to garner more sales and profit.
  • Product Differentiation – In a competitive market you will need to differentiate your products from others. If you are fighting for shelf space in retail to stand above competition, custom printed boxes let you separate yourself from others. They create a positive impression in the minds of the audience helping you take lead over competition.
  • Brand Recall – As much as branding is important so is brand recall. Will the customer come and choose your product again? It may well depend upon how well your brand is recognized. Good packaging with logo and brand name helps in improving your brand’s ‘recall’ factor and this allows you to create a niche space in the market.

If you wish to order custom printed boxes or in need of other online printing services at PrintPapa we shall offer you reasons to stick to us. With more than a decade of experience behind us we have set standard in modern printing with our professionalism and state-of-the-art equipment. Visit our website at http://www.printpapa.com/ or give us a call at 408-567-9553.

5 Cool Ideas to Promote Your Business with Every Door Direct Mail

Every door direct mail is a very old marketing technique. But you may be surprised to know that it is still an effective medium to reach out to the entire community. We at PrintPapa have been involved in every door direct mail printing and can vouch for their effectiveness in brand promotion. If you get the idea right behind the campaign you are likely to do well. So here we look at five cool ideas to promote your business with every door direct mail.

Every door direct mail

  • Inform the community – Instead of promoting your own business you can describe the importance of the service that you offer. Show your audience the incentives they are likely to get from your service and you will arouse the right kind of desire in their minds.
  • Do an infographics – Infographics have become very popular in the recent years. Today they dominate the digital space and it would be a great idea to try this out in your EDDM marketing campaign. Choose a subject area and create the right mix of content and graphics to achieve the results.
  • Promote the community – Every door direct mail need not always be about your business. You can inform people about the upcoming events in the community or just nearby. Promote your brand name and contact details somewhere in the mail and you will improve brand recognition.
  • Season’s greetings – You can wish your customer season’s greetings with die cut every door direct mail printing. Think of a local flower that blooms in autumn and you can shape your mail like the flower and with wish happy autumn to the community at large.  This will help you get closer to the community.
  • Tie up with sports team – Local sports team always grab attention and what you can do is tie up with the team and use those images on your direct mail. It will help you gain fame along with the team and shall lead to new business opportunities.

If you are looking for affordable printing services or wish to order for prints online you won’t have to look beyond us as we have been catering to our clients with great pride for more than a decade. So, visit our website at http://www.printpapa.com/ or give us a call at 408-567-9553 for more information.

Make the Perfect ‘First Impression’ With an Impactful Business Card

A business card is much more than your name, designation and contact details. It is a powerful marketing tool that can immediately create an impression about your business in the minds of your potential client. Naturally designing and business cards printing has to be approached creatively taking into consideration several finer points. At PrintPapa we have been in the trade of online business card printing for more than a decade and know how a small card can be turned into your most powerful marketing tool. Here’s how you should create an impactful business card that makes the perfect first impression.

business cards printing

  • Choose The Right Color – Most business cards are printed with a white background. If you want yours to stand out, dump the standard white card (you can go for it if that portrays your business best) and go for colored business cards. Thanks to their distinctive colors they stand out in a card holder. Make sure you create the right kind of contrast between the color of the card and the ink color you choose for printing.
  • Card Types – There are different types of cards you can choose these days. From fold over cards to opaque plastic cards and clear plastic cards you have several options in front of your eyes. Opting for something non-regular adds to their novelty factor.
  • Business Card Shapes – Online printing has not only brought convenience but also offered you several creative options. Your business card need not be same dull and boring rectangular in shape. You can opt for square business cards or other shapes such as oval, triangle or other custom shapes like – leaf, heart, house, etc that represent your business in a befitting manner.
  • Design Elements – A typical business card has the brand name, logo, name of the person and contact details. While you can add other graphic elements make sure you don’t clutter the card. The back of the card is as equally important so try using that too.

If you are looking for state-of-the-art online printing services that come coupled with value for money we at PrintPapa offer you the best deal. Our cutting-edge infrastructure along with attention to detail allows us to offer you high quality output. So, visit our website today at www.printpapa.com or call us at 408-567-9553 for further queries.

Here’s How You Can Design a Rewarding Flyer for Your Product Promotion

They are small, they are cheap but they are surely one of the most effective promotional tools in your hand. Flyers surely are one of the best means to promote your product. When it comes to flyer printing for product promotion you need to keep few things in mind. At PrintPapa we have been known for high quality printing services and have seen fair share of flyers over the years. So what works in flyers or how do you create the perfect flyer for product promotion? Let’s have a look at some of the important design elements in your flyer –

flyer printing online

  • Don’t Ignore The Header – A big and creative flyer header immediately grabs attention of those who look at it. Your flyer should immediately establish your goal. It should introduce your products to the target customers in the most impactful way. The text and the header should clearly be visible from a distance when you are putting these flyers up in the flyer racks.
  • Display the product USP – There is an USP in your product and that’s the reason you are promoting it. You must explain that USP to the audience. Make use of high quality images in the flyer. Mention the specs of the product or how it can transform lives of your customers. You need to strike the perfect chord with them immediately.
  • Show the ‘hidden’ value – Businesses often tend to unconsciously hide the value of the product. Whether you are offering a good product at the most competitive price or offering more for less money you should show it to the audience. They should be able to immediately see the benefits of buying your product over those offered by your competitors. Mention of price and discounts helps potential customers take decisions instantly and you should offer them that.

For affordable printing services you don’t need to look beyond us. We are among the trusted company in California for flyer printing online and offer our services to customers in other parts of US. From small businesses to mega corporations we have been serving the niche needs of clients across the board. So, visit our website today at www.printpapa.com or call us at 408-567-9553 for further queries.