Importance of promotional materials in the success of any business has risen starkly. This is the age of marketing and even if you sell the best products in the market at lowest prices you require the support of promotional materials to reach out to the prospective customers. When you consider the various options for promotional materials, booklets are one of the favorite options. With the help of the booklet printing business owners can provide significant amount of information to their prospective customers. Usually booklets span across 4-8 pages, thus there is no dearth of space in these promotional materials. Booklets are used not only to spread the news amongst the customers but also to create a favorable image about the company. It is quite evident then, that booklets should be professionally printed and a single mistake might affect the reputation of any company. Thus editing and proofreading the content for booklets is very important. As the data, images and information required for a booklet are large thus company owners often feel helpless. Below are some proofreading and editing tips which will be of help to you when looking to print booklets:
Proofreading: Before going to a reputed printing service provider, you should get the documents proofread thoroughly. But what exactly is proofreading? It is the task of checking the basic grammar, spell checking and punctuation. In the recent times there are many software available that have in-built proofreading tools. But companies have their own lingo, thus it is important for a human to go through the documents. Another problem with the spell checker is that it can not decipher between the correct usage of there and their.
Editing: In this task you have to check the citations, review all the technical information and rewrite the passages to improve its clarity and readability. Editing is crucial for the booklet printing project as it ensures that the technical specs and other product related information are correct and readily understood by the readers. It is more important for industries that follow a separate terminology.
Work Division: Divide the work equally between the marketing and advertising (whatever be the number of staff in these departments). You may also relieve people from the monotony of the task by switching roles amongst them. Make sure that someone has overseen all the aspects of the final booklet content. Clearly define a person among your staff who will be responsible for the final output of the booklets’ content.
Specialist Help: If you venture into the market there are many companies offering professional editing and proofreading services. The experts in such companies handle many tasks similar to your project. However, such services might not be of much use if your company or industry follows specific jargons. But it is very useful to include a third party, who will be able to provide a neutral assessment of the content.
Editing and proofreading are important as well as tiresome work that has to be done before sending it to a printing agency. After you have sent all the documents there is no turning back. You have to sit back and expect the best results. The best results with your booklet printing can only be obtained if you use the services of a renowned printing service provider such as PrintPapa. They not only print booklets but offer printing services for various other promotional materials such as Business Cards, Bookmarks, Brochures, Doorhangers, Flyers, Greeting Cards, Notepads, Posters, etc.
The first thing that comes to the mind after writing a book is how and where to promote your book. If you are a well known author you might not require external promotion since your publisher will be happy to promote your book. For the first time self publishing authors however, promotion isn’t as easy. You can use a lot of mediums to promote your book from the Internet to banners, posters and event book stores. You need to keep the following things in mind while promoting your book:
Identify your target audience and use a medium which appeals mostly to them. In case of the older generation you could advertise your book through the newspapers but to target the youngsters, Internet is the best medium.
Get your book reviewed by a famous magazine or newspaper. Try contacting the book reviewers directly as this is the best publicity you can get.
Look for the magazine genres that are to be read by your target audience. If you are writing a sports biography, placing an advertisement in a sports magazine will serve ideal.
Try contacting a few book stores in your city and place some posters promoting the book. You can also promote your book by adding bookmarks to other books a month before you release your book.
Send a few free copies to the media organization and libraries around you. This may not add to the direct sales but will definitely make you popular.
If you have written a book on the youth you could promote it by distributing flyers outside the colleges as the students are your potential readers.
Try putting up some posters in coffee shops around the town a few weeks before the release of your book. This will create a hype around the town about your book just before it’s release.
You can use the local FM radio to promote your book if your topic is very localized. In case you have a big budget you can also opt for the television which will have a wider reach compared to a FM radio.
Promotion plays a very vital role in the success and failure of books in today’s market. It is important for you to print the book with high quality printing technologies to make it look impressive. Print Papa will serve as the ideal printer for you. They are experts in printing booklets, brochures, rack cards, catalogs, newsletters, door hangers and presentation folders. They are equipped with the latest technology in printing and have built a list of successful clients over the years.
Restaurants can be promoted through many means including posters, banners and flyers but all these have a limited shelf life where as bookmarks ensure promotion over a considerable period of time. Rack cards and menu cards are commonly used inside the restaurant but bookmarks are the best tool to bring people inside the restaurant. Here are a few things that you need to keep in mind while promoting your restaurant through bookmarks:
Catch The Eye: Your bookmark needs to grab the attention of the readers as soon as their eyes fall on it. Try printing it in a brighter shade as brighter colors attract human eyes faster. Write a catchy slogan and have some food images on the bookmark which also makes it look attractive. It can also be in the shape of a spoon which will attract the eyes at the same time do half the publicity with it’s shape.
Choose Books Well: All restaurants have a certain target group be it teenagers, middle aged people or the older generations. So while promoting your restaurant keep in mind the kind of books these particular age groups prefer and put your bookmarks inside those books which would be read by these age groups.
List Specialties: Printing the name and address of your restaurant may not attract people. List out the specialties of your restaurant on the bookmark as this will act as a hook and ensure people are attracted towards your restaurant. Avoid placing a long list of specialties in the bookmark as it will make it look unprofessional. Printing the images of these specialties is also a good idea.
Proximity: Try targeting those bookstores which are very near to your restaurant preferably within a block or two. This will lead to larger footfalls in your restaurant than distributing the bookmarks in a very far away store in the town. Draw a map and give directions from major landmarks around your restaurant. This will ensure that people are able to locate your restaurant easily much to their convenience.
Ensure that your well designed bookmarks promoting your restaurant are printed well and this is where a printer like PrintPapa will come in handy. They have over the years built expertise in all kinds of printing and designing services. They use the latest technology available in the printing industry to deliver high end results to the clients and exceed expectations. They undertake all kinds of domestic and corporate printing jobs including books, notepads, business cards, letterheads and other printed materials.
NCR forms are used in so many important places nowadays that they have become an important item in every printer’s list. In the past there used to carbon papers, but they made the copies messy, at times wasteful and time consuming too. But with the development of carbonless NCR forms there are so many easy options at your fingertips today. Making multiple copies is now just matter of a few seconds.
Actually the NCR forms are chemically treated paper which can transfer the writings or typed impressions from the page on top to the consequent pages without any hassles at all. Such multiple copy forms are used for many purposes such as statements, invoices, contracts, purchase orders, receipts and other business uses. Here are some NCR forms printing options that you may use for the benefit of your business.
Number of Parts: Printers usually perform NCR form printing from 2 to 6 parts. But the most popular NCR forms are found in 2 to 4 parts. The number of parts is basically determined by your business requirements. You have to decide on the number of copies that will best suit your operations. Whether you require copies for the accounting team, sales team and one for the customers or there are other copies required. But in most cases the 3 part NCR form does the job.
Ink Types: The single color ink printing jobs cost little as compared to the use of many colors. There are so many companies that want to make the top copy (that is given away to the customers) impressive with the use multiple colors. Most of the companies use multiple colors on the top most page along with some designs while the rest which are more of business department copies are kept in their simplest forms. You could also go for double sided printing with these forms, where on the back side there will be instructions for the customers.
Binding: You can either opt for loose NCR forms or may order them to be bound together. NCR forms can be bound on the edges as this keeps the forms together and yet they can be dispensed off one at a time easily. There is also the booklet styled option available. Booklet NCR forms have their own benefits. They allow you to keep the numbered copies together as they have a cover wrap that can be inserted between the forms. Booklet forms are great for use in case of invoices, receipts, sales orders, etc.
Numbering on the Forms: Numbers are a very important aspect of NCR form printing. The numbers should be in sequence so that they can be used for verification later.
These steps will surely help you while deciding to print NCR forms. It is important that you choose a printing service provider that can offer you not only high quality prints but also deliver you the ordered items in quick time. Print Papa is one such company that has delivered satisfactory results to all their clients. They offer printing services for various types of promotional material such as booklets, bookmarks, banners, notepads, etc.
Bookmarks are must haves for the bookworms! Understanding this business owners are using bookmarks as one of the tools for promoting their business. To get the desired promotion from bookmarks you have got pay a lot of attention to their design and layout. Though these appear to be small pieces of paper but they have huge marketing scope. Bookmarks are very common usage items for school and college students as well as for avid readers.
But promotional bookmarks like all other promotional materials should bear an image of your company and thus they should exude professionalism. So some tips should always be kept in mind while printing a bookmark:
Designing: The bookmark should be unique in design. Though bookmarks are utility things but it always pays rich dividends if you add some creativity to it. Then again do not go too far as this will be a portrayal of your company.
Shape: Though rectangular bookmarks with standard dimensions such as 2”X6”, 2”X7” and 2”X8” bookmarks but there is nothing wrong in making a triangular, or any other shaped bookmark. So be a touch difference from the rest.
Pictures: There are many people who get carried away and use flashy images. While selecting a picture you have to take into account. Firstly, the bookmark should not have flashy images, this will make the promotional material look unprofessional. Secondly, the pictures have to be high resolution ones so that they do not smudge on printing.
Text: Content always determines what effect the bookmark will create on the recipient’s mind. So header should be catchy and this should be followed by some of the features of the product or service. Contact details are a must in the text of this business material.
Logo and Company Name: The logo should of course be inserted at the top of the bookmark and it should be followed by the company name. Logo should be clear and more eye catching then the rest of content in the bookmark.
Last but one of the most important decisions for marketeers is to choose the right printing company. There are so many printing agencies available in the market but you have to choose only the best. So that you get quality outputs in terms of prints. Print Papa is one such printing service provider that has a large client base owing to their quality of service. They specialize in printing various types of promotional material such as books, posters, booklets, notepads, etc.
Short run printing is the biggest buzz in the printing industry. But one thing should be clarified in this respect that short run digital printing is never going to replace offset printing. Though the short run is a more updated option but offset printing is always the favorite for people looking to place bulk printing orders to their printing agencies. Short run printing is a great option to compliment with offset printing since it can cover all the options that you might not find in offset printing. With the need of businesses to print more and more varieties of promotional materials such as business cards, bookmarks, banners, flyers, etc. Now let us take a detailed look at various advantages of short run printing:
Cost Effective: This is a direct printing method so there is no need to go through the tedious processes such as creating plates, film stripping, color separation, etc. The files will just pass through the computer and transfers the data into the printing machine directly. Thus you never have to pay the cost of the materials associated with offset printing.
Number of Copies can be Low: In terms of bulk orders short run printing allows you to place order for the exact number of copies you require. Before short run printing came into vogue people had no option but to order for larger orders as they had to bear the cost of producing and dyes too. In the short run printing process the printer can enter the exact number of copies required and thus there is no excess and extra charges that have to be paid.
Time Saving: As short run printing does not involve lengthy process and you just have to insert the data in the computer and get prints from the machine it will save a lot of time. Another fact is that in Short Run Printing the colors are sprayed directly on top of the paper and then the paper is coated with aqueous finish. In this process the ink dries instantly. In case of offset printing to get the desired color effect the papers are run through 4 rollers for 5 or 6 times. This process requires more time for the colors to dry.
Helps in Direct Mail: Short run printing is a great boon for direct mailing campaigns as this process allows you to be more specific about the target audience as you can specify the number of prints to be produced for a given marketing area.