Tag Archives: design

Booklet Printing is the Right Thing to Do!

Booklet printing is a soft marketing method the use of which has increased phenomenally as companies and marketing professionals have set out to experiment with both marketing campaign strategies as well as with marketing channels. However, booklets have evolved as core marketing collateral only recently, as companies have realized that they have much more consumer retention potential than a stand alone banner advertisement or poster ad.


Booklets, however, have always been one of the most popular forms of print material available in the industry. But their use as a marketing tool has actually become the primary purpose they serve now. In spite of being smaller than most print advertisements or marketing campaign documents, the power of booklets lies in improving consumer interest and retaining consumer loyalty for the product, service or for the firm itself.


Booklets come in different shapes and sizes, along with a difference in print and cover finishes. Choosing the exact and most relevant size for your booklet to be used in a marketing campaign is crucial to the actual effect it has within the campaign as well as the range of impact it has on the target consumer base. This is why, like all other marketing campaign strategies, booklet printing and marketing also needs thorough homework (read research) before implementation. From shopping around for different professional printing agencies to consulting the experienced professionals (preferably insiders) for the contemporary design and content ideas, only a thorough market research and detailed profiling of the target consumer base is necessary for any booklet printing and marketing idea to succeed.


However, the most important this to keep in mind regarding a booklet printing strategy is the choice of the printing agency. The only thing that readers will be concerned with while your booklet is presented to them is the quality of the print and the content. Now, allowing an amateur venture to take care of your booklet printing needs, in order to balance your cost concerns will leave your booklet printing and marketing crusade seriously compromised.


Why? Well, the most significant reason to choose a professional printing agency is to provide a professional touch to the look and feel of the booklet. You must keep in mind that a booklet, no matter how small or how thin it maybe, when once used in a marketing campaign, turns into literally the face of your company to the niche consumer base you promote it to. Therefore, there is no margin for even the minutest of errors as well as the reflection of an amateurish feel. From the colors being vibrant to the alignment of the textual content, from the actual difference between highlighted text and the normal text to the finish of the paper the booklets are printed on, each and every aspect of your booklet printing can affect the result that you desire from your marketing campaign.


So, as much as the design or development of the booklets, the printing also has a huge role in helping your booklet marketing campaign to take shape. With all of the nuances in place, booklet printing and assisting your marketing campaign with the same is the right thing to pursue today!

PrintPapa offers the following as part of the Booklet Printing

Which Brochure Ideas Can You Use Best

So you have been looking up hundreds of sites and a number of professional printing agencies in search of the ideal brochure design, and still haven’t reached there? Do not lose heart as this is the case with the majority of marketers from every other firm, irrespective of the size or marketing budget!


Most direct marketing professionals cannot make up their mind on which kind of brochure marketing idea would best complement their marketing campaign. Some would rather focus on graphic design, which forcibly attracts eyeballs at a trade fair or seminar while some would necessarily opt for better textual matter. The latter may apply to content firms and article sites, as well as to small-scale start-up companies, which would want a larger percentage of information within the brochure than flashy images.

Whatever be the requirement, there are some brochure ideas that almost always click, and a heady mix of both would actually guarantee your lead generation campaign the very boost you had desired to achieve. Take a quick look and decide for yourself:


  • Flashy Attention-Gimmick – This is one of the most oft-used brochure ideas in the industry today, especially, because it helps one stand out and get noticed in the face of cut-throat competition. But using this brochure design may require a pre-established brand image as well as a broad target consumer group to actually succeed as a promotional tool.


  • The Classic Design – Going by the book and avoiding the unconventional look is what most corporate firms are applying in their brochure ideas, especially, with the recession in the backdrop. The classic look has always been in-the-trend, but can severely sabotage your marketing campaign if not executed with astute professionalism and marketing expertise.
  • Logo Specific – Many use the logo as a symbolic image, using it all over the brochure or as the primary brand building medium intended to improve consumer retention. While this is helpful, the most important factor to keep in mind while employing such a brochure idea is the fact that one should only rely on professional printing agencies. Blurred or botched images or irregular alignments can cost you much more than what you had bargained for, along with losing track of the marketing goal you had set out to achieve.


  • Image Based – Some marketers use only images and no textual matter apart from a punchline or two in their brochures. This requires a very careful selection of images, which are not only relevant to the firm, services or the topic of the brochure but also of good taste.
  • The All-in-One – You, as an innovative and experimental marketer may throw all of the brochure conventions out of the window and start off with a mix of all elements of the designs discussed above. But this needs a lot of expertise and industry experience along with a receptive target base to actually lend success to the same.


With so many brochure ideas teeming with the potential of marketing success, allowing lead generation and sales statistics make a soaring climb to the top with a candidly developed brochure may not seem such a daunting task after all!

Why CD Printing Helps Improve Your Professional Image

Why do you think firms and companies use printed CD/DVD jackets while shelling them out for sale? Protection from damage did you say? Wrong! The exclusively single reason that CD jacket printing is in existence (and popularly so) is because of the fact that they can be a great way to market your product (CDs, DVDs or Blu-Ray discs) literally to the potential consumer base.


With the mercury-like rise in the popularity of CDs or DVDs as a medium for storing information and data, they have also become the ideal weaponry for new-age marketers to convey their marketing message or USP of their firm to the consumer base. How? Simple, by printing an elaborate and attractive CD jacket, which not only has useful information about the contents of the CD or DVD, but also has an embedded marketing message and company marketing punchline on it.


So what are the advantages of using CD Printing services as your new marketing strategy:

  • An affordable yet powerful marketing collateral.
  • Direct contact with the target consumer group results in a better potential for sales.
  • Improved lead generation statistics due to heightened interest in the CD as well as the company/firm itself.
  • Helps build a real brand image and a stable brand value without investing a huge amount of effort or money into the same.
  • Also provides a much higher level of consumer retention within the niche consumer base.
  • A CD or DVD jacket also allows you to put forward your skills of creativity and innovative edge with the help of basic graphic design or artwork, setting a benchmark for identifying the level of quality within the content of the CD/DVD or of the firm itself.

However, employing an amateur company or following a DIY (do-it-yourself) manual to complete your CD or DVD printing assignment may look attractive from the perspective of keeping a control on your budget, but is not a wise path to follow if you wish to save in the long run.


Professional CD duplication/printing ventures are much more deft at putting forth your brand image to the target consumers, with professionally crafted designs for the CD/DVD jackets as well as a much better representation of the company too. The placement of the logo, the textual content, punchlines, etc. are much better delivered with a professional agency than with an amateur venture.


With a professional printing agency, the colors are also several notches more vibrant and appealing than with an amateur counterpart of the same. Because of the small size of the CD or the DVD, having clear and crisply printed textual matter along with the graphics is crucial to send out a powerful marketing message. Only a professional printing agency can hope to achieve the same.


Therefore, if you have been thinking about using the CD or DVD jacket printing as your new marketing strategy, especially, to net the tech-savvy niche consumer base, make sure that the printing agency you opt for is professional to the core. Otherwise, the purpose you had set out to achieve would be lost, along with the financial investments you make into the campaign!

How Notepads Can Be Used As a Promotional Tool

Notepads are perhaps the most innocuous and the most powerful business marketing stationery in the corporate world. Sleek yet subtle, these imbibe and reflect the very essence of marketing collateral – to promote without being overtly aggressive.


Notepads, if developed, designed and printed with care, can be one of the best lead generating ways within the firm’s repertoire. This is more important in the contemporary market situation, where the recession has not yet released its strong clutch on the finances of most of the companies, irrespective of size, budget or employee strength. Notepads, being easy on the budget to print and market and provide a good yield of sales leads and business associates, can be a great investment strategy for marketers who wish to play it safe.

So, what are the things to keep in mind to help make your notepad shine as a promotional tool for your firm? Here are a few tips:


  • Stand Out – Your notepad is your own, and it is simply not just another notepad that you use to jot things down. To make the desired impact on potential consumers, your name needs to be highlighted on the notepad. Have your company name or professional nuances written in bold and conventional fonts. It should be written such that the user can easily read the name as well as comprehend the marketing message you wish to convey.


  • Logo – The logo is one of the most important elements to have in the notepad. They not only add credibility to the notepad, but also help to make it visually appealing, re-iterating your company name and brand image wherever possible.
  • The Notepad a.k.a. Resume – Have your credentials, highlights of the company history, etc. printed on your notepad in brief. This will help you to serve as the resume or the prima facie introduction of the company to new clients. You can also have client testimonials, images of achievements, etc. printed on the back of the notepad to help improve consumer retention.


So, what kind of notepads can you put to use while using them as a complimentary hand in a business marketing campaign? A notepad can differ not only in its design and print quality but also in shape. One should be aware of the different sizes of notepads used for specific purposes, hence, while targeting the niche consumer base, use the shape that best fits the bill. Some examples may include spiral pads, cube notes (stick-ons), work desk notepads, telephone diaries, customized notepads, etc.


Apart from these, notepads can also be used as a covert marketing assignment in seminars, trade fairs and similar events – where the potential consumer or business associate may need to jot down points in the melee of information. With a stylized and well-designed notepad, your marketing war may already be half won , with you on the better side!


However, for a notepad marketing campaign to succeed and achieve what it had set out for, only a professional printing agency should be hired to do the job. While many may mistake it as a burden of an investment, flawed printing of notepads not only fail to make the mark but also leave your company and brand image looking famished and amateur. Therefore, hire a professional printing agency as a little extra invested in quality will reveal large business profits later for the firm itself!

Rack Cards and Their Involvement in a Marketing Campaign

Rack cards, like all other business marketing collateral, has always been one of the top-notch promotional tools that not only help attract consumer attention but also help to find new sales for a firm. However, the difference between a rack card and a conventional marketing document is the fact that a rack card is usually printed on the finest quality paper as well as in the most innovative and stylized formats.


So, why is a rack card treated like a piece of advertisement rather than a simple document of promotional information? Because a rack card can achieve (in terms of lead generation and sales) much more than what any other regular marketing document can attain. But for this, it needs exquisite printing, excellent design overtones and targeted as well as hard-hitting promotional information. Otherwise, the whole purpose of maintaining and marketing through a rack card will go waste.

Here are some more viable tips to improve the look, feel and the impact of a rack card while using it for marketing purposes:


  • Highlight Offers – Placing an offer that consumers can’t refuse is a great idea to market your recently launched or highlighted products. Discounts, FREE give-aways or partner-label offers attract consumers like moths to light. Another potentially fruitful idea is to allow discounts or avail offers only after the consumer presents the rack-card that guarantees the same. This way, you will have better chances of brand image retention and consumer loyalty statistics.


  • Images, Images – Nothing attracts the attention of a consumer like a brilliant and suggestive image. You can use images or multiple-angle shots of your products or use models and individuals to highlight the crux of the message on your rack card. The images should summarize the benefits and the USP of the products and the company, respectively. Be very careful while selecting an image as one bad photo can ruin the whole rack card marketing campaign.
  • Rack Card as a Newsletter – Transform a rack card into a one-page newsletter, incorporating useful information, tips, guides as well as notification for important company events such as anniversaries, sales auctions, etc.


  • Professional Print – Always hire a professional printing agency to print your rack cards. This is important as you can uphold quality as well as make good on your print-specific budget with a professional print house. As a rack card’s desired functionality depends a great deal on the quality of print and the clarity of images, colors and textual matter, an amateur printing job can all but nullify the marketing advantage you wish to solicit from the rack card marketing campaign.
  • Focused Usage – Use your rack card marketing campaign in places and arenas where it has the highest potential for generating valuable leads and improving consumer conversion. For e.g. checkout counters and waiting areas are some of the places where there is usually high traffic and customers have nothing interesting to do.


The standard size for a Rackcard is 4×9. You can find standard plastic holders for this size which can be used for diaplaying the rackcards. At PrintPapa we print our rackcards on nice 14pt thick card stock with high gloss UV coating for added protection. Check it out by clicking here.

The Importance of Business Stationary in Marketing

Business stationery is something that is yet to find a clear-cut acceptance as potent marketing collateral, even though statistics and popular reaction speak otherwise. Most corporate organizations, especially, the amateur or small-scale start-up ventures, have a wrong conception of business stationery not being relevant to making a desired impact on the consumer base at all. However, they cannot be more wrong!


But what is business stationery?

Business stationery can include anything – from direct mails to letterheads, from notepads to brochures, from pamphlets to simple flyer advertisements. The scope of both the content of business stationery in a corporate dictionary as well in effecting a change of mindset within the target consumer base for the better is huge! While firms may swear by a great brochure design that has won them over, others may prefer using promotional postcards to publicize the launch of a new office.


Business stationery may not always be expensive or use financially excruciating finishes. But what is needed is clear, clean print along with innovative but eye-catching designs. Many companies make the mistake of compromising on quality for the sake of having their corporate stationery printed for cheap. This may be a costly call as most consumers and potential business associates use business stationery as a tool for mapping the company’s focus on quality, reputation and as a preview of work samples!

So how can you make the business stationery attractive?

Well, first and foremost, you need to have a good design and clear but crisp text to be written specifically for the stationery. Remember that only focused marketing strategies can help you use corporate brochures, envelopes and even letterheads as marketing collateral. And having a visually appealing design and a catchy punch-line are the basics to get right.


Thereafter, what most companies prefer skipping over, is assigning the stationery to be printed with a reputable and professional print agency. This helps avoid some of the most common issues that later block the corporate stationery from actually complementing conventional marketing techniques in a full-fledged way:

  • Use of quality paper – preferably of cotton with richer textures and a smoother feel


  • Colors also appear authentic and sharp – unlike amateur print jobs where colors often break determined spaces and blunt the impact of images or graphics on the flyer or brochure
  • Embossing and engraving, including fine print are also advantages that professional print agencies provide
  • Logo and other imagery also appear better and help you stand a league apart from the conventional crowd

Therefore, choosing how and where you develop and print your business stationery respectively, can decide on which side of the fine line called ‘success’ you stand upon. You will find a good number of professional printing agencies such as the likes of PrintPapa, that not only help develop quality marketing collateral and corporate documents, but also possess richness and finesse in printing assignments.


So, unless you are against the idea of investing less and reaping more with the help of corporate stationery as a marketing tool, brochures, flyers and even well-designed envelopes can help net the interest of a niche consumer base like never before!

Why Investing in Presentation Folder Printing is a Wise Choice

Presentation folders, like other business documents and collateral, can become a potent marketing weaponry if planned and executed to perfection. And to help you do the same, there are innumerable real-world professionals as well as online portals that offer the designing and development of sleek and suave presentation folders to help you draw the attention of potential customers.


However, what slips the attention of the enterprises as well as experienced marketing professionals is the fact that the printing of presentation folders is one of the proven areas where they can vastly improve their sales and lead generation statistics. Quality printing can not only provide the desired professional approach to your presentation folders, they would also help intensify the marketing impact on potential consumer target base or on business associates.


Even though a number of printing agencies are available – both on the web as well as through retail outlets, it is better to choose a professional agency with a majestic portfolio and an envious track record. Without these, a printing agency is as ordinary as hundreds of its rivals out there.

The immediate thought that comes to your mind is would it be wise to invest a lot in the printing of a presentation folder, when a substantial amount has already been drained in its designing and development? The answer is a thumping YES! Here is why:

  • First and foremost, the print quality of the presentation folder (the papers, the cover, etc.) decide whether the potential target base is hooked on to the folder within seconds of flipping through it or not. Bad quality paper used for printing jobs almost always put off professionals, especially, that are grainy have an ill-feeling associated with it. Hire a professional agency to solve this problem, which will prevent consumers and business partners from turning away from the very doorstep.


  • Even though costly, a professional printing agency will have the font, graphics and paragraph alignments and other allied aesthetics correct. This again helps to provide an acute professional image to the ones it’s being aimed at. Always remember that a presentation folder represents the company itself, and hence, the quality of print should never be allowed to drop!
  • Printing agencies, if properly chosen, can provide a majestic imprint and representation of the company logo and other imagery in print. This most obviously helps in the embellishment of the brand image of your enterprise, especially, if it’s a small-scale or amateur venture.


  • The last point that bolsters your decision to choose a professional printing agency, keeping monetary trivialities aside, is the bold usage of colors. If you are wise enough to allow printing agencies to function for the optimum results, especially, the colors and the finish, it will help your presentation folder to stand out on its own in the crowd!

But one should always remember that no matter how presentable and visually appealing your presentation folder is, the contents within should have substance to retain attention once you have hooked the potential clients. On the other hand, a presentation folder with the best documentation and marketing collateral can fail hands down if the design and print quality is not of the highest caliber.


PrintPapa offers heavy discounts and monetary benefits on presentation folder printing assignments. Check out the website for more information.

5 Common Mistakes to Avoid in Calendar Printing-centric Marketing Campaigns

Calendar printing is a great marketing collateral as far as you get it perfectly right from the images to the style and text formats. A lot of companies, irrespective of their size, budget or reach of their brand image are resorting to calendar printing assignments in order to promote their company, products or services.


Some of the companies develop and design their own calendars while some have their calendars looked after by professional design and graphic experts. Photographs, cartoons, images and other graphic styles are the crux of a successful calendar printing-centric marketing campaign.

However, you need to avoid some of the common problems that plague an inexperienced or amateur hand at calendar printing, which almost inevitably fails the purpose of running a calendar marketing campaign. Some major issues that concern a similar calendar printing assignment meant for use in marketing can be:

  • Timing – You need to remember that calendars are only useful for a year (leaving out some exceptions) and hence you need to print or distribute the calendars within the specified time period. It is always encouraged to have the calendars printed and distributed before the specified year commences. Most calendars come out within the last week of December to capitalize on the open market.


  • Choice of Images – Dull or mundane images for a calendar can really destroy your calendars’ marketing potential. Your images are the best possible element in the calendar to make an impact on the consumers and attain an impressive lead generation statistic. Therefore, use appealing images, highlighting your product, service or the main USP of the company.
  • Bad/ Outdated Designs – User-friendly and aesthetically correct calendar layouts always tend to get more results when used in a marketing campaign than cluttered or visually disapproving designs. You need to remember that the consumer is going to choose the calendar by using it rather than simply being hooked on by the images.


  • Inferior Printing Material – Never try and save on printing paper quality as far as printing calendars are concerned. The print quality is what distinguishes the good from the bad and the professionals from the amateur. Therefore, make sure that you have the right printing agency and the right kind of budget that will help you to get the desired output. If your calendar contains a lot of images and only the dates in textual format, try gloss finish prints. And if your calendar is full of quotes or jokes, i.e., textual matter gets more importance, try matte finish in your printing assignments.


  • Absence of Research or Market Information – Before even starting to develop your calendars for a marketing campaign, do your research and homework before expecting results in the form of actual sales or lead generation improvement. Market information or contemporary trends in calendar printing or marketing is crucial to developing a winning calendar-centric marketing campaign.


Some professional printing agencies also offer special benefits for clients who wish to incorporate calendar printing into their marketing campaign. PrintPapa, a premier printing agency, is offering 25% off on calendar printing assignments this Halloween of 2009. So, why delay success that lies in your way on a date down the calendar?

Since now you are well-informed about the common mistakes you need to side-step while trying your hand at a marketing campaign focused entirely on calendar-printing and allied exercises, go win it for yourself and your firm!

5 Tips to Use Label Marketing Effectively

Labels, however small or insignificant looking, are a great tool to market your enterprise or products and their features to the target consumer base. An effective label marketing campaign, supported by efficient and quality printing agencies can work wonders for the sales and consumer retention of the products sold by your firm.


A label marketing campaign has to be designed and developed with utmost care and confidence. Poor taste will drive away potential clients from your products. Since labels are so small in size, you should have a clear strategy to make them noticeable for those who matter. This may include entrepreneurs, business associates and consumers.

Here are a few sure-fire tips to start earning a brand name as well as improve on your consumer loyalty figures and sales statistics:

1. Folder Labels: Folder Labels can be a great way to save money and promote your business. Use them on folder covers, as meeting documentation covers and in allied tasks. This will not only save extra costs on buying folder covers, but will also help would-be-clients to concentrate better on your enterprise or featured product.


2. Envelope Seals: Envelope seals are a great way to let your clients or consumers get a feel of your brand image without aggressively marketing it to them. An envelope seal can carry your company logo or even an image of the featured product, readying the client towards possible conversion even before he/she has opened the letter. Your corporate stationery can also have such labels, allowing better brand management.


3. Package Shipping Labels: So how do you reward your clients who have ordered a shipment from you? Send them the product in a package labeled with your company information or images. This way you brandish and enhance your brand image even without having to be physically present in the place or using the regional media!

4. Gift Package Labels: Gift packages are a part and parcel of any corporate organization’s marketing strategy. From gifting tangible items to providing discounts on your prices, loyal clients can enjoy great privileges in gifts. But why don’t you use the gifts as a marketing option yourself? Using label marketing on gift packages can be a great way to ensure consumer retention as well as  company’s monetary benefits.


5. Label Giveaways: At seminars, business conferences or meetings, you can hand out free labels to your prospective clients, partners or associates. This will not only help build your brand image in the industry but will also help to spread goodwill. And because the giveaways can only be provided personally, you can select high potential customers for the purpose.


With these simple yet efficient tips in mind, try and prune your label marketing campaign in the desired direction. As labels are a cost-effective way to market yourself, by adhering to these tips you not only save a lot but also make your marketing effort financially worthwhile.

At PrintPapa we offer various sizes and types of labels. Few of them are:

  1. Mailing Labels – Sheets of 8.5×11 with multiple labels on the sheet
  2. Full Color Crack & Peel Labels : Order any size. These are printed in full color, with an adhesive backing which can be cracked and peeled off easily. This is what we use when we ship out packages.
  3. Labels in Rolls : Various sizes and shape are available.

For more information visit our label section in the Product List.

Improve On Your Label Designs

Label designing and printing can help improve the brand image of the company as well as compliment the conventional marketing campaigns. Even though labels are minute affairs, to get it right can help you break directly into the consumer’s mind, breaking the barriers that often hinder positive progress of an online or conventional marketing campaign.


A professionally designed label with effective visual appeal can help the brand or the product stand out from the crowd of rivals. It also helps build consumer loyalty and improve consumer retention. But none of these advantages can be actually attained without employing a professional printing agency for your label designs and development. A professional agency knows which designs will suit your product label best, which sizes will be ideal or even the placement that will best boost your marketing pitch.


Here are a few tips to improve your label designs, at least from your end, before it is dispatched for printing:

  • Originality – It is always advisable to have an original style or content while developing your labels. This is because if your label seems nothing different from the other company labels or branding equipment, the very purpose of pursuing label marketing is let down. Try and innovate, experimenting with colors, shapes, sizes, textual copy and graphics.


  • Visual Appeal – Someone gulping down a bottle of water (your product) may be enticed by a well-designed label on it – and you have found a new loyal consumer. This is what a visually attractive label can do. Use prominent text, well-balanced colors and try keeping the label neat. Most labels tend to be small in size and hence too much in too little space may render the label cluttered and ineffective from the perspective of design.


  • Shapes and Sizes – Using the conventional shapes and sizes for label prints may ease printing or reduce costs but may not be as effective as a marketing tool. Try out different sizes for your products, choosing the size or shape that suits your product best. Innovative shapes such as rectangular with rounded corners or rhombus-shaped labels can help you stand out fashionably from the mundane and monotonous designs.


  • Logo or Branding – Using the company logo or allied imagery within the label design is a great way to help promote your enterprise in an innocuous way. You can use the logo itself as a label (the way sports brands such as Adidas or Puma do), thus, building up a much better brand promotion technique than your rivals.


  • Label Material – Before you decide to hire a printing agency, check the label print material they have to offer. Bad quality label prints not only showcase an unprofessional approach but also put off potential consumers who are interested in your product/ brand.
  • Themes – Selecting specific themes for your label designs is a great way to market your product. Not only do such labels make the products look contemporary, they also grab the attention of the consumers better. Themes such as Halloween, Christmas or even corporate styled labels can have a great appeal among target consumers.


With these simple tips in mind, you can easily create a marketing miracle for yourself, with nothing but labels as your marketing collateral.