Posts Tagged ‘flyers’

Tips for a Good Flyer Printing

Flyers have become a preferred way of promoting a business these days. Many small and big companies are opting for this promotional tool as it is cheap and effective at the same time. It also serves as a tool for bulk promotion and has become the preferred choice for many. Here are a few tips that you should keep in mind while promoting your flyer:

  • Use Optimum Content – A flyer gives you ample writing space so make use of it judiciously. Do not overstuff it with content as your recipients won’t be interested in going through the entire thing. Try writing a few good quotes or slogans which should be able to grab the attention of the readers at one go.
  • Image Is Key – Picture speaks a thousand words and it is important that you use pictures in your flyer. Be very choosy about the images you use in your flyer as most of the people will make a meaning out of your flyer by just looking at the images. You can also use attractive graphics and sketches in your flyer to make it look attractive.
  • Name and Logo – Your brand name and logo should find a prominent place in your flyer. The ultimate idea of your flyer is not just to run a temporary campaign but to establish your brand in front of the masses.
  • Use Templates – One of the best ways to design a good flyer is to use a template. These templates are easily available on the Internet and can be downloaded quickly. They are preset with all the margins and borders. All that you need to do is to fill in the content and insert the images.
  • Print Full Color – Make sure that your flyer is printed in full color to attract readers. This will make sure that your flyer will become an attraction and drag the recipient towards it.
  • Print High Quality – It is very important that you get your flyer printed from a high quality printer in full color and on good quality paper. All your hard work can go wasted if your flyer is printed on poor quality paper and from an ordinary printing service provider.

You must make sure that you go to a high end printing agency to get a good flyer printed. You can hire the services of a printer like PrintPapa for this. They have expertise in printing all kinds of domestic and corporate items like booklets, brochures, labels, notepads, rack cards, greeting cards, door hangers etc. They have built a list of satisfied clients by providing high quality work on time.

Date: 7th October, 2010 | Under: Tips & Tricks | No Comments

How and Where to Promote Your Books?

The first thing that comes to the mind after writing a book is how and where to promote your book. If you are a well known author you might not require external promotion since your publisher will be happy to promote your book. For the first time self publishing authors however, promotion isn’t as easy. You can use a lot of mediums to promote your book from the Internet to banners, posters and event book stores. You need to keep the following things in mind while promoting your book:

  • Identify your target audience and use a medium which appeals mostly to them. In case of the older generation you could advertise your book through the newspapers but to target the youngsters, Internet is the best medium.
  • Get your book reviewed by a famous magazine or newspaper. Try contacting the book reviewers directly as this is the best publicity you can get.

  • Look for the magazine genres that are to be read by your target audience. If you are writing a sports biography, placing an advertisement in a sports magazine will serve ideal.
  • Try contacting a few book stores in your city and place some posters promoting the book. You can also promote your book by adding bookmarks to other books a month before you release your book.
  • Send a few free copies to the media organization and libraries around you. This may not add to the direct sales but will definitely make you popular.
  • If you have written a book on the youth you could promote it by distributing flyers outside the colleges as the students are your potential readers.
  • Try putting up some posters in coffee shops around the town a few weeks before the release of your book. This will create a hype around the town about your book just before it’s release.
  • You can use the local FM radio to promote your book if your topic is very localized. In case you have a big budget you can also opt for the television which will have a wider reach compared to a FM radio.

Promotion plays a very vital role in the success and failure of books in today’s market. It is important for you to print the book with high quality printing technologies to make it look impressive. Print Papa will serve as the ideal printer for you. They are experts in printing booklets, brochures, rack cards, catalogs, newsletters, door hangers and presentation folders. They are equipped with the latest technology in printing and have built a list of successful clients over the years.

Date: 23rd July, 2010 | Under: Marketing | No Comments

Design Tips For Your Self Published Book Cover

There is a famous saying “Don’t judge a book by it’s cover” but the truth is most people tend to do that. Thus book cover becomes very vital for a book. If you have opted for self publishing for your next book it is important that you make the cover of the book look attractive by focusing on the design. Here are a few things that you should keep in mind while designing the cover of your self published book:

  • Theme It: The book cover should be themed around the genre of the book. The cover should be able to give a brief introduction of the book. You can use graphics, images, artwork or print a plain background depending on how you tend to convey your message to the readers. If you are targeting a specific age group you should theme the book accordingly.
  • Make It Attractive: The book should catch the eye of the readers at one go when placed among a crowd. It should make the readers pick up the book and flip through some of the pages. Try printing the cover in bright color if it goes with the theme of your book. This will make it stand out among the crowd and look attractive in the book shelf.

  • Images And Graphics: Try printing graphics and images relating to the book on it’s cover. If you are writing on a event, personality or a place you should print an image related to it. In case of fiction, graphics and artwork look much better. The cover can also be plain and simple if that conveys more message than images and graphics.
  • Text Is Important: The name of your book and your name should appear prominently in your book. The name should be printed in big legible fonts both on the front page and the side. The back cover can be used to write a short gist about the book and testimonials if you have received any. You should also write a short biography about yourself.
  • Add A Dust Jacket: Dust jackets bring in a very classy look to your book. You can print the same images on the front, back and side of the dust jacket as the cover of the book. You can use the side flaps to write a short biography or introductory message about yourself in the book.

Hiring the services of a professional printer to print the book and the cover is important and this is where Print Papa comes in handy. They are one of the best printers when it comes to self publishing authors. They are equipped with the latest technology and have expertise in printing booklets, brochures, rack cards, flyers, newsletters and presentation folders among others.

Date: 19th July, 2010 | Under: Design Tips | No Comments

What Kind Of Topics Are Popular Among Self Publishing Authors?

Self publishing has gained immense popularity in the recent years. With the entry barrier low in the industry many author are turning towards self publishing. This relieves them of the terms and conditions of the publishers and lets them keep the entire profit. They have full creative control over their work and do not need to comprise with the content because of commercial interest of the publisher.

There is however a trend in the self publishing industry and not all author turn towards self publishing. Many authors have to turn towards self publishing as many established publishers do not want to publish their off beat books. There are certain genres of books that are popular among self publishing authors. Some of the popular topics among self publishing authors are:

•    Crime: This genre is often written from the protagonist’s point of view. This scares publishers  who don’t want to take the risk with such viewpoints. This is a very popular genre among many first time authors who opt for self publishing.
•    Religion: Self publishing authors often write religious books on a very small sect of a religious group. These books target a very niche audience and are not guided by commercial interests. It holds minimum value to a publisher looking for profits.


•    Fantasy: This genre goes as far as the imagination of the author and most of the times involves magic, mystic elements or supernatural creatures which are high risk topics for an established publisher. Fantasy is not always accepted by the readers.
•    Romance: It is one of the most popular topics among the self publishing authors who write their own love stories rather then a completely fictional one.
•   Science Fiction: Another favorite of the many first time authors. Most publishers consider these authors to be crazy and they opt for the self publishing route. Most of the recent science fiction books have been through the self publishing method.
•    Adventure: Adventure has been favorite with the authors for centuries. Many have written on their real life experience while others have written upon their fantasy. These days adventure has become very popular with the self publishing authors.

Self publishing has come as a god sent angel to many authors who are able to publish their work the way they want to. It is however important that an author chooses a professional printer for publishing the book. This is where a printing agency like Print Papa comes in handy. They are equipped with the latest technology and have expertise in printing booklets, brochures, rack cards, flyers, newsletters and presentation folders among others.

Date: 15th July, 2010 | Under: Tips & Tricks | No Comments

How To Print A Cheap Poster?

Posters are one of the best tools when it comes to promotions. Most of the events are promoted through posters along with banners and flyers. However poster printing can be expensive which may not be within the budget of many firms and cheap poster printing is the best option. Here are a few ways in which you can print cheap posters for promotion:

  • Design Yourself: Poster designing is no rocket science and you can do it yourself using a publishing tool like Photoshop, Illustrator or Corel Draw. This will reduce the cost considerably as designers do charge hefty amounts. Make sure that you know the right poster sizes and for this you can contact a printer beforehand.
  • Select The Right Printer: It is also important that you choose the right printer to reduce the printing cost. You can do an online research on the printers within your proximity who are offering discounts on poster printing. This will also bring down the cost of the poster substantially.
  • Use Regular Paper: Printing paper can be expensive and to reduce the cost opt for regular printing paper than the normal poster printing paper. Although the quality won’t be the same, your purpose of getting cheap posters will be served easily.

  • Reduce Wastage: One reason for the huge expense is any form of printing be it posters, flyers etc is wastage. If you can reduce wastage then that will result in saving huge amount of money. This can be easily done with some proper planning beforehand where you know exactly how many posters you require.

  • Be Flexible With The Size: Not all sizes have the same printing and paper cost. So try opting for the paper size that is cheapest in the market.

Hire the services of a printer like PrintPapa which regularly offers discounts to its customer. They have   experience in printing and print promotions and can reduce the cost of printing by optimizing the process.  They have build expertise in printing both domestic and corporate materials like brochures, calenders, doorhangers and rack cards. The message in the poster is more important than its quality and if it can appeal to the audience than it has achieved its purpose.

Date: 9th July, 2010 | Under: Design Tips | No Comments

How to Increase the Effectiveness of Customized Posters?

Posters are the best tools when it comes to promotion at a mass level. Along with banners and flyers they are often used to promote events in public places which sees large footfalls. It is however important to enhance the effectiveness and functionality of your customized posters for it to achieve better results. Here are a few tips that you should keep in mind to increase the effectiveness of customized posters:

  • Arouse Emotions: The most important function of a banner would be to arouse emotions. Images are the best way to do so as they target the emotions of the onlookers or readers. However keep in mind that the images however need to relate to the theme of your promotion. You need to also complement the images with a set of catchy slogans which immediately grabs the eyes of the readers. This is the most tried and the tested formula and  holds good to the modern day.
  • Puzzle The  Audience: Uncertainty is a great marketing tool and marketers over the years have used this form of promotional purpose. A well designed poster should not be over revealing about the event or product it promotes. This element of uncertainty will create interest in the minds of the audience for the product or the event that you promote.
  • Place It Well: The effectiveness of a poster is often determined by it’s placement. While placing a poster in a public area position it in such a way that it attracts maximum eyeballs. Avoid placing the poster in corners and too high on the walls as they will not be visible to the maximum number of people. Keep eye line in mind while putting a poster in a public place.
  • Use Colors: There is nothing more attractive to the human eye than colors and thus it is important for you to print the posters in full color. Use bright colors as they tend to attract the eyes more than the darker ones. Also when put up in a dark or shady area bright posters tend to be more visible than the darker ones. Use contrasting colors to grab maximum attention.

It is important to print the poster in a high quality printing press and a printer like PrintPapa should serve ideal for  you. They have the latest printing technology in terms of printers and other equipments and have a highly trained staff. Over the years they have built expertise in printing books, calenders, banners, catalogs and rack cards. The biggest testimonial to PrintPapa’s business is the number of permanent clients that it has built over the years.

Date: 18th June, 2010 | Under: Marketing | No Comments

Promote Your Restaurant Through Bookmarks

Restaurants can be promoted through many means including posters, banners and flyers but all these have a limited shelf life where as bookmarks ensure promotion over a considerable period of time. Rack cards and menu cards are commonly used inside the restaurant but bookmarks are the best tool to bring people inside the restaurant. Here are a few things that you need to keep in mind while promoting your restaurant through bookmarks:

  • Catch The Eye: Your bookmark needs to grab the attention of the readers as soon as their eyes fall on it. Try printing it in a brighter shade as brighter colors attract human eyes faster. Write a catchy slogan and have some food images on the bookmark which also makes it look attractive. It can also be in the shape of a spoon which will attract the eyes at the same time do half the publicity with it’s shape.
  • Choose Books Well: All restaurants have a certain target group be it teenagers, middle aged people or the older generations. So while promoting your restaurant keep in mind the kind of books these particular age groups prefer and put your bookmarks inside those books which would be read by these age groups.
  • List Specialties: Printing the name and address of your restaurant may not attract people. List out the specialties of your restaurant on the bookmark as this will act as a hook and ensure people are attracted towards your restaurant. Avoid placing a long list of specialties in the bookmark as it will make it look unprofessional. Printing the images of these specialties is also a good idea.
  • Proximity: Try targeting those bookstores which are very near to your restaurant preferably within a block or two. This will lead to larger footfalls in your restaurant than distributing the bookmarks in a very far away store in the town. Draw a map and give directions from major landmarks around your restaurant. This will ensure that people are able to locate your restaurant easily much to their convenience.

Ensure that your well designed bookmarks promoting your restaurant are printed well and this is where a printer like PrintPapa will come in handy. They have over the years built expertise in all kinds of printing and designing services. They use the latest technology available in the printing industry to deliver high end results to the clients and exceed expectations. They undertake all kinds of domestic and corporate printing jobs including books, notepads, business cards, letterheads and other printed materials.

Date: 15th June, 2010 | Under: Marketing | No Comments

Large Banners Design Tips.

Banners are one of the best tools when it comes to promoting a product or a service. Along with posters, flyers they form the best tools for promotion. Banners are best when they are made large making them clearly visible from a distance. Here are a few tips to make large banners:

  • Use Large Text: Large format printing is generally viewed from a distance and thus it should be used to print the core message of the banner like the name of the event or product it is promoting. Most people will glance at your banner only for a few seconds so it is of no use over stuffing your banner with text. Try using simple curvy fonts and not fancy ones as these attract eyes but not deliver the message.
  • Simple Background is Must: Make sure that the background of your banner is simple and try printing the text with a high contrast color. This will ensure maximum visibility for your banner even from a distance. It is advisable to use a plain background rather than fancy ones as they distract the eyes more than they attract.
  • Pictures And Graphics: It is advisable to use pictures and graphics to your banner if they add value to the message that you want to deliver. Avoid using large number of small images as they will hardly be visible and not serve any promotional purpose. Rather use one or two images of large size which will take the message to the target audience. You can also add the logo of your organization if it is well recognized as people will easily identify with it.
  • Quality Material: Large banners should always be prepared of high quality material like Scrim Banner or Polypropelene. This ensure that your banner looks professional when put out in open. Poor quality of materials not only makes your banner look bad but also hurts your brand image in the market.
  • Print Full Color: Nothing attracts the human eye more than color so it is advisable for you to print your banner in full color. Do a good mix match of darker and lighter shads of color to make it look attractive.

Large banners should always find their way into a professional printing house when it comes to printing them. Hiring the services of a printing agency like PrintPapa serves as ideal for the expertise that they have in the market. They have been in the printing and designing business for long and are equipped with the latest printing technology. They have built expertise in printing business cards, letterheads, notepads and all other kinds of printing material.

Date: 10th June, 2010 | Under: Design Tips, Tips & Tricks | 1 Comment

Advertising Restaurants Through Postcards

The food industry has become more competitive than it ever was. There are new restaurants opening everyday. But you can create a large customer base with the proper use of the promotional materials. There are various types of promotional materials available with the printing agencies today but there are some special promotional materials that will suit your niche business. In case of the restaurant industry postcards is the happening medium of advertising in today’s date. Before going into the deeper aspects of postcard marketing let us first take a look at why you should opt for such a promotional campaign?

Why do Restaurateurs Send Marketing Postcards?

When you are opening a new restaurant you can send invitations to your guests and make them aware of your opening date with the help of the marketing postcards. You can tell people that there is grand new dinning place where they can enjoy delicious dishes with their families and that too at a very reasonable price. The postcards can also be used as coupons for free entry, discounts or eat all you can.

You can also announce special events that you have planned at your restaurant with the help of the postcards. You are offering some special seasonal bonanza then you can tell it to people. For example you have hired singers to your restaurant and this can be informed to the masses with the help of this promotional material.

Some people simply can’t resist when they see delicious food. For them you can send postcards having the pictures of delicious dishes prepared in your kitchen. The pictures will also give an idea to the customers about the servings available at your restaurant.

There are various questions that rise in the minds of the customers such as do you offer home delivery of the ordered food? Do you have catering facility for special events? Do you take orders over the phone? You can make a list of these questions and answer them in your postcard. Include your phone number, website address and menu in the postcard for ready reference of the customers.

Some Tips for Owners

It is important to know your strengths first. Everyone will want to know what they can get in your restaurant which they will not get elsewhere. So if there is a special dish in the menu highlight it. Always create a list of the best things that your restaurant can provide.

Use high quality photos of your restaurant. There should be no dull element in the photos. They are meant to basically lure the people to the restaurant so select only the best pictures and dishes for your marketing material.

The budget for a postcard marketing campaign is a lot less when compared to the other forms of promotional materials such as banners, calendars, bookmarks, etc. But with good designing and thought this can boost your restaurant business significantly. But if you are looking to get good quality prints then it is necessary to take services from a renowned printing service provider such as Print Papa. This company not only prints postcards they also offer printing services for rack cards, books, notepadsbrochures, flyers, envelopes, etc.

Date: 4th June, 2010 | Under: Marketing | No Comments

Steps To Create A Powerful Advertising Poster

Posters are one of the best ways to promote a product, service or event. Along with flyers and banners, posters have become the best when it comes to promoting an event or a festival. A  poster placed in a good area can get more eyeballs than many other forms of the media. Posters are also one of the cheapest forms of advertising. Posters can also be printed in both short run and long run. Here are a few things that you should keep in mind:

  • Brainstorm Well: A good poster needs to start with a powerful idea and brainstorming becomes essential. You need to have a core team to discuss the ideas relating to the poster. You can also seek the help of outsiders as a mode of feedback as they are at times the most unbiased.
  • Layout Is Key: After the brainstorming it is important to work on the layout of your poster. From choosing the vertical or horizontal types to planning the place for text, images and graphics needs to be done. An ill designed layout makes the poster look poor.
  • Write Creatively: Many people get carried away with the images and graphics in the poster and put text into the sideline. A powerful slogan not only grabs the eyeball of the audience but also delivers them the message for which the poster has been made.
  • Graphics And Images: Graphics and images give an overall feel to the poster and make it look better. Make sure that you do not clutter your poster with too many images and graphics and make it look unprofessional. Your pictures and your text should be in tune in the poster.
  • Use Logos: The purpose of a poster is not only to promote the product, service or event. It’s main purpose is to promote your brand and what better way to do it than promote your logo.
  • Make It Colorful: Color attracts human attention and thus it is important to design the poster in full color. Try theming the color around the color of your event you are promoting. If possible use bright colors in your poster as they attract people’s attention.
  • Print Professionally: Do not spoil your hard work by printing the poster with a low quality printer. You need to visit a state-of-the-art printer like PrintPapa to get your poster printed. Print on high quality paper as this gives the poster a very elegant look.

PrintPapa has been in the business of print promotions. They are armed with the latest in the printing technology and have a well trained workforce. PrintPapa specializes in printing of catalogs, doorhangers, business cards and other corporate and domestic printed materials. The company believes the biggest certificate for an organization like Print Papa is the satisfaction of it’s clients. To order Posters click here.

Date: 4th June, 2010 | Under: Design Tips, Tips & Tricks | No Comments


 

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