Everyone likes to receive a greeting card on some festival or auspicious occasion in their life. It creates a sort of bonding between the sender and recipient. If you are a business house then you will never get a better chance to create a bonding with your present and prospective clients then by sending customized greeting card. Though you may pick up any of the attractive greeting cards available in the market but it does not have the desired effect. A personalized corporate greeting card gives more control on how you want to portray your business image.
Corporate greeting cards are often seen as a token of appreciation by the recipients and they also spread news and goodwill of your business. If you have a fancy for designing then you would be glad to know that corporate greeting cards can be created sitting in your cozy home.
Publishing Tools: First thing that you will require to make a good business greeting card is a desktop publishing software such as Pagemaker, Adobe Illustrator, InDesign, etc. Most of these publishing tools have a easy to understand step by step guide. You can save a lot of time if you use a software that you are familiar with or that you have used in the past. It is recommended that you use a less complicated software to fetch desired results for your promotional campaign. You will also find a lot of readymade templates in the publishing tool but it is always desirable that you prick your brains and create something unique reflecting your business.
Dummy Card: Create a dummy card and then take a print out. View the card and you are sure to find many corrections to be made. Corporate greeting card created by you will be sent to professionals so they have to be professionally designed bereft of any errors.
Colors and Fonts: Flashy colors and images might make the card unsuitable for professional use. It is better to stick to a simple theme and images that include the company logo. Choose a font that will best suit the mood of the card. Some of the curvy fonts make the content hard to read. So be simple.
Alignment: Alignment for the card is also very important so draw vertical and horizontal guidelines. This will make sure that the text and the images are consistent and nothing jets out.
After finishing off with the designing part you have to select a printing service provider. This choice is vital. Selection of the printing agency should be based on time of delivery, pricing as well as quality of work. Print Papa is one such company that has over the years gained reputation with their quality prints for different types of promotional materials such as booklets, brochures, notepads, etc.
Greeting cards are one of the best ways to promote your business as they carry your message forward in an informal manner. Many business houses are these days opting for photo greeting card over normal greeting card as they tend to create awareness in a personalized manner. Some of the most common size of greeting cards are the 7×5 Greeting Card, 8.5×6 Greeting Card and 10×7 Greeting Card. You must keep the following things in mind while designing a photo greeting card:
Choose Image Carefully – You need to be very careful while choosing the image for your photo greeting card. Also check for the resolution and clarity of the image. Remember about the orientation as most photographs are clicked in landscape while greeting cards are usually in portrait. Also look for a bright picture instead of a dull one for your photo greeting card.
Theme Your Brand – Choose an image which is themed around something relating to your brand. A good image won’t necessarily carry your message unless it relates to you. The image in the card can be that of your product or even your office.
Use Image Processors – Image processing softwares such as MS Publisher, Adobe Photoshop, Corel Draw can be used for laying out a photo greeting card and adding text and other graphics too. MS Publisher has lots of pre-designed templates for a photo greeting card.
Use Brand Name and Logo Gracefully – The image of your greeting card will carry the message so your logo and brand name need to only complement it. A common mistake many people make is overshadowing the picture with the logo and the brand name. This mistake should be avoided.
Insert The Message – The inside panel of a photo greeting card has the most important part of the card i.e. message. Do not clutter the card with a long message as they tend to take away the attention. Rather be short and sweet with your message. Grab the reader’s attention at one go.
Use Back Panel – Most greeting cards have a blank back panel. You could instead use this page and give the contact details of your organization on the back panel. It can also carry a small brief about your organization for the benefit of your clients.
PrintPapa is one stop solution for all the printing services. It caters to all kinds of printing needs and has expertise over printing and designing books, business cards, catalogs and notepads among others.
Greeting cards have more than what meets the eye! Why? Well, you never would have guessed they could be used as a direct marketing collateral would you? But the truth is, in the age of innovation and ingenious marketing strategies, greeting cards too can be used as invaluable marketing weapons to edge out rivals in the industry.
Greeting cards have generally had the reputation of being the bearer of good wishes or greetings (as the name itself implies) for the recipients. This feature, till date, has been considered a drawback for those interested in using them as a marketing collateral. Today, it is considered one of the primary reasons for using them as marketing material. Greeting cards, being personal and having a greater potential of establishing contact with the target consumer base, have emerged as the choice of marketing weaponry in the contemporary scenario.
Greeting cards can also be used for retaining customer loyalty and interest in the brand. So, what are the other advantages of using greeting cards for marketing purposes? Read on to know more.
Affordable – Greeting cards are much more easier to develop and print than other business marketing collateral such as newsletters and press releases. With simple, suave yet appealing designs, one can easily mold the greeting cards into concrete marketing tools without having to invest a fortune.
Loyalty – Build customer loyalty and trust in the brand through a constant correspondence via greeting cards. Since they can be sent any time of the year and without any specific occasion, they are a great way to reach out to consumers and hold on to them. Greeting cards not only build a better brand image but also help improve consumer retention statistics for the company.
Personal Touch – Greeting cards can be a great way to personalize your marketing message for each individual customer. This may be done in spite of using a huge mailing list with generic messages such as Christmas greetings or the Halloween extravaganza. Personalized marketing messages tend to get more results than conventional marketing tools.
Referral – Publishing the name of past clients or references on the back of a greeting card is a great marketing strategy. This helps to build trust in the service provider or the enterprise, and also helps to present your portfolio to attract potential customers.
As a Mode to Showcase Gratitude – Your greeting card marketing campaign is good to go with many offers and discount options that will tie in potential customers. But it need not have an offer all the same. A small gesture of ‘thank you’ or ‘welcome to the team’ can boost the morale of the client as well as help improve the chances of a long-standing professional relationship with them.
Greeting cards can be a joy to behold forever – both for the recipient as well as the enterprise that uses it in its marketing campaign! The latter, more so, because of the great financial and publicity advantages it provides to the marketer.