Tag Archives: presentation folder

Printing Ideas For A Presentation Folder

Presentation folders are one of the most underestimated marketing tools but they can do wonders for your business. If you thought that presentation folders are just meant for holding loose papers then you are under a big misconception. They have come up as a vital accessory for all the other documents. While designing a folder you will be spoilt for choices. Apply them skillfully though as the folder will represent your company to many people. There is not one industry that can be used which does not use presentation folders in their promotional campaigns. You are printing promotional materials because you want to sell something and a presentation folder helps you immensely to market the services or products.

Now let us take a look at the various things that you should consider while designing a presentation folder:

Size: Deciding the size of a presentation folder is very important. The standard size of such folders is 9X12. If this size suits you then it is well and fine but you can also go for smaller and larger folders. There are various shapes and sizes available in the company. Many features can be found in these folders such as slits for business cards as well as CDs whichever you want to include in your promotional material. Business card slits allow you to place your company material within the presentation folder. If there is some other features that you feel will meet your purpose then the folders can be customized likewise.

Images: The folders that you design should always carry the company name and logo. Quotes and mottos of the company are also inserted by the marketers. The color schemes for the folder should be thought about. Decide about the color combinations that will catch the audience’s attention most – whether you will go for earthy or vibrant tones or a mix and match or any other choice.
Materials: Looks of the folder are crucial. In order to look very professional a coordinated folder with coordinated marketing materials inside are a great choice. It is just like a kit. This will ensure that the client keeps all the information about the company and not just the presentation folder. The presentation folders are made with stock paper that helps the folders to remain in good condition over a long span of time. These are drastically different from the office folders that are made of flimsy paper material. If need be then such paper is glossy coated to make the folders look more professional and stand out from the rest.

The better you design a presentation folder the more you will be remembered by the clients. But all your efforts can go in vain if you do not choose the right printing service provider. It is wise to go for a printing agency such as Print Papa that has a lot of expertise in the field. They offer short run folders, which is very popular, as you can order as low as 5 folders. This company not only prints folders they also offer rack cards, brochures, books, letterheads, etc.

Design Tips For Presentation Folder

Modern business is all about creating instant impact. A presentation folder is one of the best ways of establishing your brand in front of your clients. Along with other printed documents like the business cards, letterheads and catalogs, presentation folder lets you create a buzz. A well designed presentation folder immediately draws attention and can add a lot of value to your brand. Most Business firms prefer the 9×12 Standard Folder but those who require lesser quantity often opt for short run digital folder. A few things should be kept in mind while designing a presentation folder.

  • Make it Bright – A presentation folder which is bright will immediately catch a person’s attention. Full color presentation folders are thus the most popular of the lot. This however is not a sacred rule and if a bright folder doesn’t sync with your firm’s mission, you can choose darker shades.
  • Work on Logo and Brand Name – Your logo and brand name are the two most important things in your presentation folder as they establish your brand. Try and highlight the logo of your firm in the presentation folder. Your brand name should hold a prominent place in the presentation folder preferably under the logo.
  • Use Attractive Fonts – It is important for any presentation folder to have attractive fonts which grab attention.  Try  font styles which appeal to your specific audience.
  • Know your Audience – There is no universal presentation folder for any organization. Different occasions demand different presentation folders and thus you should find out who your target audience is. If you already know this then  you should be able to pick the right presentation folder themes for them.
  • Make it Sturdy – Your presentation folder should be sturdy enough to hold everything that you plan it to do. You should focus on pockets created to specifically hold business cards, brochures and writing aids such as pen, pencil etc.
  • Be Choosy with the Material – The material of the presentation folder is important. A presentation folder made out of poor quality can defame your brand. A smooth jacket made out of linen can make your presentation folder look attractive.
  • Print High Quality – It is important to print the presentation folder from a professional printer.  All the designing works can become a complete waste if the printing quality is poor.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and notepads.