One of the major crossroads that self publishing authors reach is when it is time to price the book. A high priced book may get you more profit but there are equal chances that it won’t sell many copies. On the other hand a low priced book will earn you lesser profit per book and you won’t make money until you are able to sell a sizable number of books. Here are a few tips that you should keep in mind which will increase your profit without raising the price:
The greatest rule of business remains constant. Increase sales and it will increase your profit. Per copy profit might be low but if you market your book well and sell more copies you will make profit.
Reduce the production cost of the book but searching for a printer who does it at a competitive price. You can also reduce the cost by doing the layout and cover design yourself. There are many computer aided applications which will let you do these easily.
Create a buzz before the launch of your book through social networking sites and other gatherings which will promote your book for free and increase actual sales.
Print cheap posters to promote your book and put them up at the nearest bookstores and other places where your target audience is most likely to spot it.
Try looking for small advertisement in your book which will bring in some revenue during the production phase itself. If your book is localized many local business houses might be interested to put their ads on your book.
In the end all profits cannot be calculated monetarily. The publicity that your first self published book will give you will surely help you with your subsequent books. Even if the monetary compensation with your first book is low it is bound to increase with your second book if the first one impresses the readers.
In self publishing the printer plays a very important role as they can guide you through the entire book publication process. Do not compromise on the printing service providers or the quality of printing materials used. A printer like PrintPapa will serve as the ideal choice for you. They are a professional printing house who is well equipped with all the latest equipments. They have expertise in printing books, greeting cards, brochures, labels, notepads, rack cards, letterheads, catalogs, NCR forms, calendars etc. Over the years they have built a huge list of satisfied clients.
With the passing of time there has been an evolution in the types of promotional materials but hardly can any match the popularity of newsletters in terms of being the best form of catering fresh information. If you search by print promotions there will be so many mediums available to you such as brochures, letterheads, rack cards, booklets, etc. but hardly can any of these mediums be compared to the overwhelming nature of a newsletter. But the sad part is that most of the company owners in today’s date are using the newsletters in a wrong way. People have become bored with the same old comments “we are the best” and several other such pieces of promotional quotes. Some other marketers make their newsletters so overburdened with facts, figures and information about their company that the recipients feel disinterested in going through them. Thus the location of a large percentage of newsletters in today’s date is the trash box.
The main purpose of a newsletter can be defined as that of building loyal customer base that stays with your company for a long time. If you can build a long term relationship with the readers then you are sure to catch their attention. Below are some tips for ensuring that:
While creating a newsletter be very sure about the target audience. To know your target audience abide by these steps –
Gather a group of potential readers. Be clear whether you want to target the customers, affiliates or all the people listed in the mailing list.
Create a rough estimate of the payment you expect from them in return for your newsletter service.
Know what your prospective audience wants.
Get information about your competitors.
Study the details what your competitors are doing and design your newsletter based on that.
Focus on things that your readers want but somehow or the other your competitors have missed out on those.
Be free to use colors and graphics as these will gather a lot of attention.
Graphics should also be used as these give a visual relief to the readers from the texts present in the newsletters. It makes the page much easier to read.
When using colors always choose colors that are opposite to each other on the color wheel, these are the best combinations.
Use visuals to reinforce the important ideas that are present in the text of the newsletter.
After all these there is one important act left that is to proofread the matter. This may seem very trivial but it is very important. If there are spelling mistakes, typo errors in a newsletter than it convey a very bad message to the readers.
With these steps you can create a great newsletter. It is important to get your newsletter printed from a professional printing agency of much repute. Print Papa is one of the most reputed printing service providers around and they provide services for a variety of printing materials such as books, bookmarks, posters, banners, notepads, etc.