Tag Archives: sales

Why Newsletters Can Be Termed Marketing Machines!

Newsletters are a great way to market your business, products or services to your target consumer base. The main advantage of a newsletter is the fact that one can easily pitch in a marketing campaign without sounding overtly sales-oriented. The best newsletters are not only intelligently developed, but also have interesting, almost captivating content.

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Simply put, newsletters are a good way to start promoting your business, without investing a fortune. This is why a large number of start-up ventures have turned to newsletter marketing to make inroads into the industry. Newsletter marketing strategies, if planned and executed well, can reap rewards as fruitful as other conventional marketing campaigns, if not more.

One of the important benefits that a newsletter marketing campaign carries is its ability to feel the pulse of the target audience. The proposal-feedback cycle helps the marketing professionals, online or conventional, to map their route for better lead generation and increased sales. Intelligently implemented newsletter campaigns can help improve business-client relations as well as forge a solid bridge of trust between the two.

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But how? The most important factor that govern the effectiveness of a newsletter is its originality, appeal and structure of content. So, make sure that what you write in your newsletter not only attracts attention but retains it as well. This is why interesting content, without being thoroughly sales-oriented can also work wonders for an existing marketing campaign.

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Apart from these factors, newsletters are termed fittingly as marketing machines because of the fact that they can be used to market your enterprise globally, without the financial support that conventional global marketing plans usually require. Effective as well as budget-friendly, that’s what newsletter marketing truly represents.

In a world of emerging business ventures and innovative branch-outs, newsletter marketing has become one of the chief modes of promoting your business online. The recession and its after-effects have been countered too as newsletters have brought in clients by the hordes, without the support of complimentary marketing campaigns.

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But what has almost always been ignored by the budding enterprises worldwide is the crucial marketing edge that a professional print of a newsletter can provide them with. A huge number of newsletters are rejected by the potential clients because of their amateurish approach. Try and employ professional printing agencies for the initial part of your newsletter marketing campaign, as it would be the only major financial investment in the marketing campaign, apart from mailing costs. And employing a professional printing agency – whether through real-world contacts or through online dealers often makes the difference between success and failure.

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Therefore, newsletters can certainly be marketing machines – provided they have been built and oiled well!

Newsletter can come in various sizes and number of pages. For e.g. you can multiple number of pages in a Newsletter (similar to booklets) or a simple one will be a 4 Page Brochure. Based on the amount of content you can then have different choices for getting it printed. Listed are some of them

At PrintPapa we do it all. Visit the links above to get more ideas and get a rough idea on the cost.

Tips for Designing an Effective Sales Poster

A sales poster can be as effective as any other direct marketing campaign – provided it has been planned and executed to perfection. One of the most enigmatic yet result-oriented methods of outdoor marketing campaigns, posters can improve the lead generation of any firm multi-fold. All one needs to do is keep some points in mind while designing, planning and finally putting the posters at public places.

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Unlike other forms of marketing, where amateurs can double up as marketing or sales professionals, sales posters should be developed by professionals who have been trained in the art and also have had considerable exposure to the industry.

Here are some quick-fire tips to improve the sales impact of your business posters.

•    Focus – Concentrate on the niche group of consumers. The broader your target consumer base is, the harder it is for sales posters to actually attract business leads, leave alone sales. Make sure that only the niche consumer base is targeted, and posters are deployed at sites frequented by your target consumers or would be easily noticed by them.

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•    The Design – Graphic design or visual allure is one of the most important tools to make posters effective from the perspective of sales. Remember, that you have just a handful of seconds to make your impact on potential consumers. Keep the design neat and clean, and make sure that the text (punch-line or the call to action) is clear and large enough to attract the attention of potential clients.

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•    Follow-up – Use posters as initiators and not as the fag-end of your marketing campaign. Most posters only introduce the consumer to the brand or company. Therefore, make sure you have subsequent outdoor marketing campaigns such as brochures, fliers and other follow-through procedures lined up. Also, keep the contact information or retail store locations prominent on your posters, in order to guide those who are interested to make an inquiry.

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•    Print Quality – Posters printed on cheap paper-rolls or flimsy paperbacks fail to attract attention. Moreover, home-made, amateur or self-made posters can often lack the quality and glamor a professional sales poster possesses. Collaror schemes, text and even the outlines should be crisply printed on fine paper to improve the visual magnetism of the posters. Here at PrintPapa we print all our 11×17 posters on high quality glossy paper and large format (18×24 and bigger) on photo quality paper for the best look.

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•    Authenticity – The last tip is perhaps the most important – and the most ignored one too! Make sure that the claims you make in your poster are genuine. Nothing irks people more than false or disguised claims, especially, if it’s through an outdoor marketing medium.

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With these tips in mind, go ahead and have your posters designed, developed and marketed with a suave business approach. Professional posters with intelligent inputs from your end can reap rich dividends for your business enterprise.

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Cost-effective and productive – outdoor marketing cannot get better than sales posters. And with a little help from our end (the tips!) you are ready to take on the world!

Need some ideas or let us do the design then check out our stock graphic design templates for posters.

Importance of Letterheads in Building Your Brand

Letterheads can make or break the credibility and brand image of a company. A letterhead, though often ignored as a marketing tool, can lend considerable edge to a company’s direct or indirect marketing campaigns and brand building initiatives. Because of its power as a representative icon of the company, especially on official documents and paperwork, a professionally designed and printed letterhead can help improve your chances at converting sales leads into actual clients.

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Read on for more detailed comprehension of why letterheads can be your big marketing idea to forge great consumer relations:

•    A Formal Appearance – What is the basic difference between a letter from your high school sweetheart and from the HR-Head of your firm? The formal approach, obviously! Without the letterhead, the formal appearance of any document may vanish without a trace. A well-executed and fine-printed letterhead not only gives the insignia of authority on the documents, but also represents the company, even in the minutest form possible.

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•    Credibility – Letterheads always grant credibility to the paperwork. A company without a professional letterhead on its documents is often considered fraudulent or untrustworthy by consumers. A professional letterhead is the mark of authenticity, especially of the services, products or the agreements and announcements listed in the paperwork.

•    Distinction – A professionally developed letterhead helps you stand out from the rest of the crowd. In the cut-throat world of direct marketing, you need to make yourself special to get noted. Why not use your letterheads to turn heads your way? With a professional but visually appealing letterhead, not only can you increase your sales leads, you can also turn to official papers to market your firm! Cost-effective, what say?

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•    Brand Value – The image that you exhibit to the world and more importantly, the consumers, is perhaps most effectively showcased through your letterheads. One look at the kind and quality of letterhead your proposal document carries and the potential client or business associate can make out the quality of work you shall offer. Therefore, take pains to develop a strategically powerful and well-designed letterhead, as it may help project a larger-than-life brand image for your firm.

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•    Consumer Retention – Letterheads, while being important marketing tools, can also compliment consumer retention. Documents, letters, proposals, queries, etc. carrying your logo will build brand loyalty among recipients. And as a proven fact, intensive brand loyalty results in improved consumer retention. And all of this results in embellished sales and profit statistics – the ultimate goal of any enterprise, irrespective of size, budget or significance.

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Now you realize what had been missing from your paperwork and why the recipients in your list had not been as responsive as you had expected them to be? Letterheads can work miracles for your firm’s marketing campaign.

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What’s more, the costs incurred for such great benefits will also be well within your budget. Implement these tips and guarantee yourself a great improvement in lead generation and sales statistics within a short span of time!

We at PrintPapa make Letterhead printing very easy. We offer 2 kinds of paper to choose from (keep it simple), and based on your artwork we can print up your letterhead in 1, 2 or Full Color. You can also order matching envelopes to go with it. Check it out!!

Reach a Broader Consumer Base Through Translation Services

So you had been wondering how to get those Chinese folks read your new recipe cook-book without forcing them to learn English first? Or had you been trying since ages to promote your solar-fueled motor to the German auto-owners?

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Translation services are the best solutions to promote your business in uncharted territories, especially, if the barriers are linguistic. If language is a problem, translation is a solution! Not only do these services help make your company pitch their products or services to consumer bases who have not been approached as yet, but also helps improve sales multi-fold.

Why? There are plenty of reasons that help highlight translation services as a great way to develop the potential of your businesses or service.

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  • The consumer base increases naturally, which results in a greater potential for lead generation and sales.
  • In this time of the economic downturn, turning to nations that are not yet afflicted by the downturn (Japan for instance) can greatly help your faltering business.
  • Translation services are only required when you need to market your services to a consumer base hitherto left unexplored. Unlike memos and notices, which can be translated by anyone who knows the concerned language, marketing material should always be handled by a professional translation agency. Literal translation of your original sales copy or fliers can be devastating to a marketing campaign’s effectiveness.

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  • Translation services also help fare better in face of competition from other international companies dealing with the same services or products.
  • Translation also endears and familiarizes the consumer with the service or product better, providing a better chance for actual sales pitch to be delivered with a positive output.

Printpapa.com offers translation services that can have your marketing brochures, documents, and other necessities translated into a host of languages. This includes translation services offered in Korean, Chinese and even Japanese.

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With such lucrative advantages waiting for your enterprise at the other end of translation, do not delay further. Invest in translation services for your marketing campaign and reap rich dividends, even in this era of economic slowdown!

Posters at PrintPapa to Cost 25% Less This September

Posters have always been one of the most effective and one of the most cost-effective ways to market your business to the niche consumer group. Allowing the freedom of creativity as well as employing sharp marketing acumen, posters not only increase lead generation but also help to expand the consumer base considerably.

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Of all outdoor marketing campaigns, a poster campaign is one of the most personalized and one-to-one marketing messages one can ever implement. However, a poster campaign is only effective or profitable if it has been executed well, and with the right intentions in mind. A strategically planned poster marketing campaign will have taken into consideration facts such as poster size, color combination, textual matter and places where these posters shall be set up. Therefore, it is advisable to have professionals design, develop and print your marketing posters to achieve the desired effect on consumers, i.e. conversion to sales!

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Most corporate organizations seek the help of professionals – both in-house and external hired agencies – for developing posters for their marketing campaign . However, it is the start-up companies as well as small-sized enterprises that decide to venture out on their poster marketing campaigns on their own. This is usually done to cut down on costs – a practice that not only rips apart the marketing campaign itself, but also costs them much more than they would have bargained for.

The amateurish work does not bother consumers, and the resultant ROI is too low to be actually deemed profitable. But most of these small-time enterprises do not wish to go for professional designers or printing agencies for fear of being fleeced a huge sum. So what is the solution?

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PrintPapa, one of the premier printing agencies in US has come up with an innovative and affordable solution. The agency is offering a whopping 25% off on poster printing orders till the end of September. The initiative, taken to help companies lacking in large budgets promote themselves through posters, has caught on like wildfire in the industry.

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The offer can be availed through a PromoCode and can help you to save up to 25% or max of $100 while ordering poster prints online. With 15 days already over in the month, you need to hurry to reap the rewards of this limited-time offer.

With costs no longer a headache, you can go ahead and execute your dream poster marketing campaign, albeit within 30th September, with the help of PrintPapa!

Contact us here for further details!

Fly High With Professionally Designed Flyers!

Looking for a small, handy piece of document that can be stylish and yet effectively advertise your company or its products and services? Flyers is the answer that you had been searching for.

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A professionally designed flyer can do wonders for your marketing campaign, both financially as well as in generating sales leads. A cost-effective solution to the more expensive arms of direct marketing, flyers can send in the message to a potential client right where it counts.

The uniqueness of a flyer lies in the fact that it can be used even for building a reputed brand image rather than just for sales purposes. A flyer that has been designed by a professional and can provide a noteworthy representation of facts and images regarding the company, generates a larger number of leads than general marketing campaigns. This is because retention of the brand name and the USP of the product/company is much higher among consumers who have been approached through flyers rather than through general marketing campaigns.

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However, this September, you have more reasons than the ones mentioned to have flyers designed to promote your business. PrintPapa.com, one of the premier portals providing professional and quality flyer printing services is offering a whopping 25% off on its flyer prints, exclusively for the month of September.

Unlike other portals that compromise on quality or quantity while offering discount options, PrintPapa has been generous in its September Discount Delight for loyal consumers. They have provided:

•    Five kinds of size options
•    Three types of paper – intending to suit all budget concerns
•    An option to choose ordering as low as 50 flyer prints to as large an order size as 10,000!
•    Turnaround time – 24-48 hours!

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With so many advantages pitted on your side, having your professional flyer campaign kick-started with PrintPapa seems obvious! While you save much more than what you would have originally bargained for, you also attain the best quality prints available in the industry today.

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Remember that a flyer, even if the best professionals design or strategize them, will be of no avail from the perspective of sales, if the printed matter is not of the desired quality. Therefore, contact PrintPapa for a quality solution to your flyer print requirements, as well as other necessities.

And receive a vastly improved ROI for your enterprise in return!

Better Business Cards = Improved Sales

Business cards might be tiny pieces of paper at a  first glance, but they  certainly hold the key to a large business empire and a truckload of contacts for the enterprise – if executed well, that is. Business cards are often ignored by many in comparison to the larger marketing campaigns that enterprises follow to establish a brand image in the market. But a professional and appealing business card with the relevant design and content structure can perform miracles for the host company – winning both clients as well as crucial business associates.

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Here are some tips to follow before you decide to send those business cards for printing:

  • Hire a Professional – Don’t try and design your business cards at home. Apart from chances of the whole effort being branded unprofessional, the time required to set the business card right can be more cumbersome than simply hiring a professional agency to do the job.

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  • Reflect your corporate image – Create your company logo, try to enlarge and embellish your company name and have well-defined contact details. These will help reflect your corporate image – not only on the clients but also on professional associates. A good business card should always be an ideal representation of the company.
  • Design it well – The design of a business card is always of utmost importance, if you want it to actually compliment your marketing campaign. Background color should include the colors that define your brand. Company colors are always the best option to choose from. Use faded effects and swiping lines that cover up at least 1/4th of your business card. Make sure that the font used is in contrast to the background color, because the details are what help your business card make a sale.

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  • Don’t be too stingy with investments – Be generous while investing in a business card. Remember that a business card can get you millions only if you are generous enough in hiring the best for the job. Regularly update your business card to avoid being branded as outdated.
  • Use both sides – Make good use of both sides of your business card. While the front/upward side has all the major details and USP of the company, the back can have tips, charts, graphs, images or even funny trivia to rivet the attention of the potential client or professional business partner.

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  • Make it interesting – Don’t bore your potential clients with your business cards. Try not to  list your products and services blandly in your business card – your website or brochure can do the same. Use your business card to build a relationship with the client or associate, enticing him/ her to invest in your enterprise.
  • DO NOT Clutter up the card – Many companies make the mistake of trying to stuff too much into the small space of a business card. You need to understand that you can only add a specified amount of details in the card. If you overdo it, the business card will look cluttered and disorganized – a sure-fire way to shoot yourself in the foot. A clean, crisp card depicting the exact details, features and contact lists of the company is all you need to have. Everything else will be considered junk!

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With these tips in mind, try and make a better impression (a lasting one at that!) with your business card. For this is what personally introduces you to the potential client or a business associate – the marketing strategies can come later on!

Tips for Improved Sales through Direct Mail

Direct mail has always been one of the most effective and result-oriented marketing campaigns since the inception of ingenuous online marketing. Being personalized and cost-effective, direct mail or sales letters can be a great way to let people in on your ideas or information about your products/services without investing a fortune in the marketing campaign.

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With the advent of the internet as a medium, using a global direct mail marketing campaign can be very cost- effective. You gain sales leads – and that too within a cheap investment, thus, giving you a great ROI.

But to achieve all this, you need to have a perfect sales letter or direct mail as the promotional weapon. Here are some tips to help possess a better chance in eliciting positive responses from the target consumer group with a direct mail marketing campaign:

•    Get a Great Subject Line – The subject line is what at times helps the consumer differentiate between spam mail and an actual mail offering real benefits to the consumer. A great subject line that hooks the consumer onto the letter through clever usage of words, benefits, offers or USP of the company itself.

•    Highlight the USP of Your Company/Product – The USP of the company or the product is important as well. Unless you highlight the USP of the product or the service you offer, no consumer would gather the interest in reading your sales letter.

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•    Make it Personal – Personalize as much as possible. Remember that unlike other arms of an online marketing campaign, direct mail can be as personal as possible. Therefore, personalize the mail as much as is feasible without blocking out niche consumer groups, and you will have a winning solution at hand.

•    Measurable ROI or Profits – Make sure you showcase the actual amount of profits or ROI that would come the way of the consumers if they fell for your service or product. Without a concrete chart to measure the profits, trust will not be easy to attain for the service provider.

•    Short and Crisp – Keep the direct mail short and crisp. Only facts are to be entertained and glory tales about your company or any other irrelevant information should be chopped off at any cost. This is because most people only skim through newsletters or direct mail. Hence, highlight the important features in the sales letter and crop out the rest.

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•    Test – Test your direct mail on a known group of people (employees of your company for an instance) and judge the effectiveness of the direct mail with the same. Make note of suggestions, implement the necessary changes and then draft a final direct mail. This will make it much more effective than what was available beforehand.

•    Special Offers – People love the word FREE and make sure you display it in large if you have such special offers and discounts available. Any offers, coupons etc should be emphasized upon – and make such offers believable. True or real-sounding offers ring a bell among the target consumers rather than false but tall claims of freebies.

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The fact that the direct mail is a cheap but highly incisive marketing tool makes it all the more important to have a proper and professional direct mail marketing strategy. Once you follow the tips provided above, and can make the sales letter or online direct mail look appealing enough, generating leads and a constant improvement in sales will become a reality.

And that too with an absolute immediate effect!