Category Archives: Direct Mail Marketing

How Can You Track the Success of Your EDDM Strategy?

Posted In: Direct Mail Marketing  |  January 1, 2021

Often marketers describe EDDM to be the “vinyl record” of marketing. No matter how many channels come into existence, the demand for printed marketing tools is yet to diminish. And that is why you need to invest in EDDM if you are looking for the best ways to reach your target audience. When you are […]

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5 Great EDDM Designing Tips to Take Your Business to The Next Level

Posted In: Direct Mail Marketing  |  September 28, 2020

It has been observed in the last couple of years that businesses are getting quite successful in building new clientele through the use of EDDM postcards. EDDM, aka Every Door Direct Mail, is a mailing service provided by USPS. The service allows people to choose postal routes in any preferred area and then send discounted […]

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How to Create Catchy Postcard Designs for the Customers’ Benefits

Posted In: Direct Mail Marketing  |  September 21, 2020

Postcard designing is not something very easy. People are bad at postcard designing because they emphasize on conversion, which is not the purpose of a postcard. The salespeople will do that. The postcard is about arousing interest. If a potential customer doesn’t know how your product can do good for them, they won’t buy it. […]

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Why Do Small Businesses Prefer EDDM Postcards for the Growth of Their Business?

Posted In: Direct Mail Marketing  |  September 14, 2020

EDDM

An EDDM or Every Door Direct Mail is a specially crafted mailer that delivers potential customers to your door. This is an affordable marketing tool that works great for local businesses. Every year the USPS raises the rates for better revenue generation. This makes direct mails a costly proposition for many businesses. Apart from the […]

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What Makes 11×6 Postcards Ideal for Direct Mail Marketing

Posted In: Direct Mail Marketing  |  July 27, 2020

In this digital age, every entrepreneur tries their hands on all potential digital marketing measures like social media, Google Adwords, PPC, email marketing to achieve the best ROI. Despite direct mail marketing is still not outdated. It has the potential to give you an average ROI of 29%. If you want to get the most […]

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