Archive for July, 2010

Importance of Custom CD Cover

Compact Discs have become one of the best ways to distribute data. Be it a cultural video, music or some educational data, most of these are distributed digitally using the compact discs or CDs and digital versatile discs the DVDs. CDs and DVDs are always accompanied by a cover or protective case and it is important for you to make sure that you give a personal touch to them. Here are a few reasons why you should have a custom cover for CDs:

  • Your CD will have unique content be it music, videos or educational documents and thus it is very important for you to make it look distinctive. It should have an identity of its own when put among a crowd of other CDs
  • An attractive CD cover will draw the attention of people when it is put in a music store, educational fair or other events. It should pull the audience towards it and arouse their desire to buy.

  • A custom cover should provide people with a glimpse of what lies inside. It should have a few pictures in the front end which relate to the content. In the back it should have the contents of the CD arranged in a logical manner.
  • If you have commercial interest with your CD you will need to make sure that it has things like ISBN and price printed on it. ISBN is a must if you want to sell it through websites like Amazon.
  • If you have prepared some videos and music at home and want to distribute it freely, a customized cover will add a professional touch to it. If you distribute it in ordinary CD covers it creates a sense of unprofessionalism and piracy.
  • Create a logo and brand name for yourself and put them prominently on the CD. Also include your contact details at the back of it. This will go a long way to promote your brand if you are using the CDs to establish your business.


It is important that you get your CD cover printed from a good printer on good quality paper. You need the services of good printing service provider. PrintPapa is the ideal choice for you in this case. They have expertise in printing all kinds of domestic and corporate items like booklets, brochures, labels, notepads, rack cards, greeting cards, door hangers etc. They have built a list of satisfied clients by providing high quality work on time.

Date: 31st July, 2010 | Under: Marketing | No Comments

How To Use Amazon To Sell Your Book?

Amazon.com is one of the best platforms to sell a book. You get access to the biggest possible audience cutting across geographical boundaries. No other platform will let you reach out to such a wide spectrum of audience at one go. There are also very few entry barriers which makes it easier for first time authors to sell their books on Amazon. This is a perfect platform for writers who write niche books which may not have great demand within a defined geography. Here are a few things that you should keep in mind while selling your books in Amazon:

  • First and foremost you need to get an ISBN number for your book. This is a must to sell books on Amazon and is pretty easy to get. You need to print the ISBN number on the back and inside of your book.
  • Register an account in Amazon and you will have to pay a small fee to put up your book for sale on the website. You can make this payment using your credit card. You will get a confirmation mail as soon as your payment is processed.
  • Submit an application for designating the title and description of your book. Try to be catchy with the description as it plays an important role in arousing interest in the minds of the readers. Also upload reviews and the image of the book cover for the showcase.

  • Amazon determines, at its sole discretion, the price at which it sells your Titles to customers, which may differ from the suggested retail price you choose when registering the Title.
  • Send minimum two copies of your book to Amazon for it’s inventory. You will be notified for more when the stocks fall below the minimum inventory mark. In case your book fails to attract buyers Amazon will remove it from the showcase and return the books at your own cost.

  • Try promoting your Amazon link in social networking sites like Orkut, Facebook and Twitter. You can also promote your book in your blogs.

Before you plan to list your books for sale on Amazon it is important that you get it printed in high quality. Make sure that your book is printed on high quality paper and with quality ink. Hire the services of a printing agency like PrintPapa which uses the latest technology in printing. They have expertise in printing catalogs, brochures, letterhead, business cards, postcards, posters etc. PrintPapa has regularly satisfied all it clients by delivering high quality work and maintaining strict deadlines.

Date: 27th July, 2010 | Under: Marketing | No Comments

What Are The Various Options Provided By PrintPapa For Self Publishing?

Self publishing of books has become very popular in the industry. More and more authors are preferring to publish their books themselves rather than knocking the doors of a publisher. Self publishing lets you have full creative control of the website and retaining the copyright for the book. You will have to make a sizable investment from your side but the benefits clearly outnumber the drawbacks.

As a self publishing author you will need the services of good printing agency. Self published books are no compromise to a book published by established publisher if it is printed well. You should opt for a professional printer like PrintPapa who have expertise in the job and are ideal for self publishing author especially if you are getting your first book printed. Some of the services that are provided by PrintPapa to the self publishing authors are:

  • Your book might be in the form of word document or some other word processor. PrintPapa would convert it into a Print Ready PDF on your behalf. This process will take care of all the formatting required for the book.
  • PrintPapa also provides proofing service for self publishing authors. It is ideal to opt for this service as many errors are corrected in this stage.

  • Book cover plays a very important role in deciding the success of a book. PrintPapa helps you with the art work of your book. Designers at PrintPapa will design very attractive cover for you which will include the front, back and the spine cover.
  • You will have the option to print the exact number of books you want. This will allow you to make a measured entry into the market as a first time author.
  • As a part of it’s offer to the self publishing package, PrintPapa gives Perfect Bound with a soft cover which is the market standard.
  • PrintPapa’s self publishing package also allows you to include pictures, graphics and other artwork in their books which can be printed in full color depending on your needs.


PrintPapa uses high quality paper and ink for self publishing books. Apart from printing books for self publishing authors, PrintPapa also undertakes all kinds of printing and designing jobs. Over the years they have built expertise in printing booklets, brochures, rack cards, catalogs, newsletters, door hangers and presentation folders. They use the latest printing technology and have a well trained team for the job. PrintPapa’s greatest achievement has been the long list of happy clients that it has built over the years.

Date: 26th July, 2010 | Under: Print News | No Comments

How and Where to Promote Your Books?

The first thing that comes to the mind after writing a book is how and where to promote your book. If you are a well known author you might not require external promotion since your publisher will be happy to promote your book. For the first time self publishing authors however, promotion isn’t as easy. You can use a lot of mediums to promote your book from the Internet to banners, posters and event book stores. You need to keep the following things in mind while promoting your book:

  • Identify your target audience and use a medium which appeals mostly to them. In case of the older generation you could advertise your book through the newspapers but to target the youngsters, Internet is the best medium.
  • Get your book reviewed by a famous magazine or newspaper. Try contacting the book reviewers directly as this is the best publicity you can get.

  • Look for the magazine genres that are to be read by your target audience. If you are writing a sports biography, placing an advertisement in a sports magazine will serve ideal.
  • Try contacting a few book stores in your city and place some posters promoting the book. You can also promote your book by adding bookmarks to other books a month before you release your book.
  • Send a few free copies to the media organization and libraries around you. This may not add to the direct sales but will definitely make you popular.
  • If you have written a book on the youth you could promote it by distributing flyers outside the colleges as the students are your potential readers.
  • Try putting up some posters in coffee shops around the town a few weeks before the release of your book. This will create a hype around the town about your book just before it’s release.
  • You can use the local FM radio to promote your book if your topic is very localized. In case you have a big budget you can also opt for the television which will have a wider reach compared to a FM radio.

Promotion plays a very vital role in the success and failure of books in today’s market. It is important for you to print the book with high quality printing technologies to make it look impressive. Print Papa will serve as the ideal printer for you. They are experts in printing booklets, brochures, rack cards, catalogs, newsletters, door hangers and presentation folders. They are equipped with the latest technology in printing and have built a list of successful clients over the years.

Date: 23rd July, 2010 | Under: Marketing | No Comments

Most Effective Way of Marketing is Direct Mail. But Wait… There are Few Things to Know to Make it Work for You..

Though there are so many ways of promoting a company available in this tech savvy age but there are still a bulk amount of people who prefer the old ways of getting the postal mails. The postal department in USA has also made it easy for people to send and receive vital information through the mails. This is why there are still marketeers looking to promote their business through the direct mails. One of the ways to promote your business through direct mailing is with the use of custom printed postcards that will be specifically designed to meet your demands. Whatever be your choice of size, shape and color there are printers ready to meet those expectations. Postcard printing has become an integral part of the success for many companies and there are more and more companies that are using this medium of communication.

 

Though this is one of the most cost saving yet effective ways to market your products or services yet there are some things that you should keep in mind while going for postcard printing and promotions:

1. Big Idea: Try and think of some free offer or some other attractive information that will make the recipients respond to your mail. At times a good promise is also enough to get the recipients motivated. With the full color postcard printing you can have attractive looks but offers will draw the responses. So before anything else decide on the big offer that you are going to make to the customers. People read the postcard just to find out what’s in it for them? So get them interested.

2. Mailing List: Postcard printing is good but then you have to find a list of people to whom you may send the postcards. Companies nowadays seldom take the pains of creating a mailing list all by themselves, rather they buy a readymade mailing list from some other company. Make sure that the mailing list is niche specific and has updated addresses. Match the audience in the list with the niche you belong.

3. Polished Headline: Whether you are looking for a simple postcard printing or a full color postcard printing remember one thin there is only a short time to catch the attention of the audience. If you cannot get his/her attention then the postcard finds its way to the trash box and all your efforts go in vain. A strong headline addressing the needs of the recipients is very helpful. The headline should be written such that it is: 1. Easy to read, 2. Interesting for the readers, 3. Suggests the value that this service or product might add to the recipient.

4. Images: Whether it is conventional postcard printing or custom printed postcards the space is very limited. Thus you have to choose the images with much judiciousness. You can use one image on the non-address side of the postcard. Choose an image that supports the headline. The image should be chosen on the following grounds: 1. Eye catchy, 2. Relevancy to the headline, 3. Attractive for the readers.

5. Limiting The Scope: As the space for the postcard is very limited thus it is not wise to give too many ideas. Use one idea at a time and keep on sending the other ideas from time time. This will help make the layout as well as the content for the postcard more user oriented and give you double the value for postcard printing.

Though all said and done one thing should be kept in mind that postcards have to resemble very official but they have catch the attention of the audience, thus taking up the services of a renowned printing service provider is essential.    

Summary: Postcard printing is one of the ancient ways to market products and services and it is still paying dividends to the marketeers today. There are various things that can boost the marketing through postcards. Visit PrintPapa.com to order your next postcards for direct mail.

Date: 21st July, 2010 | Under: Marketing | No Comments

Did you Know? Custom Printed Notepads is a Great Promotional Item!!

Everyone wants an edge in this era of cut throat competition. The business world is at the apex of competition nowadays. Business owners can ill afford to sit on their laurels. If they do their competitors may race ahead. This is why people started using various marketing techniques. Marketeers started printing promotional materials to display their products and services to the huge consumer base. Notepads are one such promotional material. Earlier it was associated with only the doctor’s chamber but nowadays everyone uses it for noting down some of the important information all throughout the day. Notepads printing is thus one of the most ordered for items id you ask any printer. But there are hundred others that are using notepads to market their products thus you require an edge over them. This edge is provided by the custom printed notepads.

 

In the recent past people are more and more opting for the custom printed notepads as this gives their promotional material an unique entity and makes them stand out in the crowd of marketeers. But why are the custom printed notepads such a great way to promote?

1. Logo: In the custom printed notepad there are options where the printer using your company logo with more freedom than in case of the general notepads. One of the reasons why you are opting for notepad printing or for that matter any promotional material printing is that you want to get the attention of the recipients towards your company and its products or services. With the custom printed notepads you have more space to make the logos better designed and more prominent. With the help of the full color notepad printing option all the colors used in the logo can easily be noticed.

2. Tag Line: Adding an attractive tag line that resembles the values and ethics of the company is another freedom that you have in case of custom printed notepads. Other contemporary notepads have said space which does not allow the marketeers enough space to include an impressive tag line. The tag line should make the readers believe that you are authentic and you can serve them better than a host lot of others. Some companies make the blunder of keeping their tag lines very simple but this is not what will earn you an edge thus think of something unique to tell.

3. Address: As there are various sizes of custom printed notepads, so you may give your company’s address. If the readers are satisfied with the things they read in the cover of the notepad or even in the inner pages then they might want to pay a visit to your company’s office. You should always include the address of your company in the cover of the notepad. In case of the full color notepad you might highlight the company address with some different color to attract attention.

4. Phone Number: In case your office is a long distance away from the readers location then they might want to call you and know the details of your service. Thus giving a phone number pays rich dividends in case of custom notepad printing. Full color notepads printing options also lets mingle the information with various graphics.

One of the basic benefits of notepads over other promotional materials is that they are not thrown into the trash box. Thus they have a longer retentivity then most other promotional materials. Now with the full color notepads there are more choices for the marketeers to convert a prospect into a client.

Summary: Custom printed notepads are retained for longer time frame then the other promotional materials. There are various information that can be entered into such notepads as they are designed according to needs. Visit PrintPapa.com to order your next run of Notepads.

Date: 21st July, 2010 | Under: Marketing | No Comments

Need to Market Your Company? Then You Need These Few Things..

If you have started a company then there is definitely a product or service that you want to tell to the consumer world. To catch a large consumer base you will require good marketing. In the ever so competitive business world marketing is one of the things that makes or breaks a company. Thus promotional materials are largely used by the marketeers. More and more into notepads printing, brochures printing, flyers printing, etc. These are now the tried and tested ways to elevate the name and reputation of a company. The promotional materials are given free of cost to the recipients but that does not undermine the fact that you should always use high quality printing services and all the other things such as paper, ink, content should also be of the best quality. Remember the promotional material is the face of your company to the recipients, so making it the best should be the criteria.

Now let us take into consideration each of these promotional materials one by one:

1. Notepads: Notepads are one of the basic usage things for many corporate persons. It is needed for noting down many important facts. Thus they are carried around. If you decide on notepads printing then you should always see to it that the logo and company name are prominently visible. There can be some messages about your company in the cover of the notepad. But notepads are for usage so do not take too much space writing about your company. Nowadays there are various designs and shapes of notepads printing available with the printers. Such custom printed notepads are great to stand out among the rest of the crowd.

 

2. Flyers: This type of promotional materials are distributed to the niche audience and thus they are highly fruitful. Though it is a simple piece of well designed paper but the content within this paper is potent enough to draw customers. Flyers printing does not involve a hefty expenditure and it can be simply designed but the content has always got to be potent to call the recipients into action. One of the things that are adopted by the marketeers today is full color flyer printing to distinguish your flyer from a host lot of others. Full color printed flyers use bright hues and also make the logo of the company look attractive. They force the recipient to take a look at the content.

 

3. Brochures: Brochures in the past were thought to be meant for dispersing information about some specific subject but now there are thousands and thousands of marketeers using this medium to carve a niche for themselves. The sizes and shapes of brochures have gone through an evolution. There are many innovations made in brochures printing made everyday. The layout and the content of any brochure are important to attract attention of the recipients. You may give a lot of valuable information about your company to the readers through brochures printing. Many of the doubts and queries about your company may be clarified too!

 

Print promotions have become a part of every company’s marketing budget. But it is very important that you choose the right printing service provider to do the printing job for your campaign. So go on and make some money!

Summary: Promotional materials are a great way to promote any company and make the consumer aware of their entity. There are various options that one can go for while looking for promotional materials promotions. Visit PrintPapa.com to get all your marketing materials printed.

Date: 21st July, 2010 | Under: Marketing | No Comments

Design Tips For Your Self Published Book Cover

There is a famous saying “Don’t judge a book by it’s cover” but the truth is most people tend to do that. Thus book cover becomes very vital for a book. If you have opted for self publishing for your next book it is important that you make the cover of the book look attractive by focusing on the design. Here are a few things that you should keep in mind while designing the cover of your self published book:

  • Theme It: The book cover should be themed around the genre of the book. The cover should be able to give a brief introduction of the book. You can use graphics, images, artwork or print a plain background depending on how you tend to convey your message to the readers. If you are targeting a specific age group you should theme the book accordingly.
  • Make It Attractive: The book should catch the eye of the readers at one go when placed among a crowd. It should make the readers pick up the book and flip through some of the pages. Try printing the cover in bright color if it goes with the theme of your book. This will make it stand out among the crowd and look attractive in the book shelf.

  • Images And Graphics: Try printing graphics and images relating to the book on it’s cover. If you are writing on a event, personality or a place you should print an image related to it. In case of fiction, graphics and artwork look much better. The cover can also be plain and simple if that conveys more message than images and graphics.
  • Text Is Important: The name of your book and your name should appear prominently in your book. The name should be printed in big legible fonts both on the front page and the side. The back cover can be used to write a short gist about the book and testimonials if you have received any. You should also write a short biography about yourself.
  • Add A Dust Jacket: Dust jackets bring in a very classy look to your book. You can print the same images on the front, back and side of the dust jacket as the cover of the book. You can use the side flaps to write a short biography or introductory message about yourself in the book.

Hiring the services of a professional printer to print the book and the cover is important and this is where Print Papa comes in handy. They are one of the best printers when it comes to self publishing authors. They are equipped with the latest technology and have expertise in printing booklets, brochures, rack cards, flyers, newsletters and presentation folders among others.

Date: 19th July, 2010 | Under: Design Tips | No Comments

What Software To Use For Writing Books?

The advent of the personal computer empowered the authors to typeset their own books. Many authors gave up the older way of writing a book and getting the manuscripts typed before taking it to a publisher. These days all you need to do is to prepare a digital copy of your book using a word processor. Unlike the typewriter, computer softwares allow you flexibility in editing your book from any where in the middle. You have the flexibility to delete and add new things in the middle of a paragraph.

These softwares don’t just allow you to write your book but make your life easy with a whole lot of additional features. They check your spellings and highlight any errors matching with the inbuilt dictionary which have versions from all the major languages in the world. Some advanced softwares can also advise you on sentence constructions They allow you to format paragraphs at one go, insert graphs, tables and histograms. Some of the popular software used for writing books are:

  • Microsoft Word: This is perhaps the most recognized word processor in the world. The reason for it’s popularity is it’s user friendly interface. The latest versions also gives you suggestions on the sentence construction which is far ahead of it’s competitors.
  • Open Office Writer: MS Word’s greatest competitor in the open platform. This software has an interface similar to MS Word and does almost everything that Word does. The biggest advantage of Open Office Writer is that it comes absolutely free and can be easily downloaded from the Internet.
  • Corel WordPerfect: This is not as popular as Word and Writer but does the same work as both of them do. It has a very user friendly interface. For those who like dictating than typing this software serves as a better option than it’s popular competitors.
  • Adobe PageMaker: Although the development of this software has stopped, it remains one of the favorites of many people till date. It gives the option to customize the page more than most word processors. It takes a little time for you to get adjusted to PageMaker but once that is done there is no software like PageMaker.
  • K Word: This software was once very popular with many authors for it’s user friendly interface. The software off late is going through regeneration to challenge it’s competitors.
  • Mellel: This word processor is very popular with the users of the Macintosh platform. This is marketed especially for the technical and academic writers.

It is important that you get your book printed from a professional printer after writing it using the above software. You can hire the services of a printing agency like PrintPapa in this regard. They have expertise in printing rack cards, letterheads, business cards, brochures, posters etc. other than books.

Date: 16th July, 2010 | Under: Design Tips, Tips & Tricks | No Comments

What Kind Of Topics Are Popular Among Self Publishing Authors?

Self publishing has gained immense popularity in the recent years. With the entry barrier low in the industry many author are turning towards self publishing. This relieves them of the terms and conditions of the publishers and lets them keep the entire profit. They have full creative control over their work and do not need to comprise with the content because of commercial interest of the publisher.

There is however a trend in the self publishing industry and not all author turn towards self publishing. Many authors have to turn towards self publishing as many established publishers do not want to publish their off beat books. There are certain genres of books that are popular among self publishing authors. Some of the popular topics among self publishing authors are:

•    Crime: This genre is often written from the protagonist’s point of view. This scares publishers  who don’t want to take the risk with such viewpoints. This is a very popular genre among many first time authors who opt for self publishing.
•    Religion: Self publishing authors often write religious books on a very small sect of a religious group. These books target a very niche audience and are not guided by commercial interests. It holds minimum value to a publisher looking for profits.


•    Fantasy: This genre goes as far as the imagination of the author and most of the times involves magic, mystic elements or supernatural creatures which are high risk topics for an established publisher. Fantasy is not always accepted by the readers.
•    Romance: It is one of the most popular topics among the self publishing authors who write their own love stories rather then a completely fictional one.
•   Science Fiction: Another favorite of the many first time authors. Most publishers consider these authors to be crazy and they opt for the self publishing route. Most of the recent science fiction books have been through the self publishing method.
•    Adventure: Adventure has been favorite with the authors for centuries. Many have written on their real life experience while others have written upon their fantasy. These days adventure has become very popular with the self publishing authors.

Self publishing has come as a god sent angel to many authors who are able to publish their work the way they want to. It is however important that an author chooses a professional printer for publishing the book. This is where a printing agency like Print Papa comes in handy. They are equipped with the latest technology and have expertise in printing booklets, brochures, rack cards, flyers, newsletters and presentation folders among others.

Date: 15th July, 2010 | Under: Tips & Tricks | No Comments


 

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