Archive for the Tips & Tricks Category

Tip – Maximize Your Door Hanger Design

Printed door hangers can be used for assorted purposes such as advertisements, do not disturb signs, contact us pages, double sided messages and many more. These finely printed door hangers can also be used as a marketing tool for your business.

You can be assured that marketing your products or your services through door hanger can be very viable. This method of advertising is much more cost effective than bulk mailing or brochure and booklet distribution. The design of the door hangers is as important as the message that it holds.

Astounding designs coupled together with exceptional content can grab the attention of new and existing customers. Striking and abstract colors can be used to ensure that people pay attention to the message. Bright photos, contrasting hues, and even assortment of color patterns can grasp attention.

Bold headlines are very distinctive and can impress potential customers for your business. An extensive range of color combination can be used to make your door hanger stand out from the rest. These features work as a catalyst in speeding up the sales of your business.

You can also have double sided door hangers made for you. On one side you can mention the type of business that you own, and on the other side you can print a detailed map locating your showrooms or service centers. Similarly political campaigns and movements can be conveyed through door hangers to spread the message appropriately.

If you have a point to make or a message to spread around the city, then door hangers are your most reliable option. Various restaurant owners can also print their menus and phone numbers for take away orders through promotional door hangers. This makes it easier for both, the consumers and the service providers as well.

Various online print service providers are ready to help you decide on the design, help you choose the color combination and even print it for you. If you are looking to promote your business or advertise your services then look no further, one of the most prominent and consistent printing agencies for door hangers in the US is PrintPapa. Visit PrintPapa to find out more.

Date: 12th December, 2017 | Under: Design Tips, Marketing, Tips & Tricks | No Comments

Tip – The Basics Of Postcard Marketing

Marketing products and services through postcards is a widely used technique in today’s business world, especially small businesses. There are so many things that you can put onto a printed postcard. Note, only the worth while information will lead to successful marketing campaigns. This makes it important for you to choose the right approach and design before you go to a printer. Though there are many tricks of this marketing trade but these are the five main aspects:

  • Lifestyle – Marketing a lifestyle related to the product is the best way to go about your postcard marketing campaign. Using a lifestyle image at the top of a postcard is the best way to catch the attention of your clients. You can select a picture portraying a carefree attitude towards life, or a model with gorgeous dress or even a dude with some of the latest gadgets. If the postcards are printed in the proper manner then the visual appeal of these images makes the readers want to purchase the products instantly, and thus, gives your company a good launchpad.
  • Informative – Today’s age is an age of information. There are so many businesses around the globe that are marketing their products effectively by giving some vital information and statistics. Find out the relevant information about the benefits and dangers of the products and print them on your postcards. People take quite a notice to such type of postcards as they can learn a lot from them and use them in their personal or professional life. If the approach to the postcard is right then they can also make people buy your products. Though the approach is very simple it proves to be very effective.
  • Art – Art is one of the popular themes for marketing a product. Everyone likes a beautiful postcard and then there are some that collect such postcards. Beautiful designs and images along with a provocative marketing message and the logo of the company goes well for most marketing campaigns. But in such marketing techniques the skills of the printing agency play an important role.
  • Forms – Sending forms along with postcards is a great way to get instant clients. Sending the form will make the customers directly order for the products after reading through your benefits and exclusive offers.
  • Souvenir – Souvenir advertising containing facts and images of some important places in the city or some other facts along with your company’s message go well with the clients. This is very useful for people, and thus, they are referred to regularly.

Getting clients to read postcards would mark the success of your postcard marketing campaign. With the choice of the right printing agency like PrintPapa, you can maximize the potential of your marketing campaign.

Date: 11th December, 2017 | Under: Marketing, Tips & Tricks | No Comments

Tip – What Kind Of Paper Should I Select For My Print Job?

Choosing the right paper for a printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with an overwhelming number of options. Asking your printer for “white” is like asking your waiter for “food” – you’ll have to be more specific than that.

To the educated consumer, the choices don’t seem nearly as intimidating. Before you order though, you’ve got to know the menu. Paper has ten characteristics that affect its cost and appropriateness for a given job.

Surface
The surface of paper affects its look, feel and printability. When paper is pressed at the mill, it passes through a series of rollers in a process called calendaring. Calendaring affects paper in numerous ways. As the extent of this process increases, paper is made smoother, glossier, more capable of retaining ink, thinner, less opaque and less bright. Why does surface matter? Because people do judge books by their cover.

Color
The color of paper is perhaps the most salient of all characteristics. White is by far the most popular color and is generally optimal for conventional usage. Not all white is the same, however – it runs the gamut from ultra-severe hues to softer, more antique shades. Photo white paper is best for accentuating the contrast between light and dark hues.

Off-white sheets produce less glare, and are best used for publications such as novels or technical manuals that demand long and uninterrupted attention from readers. When comparing color, always examine paper under standard viewing conditions and with minimal atmospheric distractions.

Brightness
The brightness of paper measures the percentage of light that it reflects. Most papers reflect approximately 60 to 90% of incoming light. Remember: brightness and color are not the same thing. Unlike the color characteristic (which is highly subjective and imprecise), brightness is a strictly quantitative, or measurable, attribute. Brightness is important because it affects readability – high brightness can cause eye strain, while low brightness can produce a blurring effect.

Opacity
The opacity of paper is the degree to which other printing is visible through the page. High opacity, or density, minimizes the visibility of printing on subsequent pages, thus enhancing readability. Opacity increases with the bulk and weight of paper, and is influenced by numerous other factors, including paper color, ink color, coatings, chemicals and coverage.

Grain
The grain of paper describes the direction, or alignment, of its component fibers. Paper grain is either grain long or grain short. When fibers are patterned parallel to the length of a sheet, the paper is grain long. When fibers run parallel to the width of a sheet, the paper is grain short. Grain direction is a critical factor for print jobs because it directly affects usage – for example, paper strength, flexibility, tack and versatility are all impacted by grain direction.

Weight
The basis weight of paper is calculated as the weight in pounds of one ream, or five hundred sheets. Each main grade of paper has a basic size that is used to determine its basis weight. Remember that paper of equivalent basis weight is not necessarily of equivalent basic size. Smaller sized paper that is thicker can possess a basis weight identical to that of larger, thinner paper. Since paper is sold by the pound, understanding paper weight is imperative to successful cost control programs.

Caliper 
The caliper of paper is its thickness. Caliper is measured in thousandths of an inch and referred to as point size. In this system, .001 inch equals one point – and eight-point paper would have a thickness of .008 inch. Do not confuse type point with caliper point. Type point describes the height of a particular font; caliper point describes paper thickness.

Bulk 
The bulk of paper denotes its thickness relative to its basis weight. For example, uncalendared paper would have a higher bulk than gloss coated paper. Remember though that paper may be bulkier or thicker than another grade, yet still have the same basis weight.

Size
The size of paper describes its physical dimensions. An 8.5 x 11 sheet is 8.5 inches wide and 11 inches long. Access to specific information concerning the range of paper sizes available for any given printing job is essential to containing costs and ensuring efficient usage.

Quantity
The quantity of paper refers to the number of sheets bought, sold or used. A ream is a standard unit of numerical paper quantity. Paper that is “ream-wrapped” is packaged in a bundle of 500 sheets. Cartons of paper are not defined by exact numerical specifications, but approximate weight. Cartons typically weigh around 150 pounds and are used in practice as a standard unit of sales.

Be sure to order our FREE PAPER SWATCH DECK to get a better look & feel at the paper you’d like to print on!

Date: 5th December, 2017 | Under: Tips & Tricks | No Comments

Tip – What Are Transparencies & How To Avoid Them

Have you ever spent hours working on a design, you submit to print, and your drop shadows or gradients are gone???
 
You are not alone, Printpapa is here for you, with an FAQ:
Date: 21st November, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Tip – How To Prepare Files With Custom Fonts

Do your prints have custom fonts? We’ve got the perfect FAQ to make sure your files are print ready!

Click here to read the full article in our Knowledge Base:
https://goo.gl/699Edt

Date: 20th November, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Tip – 5 Digital Printing Design Tips

[5 Digital Printing Tips]

Check out these 5 GREAT tips for designers of any caliber, to help ensure your artwork is print ready!

Click here to read the full article in our Knowledge Base:
https://goo.gl/tsfdMA

Date: 17th November, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Tip – Brochure Printing & Mistakes To Avoid

[Brochure Printing & Mistakes To Avoid]

Brochures are one of the best ways to communicate the services your company offers, who you are and any special deals you may be offering.

A professionally designed brochure can grab your customer’s attention and call them to action. A poorly designed brochure can wreak havoc on your company’s image.

Click here to read the full article in our Knowledge Base:
https://goo.gl/eznMec

Date: 16th November, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Tip – How To Check Number of Colors in a PDF File?

Have you ever been asked how many colors your artwork is? Were you able to answer that question??

Click here to read the full article in our Knowledge Base:
https://goo.gl/kzR7Jk

Date: 13th November, 2017 | Under: Tips & Tricks | No Comments

Tip – White lines on my PDF Proof!!!

Have you ever opened a PDF file and spotted thin white (or dark) lines where there shouldn’t be any?

In general, the white lines, or “light leaks” are due to a PDF that includes flattened transparency — transparency effects not supported by the file type it was saved in.

The best trick out there for dealing with these is to ZOOM IN & OUT! If the white lines are always one-pixel thick (they don’t get thicker or thinner), then they are just screen artifacts and you can probably ignore them. If they do get thicker when you zoom in, then they’re really there.

You can also print a copy out on your printer to confirm if they are really there or not, but chances are, they will not show up. Below are the settings you can change to remove completely…

 

SETTINGS SOLUTION:

Turn off the Smooth Line Art option in Acrobat.

  • Choose Edit > Preferences (Windows), or Acrobat > Preferences (Mac OS) to open the preference dialog box.
  • In Categories > Page Display deselect the option Smooth Line Art, and then click OK.

 

 

 

 

Date: 20th June, 2017 | Under: Tips & Tricks | No Comments

Tip – How Do I Split Shipping?

If you’re ordering from PrintPapa and need to ship to several locations but don’t know how?
This FAQ is for you

Date: 13th April, 2017 | Under: Tips & Tricks | No Comments


 

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