Archive for the Tips & Tricks Category

How Do I Split Shipping?

If you’re ordering from PrintPapa and need to ship to several locations but don’t know how?
This FAQ is for you

Date: 13th April, 2017 | Under: Tips & Tricks | No Comments

How To Combine Multiple PDF’s Into One PDF

How To Combine Multiple PDF’s Into One (Using Adobe Acrobat or Online Software)

Click here to read the full article in our Knowledge Base

Date: 10th April, 2017 | Under: Design Tips, Tips & Tricks | No Comments

7 Direct Mail Marketing Mistakes To Avoid

1: Skip the purchased/rented lists – It can be tempting to take the quick way out and rent or buy a list to find an audience. Renting a list has worked out for some people before, but in general it can be a bad idea. There’s no way to tell how any of the names were found or if they are in any way “qualified” prospects that have an interest in your product or service in the first place .You should create your own list of leads using inbound marketing tactics and use predictive analytics to find new prospects. This can include a “house list” of old customers or potential clients who have responded to ads or otherwise shown an interest in your product or service. Creating a list this way rather than renting it guarantees that each name is a qualified lead and will lead to much higher response rates and sales.

2: Focus your campaign – Direct mail marketing has operated on the same principle for decades – send out a ton of mailers in the hope that a few will reply. While seemingly simple, a lot of people take this step too literally and aim their campaign at everyone. Casting too big a net will make your efforts seem impersonal and your response rate will be significantly lower. Use a targeted campaign with variable data printing to focus on specific people, groups and areas for the highest return on investment.

3: Test, test, test! – The most important step that people seem to always neglect with direct mail campaigns is testing. Testing and tracking response rates are the only ways to thoroughly check if one approach is better than another and see what works for the future. What works for one company or product won’t always work for another, so always test first to see what works in your market.

4: Focus on your prospect – When creating a mailer, it can be very easy to get caught up in your descriptions and only write about the product or service and all of its marvelous features. The problem with this is that most people simply don’t care what you have to say unless you can connect it to them in some way. Instead of focusing on the product or service, focus on the problems your client may have and position your product as the solution.

5: Be Bold – While decreasing direct mail rates have made the market less competitive, people still receive lots of unsolicited mail that they just throw right in the trash. It’s important to create a mailing campaign that is interesting enough to grab attention without reading. Use graphics, customization or creative cutout designs to captivate your intended audience so they will want to keep reading your pitch. Try working in different colors to help make your mailer stand out against other mail; get creative with your designs and people will remember your mailer and your company when they’re looking for your service in the future.

6: Follow up! – So you have a great mailer that had an excellent response rate. Now what? Follow up on your leads and call prospective customers as soon as possible. Don’t let your leads go cold because they have forgotten all about you; make sure they know that their business and time are very valuable to you and that your company still wants their business. By keeping your business’ name in the back of your customers’ heads and following up, you can begin building a working relationship with them that will lead to ongoing sales later on. You can also follow up with direct mail pieces, and even include incentives to update information to keep your house list current.

7: Get to the point – People generally don’t have time to read unsolicited mailers, and most just don’t care enough to be bothered. While your design might be beautiful and elegant, most people won’t read beyond five or ten seconds if you haven’t grabbed their interest. Make sure anyone reading your mailer knows why they are reading it early on if you want them to finish reading it.

Date: 15th March, 2017 | Under: Design Tips, Fun Stuff, Marketing, Print News, Tips & Tricks | No Comments

Marketing with a PURL Campaign

Need to increase leads for your business? Use PURLs for better direct marketing and increase your ROMI…

Click here for more info

Date: 15th March, 2017 | Under: Print News, Tips & Tricks | No Comments

How To Add Our Emails To Safe Sender List

Add our emails to your Safe Senders List, Address Book or Contact List…

Email newsletters can be blocked or filtered into the bulk folder especially now that email filters are focusing more strongly on “grey mail” or commercial mail. As a result of these changes you may be unable to read certain email communications even if you have subscribed to receive them.

To avoid these situations, add our email addresses to your Safe Senders List. Below is a list of the most commonly used email programs with easy to follow instructions on how to add email addresses to your Safe Senders List.

Please add either the From Address that the email you received came from OR add the domain @printpapa.com to your Address Book or Contacts to continue receiving our communication emails.

AOL 8.0+

  • Step 1 Open the email
  • Step 2 Click Add Address icon
  • Step 3 Verify the sender’s contact information

AOL Webmail

  • Step 1 Click on the Addresses tab in the upper right corner of the Mailbox window
  • Step 2 Click on the New drop-down menu and select New Contact.
  • Step 3 Type the email address of the new contact in the Screen Name field and click the Save button.

Earthlink

  • Step 1 Open the email
  • Step 2 Click Add Sender
  • Step 3 Verify that our contact information is correct
  • Step 4 Click “Yes”

Entourage

  • Step 1 Open the email
  • Step 2 Right-click the sender’s email address
  • Step 3 Select Add to Address Book in the short-cut menu
  • Step 4 Verify the sender’s contact details

Gmail

  • Step 1 Open the email.
  • Step 2 Click on More Options in the upper right hand corner of the message.
  • Step 3 Click on Add Sender to Contacts List in the header of the email.
  • Step 4 A confirmation message will be displayed above the email.

Juno

  • Step 1 From the mail screen, click on the Address Book tab.
  • Step 2 Insert the email address you would like to add.
  • Step 3 Click Quick Add

Mac Mail

  • Step 1 Open the email
  • Step 2 Right-click the sender’s email address
  • Step 3 Click Add to contacts in the short-cut menu
  • Step 4 Click Save and Close

Microsoft Outlook Express 6+

  • Step 1 Open the email
  • Step 2 Left-click the sender icon, or right click the sender’s name
  • Step 3 Click Add to contact
  • Step 4 Click Save and close

Microsoft Outlook 2003

  • Step 1 Open the email
  • Step 2 Select Actions on the toolbar
  • Step 3 Select Junk Email from the drop-down menu
  • Step 4 Select Add sender to Safe Senders List
  • Step 5 Verify that our contact information is correct and click Ok

Microsoft Outlook 2007

  • Step 1 Open the email
  • Step 2 Click Options on the Tools menu
  • Step 3 On the Preferences tab, under Email, click Junk E-mail
  • Step 4 Select Safe Senders or Safe Recipients tab and click add
  • Step 5 Enter the email address of the contact and click Ok

Mozilla Thunderbird

  • Step 1 Click the Address book button
  • Step 2 Make sure the Personal Address Book is highlighted
  • Step 3 Click the New Card button
  • Step 4 Under the Contact tab, copy and paste our address and click ok

MSN Hotmail (Classic)

  • Step 1 Open the email.
  • Step 2 Click Save Address in the menu bar.
  • Step 3 Verify that our contact information is correct
  • Step 3 Click OK on the next screen.

Window Live Hotmail

Adding to the Address Book doesn’t automatically add you to the Safe Sender list; you must mark the sender as Safe.

  • Step 1 Open the email
  • Step 2 Click on the Mark as Safe link

Yahoo! Mail

  • Step 1 Open the email
  • Step 2 Select the Add to Address Book link.
  • Step 3 Enter the email address of the contact and click on Save Contact.
Date: 31st January, 2017 | Under: Tips & Tricks | No Comments

Top 8 Reasons to Hire a Local Printers VS a Chain

You might be surprised to learn the benefits of hiring a local printer versus a chain store.

1.  Price

Unlike with many big box retailers and their local independent counterparts, as far as print and design jobs go, hiring a local firm is likely much less expensive than hiring a big firm.  Corporate shops are often set up for small jobs, and indeed, can be cheaper if you’re only looking to make a couple copies or print 1 sign. Local firms become ideal for saving money when you start printing large jobs for a business, a meeting, an event, etc.

2.  Relationships

At a corporate shop, you’re likely to deal with a new employee every time you visit. At local printers, employees have been around a while, allowing you to form business relationships, not only with the designer and printer, but with support staff like accounting personnel.  The staff, in turn, will be more likely to work with you to make you happy, lest they have to deal with an unhappy customer the next time you order.

3.  Flexibility

Flexibility in papers, coatings, inks, and products is only part of the reason. A local shop that values your business is more likely to put in the overtime to get your work done on time.

4.  Local

Keeping your business local means more tax dollars for your city and helps to maintain a vibrant business community. A local firm mean you also save money on delivery costs and can reach out to friends and colleagues in the business community to inquire about the quality of the firm. Local businesses have more at stake when you hire them, since their smaller customer list means each customer means a lot.

5.  Customer Service

Local firms have superior customer service and will often bend over backwards to meet your needs (provided they are reasonable, of course). You’ll get to know your customer service representative and they’ll get to know you, ensuring the best possible service and product.

6.  Expertise

Large corporate stores often hire young people without much work experience in order to pay them minimum wage. Local firms pay their employees more and their employees tend to stay put longer. Additionally, small firms rely upon their limited staff to have a vast knowledge of their products and services, meaning you have an expert working on your project rather than someone with only  a basic knowledge.

7.  Options and Innovation

Local firms often have more options and are more likely to innovate for your orders. Things like die-cutting and specialty papers can be ordered without extra hassle.  There are no bureaucratic impediments to innovation, and cutting edge software and equipment are more prevalent.

8.  Community

Tying it all together, working with a local print firm helps to create a community that benefits everyone involved.

Date: 23rd January, 2017 | Under: Fun Stuff, Print News, Tips & Tricks | No Comments

We Check & Fix Your Artwork

We Check & Fix is a fee based service (from $25 to $45) to check your artwork and make fixes and send you a PDF Proof.

This popular service allows print buyers to make sure the file is print ready and no issues will occur in the printing process.

Click here for more info

Date: 23rd January, 2017 | Under: Design Tips, Marketing, Tips & Tricks | No Comments

High Resolution VS Low Resolution

[High Resolution VS Low Resolution]

Short Answer:
High Resolution = Happy Printer, Low Resolution = Suicidal Printer

Long Answer:
You’ve probably heard the phrase 300 dpi in relation to hi-res images. The number 300 stands for…

Click here for more info

Date: 6th January, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Business Card Printing & Design

[Business Card Printing & Design]

We get a lot of questions from clients about printing their own cards, especially from small biz owners and startups.

We thought it would be helpful to address FAQs for folks contemplating a new print marketing campaign.

Click here for more info

Date: 5th January, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Count Pages Properly For Your Book/Booklet Projects

[Count Pages Properly For Your Book/Booklet Projects]

If you’re new to booklet design, determining how many pages you need to complete your booklet without extra blank pages can be tricky. No worries, though, we’ll take it step by step.

Click here for more info

Date: 4th January, 2017 | Under: Design Tips, Tips & Tricks | No Comments


 

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