Archive for the Tips & Tricks Category

There Are No Pointless Meetings, Only Wasted Opportunities

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If you ask any business professional what they dread on their calendar the most, many of them would tell you the same thing: all of those pointless meetings. You’d be hard pressed to find someone who hasn’t been pulled away from their desk at the most inopportune time, only to sit in a room and hear people convey information that they either already knew or that they didn’t need to know in the first place.

The dirty little secret here is that there are NO pointless meetings in the world of business – only wasted opportunities to get things done. If you want to make sure your meetings are justifying their existence, you’ll want to keep a few key things in mind.

Know When to Schedule a Meeting and When Not To

The first step on your road to a more productive meeting schedule involves coming to an understanding of what type of information should be conveyed in a meeting and what would be better left for some other delivery mechanism. One of the reasons why meetings tend to fall into the “pointless” category for many people is that they don’t require input or collaboration. If a team leader wants to draw everyone together to talk about updates to a project, but they don’t want the advice of anyone else, what they’re scheduling is not a meeting at all. It is an email at best.

Collaboration and the input of everyone involved should be a requirement for any meeting to justify its existence. If a particular problem has cropped up with a project and everyone needs to come together to solve it, that’s one thing. However, if the purpose of the meeting can be accomplished by just sending a memo or some other form of communication, don’t waste everyone’s time by gathering the entire team together to talk about the work they are already doing. Instead, let the team just get on with doing their jobs.

It’s All About Solutions and Focus

Another one of the reasons why more meetings tend to be less than productive is because people come with ideas, not solutions. One sure-fire way to make sure that nothing gets done is to allow people to come to a meeting and say off the top of their heads whatever is on their minds, firing off ideas that may or may not work.

In a perfect world, everyone at the meeting would know that you have a problem and would come prepared with X, Y, and Z suggestions for how to feasibly solve it. You wouldn’t waste the meeting time searching for an answer to your problem. Instead, you would be able to pick the best solution available to you from what the team members came prepared with and brought to the meeting. Far too many meetings lack this type of targeted focus, which is why so many of us can walk out of a meeting and feel like it accomplished nothing.

At the end of the day, there are no pointless meetings in the world of business or, at least, there shouldn’t be. Getting everyone together for a meeting can be a great thing. Everyone is in a room together, feeding off of everyone else’s energy and building a solid foundation of creativity that will carry your business forward. Meetings that are little more than lectures (or worse, freestyle sessions) have no place in a productive organization. If you want to have a meeting, by all means, do so – just make sure it has a clear focus before you schedule it.

Date: 19th July, 2016 | Under: Marketing, Tips & Tricks | No Comments

Taking Over: Tips for Becoming a Team Leader for an Already Established Group

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Building a team is an inherently personal proposition, regardless of the industry in which you’re operating. These are people that you’ve hand-selected based on their unique strengths to come together to form a complete whole. When everyone is firing on all cylinders, a well-designed team is more than just a tool – it’s a reflection of yourself, of the type of work you do, and of the quality of the product you’re about to deliver.

So what happens when you didn’t form the team, but you’re still being asked to lead them?

Things change in business all the time and at some point, you may be invited to take the reigns of a project that had already existed long before you got there – inheriting the project’s team at the same time. Jumping into a team as the newly deemed leader can be a difficult situation to find yourself in, but it doesn’t have to be provided you keep a few key things in mind.

Trust – The Most Important Element of All

When you take over as the team leader for an already established group, one thing will become clear: you probably wouldn’t have made the same decisions had you been there from the beginning. It’s a bit like a Hollywood feature film when one director takes over for another – a movie is still going to get made, but can that new director still put his or her own stamp on what is about to happen?

The answer is “yes,” provided you take advantage of your most valuable asset of all: the team itself. Remember, the people in that group were selected for a reason, and the most important thing you can do right now is to trust them to guide you just as they’re trusting you to guide them. Remember that they WERE there from the beginning. They have experience in this context that you do not, and their experience is incredibly valuable. Don’t come in barking orders, changing this or that just so that the project is more “yours” than anybody else’s. Listen to what they have to say. Talk to them about what they’re doing and why they’re doing it. Instead of changing them to fit your needs, do what you can to make yourself malleable to address theirs.

You’ve Been Tasked With Filling a Void, So Fill It

If you’re coming in to lead an already established group, the chances are high that what you’re being asked to do is fill a void. Why the previous team leader was replaced no longer matters – the people in front of you were prepared to follow that person, and now that person is gone. What you need to do is throw any pre-conceived strategies you may have had out the window and learn the score, so to speak. Find out what challenges were present under the previous leadership and learn what you can do to correct them. Find out how you can provide your personal value in a situation that already existed before you got there. Take the time to learn precisely what type of leader these people need and do whatever you have to do to become it. In this situation, you need to be willing to become a collaborator almost more than you would if you had built the team in the first place.

These are just a few of the ways that you can successfully become a team leader for an already established group. Make no mistake – it’s an awkward position to be in, but above all else, the quality of the work can’t suffer due to an unfortunate identity crisis. By trusting these people who have already come together and by being willing to become a real collaborator in every sense of the word, you’ll be able to make this team your own over time – all without tearing down what was old to build something new in the process.

Date: 15th July, 2016 | Under: Tips & Tricks | No Comments

5 Psychological Triggers To Convert Prospects To Clients

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Any marketer worth anything will tell you that the key to increasing sales is to use A/B testing to determine which sales tactic is more successful than another. If you’re not familiar with it, A/B testing (sometimes called split testing) is comparing two versions of something to see which one performs better. With that in mind, have you ever wondered why some tactics are more successful than others?

Logically, we think that if we appeal to the rational brain, we will convince people that our product is the best possible product for their needs. However, if that were the case, would anyone ever buy Croc Accessories or Pet Rocks? Nope.

Unless you’re selling to Mr. Spock, there’s a much simpler way of convincing people to buy what you’re selling. The key to turning prospects into clients is tapping into the deeply embedded emotions inside each one of them.

By identifying these emotions and learning how to trigger them, you can increase your revenue faster than you can say “Chia Pet.” Here are the top 5 psychological triggers you can start using immediately to boost your bottom line.

1. Increasing Pleasure and Avoiding Pain

Avoiding pain and increasing pleasure are the driving forces of all human activity. This idea is the most fundamental reason we have a nervous system. If something hurts, we find a way to stop it. If something feels pleasurable, we do it more.

Translating this into your marketing strategy, you must first identify what your clients associate with pain and pleasure. Once you’ve figured that out, the rest is easy. Draft your marketing message in a way that shows your customers how your product or service will get them as close as possible to their pleasure trigger and away from their pain trigger.

2. Simplifying Life

For most of us, life is complicated. Too complicated. It takes 47 steps to get us from the comfort of our beds and out the door prepared to work. We don’t need another product or service that will add more steps (obstacles) to our day.

Take a good, hard look at what you’re selling. Does it add or remove barriers from people’s lives? If it’s not easy and fast to use, consider making a few tweaks that will take all of the “no’s” out of the equation.

3. Creating Novelty

New and shiny are what we love. In fact, it has been scientifically shown that exposure to something novel increases the amount of dopamine in the brain, that chemical that makes us all tingly and excited.

If you’ve ever heard someone complaining about the lack of significant changes in the latest iPhone, but still stand in line for hours to get one in their hot, little hands on release day, you’ve witnessed the power of novelty.

You can easily create innovation with your products by making a few simple changes and give your prospects that shot of dopamine they’ve been craving. Think googly-eyes on the pet rock.

4. Telling a Story

Humans have evolved over hundreds of thousands of years by telling stories. It’s how we share our experiences. The best storytellers invoke all of the senses to put their audience directly into the action.

You can infuse even the most mundane products with the magic of a good story. Try updating your copy to tell a story about your product that transports your prospects to a happier, more memorable place. They’ll buy just to keep the story alive.

5. Building Anticipation

We’ve all turned 16 at some point in our lives. Remember the anticipation we felt as the day drew nearer and the prospect of being able to drive around without an adult sat winking at us in the distance? It made life a little more sparkly, didn’t it?

If you’ve got a new product or service in the works, don’t just plunk it down on the counter when it’s all done. Start building some buzz while you’re still working on it. Send out emails to your current customers and prospects. Create a series of videos giving out little bits of information at a time. Get people in that “I can’t wait” mode and your launch day will be more profitable than you can imagine.

Date: 12th July, 2016 | Under: Marketing, Tips & Tricks | No Comments

Know Your Limits: Why Boundaries Are So Important When Becoming a Team Leader

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One of the key things that all successful team leaders find a way to overcome is the simple human need to be liked. When you’ve finally risen in the ranks and find yourself in a position of authority, it’s natural to want everyone to see you as “the cool boss” or “the friendly boss.” While this is absolutely recommended to a certain extent and it’s a whole lot better for productivity than barking orders and becoming the boss that everyone hates, you still need to know your limits. You need to draw a line in the sand and establish yourself as a team leader by setting boundaries for both yourself and those beneath you. This is something you can do in a few different ways.

The Dangers of Not Setting Boundaries

The potential pitfalls associated with not setting boundaries for your employees extend quite a bit deeper than just having people who look at you more as a friend and less as a leader. A lack of boundaries can also easily translate into a lack of clarity and direction. You might suddenly find that, while you have hugely talented people working beneath you, they’re not focused. They’re not engaged. They’re more confused than anything and nothing is getting done.

Another significant issue that a lack of boundaries can create has to do with your overall company culture. If you don’t set boundaries up front, your company culture could become damaged. People will become demotivated, which will ultimately cause their performance to suffer. This, in turn, not only affects the quality of the work that you’re able to deliver to clients, but also your entire company identity from the top down.

Setting Boundaries as a Team Leader

If you want to continue to blossom into the team leader you always know you were meant to be, you’ll want to focus on creating boundaries in a few key areas. You’ll want to create boundaries that help your employees focus, first and foremost. You need to do what you can to minimize distractions from EVERYTHING that isn’t critical to the task at hand.

You’ll also want to create boundaries that help build a positive working environment for everyone involved. Whether this means rewarding a job well done or just recognizing when someone turns in a particularly thoughtful piece of work, this will go a long way towards creating a positive emotional environment – which also helps stimulate brain performance and keeps your employees operating at peak efficiency.

More than anything, however, you’ll want to establish boundaries that keep your team functioning as exactly that – a team. Any activity or behavior that fragments your team instead of pulls them together simply won’t do. You need to always remind your employees that you’re all in this together and that every move you make, along with every move they make, needs to be focused towards the same short-term and long-term goals.

These are just a few of the many reasons why boundaries are such an important part of becoming a team leader. Everyone wants to be liked, but remember that you’re not in this to make friends – you’re in this to get the job done. The types of boundaries that you set need to minimize distractions and bring your team together, not pull them apart. Only then will you be able to grow into the true team leader you always knew you had hidden inside you.

Date: 10th July, 2016 | Under: Tips & Tricks | No Comments

Is Your Office a Gossip Shop?

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Let’s face it – we all have our quirks. Part of working with others is the opportunity to develop collaborative working relationships. Other people’s habits and behaviors affect us when we are in a shared environment. In many instances, these are the people that we interact with for the majority of our days. As a natural result, friendships form as trust and respect are gained from our day-in and day-out interactions. You may have experienced this in your own company. And then, one day… BOOM! Like a bolt of lightening, an employee begins to engage in storytelling that looks and smells an awful lot like gossip.

“Did you hear about Kathy? She is dating one of her supervisors…” or “I think Corey is on something. He has been late a lot lately and his eyes are watery…”

And with that bolt of lightening you have an out-of-control wildfire on your hands. It only takes one person to spark this type of destruction. Once one person speculates to another and then another, that speculation soon becomes a “fact,” and the object(s) of the gossip are in a position to defend the truth. This type of defensive space can shut down trust and, as a result, the creativity and collaboration that take so long to cultivate are lost. Gossip wars can emerge with retaliation, and the cycle of destruction keeps on going.

So how can you protect your workplace from gossip? Here are a few tips to help you guide your employees in stamping out the gossip wildfire.

Change the Subject.
If a conversation isn’t heading in a positive direction, encourage staff to change its course by politely changing the subject. It can be easy to say something that’s interesting – and upbeat – while also sending them a clear signal that you don’t want to talk about whatever you perceive to be gossip.

Say something positive about the person who’s the target of gossip.
No matter how negative a story about a person may seem, we rarely have all of the facts and there are likely positive qualities to that person. Remind people who are engaging in gossip that the person they’re talking about has done or said something praiseworthy by mentioning something specific that’s positive.

Confront gossip politely yet firmly.
Stand up to people who are gossiping by saying that you don’t want to know about the story they’re trying to tell you. Don’t hesitate to call out gossip when you hear it, but do so with grace. For example, you could say something like: “That sounds like it is none of my business, so I don’t really want to hear any more. Let’s just drop it.” Encourage your employees to hold others accountable for their choice of words.

Point out missing information.
If all else fails, ask questions that point out gaps in a story, such as specific times and places of events that supposedly happened. Challenge gossiping people to tell you how they personally verified the information they’re spreading about others. Help them see that just because they heard a story doesn’t mean it’s true – and even if it is, they can’t possibly have an accurate perspective on the situation.

Making it clear to your staff that gossip will not be tolerated. Eliminating gossip in the workplace will perpetuate an ongoing culture of kindness and respect.

Date: 5th July, 2016 | Under: Fun Stuff, Tips & Tricks | No Comments

Sharing the Challenge Means Sharing the Victory: The Two-Way Street of Team Leadership

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Many people work their entire lives to achieve a leadership role within an organization. They’ve put in their time, tirelessly working their way up through the ranks and then, it finally happens: they’re trusted enough to be given the responsibility of bringing a team together for the benefit of a business’s long-term goals. And yet, unfortunately, far too many people tend to veer off course with this almost immediately by assuming that respect is a given (which we’ve talked in detail about before), and by looking at “the team” as one thing and the “team leader” as something separate. They’re not separate, and they never were. The sooner this is understood, the sooner you’ll be generating the types of results you were after.

There IS an “I” in Team – It’s Just Silent

An old saying has told us for years that “there is no ‘I’ in ‘team'”, meaning that in order to become a successful, respected leader, you have to put aside your own needs and look at yourself as just one part of a larger whole. While this is certainly true, from the perspective of a leader there actually IS a pretty important “I” in team. It’s just that most people use it incorrectly.

As a leader, you don’t lead by delegating authority or even by simply demanding excellence from those around you. You lead by example. You always have (whether you realize it or not) and you always will. You set the tone for everything that happens. Think about it – if you like to joke around throughout the work day, your team members will probably joke around a bit, too. If you like to keep things a bit more on the serious side, the mood of your team members will reflect that.

This is a clear-cut example of the two-way street of team leadership, and it is one you NEED to know how to use to your advantage. Never, under any circumstances, should you ask something of your employees that you would be unwilling to do yourself. Don’t say to your new graphic designer, Timothy, “Hey, we’re a bit behind on this upcoming project and I need you to come in on the weekend.” Instead, say, “Hey, so that we can get caught up, I’m going to be coming in on the weekend and I would really appreciate it if you could find the time to as well.” This goes above and beyond just showing your team members that they’re appreciated. It lets them know that you’re not JUST the team leader, you’re a part of the team as well. Of course, you might not always be able to come in on the weekend yourself, but showing your willingness is more of the idea here.

Pay attention to the way this idea plays out in visual cues, as well. If you want your employees to dress more professionally in the office, don’t call them together and reprimand them for their current appearance while you’re wearing beach shorts and flip-flops. Doing so will end in slowly chipping away at that high-functioning team you worked so hard to build in the first place. If you show up every day at the office dressed in a suit and tie, just watch how your employees will rise to meet your dress code.

A Team Shares EVERYTHING

This idea also plays out in how you celebrate your accomplishments or lack thereof. By making yourself a more ingrained part of the team and sharing the challenges, it means that you truly get to share in the victories as well. Remember – you don’t work in a vacuum. When a project finishes successfully, people may want to give you the credit because “you told the right people to do the right things.” You didn’t. Never forget that you’re just one small part of a larger whole. If you were willing to share the challenges, you have to share the victories as well – this means that any success is the TEAM’S success, not yours.

In the end, the phrase “team leader” is actually something of a misnomer. People tend to think of it as immediately positive – you’re in a position of authority and that is something to be celebrated. While this may be true, it’s also something that can be far too easily abused – even unintentionally – if you’re not careful. If a chain (or team) is only as strong as its weakest link, you need to understand that the weakest link will ALWAYS be the team leader by default. Your number one priority is making sure that the entire team is moving forward through the way you treat your team members, the way you behave, and the way you show them that you’re all in this together.

Date: 29th June, 2016 | Under: Marketing, Tips & Tricks | No Comments

As a Leader, Helping Your Employees Grow is One of Your Most Important Jobs

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As a leader within your organization, it’s understandable to feel like the list of things you have to look over gets longer and longer all the time. While you’re being pulled in so many different directions, it can be easy to forget about one of your most important jobs of all: doing everything in your power to make sure that your employees are getting better and stronger with each passing day. Make no mistake: this is absolutely something you’ll want to spend time thinking about every day for a number of compelling reasons.

Helping Your Employees, One Step at a Time

One of the most important ways that you can help your employees grow is by encouraging them to take an active role in their own professional development. One of the major reasons that you became the leader you are today is because you were not content to “spin your wheels” as far as your career was concerned. Help your employees understand that the status quo is never something they should be satisfied with and provide them with guidance in the form of mentorship opportunities along the way.

Another one of the most important ways that you can help your employees grow involves showing that you trust them by constantly pushing them outside of their comfort zones. One of the ways that we get better in our professional lives involves stepping outside the box we normally live in and doing something that makes us fear what might happen. By constantly challenging your employees, you not only help them move forward – you help show how valuable they are to both you and your organization by establishing a bond of trust that is very difficult to break.

An Investment in Your Employees is an Investment in Your Future

Another reason why helping your employees grow is one of your most important jobs has to do with the positive effect it can have on your company as a whole. Think about things from a hiring perspective – you aren’t just looking for someone to fulfill certain job duties. Anybody can do that. You’re looking for someone who can regularly surprise you and exceed your expectations on a daily basis. If you’re having a hard time finding or attracting these candidates in the interviewing process, the next best thing is to essentially build them yourself by investing in their development over time.

This not only presents you with a workforce capable of doing higher quality work on a daily basis, but it also helps cement your business’s reputation in your industry and with your own clients as an entity that can be trusted and relied on. Yes, it’s true that this will also make your employees more marketable. But with benefits like these, this is one risk that you should be more than willing to take.

At the end of the day, outward success in the world of business begins from within. By looking at your employees as what they are – a solid foundation from which to build the business you’ve always dreamed of – you can then begin strengthening that foundation brick by brick through employee growth and development initiatives. Not only will your employees themselves thank you, but your clients and ultimately your bottom line will thank you, as well.

Date: 26th June, 2016 | Under: Marketing, Tips & Tricks | No Comments

Using Customer Data to Create a More Powerful Customer Experience

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Make no mistake: the data revolution is upon us and has, perhaps, affected no industry more than the wonderful world of marketing. Your average marketer now has access to huge volumes of information about who their customers are, how they’re behaving, what their thoughts are on certain issues and more – all of which can quickly prove overwhelming. It’s important to look at the big data phenomenon for what it is, however: an opportunity. It’s a very real chance that marketers have to realign their efforts and create the type of powerful customer experience that creates a loyal army of brand advocates.

Broadening Your Customer Personas

Customer personas have long been a tool marketers have used when trying to relate to their target audience. These fictionalized, typically generalized versions of theoretical people can be a great way to help the designers of a campaign keep their “eyes on the prize,” so to speak. After all, if you’re setting out on a road trip across the country, it can be helpful to know exactly where you’re going before you back out of the driveway.

However, the huge influx of data that marketers now have access to is a terrific way to deepen these customer personas more than ever before. You no longer just have things like age, gender, employment status or income level to work with. You can now draw from not only what has influenced past purchasing decisions, but WHO. You have volumes of analytical data pertaining to lifestyle, interests, and behavioral patterns. You can even draw valuable information from how a person might respond emotionally to a certain event in their life.

All of this means that an already powerful tool, customer personas, can now be put to even more meaningful use in the future. These personas are no longer generalized at all, which is very much a good thing for marketers everywhere.

Redefining the “High Value” Customer

Another great way to use customer data to create a more powerful customer experience is to reassess your “best” or “highest value” customers through the lens of this new data you’re working from. You’ve always been able to call up data like average purchase size, lifetime value, and acquisition costs pretty easily, but now you can go deeper. You can get a real sense of how satisfied your customers are with your products or services and look at how that information may affect what you need to do for your customers in order to get them to remain loyal.

You can also see whether or not the people you’re actually targeting with your marketing materials are the ones who are actually spending money on what you have to offer. If there is a discrepancy there, who ARE your buyers? Is this a problem, or is this a happy accident? What does this new information say about decisions that you were previously making on assumptions? This is all incredibly valuable information to have moving forward.

At the end of the day, the huge volumes of customer data that marketers now have access to is absolutely NOT a burden. We live in an age where it’s now easier than ever to glean the type of valuable, actionable insight that you can use to make more effective, strategic decisions. All of this allows you to drive home the most important benefit of all: creating a much more powerful, organic, and deeply rooted customer experience than what was possible even five short years ago.

Date: 21st June, 2016 | Under: Marketing, Tips & Tricks | No Comments

Assembling the Team: How to Get the Right People Into the Right Roles in Your Business

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One of the most important things to do BEFORE you start assembling a team to work on a particular project for your business is to gain a better understanding of your options. In particular, you’ll want to take a long, hard look at each employee and see what they bring to the table in a way that nobody else quite matches.

Every one of your employees has a strength – something they do better than anyone else. Assembling a team requires you to temporarily think less about who they are as a whole and more about how you can use their particular, unique strength as a tool to service a much larger goal. Take marketing, for example. A standard promotional flyer essentially has two core elements: the visual design and the language being used. If your team consists of two people and both of them are expert graphic designers, you will likely end up with something that LOOKS fantastic but that isn’t actually as effective as you need it to be when communicating a message. If you match up your best graphic designer with someone who truly has a way with words, on the other hand, now you’re cooking with gas.

Is this a gross oversimplification of the situation? Sure, but the underlying truth is incredibly relevant – you need to identify what is truly unique about a person and put them in an environment where that talent can shine.

Putting the Pieces Together

Once you’ve identified some of the unique talents that your employees possess, the next step invariably becomes putting all of those disparate elements together to form a more cohesive whole. It can be helpful to think of this process a bit like putting together a baseball team. Even though everyone loves a good home-run hitter, not every single person in a lineup is a power slugger. A few batters are known for their home runs, while others are known for dependability. Sometimes you don’t want a home run at all – sometimes you need someone who you know is going to get to first base nine times out of ten. Other times you need speed – after all, those bases aren’t going to steal themselves.

The point is that you’re trying to put together employees who aren’t JUST high quality, meaning they not only bring something unique to the table, but their skills also compliment everyone else’s. In the context of your business, a team needs to be exactly that – a collection of people who are great on their own, but when they all focus their talents together on the same goal are practically unstoppable. Making sure that you understand how these talents not only work, but work TOGETHER, is one of the biggest things to focus on in this regard.

At the end of the day, assembling the perfect team for your business and getting the right people into the right roles is less about the people themselves and more about your own perspective on the situation. Provided that you enter into the situation from the right angle, know how to identify and bring out the core qualities of these employees, and understand how they all fit together to form a cohesive whole, you’ll be creating the type of situation where success isn’t a matter of “if,” but “when.”

Date: 7th June, 2016 | Under: Marketing, Tips & Tricks | No Comments

Realize the Amazing Power of Your Blog: Blogging and Social Media

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Digital marketing, it’s pretty simple, right? Draft up 500+ words of amazingly educational and entertaining content, upload it onto your blog, maybe sprinkle on a little SEO magic and you’re good…right? Well, let’s just put it this way: if you have teenagers, they’re rolling their eyes at you. If you have dogs, they’re staring at you with that head-cocked-to-the-side look they give you when you’re missing the obvious.

Ok, maybe it’s not as obvious as pick up ball…throw ball, but if you spend any time reading about online marketing, you’ve got to know how important of a role your blog can play in growing your client base. Don’t worry, though, you’re not alone. It’s surprising how many established and emerging businesses underestimate the power of their blog. With a few added steps, you too can realize the amazing power of your blog.

Active Content Distribution

When you were planning your wedding or “Sweet 16″ party, you didn’t spend hundreds or thousands of dollars on gorgeous invitations just to leave them in the box, did you? Of course not! You sent them out into the world so they could tell the world the exciting news.

The same concept rings true for your blog content. They key is to actively push your content out into the world so people can line up to dance with you, money in hand. You want to get your content out on as many channels as you can. So this means:

  • o Tweet out your headlines and grabbers with a link to your content
  • o Post a summary of your content to Facebook
  • o Add your blog to your Google+ and LinkedIn Feeds
  • o Upload the cool images you post with your blog article to Pinterest and Instagram
  • o Turn your blog into a podcast or video and upload to YouTube
  • o Find out where your clients are hanging out and get your content out there!

It may sound a little daunting, but most of that can be done in one step using online tools that will help you to schedule your releases to touch your prospects and clients on a daily basis. Aim for 2-3 releases per day.

Sales Funnels

Depending on your business, your sales funnel can look much different than the business next door. So, without getting into too much detail, let’s take a high-level look at what a sales funnel is and how your blog and other web content plays a role.

Typically, your blog articles will have one or more links to other pages of your website. You can be strategic about this and push (“funnel”) them to where you want them to go. The page(s) that you’re pushing your readers to may have a certain call to action that encourages them to give you their email address in exchange for something they find valuable. This could be a free white paper, free trial, webinar or other free consideration to obtain that valuable email address.

Once you have the prospect’s email address, you can now trickle out relevant content (likely from your blog) into their brains via email. You’ll have additional links to free content or additional sales pages that your prospects can click to when they’re ready to make their purchase.

The sales funnel is all about grabbing that email address and using it to establish yourself as an expert in the field so that people will trust you enough or like you enough to buy what you’re selling.

Strategic Alliances

Too many business owners think they have to do everything alone. This is not only sad, but also a dangerous fallacy that may be choking off your business revenues. One of the big keys to building your business is teaming up with other complementary (not competing) businesses to expand your reach.

According to Andrew Davis, author of “Brandscaping: Unleashing the Power of Partnership” businesses that partner usually experience rapid success with their content. The key is to make your content noteworthy, so when you reach out to potential partners, they’ll be impressed and want to work with you.

There are a host of ways to initiate strategic alliances. They all start with recognizing those businesses that complement your product or service and share your audience. From there, consider reading their blogs to see what they’re writing about. Send them an email proposing a guest blog article that would be of interest to their audience and a link to your site. That opens a dialogue that can lead to tremendous collective success.

Date: 31st May, 2016 | Under: Marketing, Tips & Tricks | No Comments


 

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