Archive for the Tips & Tricks Category

Grow Your Small Business with Direct Mail

[Grow Your Small Business with Direct Mail]

Direct mail seems to be a thing of the past. But it isn’t and it still works. In fact, it outperforms digital marketing by a staggering 600%.

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Date: 10th January, 2017 | Under: Marketing, Tips & Tricks | No Comments

High Resolution VS Low Resolution

[High Resolution VS Low Resolution]

Short Answer:
High Resolution = Happy Printer, Low Resolution = Suicidal Printer

Long Answer:
You’ve probably heard the phrase 300 dpi in relation to hi-res images. The number 300 stands for…

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Date: 6th January, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Business Card Printing & Design

[Business Card Printing & Design]

We get a lot of questions from clients about printing their own cards, especially from small biz owners and startups.

We thought it would be helpful to address FAQs for folks contemplating a new print marketing campaign.

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Date: 5th January, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Count Pages Properly For Your Book/Booklet Projects

[Count Pages Properly For Your Book/Booklet Projects]

If you’re new to booklet design, determining how many pages you need to complete your booklet without extra blank pages can be tricky. No worries, though, we’ll take it step by step.

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Date: 4th January, 2017 | Under: Design Tips, Tips & Tricks | No Comments

Brochure Printing & Mistakes To Avoid

[Brochure Printing & Mistakes To Avoid]

Brochures are one of the best ways to communicate with your customers about what services your company offers, who you are and any special deals you are offering.

A professionally designed brochure can grab your customer’s attention and call them to action.

A poorly designed brochure can wreak havoc on your company’s image.

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Date: 3rd January, 2017 | Under: Design Tips, Tips & Tricks | No Comments

4 Benefits of Active Marketing

[4 Benefits of Active Marketing]

It can take a while to wrap your head around the fact that marketing never ends. As long as you’re in business, you don’t just execute a marketing campaign once and then stop.

Consistent, active marketing is vital to your company’s success.

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Date: 30th December, 2016 | Under: Design Tips, Tips & Tricks | No Comments

Plain Black VS Rich Black

[Plain Black VS Rich Black]

We all know print design projects have several pain points, especially when it comes to color matching.

For instance, have you ever held your freshly printed piece in your hands and wondered,

“Why the heck does the black stuff look grey???”

If so, click here

Date: 29th December, 2016 | Under: Design Tips, Tips & Tricks | No Comments

Does Printpapa Color Match?

[DOES PRINTPAPA COLOR MATCH?]

The most common question in the print industry is:
Can you color match my screen or my printout?

This is probably the question ALL printers dread so here is our input regarding the matter…

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Date: 28th December, 2016 | Under: Design Tips, Tips & Tricks | No Comments

Marketing Tips For The Holidays

It always seems like the holidays sneak up on us faster and faster each year. They also seem to bring the best out of people — everyone is filled with cheer, gratitude, and compassion. That being said, the holidays are a perfect time to connect with family, friends, customers, and future prospects. For this reason, your company should have a killer marketing campaign, since people base their buying decisions on their emotions. Marketers can leverage these feelings to engage with their customers on an emotional level and build trust and credibility. The holidays are always a popular time to market, so it’s important to put some thought into your campaign. As you must know, there is a lot of spending during the holidays, which means you want to get your customers to spend their money with your company, and not your competitors.

Check out these four marketing tips to use during the holidays:

with content from AMA.org and pewinternet.org

Social Media Marketing

According to The Pew Research Center, more than ¾ of adults ages 18 to 49 use social media. This is an outstanding number of people with purchasing power. Why wouldn’t you want to use social media to market during the holidays? It is so important to take advantage of Facebook, Twitter, LinkedIn, and other channels your prospective clients are on. Using social media is the perfect way to engage during the holidays, especially when you can interact and track if this is successful for your company.

Tug at Their Heartstrings

This might seem like a no-brainer, but the most memorable and successful marketing campaigns rely on “tugging on your customer’s heartstrings”. It’s all about making the customer feel something, or having a lasting impression on them. A lot of the time, if you see an emotional ad, video, blog, or story, you are more inclined share it with others because you believe it will impact them like it impacted you. This is just another benefit to “tugging on your customer’s heartstrings” because they are likely to share with their friends, family, and co-workers, which could potentially be your new clients. This also shows that your company is kind-hearted, generous, and everything else positive a customer wants during the holidays.

Consistency

Consistency is always important when marketing, but during the holidays, consistency across all channels is crucial. You want to create a consistent experience for your customers, no matter how you’re reaching them. During the holidays, people are filled with positivity and gratitude, and they will be expecting that from your company as well.

Storytelling

Storytelling still works, especially during the holidays. Storytelling sometimes is the best way for your customers to really connect with your company on a more personal level. Consumers are more likely to spend money with your company rather than your competitors when they feel they are a part of what your company is doing. This is also a way for your customers to get a firsthand account of what your company does for your employees during the holidays and prospective customers. For example, highlight a story when your company went above and beyond for a customer, just because.

Thanks for reading this week’s blog! To learn more about how to take your brand to the next level, contact us today. Happy marketing!

Date: 27th December, 2016 | Under: Print News, Tips & Tricks | No Comments

What are your “Privacy & Security” Policies and Procedures?

[What are your “Privacy & Security” Policies and Procedures?]

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

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Date: 27th December, 2016 | Under: Tips & Tricks | No Comments


 

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