Posts Tagged ‘advertising’

How to Self Publish Books, Manuals, Reports or Newsletters

Self publishing is one booming source of income in the present economic scenario. If you are good in writing and willing to write books or manuals that millions of people across the world enjoy reading then chances are that you can make a lot of money by writing and self publishing. The present age is the age of information and people are eager to know more and more about anything and everything. But before you actually step into self publishing of books, manuals, reports and newsletters do a small market research and make out whether actually there is a need for the information you provide.
If you are interested to communicate an idea to people, or if you are expert on some subject, writing and then self publishing would be the best for you both to earn money as well as to make yourself known. You can find unlimited publications on magazines and manuals, filled with ads by people like yourself. Simply review all the advertisements and jot down the popular topics and subjects that have been written in books, newsletters, manuals and others in last few days. Now compare your piece of information and think that you have the equally interesting information to present before the audience. If the answer is in the positive then you can rightly enter into the market with an opportunity to earn more money and fame.
The following list of ideas can help you in getting ideas to self publish books, reports, manuals and newsletters:

  • Target your market and write the materials required
  • Cash in on your creativity and expertise
  • Know how to package your information
  • Focus on those subject material that are sale able
  • Fill the entire material with self interest benefits
  • The material you develop must evoke emotions and desires
  • Do frequent advertising of your self publishing venture

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At PrintPapa we offer various kind of printing options for Self Publishing. You can order as low as 5 soft cover books at a time. We offer 3 sizes and you can order the book printing option online. We also offer spiral binded book, booklets (ranging from 8 to 60 pages).

Date: 17th February, 2010 | Under: Tips & Tricks | No Comments

Tips to Create Brochures for Special Events

There are so many people that think that brochures are just for general advertising and can be used as a public relations tool too. But the true fact is that using brochures for special events is the best utilization of this marketing tool. So, below are a few tips that will help you get the best results out of your brochure marketing for events such as presentations, holidays and conventions.


  • Conventions: This is a great event to promote your business image and promoting your services to the clients. Attractive colored brochures are highly popular for such conventions. These brochures should carry all the required information about your business. The content for the brochures to be distributed in a convention should be both general advertising and public relations based. There should be equal amount of information given about the company as well as some of its best products. The brochures should be given to the business partners and some of the targeted customers.


  • Presentations: You can also get a 4 page colored brochure printed for presenting a report or for your project proposal. The brochures act as a complimentary reading material that will clarify the points discussed in the presentation. These are more public relations oriented as they are used to impress people and get them glued to the report that you are presenting.


  • Information Campaigns: If you are running an awareness campaign of any sort then the tri-fold brochures can be used effectively for this purpose too. These materials are generally advertising based and use cheap paper that is loaded with information of all sorts about the campaign and vital information about the company. But using the right printing services is anyways important as the texts should be distinct.
  • Employment: Brochures can also be used to find new employees for a company. The content for such brochures revolve around how good a company is and what are the benefits of working in the said company. These brochures are printed using the best printing services as they have a lot of public relations messages and are made with an intention to get the best human resources for a company. The brochures also include application forms for the desired candidates.

As you can see that brochures can be used in many ways than one beyond advertising purposes, it is important to use the best printing agencies. PrintPapa is a renowned printing agency that uses the best technologies in the industry to get the desired print quality.

Date: 7th January, 2010 | Under: Marketing, Tips & Tricks | No Comments


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