Online Printing Blog

The Popular Types Of Book Binding

Book binding is one of the most important stages in a book publishing industry. Book covers play an important role in the success and failure of books. This is quite ironical considering there is a famous saying “Don’t judge a book by it’s cover.” A good book cover is a result of good binding. Be it booklet or a standard book no good publisher compromises on the binding. Although there are many types of book binding the most popular among them are perfect binding, saddle stitch binding and spiral binding.

• Perfect Binding: Popularly known as paperback binding, lay flat bid or Euro bind this is the most commonly used type of book binding. In perfect binding a flexible adhesive attaches a paper cover to the spine of the assembled signatures. This type of binding also comes with a spine which can be used to print the spine of the book. Perfect binding can be used for all sizes of books but the most popular are 8.5×11, 8.5×5.5 and 6×9.
• Saddle Stitching Binding: This is usually used for booklet printing or in case of books which contains less number of pages. In saddle stitched booklets pages are held together by staples that run through the gutter. The pages need to be perfectly aligned in case of saddle stitch binding. This kind of binding can be used for books and booklets containing as less as four pages. Two of the most commonly used saddle stitched booklet sizes are 8.5×11 and 8.5×5.5. However many people opt for custom booklet printing.

• Spiral Binding: This type of binding is very popular in the corporate sector for preparing reports, sales presentations, proposals, recipe books and maintenance guides. This is the most flexible of the book binding options available. In this method a plastic or metal coil is inserted and twisted through small holes or slots that run along the spiral edge of the book’s cover and pages. A spiral bound book can be opened 360 degrees, letting in open flat which serves as a huge advantage. Spiral bound books also gives the option of later addition of pages making them favorite with the corporate houses.

For the binding quality to be good there should be no compromise with the printing service provider. You need to hire the services of a professional printing agency like PrintPapa who has built expertise in the job. They are equipped with modern printing equipment and print brochures, business cards, letterheads, rack cards, notepads and many other domestic and corporate documents.

How to Print Booklets for Press Kit?

Press conferences are one of the most common affairs in the corporate world. A press kit thus becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit and it should be printed well. A good press kit carries the impression of the organization and you should not compromise with it at any cost. Here are a few things that you should keep in mind while printing a booklet for a press kit:

• A press booklet should always be a small but detailed printout. It should be comfortably fit into a press kit. It should have complete information about the company that a news person may need.
• The size of the booklet in your press kit also matters and the size of the booklet shouldn’t be too large and it should fit in well inside the booklet.
• Your booklet should contain complete contact details for the news person to make any clarification if they require it.
• Your booklet should have graphics and charts to let people know the performance of your company. It should also have images which promote your business.

• It should be printed on high quality paper as it carries along with it the impression of the organization. There should be no compromise on the quality of the paper.
• Make sure that the image file that you take for printing is of very high resolution. This will ensure that the end product also comes out good.
• Insist your printing agencies to use high quality ink for your booklet. This will ensure that your booklet looks good. You can also use metallic ink for your booklet as this makes it glitter.
• Make sure that the booklet that you are printing is in full color. This will make it look attractive compared to a single color booklet.
• Try a gloss coat on all your booklets as this will bring that element of shine and make your booklet stand out against others.

To print a booklet for your pres kit you will need the services of a good printing service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for the printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.

Design An Attractive CD Booklet

A book whose cover isn’t attractive may not move off the shelve and similar is the case with a CD which isn’t accompanied by an attractive CD cover and a CD booklet. A software, music or video CD is usually accompanied a CD booklet which carries with it the information on the content carried in the CD. In case of an software CD it might be installation instructions where as for a music and video CD it is usually the name of the artists and lyrics or synopsis of the video.

Designing an attractive CD booklet thus becomes necessary to add to their sales. Most often CDs are accompanied by an 8 page booklet but in special cases CDs are also packed with 24 page booklets. A few things need to be kept in mind while designing an attractive CD Booklet.

• Stress on the Cover – An attractive cover is a must for any booklet as it will often decide if a customer goes on to the next page. Convey the contents in your booklet through the cover. It should carry a very eye catchy image or graphics conveying the theme.
• 
• Make it Colorful – Colorful CD booklets tend to attract eyeballs. Play with color on the front and the back page of the booklet. Try using contrasting colors for the font to ensure that it grabs attention at first look.
• Make Content Attractive – Be it a music, video or software CD booklet it will carry a lot of information in the form or content. This can however be made attractive by including pictures and graphical designs. Lyrics accompanied by pictures and small graphics tend to hold the eyes. In case of softwares a graphical flowchart can prove to be handy.
• Use Brand Name and Logos – The music company or the software company’s logo should find prominence in the CD booklet. The company’s name and the name of the album or the software should also be  highlighted in the cover page of the booklet.
• 
• Use Copyright Statement – Print the copyright statement, ISBN Number, location and other legal details on the last page of the booklet.
• Be Careful with the Size – A CD booklet must not be bigger that 120×120 mm in dimension. It should fit in any standard CD jewel case.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and notepads.

Good cover design for Booklet Printing

A booklet or a catalog is one of the most powerful marketing tools in the hand of a marketeer. A cover often tells the story on what is inside the booklet. Designing an attractive cover for a booklet is important to attract eyeballs towards the booklet. No two booklets are the same and each type of booklet comes with its own unique layout, text, graphics, and other design techniques. 

But there is one thing common among all these booklets and i.e. an attractive cover, which often decides whether or not a consumer will open it to read the information inside. There are a few things that need to be kept in mind while designing the cover of a booklet: 

Grab immediate attention – Put an engaging image on the front cover of your booklet which portrays the content of the booklet. If you are able to grab this much attention, you have done enough to make a go through your booklet. Also never leave the back page empty as many readers flip the back of a booklet before opening the pages. It is a great idea to fill the back of a booklet with an image and some contact information. 

Use test and logo properly – The purpose of a good booklet cover is not just to encourage a person to open it but also to establish the brand of the company. It is very important to give the logo and the name of the company a prominent place on the cover where from they can establish the brand. Place the text on the cover judiciously so that they stand out from the background. 

Hire a professional – Working with a professional booklet printing company will help you in increasing the  attractiveness of your booklet. A professional printer who has expertise in printing can produce vivid color printing and smooth images that are more eye-catching than if the booklet is printed on an office printer. He will also take care of the binding that your multi-page booklet will require after it has been printed. 

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing product booklets. Over the years we have also developed expertise in printing books, posters, catalogs and brochures.

Marketing your Book to Make Money

Most of the authors who write book have a commercial interest in it. You would always want your book to sell more which brings you money and fame at the same time. If you are not a well known name it isn’t very easy for you to market your book as the market is flooded with authors writing on all possible genres. However acting a little smartly may go a long way in book marketing.

Knowing your target audience is very important for a book promotion. Once you know who your target audience is running a few promotional campaigns among that group is a good option. Such a campaign will hit where it matters the most. Even if such a promotional campaign doesn’t add to sale of the books, it will surely make you more famous as an author among a niche crowd.

Internet is one of the most powerful ways to promote your book and make money. There are thousands of sites which give you a platform to market your book online. The best part about online book marketing is the vast audience it addresses to. Also the fact that online marketing is not bound by geographical boundaries makes it possible for you to market your book to the global audience. The biggest of all pluses that Internet provides is the fact that its promotion comes cost free.

If you are a first time author you might not have the money to spend on a promotional campaign so spreading the news with the word of mouth is the best option. Marketing your book this way might be a time consuming process but it is the most comprehensive as it is usually your readers who promote your book. The authenticity in this kind of marketing is higher than any other.

Timing it to perfection is a very important while marketing your book. Many a times people miss vital opportunities to market a book. Carnivals, festivals and other social gatherings can be good time to promote your books to a larger audience. Marketing your book is all in your own hands so it is only you who can market your book to make money.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and brochures.  We undertake all kinds of custom and corporate printing jobs.

How Microsoft Publisher Can Help in Booklet Designing?

Booklets are one of the most effective tools for promotion and marketing. Full color booklets are being widely used these days for promotion of products and services. Setting up a good booklet is very important as a setup often decides the quality of printing. One of the easiest ways to set up a booklet is by using Microsoft Publisher. It is one of the most powerful tools for setting up booklets and other corporate documents such as business cards, brochures, letterheads and calenders.

MS Publisher is one of the most user friendly tools available in the markets which is widely used by both beginners as well as professionals for designing booklets and brochures. It gives the user ample opportunity to play with text, colors, pictures and other graphics. One of the greatest advantages of setting up a booklet or any other document with Publisher is the amount of inbuilt templates that it has. This lets users set up a booklet or a brochure from scratch within a short span of time.

To create a booklet from scratch in MS Publisher all you need to do is open a new document in Publisher. You can choose between Publications by Wizard, Publications by Design or Blank Publications. If you are a beginner Publication by Wizard will be the wisest choice as you are guided in each step. Publications by Design lets you choose from many booklet templates built within. If you however have a completely new idea in your mind and want to work on that Blank Publications is ideal for you.

Be careful about the booklet size before you start setting it up. By default a 8.5×11 booklet will be selected as this is the most widely used size of booklet in the world. However you can set the size to 8.5×5.5 booklet or any custom size that you would like to have. If you choose spiral binded books, be a little careful with the margins as spiral binded books tend to use a lot of space on margins for the bindings. Be careful while selecting the orientation between landscape and portrait.

Now you are ready to test your creativity over your booklet. You can play with text, colors and graphics but remember the golden rule “Don’t overdo anything.” The best of the booklets and brochures are the simplest ones.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing booklets, catalogs and brochures. You can create your booklet in Publisher and then convert to a PDF. See this FAQ. Also see this demo in action at Microsoft Website. Also here is good link to setup Booklets in Publisher.

Booklet Printing is the Right Thing to Do!

Booklet printing is a soft marketing method the use of which has increased phenomenally as companies and marketing professionals have set out to experiment with both marketing campaign strategies as well as with marketing channels. However, booklets have evolved as core marketing collateral only recently, as companies have realized that they have much more consumer retention potential than a stand alone banner advertisement or poster ad.

Booklets, however, have always been one of the most popular forms of print material available in the industry. But their use as a marketing tool has actually become the primary purpose they serve now. In spite of being smaller than most print advertisements or marketing campaign documents, the power of booklets lies in improving consumer interest and retaining consumer loyalty for the product, service or for the firm itself.

Booklets come in different shapes and sizes, along with a difference in print and cover finishes. Choosing the exact and most relevant size for your booklet to be used in a marketing campaign is crucial to the actual effect it has within the campaign as well as the range of impact it has on the target consumer base. This is why, like all other marketing campaign strategies, booklet printing and marketing also needs thorough homework (read research) before implementation. From shopping around for different professional printing agencies to consulting the experienced professionals (preferably insiders) for the contemporary design and content ideas, only a thorough market research and detailed profiling of the target consumer base is necessary for any booklet printing and marketing idea to succeed.

However, the most important this to keep in mind regarding a booklet printing strategy is the choice of the printing agency. The only thing that readers will be concerned with while your booklet is presented to them is the quality of the print and the content. Now, allowing an amateur venture to take care of your booklet printing needs, in order to balance your cost concerns will leave your booklet printing and marketing crusade seriously compromised.

Why? Well, the most significant reason to choose a professional printing agency is to provide a professional touch to the look and feel of the booklet. You must keep in mind that a booklet, no matter how small or how thin it maybe, when once used in a marketing campaign, turns into literally the face of your company to the niche consumer base you promote it to. Therefore, there is no margin for even the minutest of errors as well as the reflection of an amateurish feel. From the colors being vibrant to the alignment of the textual content, from the actual difference between highlighted text and the normal text to the finish of the paper the booklets are printed on, each and every aspect of your booklet printing can affect the result that you desire from your marketing campaign.

So, as much as the design or development of the booklets, the printing also has a huge role in helping your booklet marketing campaign to take shape. With all of the nuances in place, booklet printing and assisting your marketing campaign with the same is the right thing to pursue today!

PrintPapa offers the following as part of the Booklet Printing

• Saddle Stitched Booklets – 8 to 60 Pages in 2 sizes - 8.5×11 and 8.5×5.5
• Spiral Binded Books
• Newsletters or Short Run Booklets – 3 sizes. Order any quantity. Fast and cheap.

How to Design a Booklet to Facilitate Easy Printing

A booklet can be the cherished possession of a loyal consumer or the weapon to attract new consumers by the day. However, only intelligent content within the booklet is not enough to transform it into a potent marketing weapon. One needs to have the business booklets designed well too.

So, why doesn’t every enterprise or business have their businesses well-designed and printed professionally? The most deterring factor that counts while businesses opt for professional booklet printing is cost. Cost-effective printing options are not available easily, especially, from professional agencies that offer quality printing services.

These are some points that can help facilitate the procedure of printing without hassles, including the factors such as costs, prices, etc:

•    Rectify Previous Errors – While going in for a fresh print, try looking up the previous booklet print records. The fact that you can easily identify and correct previous errors and build on the advantages that your previous booklet copy had brought in helps cut unnecessary hassles later in the day.

•    Keep it Conventional – Conventional sizes are what make the day for printing agencies. Sizes such as 5.5”x8.5” or 8.5”x11” are easily available as prints on standard-sized paper. These standard sizes bring down the costs for a business booklet, at least lower than custom prints. It is also easy to frame into the conventional margins and template layouts – an advantage that customized sizes lack.

•    Mark the Margins – Specify the margins. This is not only imperative to have the content linear and appear professional, but also helps the printer experience less trouble while setting the layout for prints. Without margins, textual matter or graphics (images) can run off the actual paper or appear blurred, crooked or overlapped – a gross negative point in any professional business booklet. Also, with the use of strategic margins, not only do you make the printing process smoother, but also help the consumer read the text comfortably.

•    Clip the Content – The content needs to be pruned and fine-tuned to compliment the ease in a printing process. Apart from layout issues that need to be sorted out – such as paragraphs ending on the first lines of the pages or headlines appearing at the foot of the page, other irregularities need to be disciplined too. Use legible, conventional text, with text colors that are in contrast with the background, irrespective of the DTP software or template you are using.

•    Proof It – A proof is the best way to ward off untoward problems while printing the final copy. Keep the total number of pages divisible by 4, and use all of the textual matter, graphics and layout designs on the proof. Thereafter, reprint it. Though this may cost you a few bucks, the output will help you identify errors in layout, textual matter and even the cover if the booklet you intend to print.

These simple tips can help one ease up the printing process – both financially as well as from the perspective of printing speed. Moreover, printing agencies will also accept bulk orders and charge lesser than pre-designated amounts if you can offer them booklets that do not require complex printing procedures and ad-hoc improvisations on the agency’s side.

Remember that a business booklet is not only a miniature book, but also a miniature representation of your enterprise itself! We at PrintPapa offers 2 sizes of Booklets and from 8 Pages to 60 Pages. We have low minimums like order as low as 50 booklets. Check us out or order a Free Sample Pack to get started.