Online Printing Blog

Booklet Printing is the Right Thing to Do!

Booklet printing is a soft marketing method the use of which has increased phenomenally as companies and marketing professionals have set out to experiment with both marketing campaign strategies as well as with marketing channels. However, booklets have evolved as core marketing collateral only recently, as companies have realized that they have much more consumer retention potential than a stand alone banner advertisement or poster ad.

Booklets, however, have always been one of the most popular forms of print material available in the industry. But their use as a marketing tool has actually become the primary purpose they serve now. In spite of being smaller than most print advertisements or marketing campaign documents, the power of booklets lies in improving consumer interest and retaining consumer loyalty for the product, service or for the firm itself.

Booklets come in different shapes and sizes, along with a difference in print and cover finishes. Choosing the exact and most relevant size for your booklet to be used in a marketing campaign is crucial to the actual effect it has within the campaign as well as the range of impact it has on the target consumer base. This is why, like all other marketing campaign strategies, booklet printing and marketing also needs thorough homework (read research) before implementation. From shopping around for different professional printing agencies to consulting the experienced professionals (preferably insiders) for the contemporary design and content ideas, only a thorough market research and detailed profiling of the target consumer base is necessary for any booklet printing and marketing idea to succeed.

However, the most important this to keep in mind regarding a booklet printing strategy is the choice of the printing agency. The only thing that readers will be concerned with while your booklet is presented to them is the quality of the print and the content. Now, allowing an amateur venture to take care of your booklet printing needs, in order to balance your cost concerns will leave your booklet printing and marketing crusade seriously compromised.

Why? Well, the most significant reason to choose a professional printing agency is to provide a professional touch to the look and feel of the booklet. You must keep in mind that a booklet, no matter how small or how thin it maybe, when once used in a marketing campaign, turns into literally the face of your company to the niche consumer base you promote it to. Therefore, there is no margin for even the minutest of errors as well as the reflection of an amateurish feel. From the colors being vibrant to the alignment of the textual content, from the actual difference between highlighted text and the normal text to the finish of the paper the booklets are printed on, each and every aspect of your booklet printing can affect the result that you desire from your marketing campaign.

So, as much as the design or development of the booklets, the printing also has a huge role in helping your booklet marketing campaign to take shape. With all of the nuances in place, booklet printing and assisting your marketing campaign with the same is the right thing to pursue today!

PrintPapa offers the following as part of the Booklet Printing

• Saddle Stitched Booklets - 8 to 60 Pages in 2 sizes - 8.5×11 and 8.5×5.5
• Spiral Binded Books
• Newsletters or Short Run Booklets - 3 sizes. Order any quantity. Fast and cheap.

How to Design a Booklet to Facilitate Easy Printing

A booklet can be the cherished possession of a loyal consumer or the weapon to attract new consumers by the day. However, only intelligent content within the booklet is not enough to transform it into a potent marketing weapon. One needs to have the business booklets designed well too.

So, why doesn’t every enterprise or business have their businesses well-designed and printed professionally? The most deterring factor that counts while businesses opt for professional booklet printing is cost. Cost-effective printing options are not available easily, especially, from professional agencies that offer quality printing services.

These are some points that can help facilitate the procedure of printing without hassles, including the factors such as costs, prices, etc:

•    Rectify Previous Errors – While going in for a fresh print, try looking up the previous booklet print records. The fact that you can easily identify and correct previous errors and build on the advantages that your previous booklet copy had brought in helps cut unnecessary hassles later in the day.

•    Keep it Conventional – Conventional sizes are what make the day for printing agencies. Sizes such as 5.5”x8.5” or 8.5”x11” are easily available as prints on standard-sized paper. These standard sizes bring down the costs for a business booklet, at least lower than custom prints. It is also easy to frame into the conventional margins and template layouts – an advantage that customized sizes lack.

•    Mark the Margins – Specify the margins. This is not only imperative to have the content linear and appear professional, but also helps the printer experience less trouble while setting the layout for prints. Without margins, textual matter or graphics (images) can run off the actual paper or appear blurred, crooked or overlapped – a gross negative point in any professional business booklet. Also, with the use of strategic margins, not only do you make the printing process smoother, but also help the consumer read the text comfortably.

•    Clip the Content – The content needs to be pruned and fine-tuned to compliment the ease in a printing process. Apart from layout issues that need to be sorted out – such as paragraphs ending on the first lines of the pages or headlines appearing at the foot of the page, other irregularities need to be disciplined too. Use legible, conventional text, with text colors that are in contrast with the background, irrespective of the DTP software or template you are using.

•    Proof It – A proof is the best way to ward off untoward problems while printing the final copy. Keep the total number of pages divisible by 4, and use all of the textual matter, graphics and layout designs on the proof. Thereafter, reprint it. Though this may cost you a few bucks, the output will help you identify errors in layout, textual matter and even the cover if the booklet you intend to print.

These simple tips can help one ease up the printing process – both financially as well as from the perspective of printing speed. Moreover, printing agencies will also accept bulk orders and charge lesser than pre-designated amounts if you can offer them booklets that do not require complex printing procedures and ad-hoc improvisations on the agency’s side.

Remember that a business booklet is not only a miniature book, but also a miniature representation of your enterprise itself! We at PrintPapa offers 2 sizes of Booklets and from 8 Pages to 60 Pages. We have low minimums like order as low as 50 booklets. Check us out or order a Free Sample Pack to get started.