There are various types of promotional materials used to elevate marketing and advertising campaigns. Though there are many types of promotional materials used by the business owners but catalog printing is still a key component in the marketing strategies of many companies, whatever be their size. Catalogs are considered as a reference material for both customers and prospective customers and they provide the business owners with the opportunity of cross selling and keeping the products or services at the ‘fingertips of the customers’. With the use of this promotional material business owners can expect to get high return on investment. Thus the business owners are using it more and more in their promotional campaigns.
But like all other promotional materials, catalog printing has also evolved and there are many new trends that have been noticed. These trends provide an edge to the businesses. So you should be well aware of these recent trends as all the other competitors might be reaping the benefits of these recent trends. Some of the key recent trends include the use of extra large catalogs, full color catalogs and coupons. Let us take a closer look at all these trends so that you may make a wise choice when it comes to catalog printing.
Extra Large Catalogs: In the earlier times the standard size of the catalog was 8.5X11 inches but nowadays more and more businesses are using 12X12 and even larger sizes of catalogs. Though there are larger costs associated with the catalog printing projects but the number of pages required is less too. With this format you will have more room to fit in more product related information in one page only. Though the costs increase with the need for larger pages but it is neutralized by the need for lesser pages. Larger format of catalogs catch the eyes of the customers faster and this is the reason why more businesses are inclined to use these.
Full Color Catalogs: These are a requirement for companies having a large list of products. All the customers expect color pictures and graphics in a catalog and anything less then that looks cliché and sub-standard. Most companies nowadays are using the 100# high gloss paper to provide the best appearance to the catalog.
Coupons: Another latest trend in catalog printing is the use of coupons or tear away stickers which can be redeemed at the retail store. These can be included with ease in your catalog printing project. So the business owners do not have to worry much about their designing or printing charges. These coupons have the sole purpose of improving the return on investment dramatically.
Catalog printing is one of the best methods for marketing around. With the utilization of the modern trends in this promotional material businesses are getting better return on investment. Whatever promotional materials you look to print, one of the key considerations is the choice of the printing service provider. You should always opt for a renowned printing agency such as PrintPapa. PrintPapa has huge experience not only in printing catalogs but other promotional materials such as business cards, banners, posters, notepads, rack cards, calendars, etc.
Catalogs are versatile promotional materials that can be used for any industry. They can add significant numbers to companies’ customer base. Though there are many types of promotional materials used by the companies, but the catalogs have proven their worth for many reputed companies. One of the impressive things about promoting through catalogs is that you can target various types of niche audience. If are a business owner and looking to promote your products/services then catalog printing is a definite choice for you. But after deciding on printing catalogs there are various other decisions that will confront you. One such decision is regarding the type of paper you should use. The type of paper chosen will affect the overall success of the campaign. If the paper used in printing catalog is poor it will leave a bad impression in the minds of the readers or the prospective customers. While a good quality paper will make the readers read through the catalog and improve your chances of sale. Thus it is of utmost importance to choose the paper with care. Take a look through the following components before making a final choice.
Paper for catalog printing: There are different sizes and weights of paper available. The design of the catalog will be the determinant for the type of paper – whether you should use a 8.5X5.5 or 12X12 sized paper. You should also check for the weight of the paper. High quality papers can be 100lb coated, 80lb uncoated or 70lb coated. These are good options for your catalog printing, but choose the option that best suits your images. For example, a catalog for discount supplies does not require heavy paper weight, while the high ended product catalogs will require more expensive types of paper.
Finish that Fits the needs: White offset paper which is also known as uncoated paper is used for books, these are good options for printing basic price list sort of catalogs. While a coated paper, which adds attractiveness to the catalog is a good choice if your catalog has high resolution images. The coated varieties of paper have reflective qualities and a smooth texture which are perfect to print catalogs having colored photos.
Environment Friendly choice: Most of the reputed printing service providers offer the option of Green paper. If you are an eco-friendly person and concerned about the effect of your catalogs on the environment, then ask the printing agency how they can reduce the carbon footprint. Many of the printing companies are looking to use recycled paper scraps and the byproducts of catalog to promote green practices.
Ask for help: If you happen to take up the services of a renowned printing service provider such as PrintPapa, you may count on their experience and ask for guidance on the choice of paper. PrintPapa has many experts who will advice the best type of paper that will suit your requirements.
So get in touch with the PrintPapa professionals today, over the phone or through e-mails, if you have a catalog printing project in mind. PrintPapa not only deals with catalog printing, they also offer printing of other promotional materials such as Short Run Books, Booklets, Bookmarks, Calendars, Envelopes, etc.
In today’s age of cut-throat competition only business owners having well planned business promotion campaign can survive and flourish. There are various types of promotional materials used by the companies, one such is catalog. So do you use catalogs to promote your products or services? Do you have any plans to engage in catalog printing to boost your sales in the immediate future? If your answer is ‘no’ to these questions then you should read through this blog first and then make up your mind. Custom catalog printing is a part of the promotional campaigns for many reputed companies. They can bring in significant sales to your company. Catalogs are flexible and effective promotional materials that are perfect for various types of industries. They are sure to match your needs too. Below are two major types of catalogs. So look through and select the type of catalog that best suits your requirements:
Supplier’s Catalog: This is the first type of catalog. These are applicable for business that sell their products to shops, resellers or sell at wholesale prices. In these catalogs, the list of things you are selling, their respective prices and images of the mentioned products (if possible) should be provided. The Supplier’s Catalog should also contain details of the shipping for all the wholesale products ordered for. Some of the other information incorporated in these promotional materials include details for ordering, shipping schedules, descriptions for packing and other information that may be useful to the customers. When talking about the design of these catalogs, they should be utilitarian. As the Supplier’s Catalog is specially made to attract the resellers, thus it is important to display the prices, special deals and shipping details. To create an effective Supplier’s Catalog there is no need to hire the services of a graphic designer, you should ensure that the design is neat, clean, formal and comes straight to the point. Remember, what resellers look for is a good deal!
Retailer’s Catalog: This is common form of catalog. Well designed and printed catalog can sell a variety of products. Displaying images and product presentations are the most important aspects for this type of catalogs. The main intention of this type of catalog is to entice people into buying from the array of products you stocked in your inventory. Each of the products should contain well taken images, prices mentioned and easy payment options provided. It is not important to mention the shipping details unless it is a direct mail catalog. The front cover of the catalog should be dedicated to presentation of special deals and discounts. Designing for the retailer’s catalog should be done with intricacy. The target audience for such types of catalogs are potential as well as current customers. Such customers are very choosy and they will not pay heed to the promotional material unless they find the best prices and the best looking materials in your catalog. Thus, the retailer’s catalog should contain intricate layout and the best looking products. You may use some models to make the catalog impressive, if your industry demands so. The basic aim of the retailer’s catalog should be to show the best side of your products to the customers and ultimately make them buy your products.
Now that you know the benefits of these catalogs for the development of your business, get on with the catalog printing campaign. Your campaign will only succeed if you are able to pick the services of a renowned printing service provider such as PrintPapa. They have years of experience in printing various types of promotional materials such as booklets, bookmarks, posters, banners, rack cards, calendars, etc.
Self publishing has become very common in the industry these days. Many authors do not depend on publishers and head straight to the printing agencies for their printing jobs. This however puts the author into a decision making chair where he or she has to decide on each and every technical details from paper quality to book binding. Your book’s cover often decides it’s sales and binding plays a key role in the look of the book.
You as a author need to take the decision of choosing the kind of binding for your book. It is important that you choose the right kind of binding to make your book look attractive in the book stores. You should check for book binding samples with your printing agency before zeroing in on one. Following are the book binding options available to you:
Saddle Stitched Binding: In this method of binding loose printed pages are secured with staples down the middle of a folded sheaf of papers. This is the most economical process of binding and ideal when the number of books is less. The cost comes down as everything is done by machine. In this binding method card stock can be used as a cover. This binding is usually used in case when the number of pages in a book is low especially in cases of booklets and catalogs.
Soft Cover Perfect Binding: This is used for books which are thicker than ones in saddle stitch. It comes with a which can be used for title of the book. In this the book is divided into multiple sections and these are glued together at the spine with a strong adhesive. This is one of the most commonly used types of binding and half the book in your book shelf will have a soft cover perfect binding.
Spiral Binding: Although not as popular as saddle stitching and perfect spiral binding is widely used for books which are meant for short term use. You will have a lot of options to choose from when it comes to the cover from clear plastic cover to art paper. The biggest advantage of spiral binding is the fact that it can have any number of pages.
In the publishing industry only one thing that separates between a publisher and a non-publisher is the ISBN number. The International Standard Book Number or ISBN number as it is simply known is the key value that identifies the publisher of a book in all of the online databases and inventory systems used worldwide. ISBN number is very important as without it you won’t be able to sell your book through online platforms such as Amazon.
This unique 10-digit number identifies books and book-like products published internationally right up to an individual publishing house. An ISBN number has four parts: the country identifier, the publisher identifier, the title identifier and the check digit.
If you take your book to a publishing house they get an ISBN number on your behalf but in case you are into self publishing you will need to get this done by yourself. This service is free of cost in some countries while charged in others. There are more than160 ISBN Agencies worldwide and each of these agencies is exclusively appointed for a geographical area and a country in most cases. Here are a few things you need to keep in mind while applying for an ISBN number:
Fill up an application form with your designated ISBN agency and pay the processing fees in case it is applicable in your case.
Give complete details of publishing firm name, complete address and contact numbers and details of a particular original publication. This is a must for ISBN numbers as incomplete forms are usually rejected.
If you want to turn a full time publisher it is better that you apply for multiple ISBN numbers to assign to your future books. Most publishers do the same and get ISBN numbers in bulk. This process is also cost effective.
The process takes about 15 business days in most countries. In case you want it earlier you can opt for services like Express ISBN Number. This will however come at a price but will guarantee you an ISBN number in two business days.
Once you get your ISBN number you need to get your book printed through a professional printer and print the ISBN number at the back of your book. This is where a printing agency like PrintPapa can come in handy as they have delivered quality printed materials on time to their clients over the years. They use the latest technology in printing and have expertise in printing brochures, catalogs, letterhead, business cards, posters, banners and all other types of printed materials.
Self publishing of books has become very popular in the industry. More and more authors are preferring to publish their books themselves rather than knocking the doors of a publisher. Self publishing lets you have full creative control of the website and retaining the copyright for the book. You will have to make a sizable investment from your side but the benefits clearly outnumber the drawbacks.
As a self publishing author you will need the services of good printing agency. Self published books are no compromise to a book published by established publisher if it is printed well. You should opt for a professional printer like PrintPapa who have expertise in the job and are ideal for self publishing author especially if you are getting your first book printed. Some of the services that are provided by PrintPapa to the self publishing authors are:
Your book might be in the form of word document or some other word processor. PrintPapa would convert it into a Print Ready PDF on your behalf. This process will take care of all the formatting required for the book.
PrintPapa also provides proofing service for self publishing authors. It is ideal to opt for this service as many errors are corrected in this stage.
Book cover plays a very important role in deciding the success of a book. PrintPapa helps you with the art work of your book. Designers at PrintPapa will design very attractive cover for you which will include the front, back and the spine cover.
You will have the option to print the exact number of books you want. This will allow you to make a measured entry into the market as a first time author.
As a part of it’s offer to the self publishing package, PrintPapa gives Perfect Bound with a soft cover which is the market standard.
PrintPapa’s self publishing package also allows you to include pictures, graphics and other artwork in their books which can be printed in full color depending on your needs.
PrintPapa uses high quality paper and ink for self publishing books. Apart from printing books for self publishing authors, PrintPapa also undertakes all kinds of printing and designing jobs. Over the years they have built expertise in printing booklets, brochures, rack cards, catalogs, newsletters, door hangers and presentation folders. They use the latest printing technology and have a well trained team for the job. PrintPapa’s greatest achievement has been the long list of happy clients that it has built over the years.
Self-publishing is the publication of a book by the author. Don’t be scared it doesn’t require you to set up a printing press to publish your book! It is just a process where you don’t take your manuscripts to a third-party publisher but instead to a printer and get the job done at your own expense. There is lot of buzz around self publishing these days as authors are not fully dependent on publishers for approving and printing their books.
The advent of technology and publishing tools such as MS Office, Corel Draw, Pagemager, Photoshop etc has empowered every author to wear multiple hats like the designer and typesetter of the book. This relieves the author of depending on the third party publisher and the creative freedom all author strive for. There are a lot of advantages of self publishing. Some of them are:
• You are the boss! You get make all the decisions regarding the book and don’t have the editors removing parts of the book or executives suggesting changes to make the book more commercial.
• A publisher pays you only a small percentage of the profits unless you are a big name who can negotiate terms. With self publishing you get to keep the entire profit for yourself.
• In self publishing you get to retain the right of the book and set the market price for it. If the book becomes a bestseller you can strike a lucrative deal with the publisher.
• You can edit your book for the second edition if you feel necessary following the feedback of your first. A publisher may not allow you to edit the content of your book.
• You can reproduce the entire book or parts of it somewhere else in case you want which is not possible with a publisher who will keep rights of your book.
• You do not need to attend promotional events and keep on hopping from city to city at your publisher’s wish to reap maximum commercial benefits from your book.
• You are not bound by any long term contracts which don’t allow you to look for greener pastures.
All you need to self publish your book is a good and professional printer. This is where a printing service provider like Print Papa can be of great help to you. They are a professionally managed company which uses the latest technology in printing. They have been regularly offering high quality jobs to their clients at competitive prices. They have built expertise in printing calenders, catalogs, labels, NCR forms and rack cards.
PrintPapa Offers Short Run Soft Cover Perfect Binded Book Printing for your book. These books are printed proffesionally and can be sold at a book store. We offer 3 standard sizes, but if you need a custom size, just request for a custom quote. You can order as low as 5 books at a time. So next time when you are ready to write a book, you know where to go for publishing it.
There is no advertisement tool which is better and cheaper than the flyer. Although posters and banners also serve the purpose of promotion, there is nothing better than a flyer as it can be more targeted and much cheaper. Here are a few tips to create a successful flyer advertisement:
Focus on Theme: It is very important that you focus on the theme which needs to be carried all throughout your advertisement. Branding your business should be your biggest goal while using a flyer for the purpose of advertisement. Your branding should be so powerful that people immediately recognize your brand name and logo even if they just take a glimpse on it. A catchy slogan which promotes the theme of your business also makes the flyer look good.
Target Your Audience: It is important for you to identify your target audience and focus on them rather than going for a general campaign. One of the most common mistakes that businesses make when advertising is not getting a ‘handle’ on the market they are targeting. In case you are promoting a sports event or a rock show distributing the flyers among the aged group won’t serve your purpose. You need to focus on the youth for the success of your campaign. Distributing flyers near educational institutions, shopping malls and movie theaters would serve ideal in this regard.
To The Point: The best flyers in the world are the ones which are brief and do not try to narrate about the product or service that they are promoting. Avoid writing long sentences as they make the flyer unattractive. You need to highlight on some keywords while designing a flyer. They should attract the eyes of the audience and promote your products and services. Bad pictures and graphics make the flyers look very unprofessional and do not serve your purpose of promotion.
Print High Quality: A good flyer only becomes good when it is printed well. Not all printers around can give you high quality prints so search for a printer who has the latest equipment as far as printing technology is concerned and has expertise in the job. Also ensure that the paper quality of the flyer is good. This will ensure that your branding will just be perfect.
Hiring the services of a printer like Print Papa would serve ideal for your purpose. They have years of experience in printing and print promotion. They work on the latest technology in the printing industry and have a team which has built expertise over the years in all forms of printing. They have built expertise in printing both domestic and corporate materials like books, calenders, catalogs and NCR Forms. Print Papa has built a list of happy and successful clients.
Vacation brochures have been a hit with travelers around the world. Many tourists visit a destination after coming across an attractive vacation brochure and to promote a good destination a brochure becomes necessary. Here are a few tips that you should keep in mind while designing a vacation brochure:
Provide A Map: This is one of the most important parts of any vacation brochure. You should provide the map of the destination highlighting the important places such as airports, railway stations etc. It should also mark the famous tourist spots in the destination and also have adjoining areas of tourist interest in it.
Places To Stay: Your brochure should include the names and addresses of the famous hotels in the town. The brochures will look good if the hotels are arrange according to the tariff from budget hotels to the ultra luxury ones. You can also give other options that may be available in the place.
Tourist Destination: This is the most important part of the brochure which people look forward to. Give a brief description of these tourist destinations along with their pictures. It would be wise to include any interesting piece of folktale or history about that place. Also give their distance from the city center and information on the modes of communication.
Places To Eat: Food is an integral component of a perfect vacation and thus your brochure needs to have the names of the famous restaurants and food joints in the city. Mention the name of the delicacies that the place is famous for and a must eat menu for a perfect vacation.
Shopping Destination: Shopping is an integral pat of any vacation and thus it is important for your travel brochure to have the famous shopping destinations in the place listed. Also give insights to what the place is famous for and what would be the best memorabilia of that place.
Near By Destinations: Many vacationers might be interested in visiting nearby destinations and it is good to have these in the brochure. Include the mode of communication and the distance as these informations help the tourists a lot.
A good vacation brochures needs to be printed in very high quality paper with quality ink as it makes the brochure look impressive. You need to also get the brochure printed from a high quality printing service provider like PrintPapa who have high quality printing services and years of experience in the job. They have built expertise in printing both domestic and corporate materials like labels & stickers, NCR forms, presentation folders and newsletters. Print Papa has built a list of happy and successful clients.
All major products that are purchased these days come with instructional booklet. While brochures and catalogs help in selling a product, instructional booklets helps an user to understand it’s working. Instructional booklets are thus very important part of a product sale. Here are few tips that you should keep in mind while designing an instructional booklet:
Logical Flow: A good instructional booklet should have a logical flow. As a designer your focus should be on the composition of the booklet. The flow should be logical where one step leads to the other. The overall outline should also bear the same flow. In an instructional booklet of a electronic equipment the Installation page should be put first followed by Setup and Troubleshooting.
Be Precise: You need to be to the point in a perfect instructional booklet. The language has to be simple as in it needs to address the common people. A reader should at one go understand what you meant. Avoid writing long sentences as they confuse a readers instead of offering any assistance.
Index The Book: If your instructional booklet has many sections and sub-sections it should have an index. Make sure all the sections and sub sections are listed under the index which will make it easier for the users to find the solution they are looking for from the book.
Sections Are The Key: The booklet should be divided well into sections as it makes reading easy. Avoid jumbling up different sections in the single page. Do not cut any section just to avoid going to the next page.
Use Illustrations: They are the most important part of any booklet. A single illustration is worth many lines of text and thus it relieves you from the pain of narrating every step textually. In most cases, people understand things better when they see how it works rather than if they read about it. In steps which are difficult use, you should use multiple illustration to make it easier.
Troubleshooting: Your instructional booklet should have a page on troubleshooting if the product is electronic in nature. Many people take time to adjust to a new equipment and troubleshooting page helps them in solving their problems.
A well designed instructional booklet should only be printed by a professional printer like PrintPapa. They have an excellent infrastructure with the latest machinery available in the printing industry. They have expertise in printing books, calenders, posters, catalogs and rack cards.