Tag Archives: flyers

How To Create a Good Travel Brochure?

It is a tough call for the small travel agencies to compete with the larger companies prevailing in the travel and tourism industry. To pound on the problems, the sudden dip in economy has meant that people are cutting down on their expenses while traveling. This is the reason why it has become very important for all the small travel agencies to promote their companies effectively with the use of the various promotional materials. Brochures are widely used by the small businesses as they are the most effective promotional tool that too within a small budget. But in order to make the most of your marketing campaign through brochures you have to make them eye catching and draw crowds of  target audience. There are certain things that need to be kept in mind while designing a travel brochure, let’s have a look at them:

The colors and the themes used while designing a brochure should be in line with your business motif. Base your designs on the company’s logo, name or upon the interior designs of your travel agency office. This will help the recipients distinguish your brochure from a host lot of others. Your designs will bring back recollections of your office. Colors should be used judiciously because too much color can effect the focus of the travel brochure.

Draw the attention of the recipients with an irresistible package and highlight it with bold fonts in the brochure. In the present times people are always looking to save some money and packaged vacation offer is something that the readers will not be able to resist. Just as an example you can offer a vacation deal to Puerto Rico with reduced airfares, hotel rates, etc.

Include some locations that you might not come across in the brochures of other companies. There are some beautiful locations in the world that are not high on tourism yet they have a huge potential. As a travel agent it is your duty to find some of these places then enlist them in your travel brochure. When the people see such unheard of places and enjoy their tour they will only sing praises about your company.

Images are of utmost importance for any travel brochure. Use high resolution pictures in your travel brochure to advertise all the destinations. Hire professional photographers to take clear pictures and then include them before printing the travel brochure.

There are various printing agencies who offer good travel brochure printing services. One such company is Print Papa who have huge expertise in creating promotional materials for the travel industry. You can also order for other printing items such as booklets, notepads, flyers, banners, posters, etc.

The Advantages of Short Run Printing

Short run printing is the biggest buzz in the printing industry. But one thing should be clarified in this respect that short run digital printing is never going to replace offset printing. Though the short run is a more updated option but offset printing is always the favorite for people looking to place bulk printing orders to their printing agencies. Short run printing is a great option to compliment with offset printing since it can cover all the options that you might not find in offset printing. With the need of businesses to print more and more varieties of promotional materials such as business cards, bookmarks, banners, flyers, etc. Now let us take a detailed look at various advantages of short run printing:

  • Cost Effective: This is a direct printing method so there is no need to go through the tedious processes such as creating plates, film stripping, color separation, etc. The files will just pass through the computer and transfers the data into the printing machine directly. Thus you never have to pay the cost of the materials associated with offset printing.
  • Number of Copies can be Low: In terms of bulk orders short run printing allows you to place order for the exact number of copies you require. Before short run printing came into vogue people had no option but to order for larger orders as they had to bear the cost of producing and dyes too. In the short run printing process the printer can enter the exact number of copies required and thus there is no excess and extra charges that have to be paid.

  • Time Saving: As short run printing does not involve lengthy process and you just have to insert the data in the computer and get prints from the machine it will save a lot of time. Another fact is that in Short Run Printing the colors are sprayed directly on top of the paper and then the paper is coated with aqueous finish. In this process the ink dries instantly. In case of offset printing to get the desired color effect the papers are run through 4 rollers for 5 or 6 times. This process requires more time for the colors to dry.
  • Helps in Direct Mail: Short run printing is a great boon for direct mailing campaigns as this process allows you to be more specific about the target audience as you can specify the number of prints to be produced for a given marketing area.


It may be for these reasons that short run printing is widely used by marketeers. All types promotional materials envelopes, calenders, doorhangers, greeting cards, letterhead, newsletter, postcards, rack cards, etc. are nowadays printed using this process. Print Papa is a printing service provider that can give good short run printing services.

Tips to Design An Attractive Calender

A calender is one of the best promotional tools for your business. It holds an advantage over brochures, newsletters, flyers and envelopes as all these things can land up in the trash. Calenders are a very useful things and most of your clients would use them in their offices and homes. Although there are no hard and fast rules for calender size, but 8.5×5.5 (when folded) and 8.5×11 (when hanged) calender and 8.5×11 (folded and 11×17 when hanged) calender are the most commonly used ones. There are a few things that you need to keep in mind to make your calendar attractive:

  • Focus On Design: Design a very simple yet attractive layout for your calender. Do not clutter it with too many pictures as they make calenders look very amateurish. You can use a desktop publishing tool like  MS Publisher or Corel Draw to prepare the layout. You can also download some good looking templates from the internet and work on them, this will save time.

  • Text Is Key: Do not compromise with the text size of the days and dates as they define the purpose of a calender. Many designers make this mistake and resulting in little use of the calendar. Having a 50:50 ratio between pictures and text is ideal while designing a calendar.
  • Make It Colorful: You need to grab the attention of your audience immediately so play with color. Theme the calendar on the color of your business (if you have any). Have a mix of bright and dark colors as the contrast attracts eyeballs. However, overuse of colors should avoided as it might spoil your brand name.
  • Use Pictures: Try using pictures related to your business in your calendar as it will promote your business. However if you do not have attractive images to promote your business you can purchase some from a good photographer or download from the internet. Try giving a brief description of these images as they tend to make your calender look good.

  • Print High Quality: A well designed calender should be complemented by high quality printing. All your hard work is spoilt if the printing is not up to the mark. Make sure you get your calendar printed from an experienced printer on high quality paper over state-of-the-art equipment.

Hiring the services of a professional printer like Print Papa ensures high quality printing of your calendar. The company over the years has built it’s expertise in print promotions and satisfied it’s clients to the maximum. The company undertakes all types of domestic and corporate printings from letterheads, business cards to short run books and greeting cards.

Tips For CD/DVD Duplication

In this fast moving world digital media has become one of the best ways of promotion for business and non-business entities. From business houses to religious bodies CDs and DVDs have become one of the best tools of promotions along with banners, flyers and brochures. CD/DVD duplication has thus turned a major need in today’s world. Here are a few tips that you should keep in mind while going for your CD/DVD duplication:

  • Work On Master: A master copy will decide the quality of your CD or DVD and thus it is important for you to prepare a high quality master. Prepare the master at very slow speed and avoid running multiple applications while creating the master. Finalize your disc while burning it as it increases the reading compatibility in other CD/DVD-ROM drives. Never use the packet writing method to burn a master disc.
  • Focus On Quality: A CD or a DVD will carry your message to your target audience so it is important to print it on high quality media as not all media are of the same quality. Digital media is prone to scratches and breakage which reduces considerably when the media is good. Low quality CDs and DVDs are more prone to damage and thus it is important to invest on high quality of media while duplicating CDs and DVDs.
  • Equipment Is Important: The equipment often decides the quality of your product so make sure you get your CDs and DVDs duplicated from a high end printer using state-of-the-art equipment. The duplication technology has seen huge changes in the last few years and many printers are using automated robotic equipment for crystal clear, mirror image and perfect copies every time.
  • Image Is Key: You have to catch the eye of your target audience at one go and thus it is important that your CD or DVD should look attractive. Apart from the CD case and jacket is also important to make the back of the CD look attractive. Design an attractive CD/DVD back keeping in mind the size. The image should in a brief way describe the content of your CD/DVD.

PrintPapa specializes in all modern forms of digital media from duplication to preparing cases, inserts and booklets. Apart from these the company does all kinds of print promotions and prints high quality business cardsletterheads, envelopes and posters. It has developed a list of satisfied clientèle.

Design Tips for a Trifold Brochure

There are many ways to build a corporate identity with growing means of corporate promotions evolving everyday. In this age of expansion you as a business person have to choose the best promotional material that will give you a large client base and create a name for yourself in the business world. One such promotional tool is the brochure. Amongst a host of varieties of promotional brochures, the trifold brochure is much used nowadays. It is a very important device to create a favorable brand image so most of the business owners like to leave the designing part for the trifold brochure to the experts. Yet it is important to know some of the aspects that go into designing a brochure.

  • Content: The first step in brochure designing is to prepare a content that will be included in the brochure. The text should be in line with the design of the brochure. The content should be simple and precise. If a lot of information is provided then it would become boring to read and thus the recipients might not be interested. So all the hard work made in designing and printing will go in vain.
  • Format, Size and Fold: After the content has been created you can decide upon the fold and the format. For example a trifold brochure might be folded vertically or horizontally whichever folds gives a good look to your promotional material.
  • Messages: The values held by the company should be clearly reflected in the messages that the brochure bears. The content should not only reflect the benefits of the product or service but it should also state clearly the main beliefs that the company has. Thus trifold brochure forms an important tool in introducing the company to a customer and building a favorable corporate image.
  • Knowing Target Audience: Before you decide upon the theme, content and design of a trifold brochure you should have a clear idea about the age group of people you are targeting. For example if you are looking to target youth then the promotional material should be more exuberant than if you are targeting a middle aged professional.
  • Mixing Text and Images: Text is an important part of a trifold and equally important are the images. So the text should leave enough space from graphical designs. The images should rhetorically connect with the content of the brochure and they must be clear and catchy.

After all these steps have been completed, you have to take the important decision of choosing a printing service provider. There are thousands of printers available but you have to choose the one that best suits your need. Print Papa is one of the most reputed names in the printing industry and their years of experience come in handy in delivering high quality results to printing promotional materials of various sorts such as rack cards, booklets, envelopes, flyers, etc.

How To Advertise Your Business Through Doorhangers?

In this era of Internet many people are ignoring some of the grass root advertising techniques. Now when the Internet is clogged with advertisement of every kind many are resorting to these grass root medium such as flyers, doorhangers and brochures. For most businesses doorhanger marketing offers enormous value and untold potential but very few fully utilize it.

Local businesses that play in a confined territory stand to gain maximum mileage advertising through doorhangers. Add to it the enormous cost advantage that a doorhanger provides it just sounds like an ideal medium of advertisement. Two of the most common sizes of doorhangers are the 3.5×8.5 doorhanger and 4×11 doorhanger. But a few things need to be kept in mind while advertising your business through doorhangers:

  • You need to know your target audience well before setting out advertising your business. You should be aware where to find such people and send your marketing team to such places to distribute your doorhangers.
  • You will need a well designed doorhanger to promote your business. Play with colors and text which grab the attention of the viewer at one go. A doorhanger should be able to attract the attention of a person from a distance.
  • Target hotels, restaurants, coffee shops and other areas of commercial interest as these places attract a lot of footfalls.
  • It should carry your message in a crisp manner. One look at it should convey the entire message. People are starved of time in today’s world and won’t have the time to go through a complete sales pitch.
  • Use high quality paper for printing the doorhangers. Your potential customers will equate the quality of your doorhanger with the quality of your company’s products or services.
  • Have your complete address and contact number in your doorhanger. Many people make this critical error of not including this. Try bundling a business card into a doorhanger. A potential client might want to contact you regarding your product or service.
  • Try tying-up with a business firm which sends a lot of communication mails to their customers. Insert your doorhanger in the mail and it will serve as a good means of promotion.

PrintPapa is one stop solution for all the printing and designing needs. This printing agency has been catering to all kinds of printing needs of it’s customers and has built expertise over printing and designing books, business cards, catalogs and notepads among others.

Making A Brochure or Flyer Stand Out

Sending flyers and brochures along with your marketing mails is one of the standard promotional operations adopted by the companies worldwide. There are many other ways that the marketeers are adopting to get their flyers or brochures noticed by people. While some leave them on the door knobs, others place them on the windshield while others might think of unique ways. There is not one reputed company that has not used  promotional materials to build their brand image. In this rapid rat race every company has only one instruction to their printing service provider that is to make their flyers and brochures stand out from the rest of the crowd. So below are some tips to make your brochures or flyers look unique and attractive at the same time.

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  • Coloration: It is known to all designers around the world that color schemes for your brochures or for that matter any promotional material should compliment with the logo of the company. But this doesn’t not mean that you can not use creative designs. Use engaging images that compliment with the logo and the niche business that you are in. Suppose you own a pets shop then the images of dogs and cats eating together could be a good design. While designing you are not always handicapped by the color of the logo. Rather you can minimize the size of the logo and use other colors around it to create a design and coloration of your liking. One of the ways to create an impact with colors is to use such colors that the readers will least expect. You may try red font colors against a black background to draw attention. At times the color of the logo may also be changed for certain campaigns. Such as if you are trying to promote a environmental campaign then the color of the logo may be changed to green. Many companies also use different patterns and shapes that will act as separators between different offers and services. This is not only an attention drawing technique but one in which you as a designers will never fall short of ideas.

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  • Sizes: It can simply be said that the oversized brochures create more appeal to the recipients and thus they are read with more interest then their smaller sized counterparts. To get good return on investment you must order for some oversized brochures the next time around. Though the standard sized brochure is of 8.5-inch by 11 inch but to get attention in the crowd you will need 11 inch by 17 inch. In case of flyers too, the bigger the better. So 8.5 inch by 14 inch or poster sized flyers of 11 inch by 17 inch have a better impression then the rest of the lot. But one small difference is that in the recent past the quarter page or card sized flyers are also a craze as they can be conveniently inserted in the purse.

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Every company prints flyers and brochures in order to draw more attention then any other company in their niche. So everyone is on the lookout for unique ideas. But one of the key decisions is selecting a printing agency and this where companies like PrintPapa come into the frame. Such reputed companies make your promotional items distinct from the rest of the lot.

5 Places to Choose for Flyer Distribution

Flyers are one of the most cost effective yet efficient way to promote your products or services. As flyers are low costing, creative designing is one such aspect that has to be paid special attention. Almost everyone distributes flyers on telephone poles and bulletin boards. But there are many other unique avenues where the distribution of flyers may bear better fruits and give you an edge over stiff competition.

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  • Mails: Each month you send many bills and other type of mails. So why not place a flyer inside the envelope. You never know how many people will come across the mail after it has been opened. Print the company name and the URL on the envelope so that it is seen by people.
  • Handbills Distribution in Strategical Locations: Distributing handbills at any place is not beneficial for any business. Rather try and distribute them in places where they will catch the attention. People waiting in the subway are good examples. The handbills will give them something to read and thus your marketing material will serve its purpose. You can also influence the staff at the cafes and restaurants to keep the handbills in the empty seats so that they are read by the customers.
  • Bookstores: There are so many people who just love reading. Whenever they close or open a book they need bookmarks. So why not have a discussion with the bookstore owners and provide a bookmark to the buyers that will bear your company’s name and details.

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  • Laundromats: People have to wait for their laundry and this is the time when they can read any material that comes to hand. You will find bulletin boards in the laundromats and these are ideal places to post a flyer. Tabbed flyers at such places allows the readers to tear of the important information.
  • Pay Phones: Though cell phones have caught the market, there are many people who use pay phone booths to get in touch with others. In these booths people have to spend some time and thus a strategically positioned flyer will surely catch anyone’s attention.

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Locations may vary but one thing remains constant and that is the need for high quality prints. PrintPapa is a company that has added value to the print promotions of their clients over the years. We print millions of flyers every month. There are 5 sizes of flyers which we print. You can order from qty as low as 50 to 10000.

How Do Bleeds Add Appeal to Artwork

If you are a novice and haven’t used any printing services to get your promotional material printed then it should always be remembered that bleeds are an important facet of printing. When taking up the printing services it is always important that you know the way a printer works. Suppose you require 4000, 320 GSM (or 14pt.) 4×6″ flyers, these are generally not printed on 4×6″ sized pages as is the common conception of most designers. They are in fact printed 8 UP on SRA3 (12.6×17.71″) cards that are bigger than the 4×6 size papers and then they are neatly trimmed into size to make them appear like 4×6 size.

What are printers bleeds?

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Suppose you are ordering for an 8.5×11 flyer, it is not possible for the printer to print to the edges of the paper. So, the printers take a larger sized paper and trim it to the size ordered for. In order to produce a bleed effect for the images, fills and photos, the printing service providers extend the artwork to 3mm beyond the cutline. Many believe that for producing bleed on a 8.5×11 artwork, the length of the artwork should be 8.5″ x 11″ (i.e., same as the paper length). This is a very wrong notion because you will always need to extend the artwork by 3mm to get good bleeds.

What happens if a bleed is not added?

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When an artwork is trimmed for printing it is shortened by 1 or 2mm. Though the movement looks negligible but it can cause some problems with the print output. If you do not add bleeds to an artwork then there is a 2mm white border on the sides of the print. Though it’s small it will be noticeable. One thing that should be remembered while printing promotional materials is that the texts should not be close to the trim cut line. If so happens then there is a chance that they might be cut off. You should always ensure that the text or logo is at least 5mm (in normal course) or 8mm (in case of bleeds) in from the trim/cut line.

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Any promotional material that you create should be clean and clear to bear its fruits. So, sending the files in proper print ready format is always the least you can do.