Posts Tagged ‘newsletters’

What Are The Various Options Provided By PrintPapa For Self Publishing?

Self publishing of books has become very popular in the industry. More and more authors are preferring to publish their books themselves rather than knocking the doors of a publisher. Self publishing lets you have full creative control of the website and retaining the copyright for the book. You will have to make a sizable investment from your side but the benefits clearly outnumber the drawbacks.

As a self publishing author you will need the services of good printing agency. Self published books are no compromise to a book published by established publisher if it is printed well. You should opt for a professional printer like PrintPapa who have expertise in the job and are ideal for self publishing author especially if you are getting your first book printed. Some of the services that are provided by PrintPapa to the self publishing authors are:

  • Your book might be in the form of word document or some other word processor. PrintPapa would convert it into a Print Ready PDF on your behalf. This process will take care of all the formatting required for the book.
  • PrintPapa also provides proofing service for self publishing authors. It is ideal to opt for this service as many errors are corrected in this stage.

  • Book cover plays a very important role in deciding the success of a book. PrintPapa helps you with the art work of your book. Designers at PrintPapa will design very attractive cover for you which will include the front, back and the spine cover.
  • You will have the option to print the exact number of books you want. This will allow you to make a measured entry into the market as a first time author.
  • As a part of it’s offer to the self publishing package, PrintPapa gives Perfect Bound with a soft cover which is the market standard.
  • PrintPapa’s self publishing package also allows you to include pictures, graphics and other artwork in their books which can be printed in full color depending on your needs.


PrintPapa uses high quality paper and ink for self publishing books. Apart from printing books for self publishing authors, PrintPapa also undertakes all kinds of printing and designing jobs. Over the years they have built expertise in printing booklets, brochures, rack cards, catalogs, newsletters, door hangers and presentation folders. They use the latest printing technology and have a well trained team for the job. PrintPapa’s greatest achievement has been the long list of happy clients that it has built over the years.

Date: 26th July, 2010 | Under: Print News | No Comments

Design Tips For Your Self Published Book Cover

There is a famous saying “Don’t judge a book by it’s cover” but the truth is most people tend to do that. Thus book cover becomes very vital for a book. If you have opted for self publishing for your next book it is important that you make the cover of the book look attractive by focusing on the design. Here are a few things that you should keep in mind while designing the cover of your self published book:

  • Theme It: The book cover should be themed around the genre of the book. The cover should be able to give a brief introduction of the book. You can use graphics, images, artwork or print a plain background depending on how you tend to convey your message to the readers. If you are targeting a specific age group you should theme the book accordingly.
  • Make It Attractive: The book should catch the eye of the readers at one go when placed among a crowd. It should make the readers pick up the book and flip through some of the pages. Try printing the cover in bright color if it goes with the theme of your book. This will make it stand out among the crowd and look attractive in the book shelf.

  • Images And Graphics: Try printing graphics and images relating to the book on it’s cover. If you are writing on a event, personality or a place you should print an image related to it. In case of fiction, graphics and artwork look much better. The cover can also be plain and simple if that conveys more message than images and graphics.
  • Text Is Important: The name of your book and your name should appear prominently in your book. The name should be printed in big legible fonts both on the front page and the side. The back cover can be used to write a short gist about the book and testimonials if you have received any. You should also write a short biography about yourself.
  • Add A Dust Jacket: Dust jackets bring in a very classy look to your book. You can print the same images on the front, back and side of the dust jacket as the cover of the book. You can use the side flaps to write a short biography or introductory message about yourself in the book.

Hiring the services of a professional printer to print the book and the cover is important and this is where Print Papa comes in handy. They are one of the best printers when it comes to self publishing authors. They are equipped with the latest technology and have expertise in printing booklets, brochures, rack cards, flyers, newsletters and presentation folders among others.

Date: 19th July, 2010 | Under: Design Tips | No Comments

Design A Perfect Real Estate Newsletter

Give large advertisements in newspaper and television was all that many real estate companies did to promote their business. But these days more and more real estate companies are bringing out their own newsletters to promote their business in front of old clients and potential new clients. These along with banners and posters are being used for the mass marketing of the real estate market. Here are a few things that you should keep in mind while designing a perfect newsletter for the real estate industry:

  • Your newsletter should include details of the project that you are promoting. It should have the total area, kind of holding, estimated type of completion etc. listed. These allows a customer to make decision while investing in the property.
  • Include images of the property which you are promoting as this makes it look more genuine. In case you do not have images of the property, artist impression which are prepared before construction also serve the purpose.

  • Including news on the upcoming real estate project and some details about those projects also makes the newsletter attractive. This makes it very popular among buyers who don’t mind waiting for a while and analyzing the market to get the best deal.
  • The local and the national real estate market doesn’t always follow the same trends. Thus to make a newsletter perfect including the news of real estate projects in other parts of the country can make your newsletter much more comprehensive.
  • Have a section for reader’s feedback and their queries. People have a lot of queries related to the real estate agency and a column for this makes the real estate newsletter look perfect.
  • Track the affiliate industries like steel and cement which influence the prices in the real estate investment. This makes the newsletter a whole lot more informational.

  • A section on the laws and regulation related to the real estate market will improve the overall look and usefulness of your newsletter.

It is important for you to make sure that you get your newsletter printed from a high quality printer. Hiring the services of a printing agency like Print Papa would serve ideal for your purpose. They have years of experience in printing and print promotion. They have built expertise in printing both domestic and corporate materials like brochures, calenders, doorhangers and rack cards. Print Papa has built a list of happy and successful clients. They work on the latest technology in the printing industry and have a team which has built expertise over the years in all forms of printing.

Date: 8th July, 2010 | Under: Design Tips, Marketing | No Comments

Other uses of Business Cards!

Business cards are one of the best tools when it comes to promoting a product or a service. Although booklets, brochures and posters have been used for many years business cards fit into the bill more than any of them. The fact that a business card looks more official than posters and brochures it appeals more to the receiver. There are many benefits of choosing business cards and some of them are as follows:

  • Small And Handy: A businesses card is very small compared and this acts as an advantage as the receiver can keep them in his or her wallet without any problem. There are many people who have binders or containers for keeping them. This way your brand is promoted not only to the person you give the card but others around him or her.
  • Specific Targeting: Business cards are one of the best methods to target your audience. Unlike posters which are put on the wall and brochures which are distributed, business cards are only handed over to the target audience. This makes them much more effective than other mediums of promotion.
  • Cost Effective: Being cheap business cards fit the bill for every organization be it big or small. The modern printing techniques allow these cards to be printed in short run thus giving you more flexibility while printing. This  allows you to print as much as you need and reduces the chances of wastage.
  • Branding: There is perhaps no better tool for you to brand your business than a business card. You should highlight the name and logo of your organization in the business card. This will register them in a receiver’s mind. It is a common fact that greater the brand awareness about your products and services, more are the chances of doing well in the market.
  • Retention: Posters and catalogs are printed for a specific product or service and has a very short life span. Business cards are forever unless you change your brand name, contact details or address. They will promote your business far more than you can ever imagine.

A good business card needs to be printed with a good printer and this is where a professional printer like Print Papa comes in handy. They are experts is printing of domestics as well as corporate documents such as books, calenders, labels & stickers, newsletters and rack cards. They are equipped with the latest technology in printing and have built a huge list of satisfied customers due to their quality deliver on time.

Date: 21st June, 2010 | Under: Marketing | 2 Comments

Simple and effective! Send A Newsletter Every Month.

Newsletters have been one of the most powerful means of communication when it comes to a organization’s correspondence with it’s clients and stakeholders. But off late newsletters have ceased to being only an official mouthpiece and are also acting as a promotional tool for the organization. Along with letterheads and business cards, newsletters have become a very powerful business tool more so because they are the official mouthpiece of any organization. The following are the advantages of using a custom newsletter:

  • Establish Your Brand: A custom newsletter helps in establishing your brand. An attractive  newsletter will help people identify your brand. It will ensure that you stand apart when in a crowd with your competitors. This is very important in today’s businesses environment where there is immense competition in every sphere.
  • Deliver Your Message: Newsletters give you the opportunity to communicate with your customers on a regular basis. Although advertisement promotes your products and services a newsletter gives you the opportunity to let your customers know about your long term visions and goals. It gives you a rare opportunity to tell people more about the organization and it’s people and helps in creating long term bond with the customers.
  • Share Information: A custom newsletter is a great opportunity to share information about your upcoming products and services with your customers. This will create a slow hype in the market about your upcoming product or service which acts as an added advantage before the launch.
  • Tips And Tricks: You can share tips and tricks about using your product with your clients through a newsletter. This will help in creating a great bond with the customer which is the core requirement of any long term business. A loyal customer is the best messenger that your organization can have when it comes to promotion.
  • Encourage Feedback: A custom newsletter can be used to encourage feedback from the customer who reads it. Encourage them to share their thoughts about your products and services and those which are in the offering. This will help you in improving your products and services and build a bond with your customer.

A well designed custom newsletter need to be printed well to achieve the desired results and hiring the services of a professional printer like Print Papa is a must for you. They are involved in the business of print promotions and are equipped with the latest in terms of printing technology. Over the years they have built expertise in printing catalogs, door hangers, business cards and other corporate and domestic printed materials. Biggest testimonial for the company is the huge list of satisfied clients that the company has.

PrintPapa offers Newsletters in booklet format in 3 different sizes. These are good if you have more than 4 pages.  You can order any quantity and is great for short runs. If you need a 4 page newsletter i.e. a 11×17 paper folded in half to 8.5×11, then click on 11×17 Brochure. You can also use a tri-fold brochure for your newsletter if you have less content.

Date: 6th June, 2010 | Under: Marketing | No Comments

Tips for Good Newsletter Printing

With the passing of time there has been an evolution in the types of promotional materials but hardly can any match the popularity of newsletters in terms of being the best form of catering fresh information. If you search by print promotions there will be so many mediums available to you such as brochures, letterheads, rack cards, booklets, etc. but hardly can any of these mediums be compared to the overwhelming nature of a newsletter. But the sad part is that most of the company owners in today’s date are using the newsletters in a wrong way. People have become bored with the same old comments “we are the best” and several other such pieces of promotional quotes. Some other marketers make their newsletters so overburdened with facts, figures and information about their company that the recipients feel disinterested in going through them. Thus the location of a large percentage of newsletters in today’s date is the trash box.

The main purpose of a newsletter can be defined as that of building loyal customer base that stays with your company for a long time. If you can build a long term relationship with the readers then you are sure to catch their attention. Below are some tips for ensuring that:

While creating a newsletter be very sure about the target audience. To know your target audience abide by these steps –

  • Gather a group of potential readers. Be clear whether you want to target the customers, affiliates or all the people listed in the mailing list.
  • Create a rough estimate of the payment you expect from them in return for your newsletter service.
  • Know what your prospective audience wants.
  • Get information about your competitors.
  • Study the details what your competitors are doing and design your newsletter based on that.
  • Focus on things that your readers want but somehow or the other your competitors have missed out on those.
  • Be free to use colors and graphics as these will gather a lot of attention.
  • Graphics should also be used as these give a visual relief to the readers from the texts present in the newsletters. It makes the page much easier to read.
  • When using colors always choose colors that are opposite to each other on the color wheel, these are the best combinations.
  • Use visuals to reinforce the important ideas that are present in the text of the newsletter.
  • After all these there is one important act left that is to proofread the matter. This may seem very trivial but it is very important. If there are spelling mistakes, typo errors in a newsletter than it convey a very bad message to the readers.

With these steps you can create a great newsletter. It is important to get your newsletter printed from a professional printing agency of much repute. Print Papa is one of the most reputed printing service providers around and they provide services for a variety of printing materials such as books, bookmarks, posters, banners, notepads, etc.

Date: 28th May, 2010 | Under: Marketing, Tips & Tricks | No Comments

Tips to Design An Attractive Calender

A calender is one of the best promotional tools for your business. It holds an advantage over brochures, newsletters, flyers and envelopes as all these things can land up in the trash. Calenders are a very useful things and most of your clients would use them in their offices and homes. Although there are no hard and fast rules for calender size, but 8.5×5.5 (when folded) and 8.5×11 (when hanged) calender and 8.5×11 (folded and 11×17 when hanged) calender are the most commonly used ones. There are a few things that you need to keep in mind to make your calendar attractive:

  • Focus On Design: Design a very simple yet attractive layout for your calender. Do not clutter it with too many pictures as they make calenders look very amateurish. You can use a desktop publishing tool like  MS Publisher or Corel Draw to prepare the layout. You can also download some good looking templates from the internet and work on them, this will save time.

  • Text Is Key: Do not compromise with the text size of the days and dates as they define the purpose of a calender. Many designers make this mistake and resulting in little use of the calendar. Having a 50:50 ratio between pictures and text is ideal while designing a calendar.
  • Make It Colorful: You need to grab the attention of your audience immediately so play with color. Theme the calendar on the color of your business (if you have any). Have a mix of bright and dark colors as the contrast attracts eyeballs. However, overuse of colors should avoided as it might spoil your brand name.
  • Use Pictures: Try using pictures related to your business in your calendar as it will promote your business. However if you do not have attractive images to promote your business you can purchase some from a good photographer or download from the internet. Try giving a brief description of these images as they tend to make your calender look good.

  • Print High Quality: A well designed calender should be complemented by high quality printing. All your hard work is spoilt if the printing is not up to the mark. Make sure you get your calendar printed from an experienced printer on high quality paper over state-of-the-art equipment.

Hiring the services of a professional printer like Print Papa ensures high quality printing of your calendar. The company over the years has built it’s expertise in print promotions and satisfied it’s clients to the maximum. The company undertakes all types of domestic and corporate printings from letterheads, business cards to short run books and greeting cards.

Date: 20th May, 2010 | Under: Design Tips, Tips & Tricks | No Comments

Where To Place A Poster?

Proper placement is the greatest compliment that a well designed poster needs to create an effective market campaign. Any poster or banner which doesn’t receive proper eyeballs is ineffective. A thorough market research needs to be carried out before placing any poster to create the maximum impact. The target audience and it’s habits and characteristics needs to be studied to target them effectively. Placing posters in public places serves the purpose of garnering maximum eyeballs for any product or service.

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  • Shopping Malls: They are one of the most effective places to display posters and brochures. As most malls get huge footfalls these days, your poster if placed at the right spot can attract huge crowds. Also the fact that malls are frequented by people of a wide age group they serve as an ideal place to target people on a large scale irrespective of their characteristics.
  • Movie Theaters: No movie can sell without good promotional posters. Thus not only do the movies need posters for promotion but movie theaters are a great platform for promotion. Posters and banners other than those related to movies can also be promoted in the theaters.

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  • High Traffic Areas: Large posters in high traffic areas are an ideal way for a marketing campaign.  Also bottlenecks on busy roads serve as an ideal place to display posters. Sidewalks and  thoroughfares are also ideal for promotion because the sheer number of people who pass through these busy roads.
  • Hotels and Restaurants: Although they may not attract huge crowds like the malls and roads they can be used to target niche audience. A poster placed at the entrance of a hotel or a restaurant can draw attention of a sizable percentage of the crowd entering it.
  • Educational Institutions: They serve an ideal place to target the youth with posters and newsletters. Also the fact that students are generally very curious, posters placed in educational institutes generally arouse high level of impact.

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  • Stadiums and Auditoriums: This can serve as another platform for mass promotions due to the large audience during sports and other events. Also the fact that these places do get the coverage from other forms of the media such as television maximizes impact for the posters.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing high end posters.

Date: 3rd March, 2010 | Under: Marketing | No Comments

Unique Design Ideas For Booklets

Booklets and brochures are an excellent way to promote your products or service. From established organization to start ups, booklets serve as an ideal medium to highlight their products and services. The greatest advantage of a booklet over other promotional items such as newsletters and posters is that it carries detailed information on the product or the service. No two products are same thus booklets incorporate unique designs depending on the product and it’s target audience.

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  • Be Informative: A customer is looking for information and a good booklet should provide it. The booklet should pack as much information about the products as possible. If you have a wide range of products and services, listing them according to their hierarchy is a great idea. Comparing features, prices, and technical specifications will help the customer make the right choice. Too much of product information in a single page should be avoided as they tend to confuse the readers.
  • Be Creative: Although boxes and columns have traditionally been the ideal way of designing a booklet there is nothing wrong in avoiding them. If your product targets the youth and doesn’t need to fall back too many guidelines, being a little creative with the booklet is a great idea. However, creativity with design should not overshadow the product information contained in the booklet.

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  • Customer Is The King: Any booklet which highlights the needs of the customer and addresses it regularly attracts his immediate attention. The booklet should highlight how the product or the service will benefit him. Dedicating a certain section of the booklet to case studies coupled with images and graphs makes the booklet look more impressive.
  • Use Graphs and Pictures: Are the features and specifications of your product or service better than that of your competitors? If the answer is an affirmative, then highlight the advantages that you offer in the booklet. Comparing your product with that of your competitor’s in such a case is a good idea. Also use pictures of the products in the booklets. It not only serves  better for the customer but also gives the product a more authentic look.

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  • Use Testimonials and Accreditation: Testimonials from satisfied customers can go a long way in making the claims look credible. If your product and service has received any accreditation from any external agency it should be highlighted in the booklet. Testimonials and accreditation help in establishing brand value.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and have expertise in designing and printing booklets and brochures. We offer Short Run Booklet printing from quantity as low as 25 to upto 5000. Visit out Booklet section to get an instant quote and start ordering.

Date: 1st March, 2010 | Under: Marketing | No Comments

Some Creative Business Card Design Ideas

Business cards are tools of communication between the business person and the clients. Such promotional materials can create an instant impression. If the card can be a catchy one, then it is bound to attract the attention of a person. What is your business will then automatically come into sight. But you are not the only one to give a promotional business card to a particular person. There will be many and it is your job to make your business stand out from the rest. That means you need a design for the card that will stand out from the rest and there comes the utility of getting a creative idea for the card.

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Using a template or getting a card designed on the lines of another card because that business is flourishing is not the proper approach if you want to make a lasting impression. It should be such a promotional item that everybody would like to have in their collection even if they are remotely associated with the products or services you are offering. That would ease the job of promotion as these cards can be the objects of discussion at different forums.

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The fonts and style of text is very important in conveying your idea to the people. There are hundreds of fonts and styles. Make sure that you get the correct combination and layout to define you as well as jump out at the beholder. Remember unlike the newsletters there can be a lot of experimentation in regards to font types made. Then comes color, probably the most important of all the factors. Choosing the right color is quite a task and the more difficult task is to combine the colors in both aesthetically and attractive way. Sometimes you may have a color scheme for your business and want to retain it as a brand image, and then the task becomes tougher. Make sure that the designer uses the color to convey the image of your business correctly.

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Last of all you need to think of a shape. Conventional card shapes are easy to carry and easy to forget. Whenever you do something different, you will stand out. So why not experiment with the shape so that your card looks and feels different from the others. You can even choose materials that are different from others and order likewise to the printing service provider. Use various types of printing techniques that are available and you are sure to make a card that will introduce you as well as retain you in your client’s mind.

Date: 27th February, 2010 | Under: Design Tips | No Comments


 

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