Posts Tagged ‘postcard marketing’

Advertising Restaurants Through Postcards

The food industry has become more competitive than it ever was. There are new restaurants opening everyday. But you can create a large customer base with the proper use of the promotional materials. There are various types of promotional materials available with the printing agencies today but there are some special promotional materials that will suit your niche business. In case of the restaurant industry postcards is the happening medium of advertising in today’s date. Before going into the deeper aspects of postcard marketing let us first take a look at why you should opt for such a promotional campaign?

Why do Restaurateurs Send Marketing Postcards?

When you are opening a new restaurant you can send invitations to your guests and make them aware of your opening date with the help of the marketing postcards. You can tell people that there is grand new dinning place where they can enjoy delicious dishes with their families and that too at a very reasonable price. The postcards can also be used as coupons for free entry, discounts or eat all you can.

You can also announce special events that you have planned at your restaurant with the help of the postcards. You are offering some special seasonal bonanza then you can tell it to people. For example you have hired singers to your restaurant and this can be informed to the masses with the help of this promotional material.

Some people simply can’t resist when they see delicious food. For them you can send postcards having the pictures of delicious dishes prepared in your kitchen. The pictures will also give an idea to the customers about the servings available at your restaurant.

There are various questions that rise in the minds of the customers such as do you offer home delivery of the ordered food? Do you have catering facility for special events? Do you take orders over the phone? You can make a list of these questions and answer them in your postcard. Include your phone number, website address and menu in the postcard for ready reference of the customers.

Some Tips for Owners

It is important to know your strengths first. Everyone will want to know what they can get in your restaurant which they will not get elsewhere. So if there is a special dish in the menu highlight it. Always create a list of the best things that your restaurant can provide.

Use high quality photos of your restaurant. There should be no dull element in the photos. They are meant to basically lure the people to the restaurant so select only the best pictures and dishes for your marketing material.

The budget for a postcard marketing campaign is a lot less when compared to the other forms of promotional materials such as banners, calendars, bookmarks, etc. But with good designing and thought this can boost your restaurant business significantly. But if you are looking to get good quality prints then it is necessary to take services from a renowned printing service provider such as Print Papa. This company not only prints postcards they also offer printing services for rack cards, books, notepadsbrochures, flyers, envelopes, etc.

Date: 4th June, 2010 | Under: Marketing | No Comments

How Can Postcard Marketing Help Enterprises this Recession

Postcard marketing is one of the most efficient yet cost-effective methods of projecting the brand image of your enterprise or pursue direct mail marketing for clients spread all over the globe. However, despite being in the back-burner of online marketing campaigns since long, it has emerged as one of the most effective and result-oriented marketing strategies post-recession.

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The fact that postcard marketing is cheaper than several other methods of marketing  indicate its usability in the recession-hit economies, especially, by enterprises that are yet to score big in the industry. Here are some more reasons, including cost-effectiveness, that highlight postcard marketing as an effective option while marketing your products or building your brand image!

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  • Inexpensive – Postcard marketing is inexpensive. Period. This is why most enterprises and companies have started using it on a greater scale to improve their ROI – especially, in these recession-hit times. The fact that postcards, especially, when printed in bulk, cost lesser than most other marketing efforts, is a huge incentive for small-scale and start-up firms. Moreover, printing costs of postcards are less too – allowing companies to save truckloads and invest the same in other brand-building activities.

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  • Mass Marketing – Having postcards mailed through mass mailing lists helps improve your chances of nailing potential customers at a greater pace and more effectively. Mass mailing lists also help to reach out directly to a larger audience, without spending a fortune. This helps broaden the target consumer base and also helps to convert uncharted consumer segments.

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  • Better Conversion Potential – When you are using postcards for your marketing campaign, a well-planned and accurately executed strategy can help you gain a better conversion rate than before. Since postcards had always been used as a medium of personal communication, they offer a better bet to convey your brand image or marketing message across to potential consumers.

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  • Improved Contact with Target Customers – Postcards, if designed and printed with efficiency and quality, can ensure a complete read by the target recipient. This is because unlike television, radio or print advertisements that can be avoided or ignored by the target audience, postcards tend to be read by the recipients, solely because they are sent physically and personally to them. An added bonus is the fact that postcards cost a lot less than conventional media advertisements – improving the ROI and investment results on lead generation.

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However, these and similar innumerable advantages of postcard marketing will only fall flat on their faces if you do not hire the services of a professional designing and printing agency. Amateurish prints in a postcard marketing campaign put off potential customers .

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Therefore, even before you have set your eyes on postcard marketing as a viable option, research and locate an efficient printing agency beforehand to finish the job with considerable suavity! To market your products/ services effectively a postcard should not only look good, but ‘feel’ good (print material) too!

At PrintPapa – we offer various sizes of postcards to design, print and mail. You can choose from our pre-designed templates, or design from scratch.

Date: 9th October, 2009 | Under: Marketing, Tips & Tricks | 3 Comments


 

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