Online Printing Blog

Actually…Bigger is Better

It’s a fact that for printing, large format is the only way to go. Well, not the only way. Let’s be honest. However, if you want to make a major statement in a major way, then it is indeed the only way to go. We aren’t talking about 3ft by 10ft banners here (nothing against those). Nay, we are talking about a 6ft by 20ft monster that can be seen from a mile or so away…THAT, ladies and gentlemen, is large format and the power of a huge message. The ability to market your prices or specials or grand opening in a bigger and better way than your competition and match that with a high quality product or service is paramount in business. Not to mention the other multitudes of uses for “Big Printing” like Posters, Static Cling window displays, Backlit transparent images and more. All big, all beautiful. Now for the shameless plug Printpapa.com has recently added Large Format Printing services to their wide assortment of quality services. If you own a business and have window graphics, an A-Frame (sandwich board) or a banner, go outside and look at it, keeping in mind that the quality and condition of your marketing materials almost always dictates the quality of your services or products to the consumer. Chances are (if you haven’t replaced them in awhile) you need a new one. Not saying you absolutely have to go through PrintPapa to get it done (even though you should), but it’s good for business and that’s all Papa want’s to do is help you help yourself.

Other Large Format Uses include:

• Sporting Event banners
• Concert Posters
• Club Event Promoter Banners
• Fine Art Reproduction
• Trade Show Banners
• Large Wall Graphics
• Musician Promotional banners
• Point Of Purchase (POP) graphics
• Retail Services
• and more!!

Why Should I Buy My Printing Locally?

As printing services have become essential marketing aids for the businesses, thus they are found in every locality. But there is a general misconception among the business owners that only the big names can yield them good results while the local printing services are made for frauds. This is not the truth. There might be some printing agencies in your locality which might deliver the same results as big named companies. When you measure the pros and cons of getting printing locally, the pros definitely outnumber the cons. There are two choices while making a selection of local printers. You can either opt for the physical printing services or search through the Internet to find best online printing services in your locality. Physical printers may be an attractive proposition for some as you will not have to wait on the printers schedule but it is a bit high costing if the number of documents to be printed is not low. Online printing services on the otherhand can provide full color prints of large volumes at cost effective rates. There are various paper size options available with the online printing service providers. Moreover, the online printers are specialized in printing of various types of promotional materials such as letterheads, brochures, posters, business cards, etc.

One of the basic issues surrounding the choice of local printers is that customers often feel they can get better deals online. Thus they look to reduce the printing costs by visiting a reputed online store offering a fair deal. But the reduced cost for online printers depends on the company you choose. If hard to believe prices are offered by a store, then you may be losing out on quality of the end product. As the local printers are based in your locality they will not provide you inferior quality prints. If you are not satisfied with their services you will not recommend them to anyone else and this might hamper their business growth. So the local printers are more careful about the services they offer to their customers. There are many other advantages of using the services of the local printers such as:

• When the printers are placed in locality, you can visit the print press anytime you want to and check the proof and adjust the colors for your promotional materials. This saves you from the hassles of traveling or having to wait for extended periods to check your proof.
• You can sit with the professionals employed at the local printers and plan the layout and design face to face.
• You can check the quality of paper and make sure that it meets your expectations. Paper is an important aspect in getting flawless prints.

Though many online printing service providers will provide you significant discounts, but those will affect the quality of the prints. Though you might have to spend some extra bucks for getting local printing services but that will help your printing promotions significantly, as a print promotion solely depends on the quality of the paper and prints. You will not have to wait for the prints to arrive. When you take up the services of big named printing service provider there are chances that your work will be in the queue and thus will take some time to be delivered. In terms of the local printers you can expect personalized handling of your orders. If you are looking for a local printer in Santa Clara, California then PrintPapa is the best option you can opt for. They have wide experience in printing promotional materials such as envelopes, doorhanger, poster, rackcards, greeting cards, etc.

Remember Past Years with Photobooks

“The years teach much which the days never know”- definitely each year is like a chapter in the book of life. As soon as a year is over there are so many retrospectives released mostly based on the life of sports and entertainment stars. But what about reviewing your own year! You can do the same with the help of the pictures that you have taken all round the year. The photobooks lets you select some of the best pictures and create a memorabilia of sorts for yourself. Often there are so many remarkable events in a year and these memories get lost with time. But if you have preserved the pictures in your photobook then you can relish the memories later on.

One of the obstacles faced by the people while creating their yearly photobook is how to select the pictures? So below are some of the tips that will help you in your quest:

• Noteworthy Events: Try and remember the noteworthy things that happened in the bygone year. Life changing events are a good way to start the selection of pictures. There are events that you have been witness to such as – showers, weddings, moves, deaths, graduations, birthdays and holidays.
• Create Archive Folder: Create an archive folder in your PC by the year and dump all the pictures in it. You can randomly put all the pictures taken all through the year in this folder.
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• Rethink The Ideas: Once you review the folder many new ideas will come into your mind. You might come across a musical event that you had attended and would want to dedicate a page in the photobook for that. Your home might have undergone major renovations to your home in the last year and you would want to give photos of the new looking house in the photobook. You might also want to include some of the short trips that you took during the year.
• Collage of Pictures: At times there might be some pictures you would like to include, but these do not require an entire page. A few pictures from a baby showers celebration, some others from of the family gatherings or may be some other old friends’ meeting can be included in the photobook. You can create a collage of all these special pictures and use them in a page of your photobook.
• Get Photos From Others: At times you might have been at a special event but could not capture the frames as you were not carrying a camera. In such situations you may find some of your friends or family members have taken the snaps. Nowadays people share the photos on the Internet. So get those photos from them and use in photobook.

After you are done with these steps you will have all the photos in hand to create the yearly photobook of your own. You will need a trusted printing agency to give a great output to your photobook. Print Papa is one of the most renowned printing service providers around and they deal with various types of photo products. There are products such as photo greetings cards, posters and banners, calendar, etc.

Tips to Make Advertising Poster Better

Advertisement posters are one of the best marketing tools if you can place them well and attract the attention of the people. However a lot depends on the attractiveness of the poster to promote what it is meant to. A good poster is able to arouse interest in the mind of the viewer which can translate into business. Here are a few tips that you should keep in mind to make your advertisement poster better:

• Keep It Simple – The best of the posters are the simple ones. You need to make sure that your poster is not over crowded with text and images. Such posters do not promote but rather confuse the viewer. A poster is on an average viewed for 5 to 10 seconds and it is important that you can convey your simple message within this time.
• Write An Impressive Slogan – Nothing sells better in an advertising poster than an impressive slogan. Try to grab attention of the reader at one go with your slogan. You can also use some famous quote if it helps to market your product or service. The slogan should be printed in bold to fall in the eyes of the viewer immediately.
• Add Gloss And Shine – A glossy poster always attracts attention. Ask your printer to add a glossy coating to the poster after printing, this will make it shine. A gloss coating will also prevent the poster from accumulating dirt and losing its color easily.
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• Add Gradient – Adding a gradient to the background fills it. Also adding a gradient instead of a single color makes the poster design a little bit more interesting and professional. A gradient also adds texture to the background and makes it look much better than a single color or white background.
• Use High Resolution Images – The images in your poster should be in high resolution. Pixelated images bring in a very unprofessional look to your posters and you should avoid them. If you are using multiple images for your poster make sure they blend well with each other in terms of color and brightness.

A good advertising poster will need to be printed well and you will need to hire the services of a professional printer like PrintPapa for this job. They are equipped with the latest printing equipments and have a well trained staff with them. They have expertise in printing brochures, labels, notepads, rack cards, letterheads, greeting cards, calendars etc. They have earned a good reputation from their clients having delivered high quality work on time.

Benefits Of Posters For Small Business

The global financial turmoil has cost most businesses especially the smaller ones. The crunch of financial resources meant that most companies are left with very little as far as far as promotions are concerned. If you head a small business, posters are one of the best ways for you to promote in this volatile business environment. Posters are one of the oldest and most effective promotional tools available. Here are the advantages that posters can bring to your business:

• Posters are one of the cheapest promotional tools and come cheaper than any other form of promotion. They serve ideal for small business especially the one’s who operate in a small geography. You can further cut costs by finding a printing service provider who gives discounts.
• Most small business put up the posters in such places where people see them over and over again. This arouses interest in the mind of the individuals and convinces them to act.
• Posters can be customized for both small and large initiatives. Poster campaign can be designed to act as teasers as well as carry out the full campaign. You can design multiple versions of the same poster to run a more effective campaign.

• You can custom design your poster using some simple software applications. You can use MS Publisher, Adobe Photoshop, Corel Draw among others to design the poster. For most other forms of promotional campaign you will need to depend in external agencies.
• Poster marketing is very targeted. You can place your posters exactly in the places which is flocked by your potential clients. This will make sure that posters attracts people who are likely to turn your customers in the future.

The effectiveness of a poster campaign depends on its placement. Make sure that the poster is placed on the eye level or just above it. Avoid placing the poster in a corner or a poorly lit area as it may not be visible. It should be visible from a distance and should be able to attract the attention of onlookers from at least a distance of 20 meters.

To have a very effective campaign with posters you need to make sure that posters are printed high quality. You will require the services of a professional printing service provider like PrintPapa for this. They are equipped with latest in the printing technology and have expertise in printing catalogs, brochures, business cards, rack cards, letterheads, booklets, doorhangers etc. They have a list of happy clients having delivered them quality work on time.

How To Promote Energy Conservation Through Posters?

Do you see wastage of electricity in your workplace, educational institution or some public place that you visit regularly. Wastage of electricity through lights, computers and air conditioners when no one is using them is common in today’s world. People do not seem to mind wasting electricity in such places as they do not have to bear the cost. Posters are one of the best ways to make people aware of the need to conserve energy. Here are a few ways in which posters can be used to promote energy conservation:

• It needs to be promoted among the audience every watt of energy saved is equivalent to the energy produced. The poster should educate people on the common mistakes that they do which leads to wastage of energy.
• Identify the places in your workplace, educational institution where maximum energy wastage takes place. You can put up some awareness posters on energy conservation in such places.
• Use facts and figures to raise awareness among people about energy saving. Many people aren’t even aware of how much electricity that they can save if they make some serious attempts to do so.

• Highlight the ill effects of electricity wastage like dwindling coal and petroleum resources which will run out of stock in the near future.
• Use graphics and images in your poster to promote energy conservation. Posters look appealing when they carry graphics and images. Many people take interest in a poster only when it comes accompanied with pictures and graphics.
• Make sure that the posters are placed in the line of sight and not in some isolated corner. The more people see it, more are the chances of people starting to save energy.
• The poster should also make people aware of the alternate sources at their homes. It could be using the solar power or the power of the wind.
• Keep the background color of the poster black or any other dark color which converts seriousness of the message. Things in brighter color usually do not convey the seriousness.

A well designed and printed poster is what you will need for this campaign. You need to go to a professional printing agency like PrintPapa for this job. They are equipped with all the latest printing technology and have expertise in printing banners, business cards, calendars, envelopes, catalogs, booklets, books, letterheads etc. The biggest testimony for PrintPapa is the satisfaction of its clients who have got quality results on time.

How Newsletter Can Benefit Your Business?

Newsletter is one of the best ways of promoting your brand. Unlike other promotional tools like banners and flyer which promotes in a burst, a newsletter promotes your brand periodically. It is one of the best ways to inform your clients about the latest happenings in your company and industry. It also doesn’t symbolize outright advertisement and thus serves the purpose of bringing benefits to your brand better. Here are a few benefits that a newsletter can bring to your business:

• Newsletters are like a stealth way of advertisement. They do not irritate the clients with their hard selling techniques but put the message across in a very simple manner. It is no wonder the craze that many business organizations have for their newsletter.
• Newsletters give you the option to make the clients aware about the work culture in your organization. This isn’t possible with any other form of printed advertisement.
• It is the most informative promotional material for any business organization. You can talk about the latest technological up gradations in your organization or the policy changes which will benefit the customers.
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• It keeps the familiarity factor running for your business. A periodic newsletter reminds the customers of your organization and business. Since they are not hard selling like other forms of promotion, they strike a chord with the clients.
• Newsletters have a much more wider reach than posters and flyers which are generally distributed among the masses.  They are also a very targeted promotional tool unlike many others.
• A monthly or quarterly newsletter acts as a reminder to many of your clients. It doesn’t sound like an advertisement campaign but in a subtle way ensures that your clients still identify with your brand in the market.
• It serves as a public relation tool for your business organization. If your organization has a huge number of people subscribing to the newsletter you can even sell advertisement spaces on it to earn the cost of the newsletter.

A good newsletter can only come from good printing. It is important that you hire the services of a good printing service provider for your printing job. PrintPapa would serve ideal for your newsletter printing job. They have expertise in printing books, letterheads, business cards, calendars, envelopes, catalogs and booklets among others. A testimony to their success lies in the fact that they have a long list of happy clients.

How to Print Booklets for Press Kit?

Press conferences are one of the most common affairs in the corporate world. A press kit thus becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit and it should be printed well. A good press kit carries the impression of the organization and you should not compromise with it at any cost. Here are a few things that you should keep in mind while printing a booklet for a press kit:

• A press booklet should always be a small but detailed printout. It should be comfortably fit into a press kit. It should have complete information about the company that a news person may need.
• The size of the booklet in your press kit also matters and the size of the booklet shouldn’t be too large and it should fit in well inside the booklet.
• Your booklet should contain complete contact details for the news person to make any clarification if they require it.
• Your booklet should have graphics and charts to let people know the performance of your company. It should also have images which promote your business.

• It should be printed on high quality paper as it carries along with it the impression of the organization. There should be no compromise on the quality of the paper.
• Make sure that the image file that you take for printing is of very high resolution. This will ensure that the end product also comes out good.
• Insist your printing agencies to use high quality ink for your booklet. This will ensure that your booklet looks good. You can also use metallic ink for your booklet as this makes it glitter.
• Make sure that the booklet that you are printing is in full color. This will make it look attractive compared to a single color booklet.
• Try a gloss coat on all your booklets as this will bring that element of shine and make your booklet stand out against others.

To print a booklet for your pres kit you will need the services of a good printing service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for the printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.

Creative Booklet Printing Tips

Booklets are one of the best ways to promote your products and services. They have been extensively used as a marketing tool along with brochures to sell products and services. This has also made the traditional booklet a little boring. Most of the booklets have the same rectangular shape and are printed four color on high quality paper.

Today’s competitive business environment requires more creative booklets which can catch the eyes of the target audience. Booklets arouse interest in minds of the people to purchase a product or a service and thus it is important to make your booklet attractive and make it stand out. The challenge is to look different at the same time meet the purpose. Here are a few tips for creative booklet printing:

• Alter Booklet Cover – Traditional booklet covers have been printed on slightly thicker paper than the rest of the booklet. Try using textured paper, corrugated paper, plastics, cardboards and other interesting materials to make the color booklet look different.
• Use Metallic Ink – Although there is nothing wrong with the four color printing that you are used to seeing, using metallic ink will make your booklet stand out. Also metallic ink has an external shine which makes it look great.

• Change The Binding – Perfect binding has been used so far when it has come to binding of booklets but you can experiment with other types of binding. Spiral binding or even special string or twine binding  would make your booklet look very attractive when compared to other types of booklet.
• Play With Shape – You can shun the traditional rectangular booklets and opt for some other shapes like square, triangle or even a circle. This will give your booklet an edge over it’s competitors and make a statement of your creativity.
• Add Accessories – This is another way of making your booklet look attractive. You can add things such as a ribbon or metallic studs, plastic shapes and even embossed elements. This will be very impressive.

For your creative booklet printing you will need the services of a good print service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.

What Are The Different Kinds of Book Binding Available For Self Publishing?

Self publishing has become very common in the industry these days. Many authors do not depend on publishers and head straight to the printing agencies for their printing jobs. This however puts the author into a decision making chair where he or she has to decide on each and every technical details from paper quality to book binding. Your book’s cover often decides it’s sales and binding plays a key role in the look of the book.

You as a author need to take the decision of choosing the kind of binding for your book. It is important that you choose the right kind of binding to make your book look attractive in the book stores. You should check for book binding samples with your printing agency before zeroing in on one. Following are the book binding options available to you:

• Saddle Stitched Binding: In this method of binding loose printed pages are secured with staples down the middle of a folded sheaf of papers. This is the most economical process of binding and ideal when the number of books is less. The cost comes down as everything is done by machine. In this binding method card stock can be used as a cover. This binding is usually used in case when the number of pages in a book is low especially in cases of booklets and catalogs.
• Soft Cover Perfect Binding: This is used for books which are thicker than ones in saddle stitch. It comes with a which can be used for title of the book. In this the book is divided into multiple sections and these are glued together at the spine with a strong adhesive. This is one of the most commonly used types of binding and half the book in your book shelf will have a soft cover perfect binding.

• Spiral Binding: Although not as popular as saddle stitching and perfect spiral binding is widely used for books which are meant for short term use. You will have a lot of options to choose from when it comes to the cover from clear plastic cover to art paper. The biggest advantage of spiral binding is the fact that it can have any number of pages.

For your book to have a perfect binding it is important to ensure that you get it printed from a professional printer like PrintPapa. They have the expertise in printing banners, posters, greeting cards, flyers, envelopes etc. They also undertake CD/DVD duplication jobs and other designing services. They have been delivering high quality services to all their clients on time over the years.