Online Printing Blog

How To Promote A Business With Posters

Posters have been one of the traditional and most effective ways to promoting a business. Promotional posters have the ability to personally engage the audience and convey a message in a remarkable way. They are also a very cost-effective method of promoting any business. There are two major elements in promoting a business through posters and these are poster designing which includes use of colors and placement.

Designing: Your poster should have the ability to quickly and personally engage your audience. The message should attract the attention of the target audience. Your text size and font type  are of prime importance while designing a poster. This will determine whether your audience will be able to read your poster with ease. Avoid curvy fonts in the heading and the sub heading as they are usually difficult  to read. Make sure you have enough blank space within your posters to have a balance between text and graphics.

Remember the golden rule ‘less is more’ so don’t distract your audience with unnecessary design elements. Have a simple layout (maybe as simple as the newsletters) and avoid putting  too many pictures if only a few can attract eyeballs. Also organizing information into sections (just like the brochures) makes the poster look good. Colors used in the poster is also important as color tends to attract human eye. Use contrasting colors and make sure that they do not blend in with the poster’s surroundings. The color scheme of the poster should also be in tune with it’s theme.

Placement: An aesthetically designed poster which is not visible is as good as being non-existent. Knowing ‘where to put what’ plays a very vital role in business promotion through posters. The most effective locations to put a poster is the entrance to public places such as shopping mall, bookstores, restaurants or movie theaters.  Also doing a prior market research on the footfalls in these places helps getting the maximum publicity out of putting the posters.

Another thing that should be kept in mind is that the posters should be placed just a shade above the eye line. This makes the posters visible from distance which draws attention and at the same time is comfortable for the readers nearby to read them. Avoid placing the posters in isolated corners in public places as these places do not see crowd in huge numbers. Also try putting up the posters in well lit areas to garner maximum impact.

Different kind of posters may have different requirements in terms of designing and usage. PrintPapa is a printing service provider that has added value to it’s clientèle over the years designing effective posters.

Unique Design Ideas For Booklets

Booklets and brochures are an excellent way to promote your products or service. From established organization to start ups, booklets serve as an ideal medium to highlight their products and services. The greatest advantage of a booklet over other promotional items such as newsletters and posters is that it carries detailed information on the product or the service. No two products are same thus booklets incorporate unique designs depending on the product and it’s target audience.

• Be Informative: A customer is looking for information and a good booklet should provide it. The booklet should pack as much information about the products as possible. If you have a wide range of products and services, listing them according to their hierarchy is a great idea. Comparing features, prices, and technical specifications will help the customer make the right choice. Too much of product information in a single page should be avoided as they tend to confuse the readers.
• Be Creative: Although boxes and columns have traditionally been the ideal way of designing a booklet there is nothing wrong in avoiding them. If your product targets the youth and doesn’t need to fall back too many guidelines, being a little creative with the booklet is a great idea. However, creativity with design should not overshadow the product information contained in the booklet.

• Customer Is The King: Any booklet which highlights the needs of the customer and addresses it regularly attracts his immediate attention. The booklet should highlight how the product or the service will benefit him. Dedicating a certain section of the booklet to case studies coupled with images and graphs makes the booklet look more impressive.
• Use Graphs and Pictures: Are the features and specifications of your product or service better than that of your competitors? If the answer is an affirmative, then highlight the advantages that you offer in the booklet. Comparing your product with that of your competitor’s in such a case is a good idea. Also use pictures of the products in the booklets. It not only serves  better for the customer but also gives the product a more authentic look.

• Use Testimonials and Accreditation: Testimonials from satisfied customers can go a long way in making the claims look credible. If your product and service has received any accreditation from any external agency it should be highlighted in the booklet. Testimonials and accreditation help in establishing brand value.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and have expertise in designing and printing booklets and brochures. We offer Short Run Booklet printing from quantity as low as 25 to upto 5000. Visit out Booklet section to get an instant quote and start ordering.

Tips for Promotional Poster Printing

It is a much argued question that whether:

Is it good to print quantity posters of lower quality to reach wider section of people? OR
To print good quality posters and reaching only limited target audience?

 The solution to this is not so simple, as while printing a poster there are a lot of factors to determine. This includes the purpose of printing, the goal you want to achieve and finally your budget. Here, we highlight some important guiding principles for you to keep in mind while going for promotional poster printing:

The very first advantage of high quality poster is that, in good quality posters, the designs are generally very good, paper is very good, full color inks are used and the poster is given a finished look that amazes the on-lookers. All of this adds to the quality of the poster content. This is why nowadays only high quality poster are preferred to promote a movie or a play. As majority of people still judge a poster not only by its content but also by the paper quality, color and the effects used.

Poster printing is generally not cheap, instead you will find that printing high quality posters with colored inks and good quality paper is generally a costly issue. This suggests that if you have a tight budget you will be able to print only few posters which is not the same with cheaper poster printing. Secondly, printing many posters at a time means, you should have the ability to cover a wide area and have as many posters to reach every public place falling under your target.

However, this idea has certain drawbacks also. By printing cheap posters, there comes a risk factor for the company itself, looking cheap in the eyes of public. Business reputations can also be hampered if the poster becomes unable in casting a good impression upon the viewers.

Therefore, to acquire that fruitful end results you should be very clear about your objectives and the goal you wish to achieve and finally the quality of printing service you avail.

At Printpapa.com we offer various options for poster printing:

1. Full Color Hi-Gloss Photo Posters: Printed on a 6 color Inkjet press with UV inks and on Hi-Quality Photo Paper. You can order 1 or upto 50 at a time. Very high quality printing, as good as your Photo Labs

2. Mini Posters (11×17): Get 50 or upto 10000 posters printed on various kinds of paper. These are much cheaper than the above, but the quality is awesome. These are printed on offset or digital presses

3. Mounted Posters: These are full color glossy posters or high durable matt vinyl posters mounted on 3/16″ Gator Board. Great quality. Order as low as 1 poster.

Tips for Designing an Effective Sales Poster

A sales poster can be as effective as any other direct marketing campaign – provided it has been planned and executed to perfection. One of the most enigmatic yet result-oriented methods of outdoor marketing campaigns, posters can improve the lead generation of any firm multi-fold. All one needs to do is keep some points in mind while designing, planning and finally putting the posters at public places.

Unlike other forms of marketing, where amateurs can double up as marketing or sales professionals, sales posters should be developed by professionals who have been trained in the art and also have had considerable exposure to the industry.

Here are some quick-fire tips to improve the sales impact of your business posters.

•    Focus – Concentrate on the niche group of consumers. The broader your target consumer base is, the harder it is for sales posters to actually attract business leads, leave alone sales. Make sure that only the niche consumer base is targeted, and posters are deployed at sites frequented by your target consumers or would be easily noticed by them.

•    The Design – Graphic design or visual allure is one of the most important tools to make posters effective from the perspective of sales. Remember, that you have just a handful of seconds to make your impact on potential consumers. Keep the design neat and clean, and make sure that the text (punch-line or the call to action) is clear and large enough to attract the attention of potential clients.

•    Follow-up – Use posters as initiators and not as the fag-end of your marketing campaign. Most posters only introduce the consumer to the brand or company. Therefore, make sure you have subsequent outdoor marketing campaigns such as brochures, fliers and other follow-through procedures lined up. Also, keep the contact information or retail store locations prominent on your posters, in order to guide those who are interested to make an inquiry.

•    Print Quality – Posters printed on cheap paper-rolls or flimsy paperbacks fail to attract attention. Moreover, home-made, amateur or self-made posters can often lack the quality and glamor a professional sales poster possesses. Collaror schemes, text and even the outlines should be crisply printed on fine paper to improve the visual magnetism of the posters. Here at PrintPapa we print all our 11×17 posters on high quality glossy paper and large format (18×24 and bigger) on photo quality paper for the best look.

•    Authenticity – The last tip is perhaps the most important – and the most ignored one too! Make sure that the claims you make in your poster are genuine. Nothing irks people more than false or disguised claims, especially, if it’s through an outdoor marketing medium.

With these tips in mind, go ahead and have your posters designed, developed and marketed with a suave business approach. Professional posters with intelligent inputs from your end can reap rich dividends for your business enterprise.

Cost-effective and productive – outdoor marketing cannot get better than sales posters. And with a little help from our end (the tips!) you are ready to take on the world!

Need some ideas or let us do the design then check out our stock graphic design templates for posters.