Online Printing Blog

How to Print Booklets for Press Kit?

Press conferences are one of the most common affairs in the corporate world. A press kit thus becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit and it should be printed well. A good press kit carries the impression of the organization and you should not compromise with it at any cost. Here are a few things that you should keep in mind while printing a booklet for a press kit:

• A press booklet should always be a small but detailed printout. It should be comfortably fit into a press kit. It should have complete information about the company that a news person may need.
• The size of the booklet in your press kit also matters and the size of the booklet shouldn’t be too large and it should fit in well inside the booklet.
• Your booklet should contain complete contact details for the news person to make any clarification if they require it.
• Your booklet should have graphics and charts to let people know the performance of your company. It should also have images which promote your business.

• It should be printed on high quality paper as it carries along with it the impression of the organization. There should be no compromise on the quality of the paper.
• Make sure that the image file that you take for printing is of very high resolution. This will ensure that the end product also comes out good.
• Insist your printing agencies to use high quality ink for your booklet. This will ensure that your booklet looks good. You can also use metallic ink for your booklet as this makes it glitter.
• Make sure that the booklet that you are printing is in full color. This will make it look attractive compared to a single color booklet.
• Try a gloss coat on all your booklets as this will bring that element of shine and make your booklet stand out against others.

To print a booklet for your pres kit you will need the services of a good printing service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for the printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.

What Are The Different Kinds of Book Binding Available For Self Publishing?

Self publishing has become very common in the industry these days. Many authors do not depend on publishers and head straight to the printing agencies for their printing jobs. This however puts the author into a decision making chair where he or she has to decide on each and every technical details from paper quality to book binding. Your book’s cover often decides it’s sales and binding plays a key role in the look of the book.

You as a author need to take the decision of choosing the kind of binding for your book. It is important that you choose the right kind of binding to make your book look attractive in the book stores. You should check for book binding samples with your printing agency before zeroing in on one. Following are the book binding options available to you:

• Saddle Stitched Binding: In this method of binding loose printed pages are secured with staples down the middle of a folded sheaf of papers. This is the most economical process of binding and ideal when the number of books is less. The cost comes down as everything is done by machine. In this binding method card stock can be used as a cover. This binding is usually used in case when the number of pages in a book is low especially in cases of booklets and catalogs.
• Soft Cover Perfect Binding: This is used for books which are thicker than ones in saddle stitch. It comes with a which can be used for title of the book. In this the book is divided into multiple sections and these are glued together at the spine with a strong adhesive. This is one of the most commonly used types of binding and half the book in your book shelf will have a soft cover perfect binding.

• Spiral Binding: Although not as popular as saddle stitching and perfect spiral binding is widely used for books which are meant for short term use. You will have a lot of options to choose from when it comes to the cover from clear plastic cover to art paper. The biggest advantage of spiral binding is the fact that it can have any number of pages.

For your book to have a perfect binding it is important to ensure that you get it printed from a professional printer like PrintPapa. They have the expertise in printing banners, posters, greeting cards, flyers, envelopes etc. They also undertake CD/DVD duplication jobs and other designing services. They have been delivering high quality services to all their clients on time over the years.

Tips To Print A Creative Color Brochure

A brochure is one of the best marketing tools you can have in your hand while promoting a product or a service. Most of the business houses use brochures along with booklets and posters to promote their business. A creative color brochure is second to none as it looks attractive and appeals to the audience. It is no wonder that from product manufacturers to service providers, brochures are being widely used for promotional purposes. There are a few tips that you should keep in mind while printing a color brochure:

• Make It Bright: Make sure the brochure has a bright and colorful background. This will catch attention of the audience immediately as such normal brochures do not have a very colorful background. If your company has a theme color it would be advisable to have the background of the brochure in the same color.
• Contrast It: A high contrasted brochure looks attractive. The color of the text should be black as it looks best. However if you have used dark colors in the background, you can print the text in white. These color contrast makes a huge difference when it comes to a brochure as many people make the mistake of using colors where the text and the background merge easily.
• Images Are Important: Brochures are incomplete without images. However since the brochures are being printed in full color it is important that you create boxes for the images. This gives them a better look than appearing merged with a colored background. However do not flood the whole brochure with images as it looks very unprofessional.
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• Paper Quality: A well designed designed brochure can go wasted if it is not printed on good quality paper. High quality paper absorbs ink better than ordinary paper. The paper should be thick enough to stand on it’s own horizontally when held with one hand.
• Gloss It: Giving the brochure a gloss finish after printing makes it look better and all the attractive brochures have it. The shine that the gloss brings to the brochure enhances the color. The same color looks more bright and brilliant after it has been treated with gloss.
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It is important to print the brochure in a high quality printing press using the latest technology to give it a perfect look. This is where a printing agencies like PrintPapa comes in handy. They are experts is printing of domestic items as well as corporate documents such as books, calenders, catalogs and rack cards. They are equipped with the latest technology in printing and have built a huge list of satisfied customers due to their quality deliver on time.

Advertising Restaurants Through Postcards

The food industry has become more competitive than it ever was. There are new restaurants opening everyday. But you can create a large customer base with the proper use of the promotional materials. There are various types of promotional materials available with the printing agencies today but there are some special promotional materials that will suit your niche business. In case of the restaurant industry postcards is the happening medium of advertising in today’s date. Before going into the deeper aspects of postcard marketing let us first take a look at why you should opt for such a promotional campaign?

Why do Restaurateurs Send Marketing Postcards?

When you are opening a new restaurant you can send invitations to your guests and make them aware of your opening date with the help of the marketing postcards. You can tell people that there is grand new dinning place where they can enjoy delicious dishes with their families and that too at a very reasonable price. The postcards can also be used as coupons for free entry, discounts or eat all you can.

You can also announce special events that you have planned at your restaurant with the help of the postcards. You are offering some special seasonal bonanza then you can tell it to people. For example you have hired singers to your restaurant and this can be informed to the masses with the help of this promotional material.

Some people simply can’t resist when they see delicious food. For them you can send postcards having the pictures of delicious dishes prepared in your kitchen. The pictures will also give an idea to the customers about the servings available at your restaurant.

There are various questions that rise in the minds of the customers such as do you offer home delivery of the ordered food? Do you have catering facility for special events? Do you take orders over the phone? You can make a list of these questions and answer them in your postcard. Include your phone number, website address and menu in the postcard for ready reference of the customers.

Some Tips for Owners

It is important to know your strengths first. Everyone will want to know what they can get in your restaurant which they will not get elsewhere. So if there is a special dish in the menu highlight it. Always create a list of the best things that your restaurant can provide.

Use high quality photos of your restaurant. There should be no dull element in the photos. They are meant to basically lure the people to the restaurant so select only the best pictures and dishes for your marketing material.

The budget for a postcard marketing campaign is a lot less when compared to the other forms of promotional materials such as banners, calendars, bookmarks, etc. But with good designing and thought this can boost your restaurant business significantly. But if you are looking to get good quality prints then it is necessary to take services from a renowned printing service provider such as Print Papa. This company not only prints postcards they also offer printing services for rack cards, books, notepads,  brochures, flyers, envelopes, etc.

How To Design Indoor and Outdoor Banners?

Banners are key promotional tools for all types of businesses. Most of the banners announce either “grand openings” and “closeout sales.”  They also inform the people about new ownerships and some new services. Not only these there are various other types of messages that the banners may carry. There are many business organizations that print banners on a regular basis and they require professional printing services for this purpose.

There are indoor as well as outdoor banners that are used by the marketeers. Then there are some banners that can be used in either of the environments. But how do you go ahead and create these types of banners? Let us take a look:

• The first step in designing a promotional banner is find out the best printing service provider. This is important in case of banner printing as the quality of paper is a major ingredient for banners. Such printing uses oversized formats and thus specialized printing agencies should only be selected. PrintPapa is one such company that has specialized in this field of work.
• Second step is to understand the designing basics of banners. The text of the banner should be easily readable from a distance. The distance could be from your room to the next parking lot. The words chosen should convey a lot of things in short time. Banners are ideally not a thing that the people will stop and start reading, they will rather be read by the passers by. This is one of the most important aspects of creating a promotional brochure.
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• Third step comprises of choosing the material and size for creating a indoor or outdoor banner. For example there are many such companies that regularly attend trade shows and fairs, such companies will require a different sort of banner then the ones that announce their “grand opening”. There are different banner materials for companies using banner at a regular basis and the ones that are used and then discarded.
• While customizing the banners it should be kept in mind that banners are meant to be the visual version of the words “hey, you!”. This means that you should use bold colors, clear content and a crisp but effective message.
• Attaching photographs or special arts to the banners is not a tough task. So if it matches your company profile feel free to use these. But all these things should match with your corporate identity.

• After the designs have been finalized send the finished work in .pdf format to the printing agency. This is the format which suits all the printing service providers.

There are printing agencies such as Print Papa that offer printing of banners for all sizes. They also offer printing of other promotional materials such as rack cards, books, notepads, presentation folders, etc.

How To Create a Good Travel Brochure?

It is a tough call for the small travel agencies to compete with the larger companies prevailing in the travel and tourism industry. To pound on the problems, the sudden dip in economy has meant that people are cutting down on their expenses while traveling. This is the reason why it has become very important for all the small travel agencies to promote their companies effectively with the use of the various promotional materials. Brochures are widely used by the small businesses as they are the most effective promotional tool that too within a small budget. But in order to make the most of your marketing campaign through brochures you have to make them eye catching and draw crowds of  target audience. There are certain things that need to be kept in mind while designing a travel brochure, let’s have a look at them:

The colors and the themes used while designing a brochure should be in line with your business motif. Base your designs on the company’s logo, name or upon the interior designs of your travel agency office. This will help the recipients distinguish your brochure from a host lot of others. Your designs will bring back recollections of your office. Colors should be used judiciously because too much color can effect the focus of the travel brochure.

Draw the attention of the recipients with an irresistible package and highlight it with bold fonts in the brochure. In the present times people are always looking to save some money and packaged vacation offer is something that the readers will not be able to resist. Just as an example you can offer a vacation deal to Puerto Rico with reduced airfares, hotel rates, etc.

Include some locations that you might not come across in the brochures of other companies. There are some beautiful locations in the world that are not high on tourism yet they have a huge potential. As a travel agent it is your duty to find some of these places then enlist them in your travel brochure. When the people see such unheard of places and enjoy their tour they will only sing praises about your company.

Images are of utmost importance for any travel brochure. Use high resolution pictures in your travel brochure to advertise all the destinations. Hire professional photographers to take clear pictures and then include them before printing the travel brochure.

There are various printing agencies who offer good travel brochure printing services. One such company is Print Papa who have huge expertise in creating promotional materials for the travel industry. You can also order for other printing items such as booklets, notepads, flyers, banners, posters, etc.

Tips for Bookmark Printing

Bookmarks are must haves for the bookworms! Understanding this business owners are using bookmarks as one of the tools for promoting their business. To get the desired promotion from bookmarks you have got pay a lot of attention to their design and layout. Though these appear to be small pieces of paper but they have huge marketing scope. Bookmarks are very common usage items for school and college students as well as for avid readers.

But promotional bookmarks like all other promotional materials should bear an image of your company and thus they should exude professionalism. So some tips should always be kept in mind while printing a bookmark:

• Designing: The bookmark should be unique in design. Though bookmarks are utility things but it always pays rich dividends if you add some creativity to it. Then again do not go too far as this will be a portrayal of your company.
• Shape: Though rectangular bookmarks with standard dimensions such as 2”X6”, 2”X7” and 2”X8” bookmarks but there is nothing wrong in making a triangular, or any other shaped bookmark. So be a touch difference from the rest.
• Pictures: There are many people who get carried away and use flashy images. While selecting a picture you have to take into account. Firstly, the bookmark should not have flashy images, this will make the promotional material look unprofessional. Secondly, the pictures have to be high resolution ones so that they do not smudge on printing.

• Text: Content always determines what effect the bookmark will create on the recipient’s mind. So header should be catchy and this should be followed by some of the features of the product or service. Contact details are a must in the text of this business material.
• Logo and Company Name: The logo should of course be inserted at the top of the bookmark and it should be followed by the company name.  Logo should be clear and more eye catching then the rest of content in the bookmark.

Last but one of the most important decisions for marketeers is to choose the right printing company. There are so many printing agencies available in the market but you have to choose only the best. So that you get quality outputs in terms of prints. Print Papa is one such printing service provider that has a large client base owing to their quality of service. They specialize in printing various types of promotional material such as books, posters, booklets, notepads, etc.

Designing Tips to Create Door Hangers

Printed door hangers can be used for assorted purposes, for example advertisements, do not disturb signs, contact us pages, double sided messages and many more. There are various companies which can do this tedious job for you. Finely printed door hangers can also be used as a marketing tool for your business.

You can be assured that marketing your products or your services through door hanger can be very viable. This method of advertising is much more cost effective than bulk mailing or brochure and booklet distribution. The design of the door hangers is as important as the message that it holds.

You can create your custom made door hanger designs as per your requirements. Astounding designs coupled together with exceptional content can grab the attention of new and existing customers. Striking and abstract colors can be used to ensure that people pay attention to the message. Bright photos, contrasting hues, and even assortment of color patterns can grasp attention.

Custom designed door hangers should always have big and bold headline. Bold headlines are very distinctive and can impress potential customers for your business. An extensive range of color combination can be used to make your door hanger stand out from the rest. These features work as a catalyst in speeding up the sales of your business.

You can also have double sided door hangers made for you. In one side you can mention the type of business that you own, and on the other side you can print a detailed map locating your showrooms or service centers. Similarly political campaigns and movements can be conveyed through door hangers to spread the message appropriately.

If you have a point to make or a message to spread to your community or around the city, than door hangers are your most reliable option. Various restaurant owners can also print their menus and phone numbers for take away orders through promotional door hangers. This makes it easier for both, the consumers and the service providers as well.

You can display your messages in ways that you want and design the door hanger yourself. Various online printing service providers are ready to help you decide on the design, help you choose the color combination and print it for you.
If you are looking to promote your business or advertise your services then look no further than creative door hangers. One of the most prominent and consistent printing agencies for door hangers in the US is PrintPapa. Visit PrintPapa to find out more.

5 Tips to Create Custom Greeting Cards

Greeting cards are great giveaways on special occasions. Development in technology has meant that the cards can be customized according to tastes and wishes of the sender. Nothing makes a person more happy then to wake up on his birthday and see a beautifully designed greeting card bearing a memorable picture of his life. This is the power of custom greeting cards. It makes you a designer and you can create whatever you wish and not go for the same old stuff that all the others buy.

Creating a custom greeting card is a very easy task and it is a great tool for marketing too. Such greeting cards can be ordered from any of the printing agencies. But the better the printer the more prominent results you can expect. But here are 5 tips for those that want to create a custom greeting card sitting at home:

• Hardware Required: You will definitely need a computer which has graphic editing software such as CorelDraw and Photoshop installed. To get good quality prints you also need to have a Laser Jet printer. High resolution laser quality prints make even an ordinary print look great and the greeting card look professional.
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• Unique Idea: The designing and the content of the card would be focused on the event. For example if it is a Christmas greeting card then a picture of you dressed as a Santa and some personalized messages  is a good choice.
• High Quality Paper: Do not pick any paper that you get. There have been so many instances when a beautifully designed card has suffered due to poor choice of paper. So it is of utmost importance to pick a paper that will give you high quality outputs.
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• Bright Photographs: Choose pictures that are taken in full light. Dark looking photographs on top of the greeting card gives a dull look to it.
• Designing: There should be separate designs in the front and inside the card. The top messages should be catchy while the inner messages can be more personalized. Adding some humor to the cards makes them more interesting.

It isn’t tough is it? But then again customizing a greeting card requires a lot of time and some amount of precision. So why not entrust the job to the printing service providers such as PrintPapa?

Pro-Environment Calendar Printing Tips

If you have an environmental organization then you will surely need all the promotion you can have to gain support from a large section of the populace. This is the reason why calendars are considered apt marketing tools for environmental organizations. Calendar is a thing that every household requires and they remain in front of the eyes all throughout the day and night. So is there any better way to make people remember your organization and the cause for which you are fighting. Though the printing agencies will give you various ideas to make the calendars more effective but below are some of the tried and tested tips:

• Special Events and Dates should be highlighted – Highlight the special dates of the organization and those that are valid for your organization. This will serve as a constant reminder for all viewers of the calendar what your organization is about and what you strive to attain through it. Many interested people might also take a notice of those special days and participate in the event organized by your organization. By doing this, you will make people aware of the various events that are held by the organization such as concerts, exhibitions, anniversary celebrations, etc. More people participating in these events leads to more success for your organization.

• Foreign Translations should be included – There are many people around the world who do not understand English. So, it is a great idea to have native language translations for month, date and other messages included in your calendar. This will help you to reach out to a larger population of the audience.

• Include Paintings, Poetry and Quotes by Other Members – Get the people in your organization involved in it. Make the campaign more absorbing by including quotes, poetry, nature photos and paintings by the other employees of the organization. These will not only give the members a boost but will also add content to the design of your calendar.

Whatever you do, bear one thing in mind that take up the best printing services available. These tips will work effectively only if the printing agency chosen by you is effective. An effective calendar campaign will ensure that your environmental organization grows by leaps and bounds!