Posts Tagged ‘printing agency’

3 Simple Steps to Check Proof of Your Self Published Book

When you are self publishing book there comes a moment of truth for which you have been waiting both as an author and publisher. You get the printed proof delivered. Before this, all your creative work has existed in word documents, in the layouts and typography. It is the first time that you see and hold your work in hand. Many authors are carried away by the situation and rightly so! Most first time self publishing authors are excited along with frightened. But do not give the go ahead to the printing service provider just yet. You have to proof read the book before it goes for printing. Checking proof for the book ensures that the book is correctly printed. Make sure all the misalignment, weird spacing, wrong fonts and typographical errors are carefully removed. Not only the newbie, many experienced self publishing authors are still bugged by the problems regarding proof checking. You should check the proof like your job depends upon it. And indeed that is the truth; no reader likes to see silly mistakes in a book!

How to check the proof of your book effectively? Let’s have a look at the 3 step process to simplify your proofing tasks:

Step 1: Reading the Book

Give a detailed read through the entire book. While reading through the book mark the typographical errors or other inconsistencies present in the book. While going through the book you should be aware of the following:

  • Are the fonts used consistently through the book?
  • Whether the quotation marks are curled and they are not inch straight?
  • Whether the hyphens are properly mentioned? Hyphens can change the meaning of a word.
  • Is the line spacing between the paragraphs consistent?
  • Are some lines looser while others tighter? Also check whether there are forced line breaks.

You may also ask someone else to read through the book, who hasn’t seen the work before. Independent observers can often uncover many flaws that might have gone unnoticed.

Step 2: Looks of the Book

Forget about the text now and concentrate solely on how the book looks. You should be looking for the below provided list of things in your book:

  • Windows/Orphans: Get rid of the single lines at the bottom of top of a page.
  • Running heads should be consistent and have proper information. The headlines mainly include the chapter and part titles. Often these are the most overlooked parts of the book.
  • Check whether all the chapter openers start from the same place on the page. Also check whether all the elements in the page are similar.
  • Make sure that the pagination is properly done. All the odd numbered pages are on the right side.
  • Page references should also be checked for.
  • Paragraph indents should always be consistent whatever be the style used.

To check the alignment of the pages you should hold the book in one hand and flip the pages quickly using the finger. This will bring to your notice whether there are any misalignment or not.

Step 3: Checking the Cover

It is often the front and back cover of a book that determines the sales of a book. So below are some steps to proof the cover of your book:

  • Are the color and design elements in the cover just as you had planned?
  • Is the book’s title clearly visible?
  • Are the words typed on the spine of the book straight and clear?
  • None of the important information should be close to the trimmed edges.
  • Make sure the ISBN or bar code in the back cover of the book matches with the information in the copyright page.
  • Check whether the category and price included in the book are correct?
  • Proof read the content on the back cover of the book too.

With the help of the above given steps you can check proof of your book effectively and make the changes that will make self published book look more professional. If you have any further troubles you can contact a reputed printing agency such as PrintPapa. They have a wealth of experience in printing various types of promotional materials such as Brochures, Booklets, Calendars, Presentation Folders, Business Cards, etc.

Date: 30th August, 2011 | Under: Tips & Tricks | No Comments

Which are the Latest Trends in Catalog Printing?

There are various types of promotional materials used to elevate marketing and advertising campaigns. Though there are many types of promotional materials used by the business owners but catalog printing is still a key component in the marketing strategies of many companies, whatever be their size. Catalogs are considered as a reference material for both customers and prospective customers and they provide the business owners with the opportunity of cross selling and keeping the products or services at the ‘fingertips of the customers’. With the use of this promotional material business owners can expect to get high return on investment. Thus the business owners are using it more and more in their promotional campaigns.

But like all other promotional materials, catalog printing has also evolved and there are many new trends that have been noticed. These trends provide an edge to the businesses. So you should be well aware of these recent trends as all the other competitors might be reaping the benefits of these recent trends. Some of the key recent trends include the use of extra large catalogs, full color catalogs and coupons. Let us take a closer look at all these trends so that you may make a wise choice when it comes to catalog printing.

  • Extra Large Catalogs: In the earlier times the standard size of the catalog was 8.5X11 inches but nowadays more and more businesses are using 12X12 and even larger sizes of catalogs. Though there are larger costs associated with the catalog printing projects but the number of pages required is less too. With this format you will have more room to fit in more product related information in one page only. Though the costs increase with the need for larger pages but it is neutralized by the need for lesser pages. Larger format of catalogs catch the eyes of the customers faster and this is the reason why more businesses are inclined to use these.
  • Full Color Catalogs: These are a requirement for companies having a large list of products. All the customers expect color pictures and graphics in a catalog and anything less then that looks cliché and sub-standard. Most companies nowadays are using the 100# high gloss paper to provide the best appearance to the catalog.
  • Coupons: Another latest trend in catalog printing is the use of coupons or tear away stickers which can be redeemed at the retail store. These can be included with ease in your catalog printing project. So the business owners do not have to worry much about their designing or printing charges. These coupons have the sole purpose of improving the return on investment dramatically.


Catalog printing is one of the best methods for marketing around. With the utilization of the modern trends in this promotional material businesses are getting better return on investment. Whatever promotional materials you look to print, one of the key considerations is the choice of the printing service provider. You should always opt for a renowned printing agency such as PrintPapa. PrintPapa has huge experience not only in printing catalogs but other promotional materials such as business cards, banners, posters, notepads, rack cards, calendars, etc.

Date: 1st July, 2011 | Under: Marketing | No Comments

Tips To Scan Images For Your Self Published Book

When you are looking to publish a book there is need to provide relevant and high resolution images either for beautifying the self published book or for elucidating the writing. All parts of the book have to be effectively created to market the book effectively. This is the reason self publishing authors have to scan images and insert them in the desired pages of the book. With the use of the screen algorithms half tone images are produced for use in the printed materials. The images might be in black and white or color depending on the output quality of the printer. A binary process is followed in a printing agency and they use the ink toner. None of the renowned printing service providers use the “fire engine” red toner or ink. These printers use the proper density of magenta, yellow, cyan or black to produce “fire engine red”. When you scan an image from any of the sources (magazine, book or even newspaper) it will be scanned in dots producing moire patterns. With the use of the below given tips you will be able to scan the images properly and achieve the best results:

  • Best results can be attained if you are able to correct the moire during scanning of the image. Scanner can be considered to be a type of high resolution camera which will capture the dots as is present in the picture, if it isn’t programed otherwise. The modern scanners are also equipped with built in software that has the capability to reduce or eliminate the moire. If the moire is interfering with the subject of an image, you should eliminate the moire.
  • Many people think that scanned images can be modified effectively using the image editing software. Yes they can be modified but it will not yield good results and the colors might get mottled and sharpness of the image may be reduced. Such problems can be avoided by modifying the images when they are scanned.
  • After you have scanned the image open the file in a image editing program. Use the adjustment options available in the program and adjust the image until you attain the best results in the preview window. With the help of this option you can adjust the “speck” as well as even out the light and dark areas in the image.
  • You can get rid of the moire effect in the images by sacrificing just a fraction of sharpness. You can make the adjustment by increasing the mottle of colors slightly.
  • Now the scanned image is ready to be given some final touches before sending them to the printer.


High quality scanned images can enhance the beauty as well as relevancy of any book. Make sure you send all the images in the standard format followed by the printers. To get the best output with your images you will have to select the services of a renowned local printer such as PrintPapa. They not only specialize in the publication of Short Run books, but also deal with other promotional materials such as Calendars, Letterheads, Flyers, Brochures, Notepads, etc.

Date: 30th June, 2011 | Under: Tips & Tricks | No Comments

Tips For Typesetting Self Published Book

First time self publishers consider the design elements with care for their front cover only. They fail to realize the inner pages should be formated with as much precision to provide a joyful reading experience. Though the cover of the book may attract one and all, but readers will spend most time reading through the pages, so the formatting and typesetting of the pages is very important for any self publishing author. There are many reputed printers in the market who will do the formatting and typesetting for the pages if they are paid something extra. This is an easy way out for the self publishers, but if your printing service provider is not experienced enough in printing various types of promotional products as well as self published books, then you might have to spend sleepless nights wondering how your book will turn out to be! This is the reason many self publishers are looking to learn the skills of typesetting and formatting and design the books themselves. This not only saves some hard earned money but also allows the author to decide the exact output for the book. Thus below given are some of the tips that will help you as a self publisher to typeset and format your books:

 

  • Consistency: It is important to maintain a consistency in your book’s layout, this is the way the final print of the book will appear. To make the book look professional you should maintain consistency right from the front cover to the designing and layout of the pages. Always double check whether the headings and text of all the pages is same. Good designing and consistency will make the book easy for the eyes of the readers.
  • Layout: Some consideration should go into the insertion of margins and the page size in your book. These attributes have to be changed depending the layout you want for your book. When you are sending these files to the printing agency make sure they conform to the specifications of the printers, this is especially important if your book contains a lot of images. All the files have to be converted to PDF format before sending to the printer. Word documents and similar types of files can be converted to PDF using Acrobat.com, Open Office or various other paid or free PDF creating software.
  • Text: Most important attribute of the text and font size is clarity and comfort to the eyes. There are various decorative fonts that look attractive but they may pose problems when read for long hours. This is the reason traditional sans-serif fonts are popular among the publishers as they are easy to read in print or on screen for many hours. In this respect the choice of fonts for the book should be made to conform with the rest of the design elements in the book.

Make sure you have checked for these essential features before visiting the doors of the printing service provider. Taking up the services of renowned printing agency such as PrintPapa will help you immensely in getting the best output for the self published book. They not only specialize in book printing but also offer various other printing services such as printing of brochures, posters, banners, calendars, business cards, etc.

Date: 28th June, 2011 | Under: Tips & Tricks | No Comments

How to Create Professional Booklets at Cheap Prices?

Booklet printing has become an integral part of the promotional campaigns of many companies – both small and big. They can offer a lot of benefits to the marketers and thus they are using these promotional materials extensively. But booklet printing can turn out to be a costly affair if the marketers are unaware of a few money and time saving techniques. Though you should never sacrifice professionalism of the booklet for the sake of low prices. Experienced marketers know many secret tips that assures that the booklet printing does not take up the entire marketing budget of a company. In order to make your booklet affective and attractive some tried and trusted methods should be adhered to. Below are some of the ways to achieve this purpose and save some money all at the same time.

 

  • Research from your printer: Hold prior discussions with the printing service provider and know about the standard sizes and weights of paper which are extensively used by them. Standard size and weight usually costs less. If you have taken up the services of an online printing agency then you can save money by printing only 32 pages for the standard booklet format (8-3/8”X10-7/8”) or 64 pages if you want the Digest format (5-3/8”X8-3/8”). If you require even lesser number of pages then print them in increments of 16. This will be the second most cost efficient tip.
  • Design the Booklet for the number of pages chosen: The layout with graphics and text should fit your budget and the marketing needs. Whether you need a 16 page booklet in standard or Digest format your design should be able to work within these number of pages.
  • Create an Attractive Cover: The cover for the booklet should be full color with glossy finish. Using the black and white or two color booklets makes it look cheap so opt for the colored variety. You may also use a high resolution photograph that will not cost more than some of the other full color graphics.
  • Create a thoughtful layout: You can achieve professional look with your booklet without hiring the services of a professional designer by following some simple steps. While designing the booklet do not use more than three or less font styles. Too many types of fonts look sloppy and distract the readers from the message. The design elements used in the booklet should be kept consistent while the layout may be tweaked slightly to avoid monotony. Most eye catching elements used in a booklet should be placed in the right hand corner as this is the location where the eye rests. High quality images and a standard glossy finish should be used in the booklet printing.

With the use of these design techniques you can attain a professional booklet design without costing anything extra. If you still feel you need to hire the services of designer, hire students who have proficiency in designing booklets. They will not only mete out professional designs but cost much less then the professional designers.

Another way to reduce the printing costs is to opt for a professional printing service provider having wide experience in dealing with various types of promotional materials. They will be able to provide cost effective alternatives for the booklet printing project. PrintPapa is one such professional printing agency having wide experience in printing various types of promotional materials such as rack cards, notepads, NCR Forms, brochures, calendars, etc.

Date: 27th June, 2011 | Under: Design Tips | No Comments

Deciding the Price to Make It Sell

Whether you are publishing a book or launching a consumer item, you have to compete for the consumers budget. This is the reason why extra stress should be laid on not only the quality, but also on the price of short run books. And to tell you frankly there is a lot of competition in the market. Solely in North America there are more than 150,000 titles published every year. If you want to make your book among the top sellers then the short run book might neither be too high priced nor too low for the specific market. If you price the book high it will not sell, as people will look for alternatives written on the same or similar subject matter which are cost effective buys for them. If the price is set too low, it gives the buyers a conception that the book is of inferior quality and lacks in relevant content.

So how to make a final decision regarding the pricing of book? To begin with you may visit a local bookstore and visit the area specified for your genre of book. Analyze the various aspects of the books and give extra stress on the pricing. Pick the most expensive books and least expensive books and some which are priced modestly. Find out what they have in common? There are other questions that need answers such as:

  • Do the books have hard or soft cover?
  • Do they have most photos and illustrations, most number of pages, best quality paper, attractive graphic designs, most professional editing?
  • Are these books written by expert or famous authors?
  • Do the least expensive books have opposite features to the most expensive ones?
  • What are the differences between the most priced books and modestly priced ones?


Choose some books that create maximum appeal to you. Go on and make a list of features that you want include in your book. If you know the specifications required in your book, then it will be easy to get printing quotes from the printing service providers. Printing is the biggest publishing expense when you look to have sizable number of copies.

Your pricing should depend on the particular market you intend to cater to. There is a upper limit of price that the people will pay for each genre of book, while there is also a lower price limit after which the people feel the book has no value. It is the customers that decide whether your book is priced right or wrong. So think hard before coming to a final decision regarding the pricing of a book.

Still having doubts about the correct price? You can consult with a reputed printing agency such as PrintPapa. PrintPapa have been printing high quality short run books for many years now and know publishing business inside out. They also specialize in printing various types of promotional materials such as brochures, business cards, booklets, notepads, presentation folders, etc.

Date: 24th June, 2011 | Under: Marketing | No Comments

Tips to Avoid Self Publishing Traps

In the yesteryear self publishing was a critical task, but got no respect. Today the scenario has changed significantly with many self published books becoming famous as bestsellers. Authors are also realizing the  benefits of self publishing their books. By self publishing their books the authors become masters of all they survey, they have authority in all the aspects of their books. While the experienced self publishers find the task very simple, for the novices it is quite a challenge. They are unaware of the dos and don’t s of the industry and stand a chance of losing money. In this respect there are certain guidelines that the novice self publishers have to adhere by. Lets have a look at some of them:

  • Education: Self publishing is a type of business, so approach self publishing in the similar vein. There are informative books and e-books on self publishing. There are also seminars organized where you can learn the tricks of the trade alongside many other professionals. Such knowledge can prove beneficial in the long run while ignorance can lead to loss of thousands of dollars.
  • Competition: It is very important to study the competition. Do not write on something that has already been written about exhaustively. Be sure that the topic you are dealing with has not been written by any other in the present times. To get an idea about this visit to the local library or bookstore is not enough. You should search online and find out the latest releases and the forthcoming ones. Try to make the book funnier, richer in content, shorter and easier to use then your competitors.
  • Read Minds: You have to anticipate what others want to read. If you want to write upon personal likes and dislikes, then there are high chances that your books will not sell. One of the cruel facts is that nobody in the present times cares about your life history or what you feel about a certain subject. Personal journals should be saved for friends and family and not catered to the general public.
  • Marketing: Even before you visit a printing service provider you should have a marketing plan ready. Identify the target audience and know how you can reach out to them. Get ideas such as how to create a catalog to reach out to the people? Which associations will be the best places to preach about your book? Which magazines or newsletters can you advertise in? Should you sell the book to the companies or should you gift it to entice more readers? Think of the best ways to reach out to the target readers.
  • Editing: The proofreading and editing should be done by a professional. It is great to have a third party opinion about how your book fares. Professional editing makes sure that there isn’t a single blotch in the book.
  • Title: Think of an attractive title for the book. Remember a good title can lead to the success of a book while an uninspiring title can lead to the death of a book. Short titles are the best choices, but do not sacrifice clarity. If you are looking to self publish a non-fiction book be sure to include a sub-title just to make the subject of the book evident.


These are some of the top tips that will help you immensely while self publishing a book. You can also consult with a leading printing agency such as PrintPapa who have years of experience in publishing different types of short run books. They also specialize in the printing of various promotional materials such as booklets, brochures, presentation folders, rack cards, business cards, etc.

Date: 17th June, 2011 | Under: Tips & Tricks | No Comments

What Mistakes to Avoid while Printing Booklets?

Booklets which were considered as a promotional material fit for the educational institutions are finding their worth in the marketing campaigns of many companies, whatever be their size. If you have not designed a booklet before then you will feel that booklet printing is quite a straightforward task. When you get into the act of arranging materials and designing the booklet, new challenges will confront everyday. It is true that booklet printing is quite easy for the experienced booklet printing service providers but for novices there are many mistakes they might commit. These mistakes might prove costly in the long run and may even minimize the impact of your booklet printing campaign. The basic purpose of printing booklets is to inform the readers about the company and its products or services. This is the reason, a designer must provide the right information in the correct order to make a booklet successful. As the booklets generally span between 4 pages and 8 pages it is a challenge to set the layout for booklet. Even a minute mistake may cause huge losses for the company, thus below are some of the biggest mistakes you should look to avoid in your booklet printing campaign.

  • Blank Areas: Many of the designers forget that a booklet will span across 4-8 pages. If the designers are not careful the final output could have blank pages somewhere inside your booklet. Such a scenario is more applicable if you look to make any last minute changes. So before sending the documents to the printing agency double or triple check the layout to make sure that the booklet will appear just as you had envisioned it.
  • Too Much Information: Many of the company owners make the mistake of turning a booklet into a full book. It should be kept in mind that booklet is intended to provide only some specific information and not information of all sorts. The content in the booklet should influence the reader to come back to the company and learn more about your business. If there are odd number of pages in your booklet, make sure you trim the content on the booklet. It is better to trim the content rather than filling the booklet with excessive information that will not interest the readers.
  • Full Color or Black and White?: If you want to draw the attention of the readers, then you should order for the four color booklet printing. Black and white booklets do not have the eye catching potential to make the readers read through. If the four color booklet printing can not be accommodated within your budget, then consider some other types of promotional materials. A neat looking brochure has better marketing potential then a black and white booklet.
  • Number of Copies: If you are looking to promote your products through booklets, then you should order for a large number of booklets that will meet your marketing campaign needs. Printing agencies might charge higher rates on re-order, thus it is wise to order for large number of copies upfront. Many printing service providers also offer good discounts on bulk orders, so you will also be able to make use of this lucrative option.
  • Proofreading: Having your booklet proofread thoroughly can mean that it will take some extra days before sending the final work to the printing agency, but it is immensely useful in the long run. It will not only allow you a chance to view what the printed booklet will look like, but it will also provide the company owners and designers a chance to bring last minute changes. Taking some extra time will surely make your booklet marketing campaign a success.


Another important consideration in your booklet printing campaign is the choice of the printer. You should always opt for a professional printing service provider such as PrintPapa who have years of experience in providing high quality booklet printing results to their clients. They also have high expertize in printing short run books, posters, banners, rack cards, calendars, notepads, etc.

Date: 15th June, 2011 | Under: Print News | No Comments

How to Edit and Proof Read the Content for Booklets?

Importance of promotional materials in the success of any business has risen starkly. This is the age of marketing and even if you sell the best products in the market at lowest prices you require the support of promotional materials to reach out to the prospective customers. When you consider the various options for promotional materials, booklets are one of the favorite options. With the help of the booklet printing business owners can provide significant amount of information to their prospective customers. Usually booklets span across 4-8 pages, thus there is no dearth of space in these promotional materials. Booklets are used not only to spread the news amongst the customers but also to create a favorable image about the company. It is quite evident then, that booklets should be professionally printed and a single mistake might affect the reputation of any company. Thus editing and proofreading the content for booklets is very important. As the data, images and information required for a booklet are large thus company owners often feel helpless. Below are some proofreading and editing tips which will be of help to you when looking to print booklets:

  • Proofreading: Before going to a reputed printing service provider, you should get the documents proofread thoroughly. But what exactly is proofreading? It is the task of checking the basic grammar, spell checking and punctuation. In the recent times there are many software available that have in-built proofreading tools. But companies have their own lingo, thus it is important for a human to go through the documents. Another problem with the spell checker is that it can not decipher between the correct usage of there and their.
  • Editing: In this task you have to check the citations, review all the technical information and rewrite the passages to improve its clarity and readability. Editing is crucial for the booklet printing project as it ensures that the technical specs and other product related information are correct and readily understood by the readers. It is more important for industries that follow a separate terminology.
  • Work Division: Divide the work equally between the marketing and advertising (whatever be the number of staff in these departments). You may also relieve people from the monotony of the task by switching roles amongst them. Make sure that someone has overseen all the aspects of the final booklet content. Clearly define a person among your staff who will be responsible for the final output of the booklets’ content.
  • Specialist Help: If you venture into the market there are many companies offering professional editing and proofreading services. The experts in such companies handle many tasks similar to your project. However, such services might not be of much use if your company or industry follows specific jargons. But it is very useful to include a third party, who will be able to provide a neutral assessment of the content.


Editing and proofreading are important as well as tiresome work that has to be done before sending it to a printing agency. After you have sent all the documents there is no turning back. You have to sit back and expect the best results. The best results with your booklet printing can only be obtained if you use the services of a renowned printing service provider such as PrintPapa. They not only print booklets but offer printing services for various other promotional materials such as Business Cards, Bookmarks, Brochures, Doorhangers, Flyers, Greeting Cards, Notepads, Posters, etc.

Date: 13th June, 2011 | Under: Tips & Tricks | No Comments

Tips to Choose the Right Paper for Catalog

Catalogs are versatile promotional materials that can be used for any industry. They can add significant numbers to companies’ customer base. Though there are many types of promotional materials used by the companies, but the catalogs have proven their worth for many reputed companies. One of the impressive things about promoting through catalogs is that you can target various types of niche audience. If are a business owner and looking to promote your products/services then catalog printing is a definite choice for you. But after deciding on printing catalogs there are various other decisions that will confront you. One such decision is regarding the type of paper you should use. The type of paper chosen will affect the overall success of the campaign. If the paper used in printing catalog is poor it will leave a bad impression in the minds of the readers or the prospective customers. While a good quality paper will make the readers read through the catalog and improve your chances of sale. Thus it is of utmost importance to choose the paper with care. Take a look through the following components before making a final choice.

  • Paper for catalog printing: There are different sizes and weights of paper available. The design of the catalog will be the determinant for the type of paper – whether you should use a 8.5X5.5 or 12X12 sized paper. You should also check for the weight of the paper. High quality papers can be 100lb coated, 80lb uncoated or 70lb coated. These are good options for your catalog printing, but choose the option that best suits your images. For example, a catalog for discount supplies does not require heavy paper weight, while the high ended product catalogs will require more expensive types of paper.
  • Finish that Fits the needs: White offset paper which is also known as uncoated paper is used for books, these are good options for printing basic price list sort of catalogs. While a coated paper, which adds attractiveness to the catalog is a good choice if your catalog has high resolution images. The coated varieties of paper have reflective qualities and a smooth texture which are perfect to print catalogs having colored photos.
  • Environment Friendly choice: Most of the reputed printing service providers offer the option of Green paper. If you are an eco-friendly person and concerned about the effect of your catalogs on the environment, then ask the printing agency how they can reduce the carbon footprint. Many of the printing companies are looking to use recycled paper scraps and the byproducts of catalog to promote green practices.
  • Ask for help: If you happen to take up the services of a renowned printing service provider such as PrintPapa, you may count on their experience and ask for guidance on the choice of paper. PrintPapa has many experts who will advice the best type of paper that will suit your requirements.

So get in touch with the PrintPapa professionals today, over the phone or through e-mails, if you have a catalog printing project in mind. PrintPapa not only deals with catalog printing, they also offer printing of other promotional materials such as Short Run Books, Booklets, Bookmarks, Calendars, Envelopes, etc.

Date: 8th June, 2011 | Under: Tips & Tricks | No Comments


 

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