So you have been looking up hundreds of sites and a number of professional printing agencies in search of the ideal brochure design, and still haven’t reached there? Do not lose heart as this is the case with the majority of marketers from every other firm, irrespective of the size or marketing budget!
Most direct marketing professionals cannot make up their mind on which kind of brochure marketing idea would best complement their marketing campaign. Some would rather focus on graphic design, which forcibly attracts eyeballs at a trade fair or seminar while some would necessarily opt for better textual matter. The latter may apply to content firms and article sites, as well as to small-scale start-up companies, which would want a larger percentage of information within the brochure than flashy images.
Whatever be the requirement, there are some brochure ideas that almost always click, and a heady mix of both would actually guarantee your lead generation campaign the very boost you had desired to achieve. Take a quick look and decide for yourself:
- Flashy Attention-Gimmick – This is one of the most oft-used brochure ideas in the industry today, especially, because it helps one stand out and get noticed in the face of cut-throat competition. But using this brochure design may require a pre-established brand image as well as a broad target consumer group to actually succeed as a promotional tool.
- The Classic Design – Going by the book and avoiding the unconventional look is what most corporate firms are applying in their brochure ideas, especially, with the recession in the backdrop. The classic look has always been in-the-trend, but can severely sabotage your marketing campaign if not executed with astute professionalism and marketing expertise.
- Logo Specific – Many use the logo as a symbolic image, using it all over the brochure or as the primary brand building medium intended to improve consumer retention. While this is helpful, the most important factor to keep in mind while employing such a brochure idea is the fact that one should only rely on professional printing agencies. Blurred or botched images or irregular alignments can cost you much more than what you had bargained for, along with losing track of the marketing goal you had set out to achieve.
- Image Based – Some marketers use only images and no textual matter apart from a punchline or two in their brochures. This requires a very careful selection of images, which are not only relevant to the firm, services or the topic of the brochure but also of good taste.
- The All-in-One – You, as an innovative and experimental marketer may throw all of the brochure conventions out of the window and start off with a mix of all elements of the designs discussed above. But this needs a lot of expertise and industry experience along with a receptive target base to actually lend success to the same.
With so many brochure ideas teeming with the potential of marketing success, allowing lead generation and sales statistics make a soaring climb to the top with a candidly developed brochure may not seem such a daunting task after all!