Posts Tagged ‘sales’

Which Brochure Ideas Can You Use Best

So you have been looking up hundreds of sites and a number of professional printing agencies in search of the ideal brochure design, and still haven’t reached there? Do not lose heart as this is the case with the majority of marketers from every other firm, irrespective of the size or marketing budget!

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Most direct marketing professionals cannot make up their mind on which kind of brochure marketing idea would best complement their marketing campaign. Some would rather focus on graphic design, which forcibly attracts eyeballs at a trade fair or seminar while some would necessarily opt for better textual matter. The latter may apply to content firms and article sites, as well as to small-scale start-up companies, which would want a larger percentage of information within the brochure than flashy images.

Whatever be the requirement, there are some brochure ideas that almost always click, and a heady mix of both would actually guarantee your lead generation campaign the very boost you had desired to achieve. Take a quick look and decide for yourself:

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  • Flashy Attention-Gimmick – This is one of the most oft-used brochure ideas in the industry today, especially, because it helps one stand out and get noticed in the face of cut-throat competition. But using this brochure design may require a pre-established brand image as well as a broad target consumer group to actually succeed as a promotional tool.

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  • The Classic Design – Going by the book and avoiding the unconventional look is what most corporate firms are applying in their brochure ideas, especially, with the recession in the backdrop. The classic look has always been in-the-trend, but can severely sabotage your marketing campaign if not executed with astute professionalism and marketing expertise.
  • Logo Specific – Many use the logo as a symbolic image, using it all over the brochure or as the primary brand building medium intended to improve consumer retention. While this is helpful, the most important factor to keep in mind while employing such a brochure idea is the fact that one should only rely on professional printing agencies. Blurred or botched images or irregular alignments can cost you much more than what you had bargained for, along with losing track of the marketing goal you had set out to achieve.

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  • Image Based – Some marketers use only images and no textual matter apart from a punchline or two in their brochures. This requires a very careful selection of images, which are not only relevant to the firm, services or the topic of the brochure but also of good taste.
  • The All-in-One – You, as an innovative and experimental marketer may throw all of the brochure conventions out of the window and start off with a mix of all elements of the designs discussed above. But this needs a lot of expertise and industry experience along with a receptive target base to actually lend success to the same.

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With so many brochure ideas teeming with the potential of marketing success, allowing lead generation and sales statistics make a soaring climb to the top with a candidly developed brochure may not seem such a daunting task after all!

Date: 1st December, 2009 | Under: Marketing | 2 Comments

Rack Cards and Their Involvement in a Marketing Campaign

Rack cards, like all other business marketing collateral, has always been one of the top-notch promotional tools that not only help attract consumer attention but also help to find new sales for a firm. However, the difference between a rack card and a conventional marketing document is the fact that a rack card is usually printed on the finest quality paper as well as in the most innovative and stylized formats.

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So, why is a rack card treated like a piece of advertisement rather than a simple document of promotional information? Because a rack card can achieve (in terms of lead generation and sales) much more than what any other regular marketing document can attain. But for this, it needs exquisite printing, excellent design overtones and targeted as well as hard-hitting promotional information. Otherwise, the whole purpose of maintaining and marketing through a rack card will go waste.

Here are some more viable tips to improve the look, feel and the impact of a rack card while using it for marketing purposes:

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  • Highlight Offers – Placing an offer that consumers can’t refuse is a great idea to market your recently launched or highlighted products. Discounts, FREE give-aways or partner-label offers attract consumers like moths to light. Another potentially fruitful idea is to allow discounts or avail offers only after the consumer presents the rack-card that guarantees the same. This way, you will have better chances of brand image retention and consumer loyalty statistics.

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  • Images, Images – Nothing attracts the attention of a consumer like a brilliant and suggestive image. You can use images or multiple-angle shots of your products or use models and individuals to highlight the crux of the message on your rack card. The images should summarize the benefits and the USP of the products and the company, respectively. Be very careful while selecting an image as one bad photo can ruin the whole rack card marketing campaign.
  • Rack Card as a Newsletter – Transform a rack card into a one-page newsletter, incorporating useful information, tips, guides as well as notification for important company events such as anniversaries, sales auctions, etc.

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  • Professional Print – Always hire a professional printing agency to print your rack cards. This is important as you can uphold quality as well as make good on your print-specific budget with a professional print house. As a rack card’s desired functionality depends a great deal on the quality of print and the clarity of images, colors and textual matter, an amateur printing job can all but nullify the marketing advantage you wish to solicit from the rack card marketing campaign.
  • Focused Usage – Use your rack card marketing campaign in places and arenas where it has the highest potential for generating valuable leads and improving consumer conversion. For e.g. checkout counters and waiting areas are some of the places where there is usually high traffic and customers have nothing interesting to do.

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The standard size for a Rackcard is 4×9. You can find standard plastic holders for this size which can be used for diaplaying the rackcards. At PrintPapa we print our rackcards on nice 14pt thick card stock with high gloss UV coating for added protection. Check it out by clicking here.

Date: 2nd November, 2009 | Under: Design Tips, Marketing | No Comments

Why Investing in Presentation Folder Printing is a Wise Choice

Presentation folders, like other business documents and collateral, can become a potent marketing weaponry if planned and executed to perfection. And to help you do the same, there are innumerable real-world professionals as well as online portals that offer the designing and development of sleek and suave presentation folders to help you draw the attention of potential customers.

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However, what slips the attention of the enterprises as well as experienced marketing professionals is the fact that the printing of presentation folders is one of the proven areas where they can vastly improve their sales and lead generation statistics. Quality printing can not only provide the desired professional approach to your presentation folders, they would also help intensify the marketing impact on potential consumer target base or on business associates.

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Even though a number of printing agencies are available – both on the web as well as through retail outlets, it is better to choose a professional agency with a majestic portfolio and an envious track record. Without these, a printing agency is as ordinary as hundreds of its rivals out there.

The immediate thought that comes to your mind is would it be wise to invest a lot in the printing of a presentation folder, when a substantial amount has already been drained in its designing and development? The answer is a thumping YES! Here is why:

  • First and foremost, the print quality of the presentation folder (the papers, the cover, etc.) decide whether the potential target base is hooked on to the folder within seconds of flipping through it or not. Bad quality paper used for printing jobs almost always put off professionals, especially, that are grainy have an ill-feeling associated with it. Hire a professional agency to solve this problem, which will prevent consumers and business partners from turning away from the very doorstep.

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  • Even though costly, a professional printing agency will have the font, graphics and paragraph alignments and other allied aesthetics correct. This again helps to provide an acute professional image to the ones it’s being aimed at. Always remember that a presentation folder represents the company itself, and hence, the quality of print should never be allowed to drop!
  • Printing agencies, if properly chosen, can provide a majestic imprint and representation of the company logo and other imagery in print. This most obviously helps in the embellishment of the brand image of your enterprise, especially, if it’s a small-scale or amateur venture.

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  • The last point that bolsters your decision to choose a professional printing agency, keeping monetary trivialities aside, is the bold usage of colors. If you are wise enough to allow printing agencies to function for the optimum results, especially, the colors and the finish, it will help your presentation folder to stand out on its own in the crowd!

But one should always remember that no matter how presentable and visually appealing your presentation folder is, the contents within should have substance to retain attention once you have hooked the potential clients. On the other hand, a presentation folder with the best documentation and marketing collateral can fail hands down if the design and print quality is not of the highest caliber.

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PrintPapa offers heavy discounts and monetary benefits on presentation folder printing assignments. Check out the website for more information.

Date: 23rd October, 2009 | Under: Marketing, Tips & Tricks | No Comments

5 Common Mistakes to Avoid in Calendar Printing-centric Marketing Campaigns

Calendar printing is a great marketing collateral as far as you get it perfectly right from the images to the style and text formats. A lot of companies, irrespective of their size, budget or reach of their brand image are resorting to calendar printing assignments in order to promote their company, products or services.

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Some of the companies develop and design their own calendars while some have their calendars looked after by professional design and graphic experts. Photographs, cartoons, images and other graphic styles are the crux of a successful calendar printing-centric marketing campaign.

However, you need to avoid some of the common problems that plague an inexperienced or amateur hand at calendar printing, which almost inevitably fails the purpose of running a calendar marketing campaign. Some major issues that concern a similar calendar printing assignment meant for use in marketing can be:

  • Timing – You need to remember that calendars are only useful for a year (leaving out some exceptions) and hence you need to print or distribute the calendars within the specified time period. It is always encouraged to have the calendars printed and distributed before the specified year commences. Most calendars come out within the last week of December to capitalize on the open market.

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  • Choice of Images – Dull or mundane images for a calendar can really destroy your calendars’ marketing potential. Your images are the best possible element in the calendar to make an impact on the consumers and attain an impressive lead generation statistic. Therefore, use appealing images, highlighting your product, service or the main USP of the company.
  • Bad/ Outdated Designs – User-friendly and aesthetically correct calendar layouts always tend to get more results when used in a marketing campaign than cluttered or visually disapproving designs. You need to remember that the consumer is going to choose the calendar by using it rather than simply being hooked on by the images.

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  • Inferior Printing Material – Never try and save on printing paper quality as far as printing calendars are concerned. The print quality is what distinguishes the good from the bad and the professionals from the amateur. Therefore, make sure that you have the right printing agency and the right kind of budget that will help you to get the desired output. If your calendar contains a lot of images and only the dates in textual format, try gloss finish prints. And if your calendar is full of quotes or jokes, i.e., textual matter gets more importance, try matte finish in your printing assignments.

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  • Absence of Research or Market Information – Before even starting to develop your calendars for a marketing campaign, do your research and homework before expecting results in the form of actual sales or lead generation improvement. Market information or contemporary trends in calendar printing or marketing is crucial to developing a winning calendar-centric marketing campaign.

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Some professional printing agencies also offer special benefits for clients who wish to incorporate calendar printing into their marketing campaign. PrintPapa, a premier printing agency, is offering 25% off on calendar printing assignments this Halloween of 2009. So, why delay success that lies in your way on a date down the calendar?

Since now you are well-informed about the common mistakes you need to side-step while trying your hand at a marketing campaign focused entirely on calendar-printing and allied exercises, go win it for yourself and your firm!

Date: 20th October, 2009 | Under: Marketing, Tips & Tricks | 1 Comment

Advantages of Using Greeting Cards for Marketing Purposes

Greeting cards have more than what meets the eye! Why? Well, you never would have guessed they could be used as a direct marketing collateral would you? But the truth is, in the age of innovation and ingenious marketing strategies, greeting cards too can be used as invaluable marketing weapons to edge out rivals in the industry.

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Greeting cards have generally had the reputation of being the bearer of good wishes or greetings (as the name itself implies) for the recipients.  This feature, till date, has been considered a drawback for those interested in using them as a marketing collateral. Today, it is considered one of the primary reasons for using them as marketing material. Greeting cards, being personal and having a greater potential of establishing contact with the target consumer base, have emerged as the choice of marketing weaponry in the contemporary scenario.

Greeting cards can also be used for retaining customer loyalty and interest in the brand. So, what are the other advantages of using greeting cards for marketing purposes? Read on to know more.

  • Affordable – Greeting cards are much more easier to develop and print than other business marketing collateral such as newsletters and press releases. With simple, suave yet appealing designs, one can easily mold the greeting cards into concrete marketing tools without having to invest a fortune.

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  • Loyalty – Build customer loyalty and trust in the brand through a constant correspondence via greeting cards. Since they can be sent any time of the year and without any specific occasion, they are a great way to reach out to consumers and hold on to them. Greeting cards not only build a better brand image but also help improve consumer retention statistics for the company.

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  • Personal Touch – Greeting cards can be a great way to personalize your marketing message for each individual customer. This may be done in spite of using a huge mailing list with generic messages such as Christmas greetings or the Halloween extravaganza. Personalized marketing messages tend to get more results than conventional marketing tools.

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  • Referral – Publishing the name of past clients or references on the back of a greeting card is a great marketing strategy. This helps to build trust in the service provider or the enterprise, and also helps to present your portfolio to attract potential customers.

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  • As a Mode to Showcase Gratitude – Your greeting card marketing campaign is good to go with many offers and discount options that will tie in potential customers. But it need not have an offer all the same. A small gesture of ‘thank you’ or ‘welcome to the team’ can boost the morale of the client as well as help improve the chances of a long-standing professional relationship with them.

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Greeting cards can be a joy to behold forever – both for the recipient as well as the enterprise that uses it in its marketing campaign! The latter, more so, because of the great financial and publicity advantages it provides to the marketer.

Date: 12th October, 2009 | Under: Marketing, Tips & Tricks | 1 Comment

How Can Postcard Marketing Help Enterprises this Recession

Postcard marketing is one of the most efficient yet cost-effective methods of projecting the brand image of your enterprise or pursue direct mail marketing for clients spread all over the globe. However, despite being in the back-burner of online marketing campaigns since long, it has emerged as one of the most effective and result-oriented marketing strategies post-recession.

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The fact that postcard marketing is cheaper than several other methods of marketing  indicate its usability in the recession-hit economies, especially, by enterprises that are yet to score big in the industry. Here are some more reasons, including cost-effectiveness, that highlight postcard marketing as an effective option while marketing your products or building your brand image!

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  • Inexpensive – Postcard marketing is inexpensive. Period. This is why most enterprises and companies have started using it on a greater scale to improve their ROI – especially, in these recession-hit times. The fact that postcards, especially, when printed in bulk, cost lesser than most other marketing efforts, is a huge incentive for small-scale and start-up firms. Moreover, printing costs of postcards are less too – allowing companies to save truckloads and invest the same in other brand-building activities.

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  • Mass Marketing – Having postcards mailed through mass mailing lists helps improve your chances of nailing potential customers at a greater pace and more effectively. Mass mailing lists also help to reach out directly to a larger audience, without spending a fortune. This helps broaden the target consumer base and also helps to convert uncharted consumer segments.

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  • Better Conversion Potential – When you are using postcards for your marketing campaign, a well-planned and accurately executed strategy can help you gain a better conversion rate than before. Since postcards had always been used as a medium of personal communication, they offer a better bet to convey your brand image or marketing message across to potential consumers.

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  • Improved Contact with Target Customers – Postcards, if designed and printed with efficiency and quality, can ensure a complete read by the target recipient. This is because unlike television, radio or print advertisements that can be avoided or ignored by the target audience, postcards tend to be read by the recipients, solely because they are sent physically and personally to them. An added bonus is the fact that postcards cost a lot less than conventional media advertisements – improving the ROI and investment results on lead generation.

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However, these and similar innumerable advantages of postcard marketing will only fall flat on their faces if you do not hire the services of a professional designing and printing agency. Amateurish prints in a postcard marketing campaign put off potential customers .

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Therefore, even before you have set your eyes on postcard marketing as a viable option, research and locate an efficient printing agency beforehand to finish the job with considerable suavity! To market your products/ services effectively a postcard should not only look good, but ‘feel’ good (print material) too!

At PrintPapa – we offer various sizes of postcards to design, print and mail. You can choose from our pre-designed templates, or design from scratch.

Date: 9th October, 2009 | Under: Marketing, Tips & Tricks | 3 Comments

5 Tips to Use Label Marketing Effectively

Labels, however small or insignificant looking, are a great tool to market your enterprise or products and their features to the target consumer base. An effective label marketing campaign, supported by efficient and quality printing agencies can work wonders for the sales and consumer retention of the products sold by your firm.

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A label marketing campaign has to be designed and developed with utmost care and confidence. Poor taste will drive away potential clients from your products. Since labels are so small in size, you should have a clear strategy to make them noticeable for those who matter. This may include entrepreneurs, business associates and consumers.

Here are a few sure-fire tips to start earning a brand name as well as improve on your consumer loyalty figures and sales statistics:

1. Folder Labels: Folder Labels can be a great way to save money and promote your business. Use them on folder covers, as meeting documentation covers and in allied tasks. This will not only save extra costs on buying folder covers, but will also help would-be-clients to concentrate better on your enterprise or featured product.

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2. Envelope Seals: Envelope seals are a great way to let your clients or consumers get a feel of your brand image without aggressively marketing it to them. An envelope seal can carry your company logo or even an image of the featured product, readying the client towards possible conversion even before he/she has opened the letter. Your corporate stationery can also have such labels, allowing better brand management.

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3. Package Shipping Labels: So how do you reward your clients who have ordered a shipment from you? Send them the product in a package labeled with your company information or images. This way you brandish and enhance your brand image even without having to be physically present in the place or using the regional media!

4. Gift Package Labels: Gift packages are a part and parcel of any corporate organization’s marketing strategy. From gifting tangible items to providing discounts on your prices, loyal clients can enjoy great privileges in gifts. But why don’t you use the gifts as a marketing option yourself? Using label marketing on gift packages can be a great way to ensure consumer retention as well as  company’s monetary benefits.

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5. Label Giveaways: At seminars, business conferences or meetings, you can hand out free labels to your prospective clients, partners or associates. This will not only help build your brand image in the industry but will also help to spread goodwill. And because the giveaways can only be provided personally, you can select high potential customers for the purpose.

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With these simple yet efficient tips in mind, try and prune your label marketing campaign in the desired direction. As labels are a cost-effective way to market yourself, by adhering to these tips you not only save a lot but also make your marketing effort financially worthwhile.

At PrintPapa we offer various sizes and types of labels. Few of them are:

  1. Mailing Labels – Sheets of 8.5×11 with multiple labels on the sheet
  2. Full Color Crack & Peel Labels : Order any size. These are printed in full color, with an adhesive backing which can be cracked and peeled off easily. This is what we use when we ship out packages.
  3. Labels in Rolls : Various sizes and shape are available.

For more information visit our label section in the Product List.

Date: 6th October, 2009 | Under: Marketing, Tips & Tricks | No Comments

Improve On Your Label Designs

Label designing and printing can help improve the brand image of the company as well as compliment the conventional marketing campaigns. Even though labels are minute affairs, to get it right can help you break directly into the consumer’s mind, breaking the barriers that often hinder positive progress of an online or conventional marketing campaign.

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A professionally designed label with effective visual appeal can help the brand or the product stand out from the crowd of rivals. It also helps build consumer loyalty and improve consumer retention. But none of these advantages can be actually attained without employing a professional printing agency for your label designs and development. A professional agency knows which designs will suit your product label best, which sizes will be ideal or even the placement that will best boost your marketing pitch.

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Here are a few tips to improve your label designs, at least from your end, before it is dispatched for printing:

  • Originality – It is always advisable to have an original style or content while developing your labels. This is because if your label seems nothing different from the other company labels or branding equipment, the very purpose of pursuing label marketing is let down. Try and innovate, experimenting with colors, shapes, sizes, textual copy and graphics.

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  • Visual Appeal – Someone gulping down a bottle of water (your product) may be enticed by a well-designed label on it – and you have found a new loyal consumer. This is what a visually attractive label can do. Use prominent text, well-balanced colors and try keeping the label neat. Most labels tend to be small in size and hence too much in too little space may render the label cluttered and ineffective from the perspective of design.

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  • Shapes and Sizes – Using the conventional shapes and sizes for label prints may ease printing or reduce costs but may not be as effective as a marketing tool. Try out different sizes for your products, choosing the size or shape that suits your product best. Innovative shapes such as rectangular with rounded corners or rhombus-shaped labels can help you stand out fashionably from the mundane and monotonous designs.

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  • Logo or Branding – Using the company logo or allied imagery within the label design is a great way to help promote your enterprise in an innocuous way. You can use the logo itself as a label (the way sports brands such as Adidas or Puma do), thus, building up a much better brand promotion technique than your rivals.

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  • Label Material – Before you decide to hire a printing agency, check the label print material they have to offer. Bad quality label prints not only showcase an unprofessional approach but also put off potential consumers who are interested in your product/ brand.
  • Themes – Selecting specific themes for your label designs is a great way to market your product. Not only do such labels make the products look contemporary, they also grab the attention of the consumers better. Themes such as Halloween, Christmas or even corporate styled labels can have a great appeal among target consumers.

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With these simple tips in mind, you can easily create a marketing miracle for yourself, with nothing but labels as your marketing collateral.

Date: 5th October, 2009 | Under: Design Tips, Tips & Tricks | No Comments

Why Customized Designs are Better Than Templates

In the marketing world, routine or monotony may spell doom for an enterprise, irrespective of its size, budget or even reputation and track record. Change is inevitable, and to adapt and use the same to boost your marketing campaign is what defines success in any marketing scenario.

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Therefore, customized designs have come to the fore – be it is in the form of business cards or label designs. Custom designs not only suit the business to the T but also give enough room for improvisation and rectification once the basic designing part is over. All this is important as contrary to customization, templates can put up a brand image of an ordinary run-of-the-mill enterprise without a certain USP or special stand-alone feature to boast of.

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Many argue that customized designs are costly and may prove a financial disaster if they do not get you the desired results. But even being expensive at first glance, customized designs are better than templates in more ways than one. Most templates need fine-tuning even after being set up by professionals, and almost always require troubleshooting to erase post-production blues. However, on the other hand, designs made from scratch with the clients’ requirements in mind need far lesser tune-ups. Moreover, with less post-final professional assistance required, custom designs turn out to be more cost-effective. Moreover, customized designs also entail lesser hassles, not only for the client but also for the service provider as well.

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Another advantage that works in favor of customized designs is the ease and financial savings while the project is set for printing. Be it business cards, flyers or presentation folders, customized designs can help save a lot of money by developing print-friendly copies that cut down on printing costs and make the printing process smoother. This is because many of the anomalies that tend to bog down a print assignment can be removed at the earliest with the help of customized designs. This, however, is not possible with templates – and all costs incurred add up to the burgeoning tally of template expense add-ons.

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Most template designs are tried and tested on a specific segment of users or consumers. Therefore, if not chosen with care, a template can actually send out the opposite marketing message you wished to beam to your target customers. In fact, most enterprises fail to nail their niche target group because of a template that does not suit them. Therefore, it is ideal to have a design that is custom-made – even if its your tiny greeting card or product label. More than placement or aggression of punchlines, it is the adaptability of the design to your product that makes the latter sell!

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Now that you know what actually works, make a wise decision between customized designs and off-the-shelf, routine templates. And if you have already chosen the former, do not worry about the initial pay-ups. The results (sales statistics) would be worth it!

Date: 29th September, 2009 | Under: Design Tips, Tips & Tricks | No Comments

Make an Impression on TradeShows the Cost-Effective Way!

Tradeshows are probably one of the most potent mediums to market your business products or services. Most of the enterprises, irrespective of size or budget constraints, are actively involved in tradeshows in order to promote and pitch their business to potential clients.

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However, cases where companies incur losses rather than benefits in trade shows are frequent. The reason behind this is not the inferior quality of services or products they provide. The actual cause for negative marketing output from a trade show is poor planning and unwise investments in the flawed trade show marketing plans. A lot of companies, in their bid to achieve cheaper trade-show plans, end up shelling out more than they would have bargained for.  But all this can change provided you have a strategic plan for marketing collateral that you intend to present at the trade show, especially to business associates and potential clients.

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A proper marketing plan includes thorough homework on the tradeshow itself as well as the kind of clients that would be visiting the show. One also needs to be deft at developing innovative and visually appealing trade show marketing methods. And last but not the least, follow-up marketing material is crucial to nail the potential sales leads you might have developed during the show. While this may seem unnecessary, attrition rates for people who have shown an interest in the product/service but never landed in the enterprises’ client lists is because of the lack of follow-up collateral.

While preparing the marketing documentation and material, it is imperative that you hire a professional printing agency. This is vital to tradeshow profitability as potential consumers and clients will overlook your enterprise if it  has an amateurish look. Professional marketing collateral not only helps you stand out from the rest of the crowd, it also helps build a bridge of trust between you, the enterprise, and your clients.

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Premier printing agencies such as PrintPapa, have come forward in helping out the small-scale enterprises as well as big-wigs of the corporate industry to make a positive impression through their trade-show exhibits. From brochures to acutely designed flyers & Datasheets, from trade show banners to informative yet attractive booklets, from spreadsheets in suave presentation folders to giveaway notepads and envelopes, PrintPapa provides every neatly developed weapon to net the potential clients. PrintPapa allows you to invest your time in business rather than trying to sort out printing intricacies for the next trade-show or event. With price ranges that suit modest budgets too, professional printing specifically for tradeshows need not be shot down anymore.

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While having a strategic plan to make the most of your trade show exhibit matters, what actually helps make profits are persuasive and professional marketing documents – for that is what remains with the clients, and not your flashy presentations at the site!

Date: 23rd September, 2009 | Under: Marketing, Tips & Tricks | 1 Comment


 

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