“How many copies do we print?” This is one question that troubles all authors and publishers around the world. No matter how good the book is, it is very difficult to estimate the number of copies that will sell. The recent economic slowdown where like everything else book sales slowed down made the authors and publishers re-strategize and look for a solution.
The solution is as simple as short run printing which is nothing but publishing books in limited number and accessing the market. If the demand for the books soar in the market reprints are done immediately. This has become very popular with most of the authors and the publishers. The advent of the digital printing has revolutionized short run printing to a certain extent and is encouraging self publishing among many authors. The following are the advantages of short run printing:
Short run book printing reduces the chances of loss arising due to non sales of book items as an estimated 30% of printed materials never find buyers. It follows the demand and supply equation better.
Even though the price per copy may be high in short run digitally printed books it reduces the overall cost which go into printing book using the normal offset printing.
It gives the author the opportunity to publish as low as 25 copies of the book which is advantageous for books which are meant to cater to a very niche audience.
The short run printing process is faster than the traditional offset printing and thus proves to be useful in situations where printing has to be done on a short notice.
Short run printing is a form of ‘green printing’ as it reduces wastage which is a common thing with the traditional bulk publication system.
Short run printing of digital printing gives you the option for variable data printing. Each and every copy of the printed material can be customized which is not possible in normal printing with metallic plates.
It encourages first time authors to self publish their own book as the cost of the self publishing as short run printing is cheaper.
To get maximum mileage out of your short run book you need to hire the services of a professional printer like PrintPapa which will guarantee maximum profits and high quality. Apart from printing books they have expertise in greeting cards, flyers, bookmarks, presentation folders, rack cards and booklets. They have regularly high quality work on time and impressed their clients and have built a list of successful clientèle.
Short run printing is the biggest buzz in the printing industry. But one thing should be clarified in this respect that short run digital printing is never going to replace offset printing. Though the short run is a more updated option but offset printing is always the favorite for people looking to place bulk printing orders to their printing agencies. Short run printing is a great option to compliment with offset printing since it can cover all the options that you might not find in offset printing. With the need of businesses to print more and more varieties of promotional materials such as business cards, bookmarks, banners, flyers, etc. Now let us take a detailed look at various advantages of short run printing:
Cost Effective: This is a direct printing method so there is no need to go through the tedious processes such as creating plates, film stripping, color separation, etc. The files will just pass through the computer and transfers the data into the printing machine directly. Thus you never have to pay the cost of the materials associated with offset printing.
Number of Copies can be Low: In terms of bulk orders short run printing allows you to place order for the exact number of copies you require. Before short run printing came into vogue people had no option but to order for larger orders as they had to bear the cost of producing and dyes too. In the short run printing process the printer can enter the exact number of copies required and thus there is no excess and extra charges that have to be paid.
Time Saving: As short run printing does not involve lengthy process and you just have to insert the data in the computer and get prints from the machine it will save a lot of time. Another fact is that in Short Run Printing the colors are sprayed directly on top of the paper and then the paper is coated with aqueous finish. In this process the ink dries instantly. In case of offset printing to get the desired color effect the papers are run through 4 rollers for 5 or 6 times. This process requires more time for the colors to dry.
Helps in Direct Mail: Short run printing is a great boon for direct mailing campaigns as this process allows you to be more specific about the target audience as you can specify the number of prints to be produced for a given marketing area.
An event cannot be a success unless it is promoted well. Posters are one of the best and the cheapest ways to promote an event. The biggest advantage of promoting events through posters and banners lies in the fact that they speak to the audience on the move. All other forms of media such as brochures and flyers appeal to the stationary audience. 11X17 Poster is the most widely used promotional poster but these days many people use Hi Gloss Posters for short run printing. Some things should be kept in mind while promoting an event through posters:
Know your Audience – Most of the events are aimed at targeting a certain group of audience. It is very important to know whom the poster intends to target. This knowledge will help in poster design as it will be designed according to the audience. In case you are targeting the old age group you must have a formal looking poster where as in case of youngsters it can be more playful.
Target your Audience – A poster’s aim is to create awareness about the event among the target audience. Maximum eyeballs don’t always mean maximum promotion especially when you are promoting a niche event. In case you want to target the youth placing the posters in educational institutions, coffee shops, beauty parlors and gymnasiums is a good idea.
Do it in Style – A well designed poster is a must to promote any event. Posters are usually viewed from a distance and thus it is important to grab the attention of the audience instantly. A poster should have a lot of bright colors as they grab attention faster when compared to the darker shades. They should be printed in full color from a professional printing agency.
Place Perfectly – Placement of a poster should be perfect. The whole idea of promotion is lost if a poster fails to grab attention. A poster should not be placed too high unlike a banner and should fall in the eye line. Avoid placing a posters in a poorly lit area.
Multiplicity is Best – The best way to promote an event is to have multiple posters with variations in color design and tag lines. This tends to create more hype around the event than having the same monotonous poster all over the town.
PrintPapa is a one stop solution for all the printing and design needs. It has a large list of satisfied clientèle for printing and designing books, business cards, letterheads, brochures, catalogs among others.
In today’s world publishing a book is no longer restricted to well established authors even many first timers are also getting their works published. But if you are a fist time author you won’t get a big lot of books printed together. Instead opting for a short run printing will be ideal for you. Not only does it reduce the risk of cutting down on losses, it also allows for an opportunity to improve upon the book in it’s second run.
A good book is always complemented by a perfect binding. A book which falls apart usually not only looses valuable pages but also brings in negative publicity to the author and the publisher. Most of the Perfect Binding short run books are bound by a soft cover. It is a process which involves adhesive binding of a book or a magazine that allows it to open flat or 180 degrees.
Prefect binding can only be achieved when quality paper is chosen for short run printing. Good quality paper is not only easy to bind but it also establishes a brand value for your book. Another thing that needs to be kept in mind during Perfect Binding is the quality of adhesive that is being used. Even though you might choose high quality paper, compromising on the adhesive might prove to be costly as the book might fall apart.
Spiral Binded 8.5×11 Books are becoming very popular with corporate clients these days. Many of them are choosing them to make their annual company report. Choosing high quality paper for this kind of books is very important as spiral binding doesn’t stay on poor quality paper. It tends to come off on the edges of the spiral if the quality of the paper is low.
PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and brochures. It specializes in perfect binding of short run books and coil binding.
Traditional offset printing was limited to big players. Normally an author needs to print books in large quantities (10000+) to make the per copy cost reasonable. The result was an high upfront investment which made sure that small time authors who needed to publish a book in small numbers were left with no option but to print the book in large numbers with a high per job price, and if the books don’t sell then they are left with a garage full of boxes. NOT ANY MORE!! Short Run Book Printing came to their rescue and allowed such authors to publish in small number (5+) and at affordable rates.
Short Run Printing is ideal for start up business houses which have to print posters, newsletters, brochures, booklets and other corporate documents in small numbers. It allows the organizations to study the demand in the market and also reduces costs.
Know your Numbers Well: One mistake which many make while publishing a book or any other printed material for commercial purpose is that they don’t study the market demand well. Since Short Run Printing gives you the flexibility to publish in installments, it is wise to play safe with the first print and than be aggressive with the reprints if the market response to the first print is positive. This allows you to reduce losses if your book or other doesn’t do well in the market.
Be Flexible: Going by the market reaction of your first print be flexible to make change or add additional information to your matter. Short Run Printing allows you the flexibility to make corrections even in the pre-print stage. So going by the reactions of the readers it is wise to make the necessary changes if required for the subsequent prints. This not only allows you to add value to your product but also builds a stronger bond with your readers.
Print Well: Short Run Printing is affordable compared to traditional offset printing. Hence the money saved can be rather utilized for high quality printing. High quality printing attracts eyeballs, and a well printed book or a poster can go a long way in establishing your brand in the minds of your customers. For a startup business or first time author nothing can be more precious than getting positive publicity.
PrintPapa is a company that has added value to the print promotions of their clients over the years expertise in designing and short run printing of books, booklets, brochures, posters and other printed matter. We provide one stop solution to the all the printing needs of our customers.