Author: shawn

What’s Your Mission?

 Gandhi once said, “A small body of determined spirits, fired by an unquenchable faith in their mission, can alter the course of history.” Gandhi and

Read More »

The Power of Words

Here’s a little story about how the power of words can evoke emotion, especially in the world of marketing. An elderly blind man was sitting

Read More »

Who’s Who?

Depending on the nature of your business, your customers may spend a lot of time on the phone talking to sales reps, customer service, customer

Read More »

Try Before You Buy

What better way to offer a glimpse into your quality products, services, and support than with a risk-free trial or evaluation? Depending on your product,

Read More »