Author Archives: shawn

What’s Your Mission?

Posted In: Marketing  |  November 8, 2011

¬†Gandhi once said, “A small body of determined spirits, fired by an unquenchable faith in their mission, can alter the course of history.” Gandhi and his followers certainly did just that, as have many others who took a mission to heart. In the 1980 movie, The Blues Brothers, Jake and Elwood Blues are men on […]

Read More

The Power of Words

Posted In: Design Tips  |  November 4, 2011

Here’s a little story about how the power of words can evoke emotion, especially in the world of marketing. An elderly blind man was sitting on a busy street corner with a cardboard sign next to an empty tin cup. The sign read, “Blind — Please help.” People would glance at the sign, but nobody […]

Read More

Who’s Who?

Posted In: Marketing  |  November 1, 2011

Depending on the nature of your business, your customers may spend a lot of time on the phone talking to sales reps, customer service, customer support, etc. If you’re looking for a great way to add a personal touch to these interactions, consider posting photos of your sales or support staff on your website, business […]

Read More

An Important Message from…You

Posted In: Marketing  |  October 28, 2011

If your business is looking for a great way to relay important messages and create a favorable impression of your company, consider a “message from the owner” (or president, CEO, etc.). Here are a few tips to create a “message” that speaks for itself: In addition to creating a standard “mission statement” message from the […]

Read More

Try Before You Buy

Posted In: Marketing  |  October 25, 2011

What better way to offer a glimpse into your quality products, services, and support than with a risk-free trial or evaluation? Depending on your product, a free trial is not only an effective marketing tool to increase interest and expand your customer base, but it also helps establish rapport with potential customers and shows them […]

Read More