Author: shawn

  If sales of your products and services have been diving off a cliff or are just plain flat, there are other paths to improvement

  So what in the world could a pitchman for sub sandwiches be able to teach you about marketing? As it turns out, quite a

The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. Unless you are

Think about the last time you called a business and were put on hold. Dead air can make a 30-second wait feel like forever. The

A tagline is a short, descriptive phrase used alongside a company logo to drive home the message and promise of a brand. If your tagline