Self publishing is one of the most talked about topics in the printing industry these days. More and more authors are bending towards self publishing. Some do it to avoid being at the mercy of big publishers while others do it as a pure business decision to reap maximum profit out of their books and not share it with the publishers.
If you can plan to just market yourself through your book then you can price it at the cost price per book but most self publishing authors look for profits from their books.
Newsletter is one of the best ways of promoting your brand. Unlike other promotional tools like banners and flyer which promotes in a burst, a newsletter promotes your brand periodically. It is one of the best ways to inform your clients about the latest happenings in your company and industry.
The printing industry is fast changing and one of the biggest advents of the modern publishing industry has been the popularity of self publishing. Not long ago the publishing world was dominated by traditional publishing companies which did not allow full creative freedom to all the authors.
Bookbinding is one of the most important stages in a book publishing industry. Book covers play an important role in the success and failure of books. This is quite ironical considering there is a famous saying “Don’t judge a book by it’s cover.”
