Monthly Archives: August 2010

How To Print Cheap Business Cards?

Business cards are one of the best ways to promote yourself, especially if you are in a small business with limited capital. There are many people that you will come across in your everyday life and give a business card for promotion. If you are distributing good number of business cards everyday you will need to opt for cheap business card without compromising on quality. Here are a few tips through which you can get cheap business cards printed:

  • If your requirement is large, printing cards in bulk is the best option as they bring down the cost of printing per business card considerably.
  • In case you plan to print a small number of cards it is advisable to choose digital printing over the traditional offset printing. For low volumes offset printing doesn’t make sense.
  • You can cut down on the designing cost by designing the cards yourself. There are a lot of softwares like MS Publisher, Corel Draw, Adobe Photoshop which lets you design the cards yourself.
  • Different paper come at different rates. You need to do a thorough research on the kind of paper available in the market. You can reduce costs by choosing the right paper quality.

  • A single color business card may not look as attractive as a four color one but it can bring down the printing cost heavily. A well designed single color business card looks very attractive.
  • Look for printing service providers who offer discounts on printing business cards. You can use the Internet for finding out printers which offer discounts on business cards printing.
  • You can use mini cards which are smaller in size compared to the standards ones. They save you a lot of money as they consume less of printing paper which accounts for substantial cost in terms of printing.
  • Look out for the lean season that printing service providers have. This is the time when you can get a good bargain from the printer and negotiate the deal on your own terms.

To print cheap business cards you will need the services of a good printer who gives you very competitive rate. PrintPapa is one such printing agency which will meet your needs. They are well equipped with the latest printing technology and have expertise in printing banners, business cards, calendars, envelopes, catalogs, booklets, books, letterheads etc. It has regularly satisfied customers with its high quality printed material on time.

How To Promote Energy Conservation Through Posters?

Do you see wastage of electricity in your workplace, educational institution or some public place that you visit regularly. Wastage of electricity through lights, computers and air conditioners when no one is using them is common in today’s world. People do not seem to mind wasting electricity in such places as they do not have to bear the cost. Posters are one of the best ways to make people aware of the need to conserve energy. Here are a few ways in which posters can be used to promote energy conservation:

  • It needs to be promoted among the audience every watt of energy saved is equivalent to the energy produced. The poster should educate people on the common mistakes that they do which leads to wastage of energy.
  • Identify the places in your workplace, educational institution where maximum energy wastage takes place. You can put up some awareness posters on energy conservation in such places.
  • Use facts and figures to raise awareness among people about energy saving. Many people aren’t even aware of how much electricity that they can save if they make some serious attempts to do so.

  • Highlight the ill effects of electricity wastage like dwindling coal and petroleum resources which will run out of stock in the near future.
  • Use graphics and images in your poster to promote energy conservation. Posters look appealing when they carry graphics and images. Many people take interest in a poster only when it comes accompanied with pictures and graphics.
  • Make sure that the posters are placed in the line of sight and not in some isolated corner. The more people see it, more are the chances of people starting to save energy.
  • The poster should also make people aware of the alternate sources at their homes. It could be using the solar power or the power of the wind.
  • Keep the background color of the poster black or any other dark color which converts seriousness of the message. Things in brighter color usually do not convey the seriousness.

A well designed and printed poster is what you will need for this campaign. You need to go to a professional printing agency like PrintPapa for this job. They are equipped with all the latest printing technology and have expertise in printing banners, business cards, calendars, envelopes, catalogs, booklets, books, letterheads etc. The biggest testimony for PrintPapa is the satisfaction of its clients who have got quality results on time.

How Newsletter Can Benefit Your Business?

Newsletter is one of the best ways of promoting your brand. Unlike other promotional tools like banners and flyer which promotes in a burst, a newsletter promotes your brand periodically. It is one of the best ways to inform your clients about the latest happenings in your company and industry. It also doesn’t symbolize outright advertisement and thus serves the purpose of bringing benefits to your brand better. Here are a few benefits that a newsletter can bring to your business:

  • Newsletters are like a stealth way of advertisement. They do not irritate the clients with their hard selling techniques but put the message across in a very simple manner. It is no wonder the craze that many business organizations have for their newsletter.
  • Newsletters give you the option to make the clients aware about the work culture in your organization. This isn’t possible with any other form of printed advertisement.
  • It is the most informative promotional material for any business organization. You can talk about the latest technological up gradations in your organization or the policy changes which will benefit the customers.
  • It keeps the familiarity factor running for your business. A periodic newsletter reminds the customers of your organization and business. Since they are not hard selling like other forms of promotion, they strike a chord with the clients.
  • Newsletters have a much more wider reach than posters and flyers which are generally distributed among the masses.  They are also a very targeted promotional tool unlike many others.
  • A monthly or quarterly newsletter acts as a reminder to many of your clients. It doesn’t sound like an advertisement campaign but in a subtle way ensures that your clients still identify with your brand in the market.
  • It serves as a public relation tool for your business organization. If your organization has a huge number of people subscribing to the newsletter you can even sell advertisement spaces on it to earn the cost of the newsletter.

A good newsletter can only come from good printing. It is important that you hire the services of a good printing service provider for your printing job. PrintPapa would serve ideal for your newsletter printing job. They have expertise in printing books, letterheads, business cards, calendars, envelopes, catalogs and booklets among others. A testimony to their success lies in the fact that they have a long list of happy clients.

Things To Ask Your Printer Before Printing

If you are publishing a book for the first time there are lot of technical things that you need to keep in mind. The increasing popularity of self publishing has made sure that most authors are dealing with the printer themselves and not going to a publisher. Being a first time printer it is better to ask a few questions rather than give a go ahead to the printer with lots of questions in mind. Here are some questions that you should ask your printer before the printing of your book starts:

  • The first and the foremost thing is to ask the printer is about the equipment that will be used for printing. A good printer should be armed with the latest in printing technology. For short run books digital printing is preferred where as for long run offset printing is more economical.
  • Ask for quote for different numbers of books. If the difference between printing of 2000 books and 5000 books is negligible. The cost of printing often differs with the size of the book. Ask your printer to give quote for the different paper size.

  • Paper quality is another important thing that needs to be considered. There are many kinds of paper available in the market which have their own pros and cons. Make sure you use the paper which will best serve your purpose. Under no circumstance should you compromise the quality of the paper.
  • The time of deliver is very important in any form of business. It is thus important for you to fix the date of delivery before handing over the job to him/her.
  • Ask your printer if he/she can get you an ISBN No., if you haven’t got one as yet. It is almost a must these days for your book to have an ISBN no.
  • Talk to him about the kind of binding that he will provide for the book. Will it be saddle stitch, spiral or perfect bound? If you haven’t yet designed the cover of the book. You could ask your printer to do that for you. A cover design is important as it decides the success of a book.

Hiring the services of a professional printer is very important for the success of your book. A printer like PrintPapa is ideal for your purpose. They are equipped with the latest technology in printing and have expertise in printing letterheads, business cards, calendars, envelopes, catalogs and booklets among other things. They have a list of happy clients having delivered quality work on time.

Why Opt For Short Run Book Printing?

“How many copies do we print?” This is one question that troubles all authors and publishers around the world. No matter how good the book is, it is very difficult to estimate the number of copies that will sell. The recent economic slowdown where like everything else book sales slowed down made the authors and publishers re-strategize and look for a solution.

The solution is as simple as short run printing which is nothing but publishing books in limited number and accessing the market. If the demand for the books soar in the market reprints are done immediately. This has become very popular with most of the authors and the publishers. The advent of the digital printing has revolutionized short run printing to a certain extent and is encouraging self publishing among many authors. The following are the advantages of short run printing:

  • Short run book printing reduces the chances of loss arising due to non sales of book items as an estimated 30% of printed materials never find buyers. It follows the demand and supply equation better.
  • Even though the price per copy may be high in short run digitally printed books it reduces the overall cost which go into printing book using the normal offset printing.

  • It gives the author the opportunity to publish as low as 25 copies of the book which is advantageous for books which are meant to cater to a very niche audience.
  • The short run printing process is faster than the traditional offset printing and thus proves to be useful in situations where printing has to be done on a short notice.
  • Short run printing is a form of ‘green printing’ as it reduces wastage which is a common thing with the traditional bulk publication system.
  • Short run printing of digital printing gives you the option for variable data printing. Each and every copy of the printed material can be customized which is not possible in normal printing with metallic plates.
  • It encourages first time authors to self publish their own book as the cost of the self publishing as short run printing is cheaper.

To get maximum mileage out of your short run book you need to hire the services of a professional printer like PrintPapa which will guarantee maximum profits and high quality. Apart from printing books they have expertise in greeting cards, flyers, bookmarks, presentation folders, rack cards and booklets. They have regularly high quality work on time and impressed their clients and have built a list of successful clientèle.

Self Publishing Will Rule The Future

The printing industry is fast changing and one of the biggest advents of the modern publishing industry has been the popularity of self publishing. Not long ago the publishing world was dominated by traditional publishing  companies which did not allow full creative freedom to all the authors. The explosion of the digital era has signaled a paradigm shift in the publishing industry making self publishing a buzz word among writers. Self publishing is the path many authors prefer to walk these days.

Self publishing is gaining immense popularity these days due to the fact that it gives the author creative freedom over his/her work. They can keep the copyrights of their work and gain huge monetary gains rather than a percentage from the publishers. Above all it relieves the authors from the  hard-boiled editor who in most cases are interested in the commercial potential than the actual content of the book. Most first time authors have been at the mercy of the publisher for ages.

Self publishing is not as challenging as it used to be in the earlier times. The digital printing technology has brought down the cost of book printing drastically especially when it is in low numbers. Book printing doesn’t need to go through development of plates and films and has become more like computer printing. This has given birth to what we know as ‘print on demand’ where a author has the freedom to print as many copies as he/she wants even as low as a single copy!

With the rates at which authors are opting for self publishing it won’t be wrong to predict that they will soon take over the traditional author-publisher printing. Self publishing is also on a rise as there are options where people can host digital versions of their books online which are printed and given to readers. Never in the history of the publishing industry were the authors so powerful. Self publishing is a thing for the future as it empowers authors.

To ensure that your self published book is of high quality you need to hire the services of a professional printing service provider like PrintPapa. They are a modern printing house who uses the latest printing technology available in the market and have a well trained staff. They have their expertise in printing catalogs, booklets, letterheads, business cardscalendars, envelopes etc. The company has regularly satisfied their clients delivering high quality results on time.

The Popular Types Of Book Binding

Book binding is one of the most important stages in a book publishing industry. Book covers play an important role in the success and failure of books. This is quite ironical considering there is a famous saying “Don’t judge a book by it’s cover.” A good book cover is a result of good binding. Be it booklet or a standard book no good publisher compromises on the binding. Although there are many types of book binding the most popular among them are perfect binding, saddle stitch binding and spiral binding.

  • Perfect Binding: Popularly known as paperback binding, lay flat bid or Euro bind this is the most commonly used type of book binding. In perfect binding a flexible adhesive attaches a paper cover to the spine of the assembled signatures. This type of binding also comes with a spine which can be used to print the spine of the book. Perfect binding can be used for all sizes of books but the most popular are 8.5×11, 8.5×5.5 and 6×9.
  • Saddle Stitching Binding: This is usually used for booklet printing or in case of books which contains less number of pages. In saddle stitched booklets pages are held together by staples that run through the gutter. The pages need to be perfectly aligned in case of saddle stitch binding. This kind of binding can be used for books and booklets containing as less as four pages. Two of the most commonly used saddle stitched booklet sizes are 8.5×11 and 8.5×5.5. However many people opt for custom booklet printing.

  • Spiral Binding: This type of binding is very popular in the corporate sector for preparing reports, sales presentations, proposals, recipe books and maintenance guides. This is the most flexible of the book binding options available. In this method a plastic or metal coil is inserted and twisted through small holes or slots that run along the spiral edge of the book’s cover and pages. A spiral bound book can be opened 360 degrees, letting in open flat which serves as a huge advantage. Spiral bound books also gives the option of later addition of pages making them favorite with the corporate houses.

For the binding quality to be good there should be no compromise with the printing service provider. You need to hire the services of a professional printing agency like PrintPapa who has built expertise in the job. They are equipped with modern printing equipment and print brochures, business cards, letterheads, rack cards, notepads and many other domestic and corporate documents.

Some Common Self Publishing Terms

Self-publishing is becoming very popular these days. Many people are opting for this to keep their creative freedom intact which gets compromised at times with the publishers. Earlier it was considered a territory for the first time authors but these days we can see that more and more authors are going in for self publishing. Some of the most common self publishing terms are:

  • True Self Publishing: In this the author publishes the book bearing the entire cost of publishing it. He or she goes to a printing service provider with the manuscript of the book and gets it printed. The advantage is that the author is entitled to the entire profit and reserves the entire rights of the book. The author gets the proofreading done all by himself or herself.
  • POD (Print-On-Demand): This is a printing method in which new copies of a book or other documents are printed on the basis of their demand rather than in bulk as in the traditional printing business. This concept became popular only after digital printing began as it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.

  • Vanity Press: This service is preferred by writers who have not found a good publisher for their work and do not have the means to entirely self-publish their book. A good vanity press proofreads and edits manuscript, designs cover, prints the book and does basic marketing. The downside is that these books aren’t taken too seriously in the market.
  • Micro Publishing: This is done by authors who want to target a very niche market. Most of the big publishers do not take up these jobs due to the low volume. In this the author bears the cost of publishing. It is a form of true self publishing which is targeted at a very micro market which can be an educational institute or even a small community.

There should be no compromise on the quality of printing while printing your self published book. You should select a professional printing agency like PrintPapa for your printing job. They are equipped with the latest in printing technology. They have expertise in printing booklets, posters, business cards, banners, letter heads and all other kinds of domestic and corporate items. They have built a list of satisfied clientèle delivering quality work on time. They also provide other services like proofreading in case the writers need it.

How to Print Booklets for Press Kit?

Press conferences are one of the most common affairs in the corporate world. A press kit thus becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit and it should be printed well. A good press kit carries the impression of the organization and you should not compromise with it at any cost. Here are a few things that you should keep in mind while printing a booklet for a press kit:

  • A press booklet should always be a small but detailed printout. It should be comfortably fit into a press kit. It should have complete information about the company that a news person may need.
  • The size of the booklet in your press kit also matters and the size of the booklet shouldn’t be too large and it should fit in well inside the booklet.
  • Your booklet should contain complete contact details for the news person to make any clarification if they require it.
  • Your booklet should have graphics and charts to let people know the performance of your company. It should also have images which promote your business.

  • It should be printed on high quality paper as it carries along with it the impression of the organization. There should be no compromise on the quality of the paper.
  • Make sure that the image file that you take for printing is of very high resolution. This will ensure that the end product also comes out good.
  • Insist your printing agencies to use high quality ink for your booklet. This will ensure that your booklet looks good. You can also use metallic ink for your booklet as this makes it glitter.
  • Make sure that the booklet that you are printing is in full color. This will make it look attractive compared to a single color booklet.
  • Try a gloss coat on all your booklets as this will bring that element of shine and make your booklet stand out against others.

To print a booklet for your pres kit you will need the services of a good printing service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for the printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.

Creative Booklet Printing Tips

Booklets are one of the best ways to promote your products and services. They have been extensively used as a marketing tool along with brochures to sell products and services. This has also made the traditional booklet a little boring. Most of the booklets have the same rectangular shape and are printed four color on high quality paper.

Today’s competitive business environment requires more creative booklets which can catch the eyes of the target audience. Booklets arouse interest in minds of the people to purchase a product or a service and thus it is important to make your booklet attractive and make it stand out. The challenge is to look different at the same time meet the purpose. Here are a few tips for creative booklet printing:

  • Alter Booklet Cover – Traditional booklet covers have been printed on slightly thicker paper than the rest of the booklet. Try using textured paper, corrugated paper, plastics, cardboards and other interesting materials to make the color booklet look different.
  • Use Metallic Ink – Although there is nothing wrong with the four color printing that you are used to seeing, using metallic ink will make your booklet stand out. Also metallic ink has an external shine which makes it look great.

  • Change The BindingPerfect binding has been used so far when it has come to binding of booklets but you can experiment with other types of binding. Spiral binding or even special string or twine binding  would make your booklet look very attractive when compared to other types of booklet.
  • Play With Shape – You can shun the traditional rectangular booklets and opt for some other shapes like square, triangle or even a circle. This will give your booklet an edge over it’s competitors and make a statement of your creativity.
  • Add Accessories – This is another way of making your booklet look attractive. You can add things such as a ribbon or metallic studs, plastic shapes and even embossed elements. This will be very impressive.

For your creative booklet printing you will need the services of a good print service provider. This is where a printer like PrintPapa comes in handy. They have expertise in all kinds of printing and designing services. They use the state of art printing technology for printing posters, banners, business cards, letterheads, rack cards etc. They have built a list of successful clientèle over the years due to their high quality service.