Online Printing Blog

Tips To Design A Perfect Vacation Brochure

Vacation brochures have been a hit with travelers around the world. Many tourists visit a destination after coming across an attractive vacation brochure and to promote a good destination a brochure becomes necessary. Here are a few tips that you should keep in mind while designing a vacation brochure:

• Provide A Map: This is one of the most important parts of any vacation brochure. You should provide the map of the destination highlighting the important places such as airports, railway stations etc. It should also mark the famous tourist spots in the destination and also have adjoining areas of tourist interest in it.
• Places To Stay: Your brochure should include the names and addresses of the famous hotels in the town. The brochures will look good if the hotels are  arrange according to the tariff from budget hotels to the ultra luxury ones. You can also give other options  that may be available in the place.

• Tourist Destination: This is the most important part of the brochure which people look forward to. Give a brief description of these tourist destinations along with their pictures. It would be wise to include any interesting piece of folktale or history about that place. Also give their distance from the city center and information on the modes of communication.
• Places To Eat: Food is an integral component of a perfect vacation and thus your brochure needs to have the names of the famous restaurants and food joints in the city. Mention the name of the delicacies that the place is famous for and a must eat menu for a perfect vacation.

• Shopping Destination: Shopping is an integral pat of any vacation and thus it is important for your travel brochure to have the famous shopping destinations in the place listed. Also give insights to what the place is famous for and what would be the best memorabilia of that place.
• Near By Destinations: Many vacationers might be interested in visiting nearby destinations and it is good to have these in the brochure. Include the mode of communication and the distance as these informations help the tourists a lot.

A good vacation brochures needs to be printed in very high quality paper with quality ink as it makes the brochure look impressive. You need to also get the brochure printed from a high quality printing service provider like PrintPapa who have high quality printing services and years of experience in the job. They have built expertise in printing both domestic and corporate materials like labels & stickers, NCR forms, presentation folders and newsletters. Print Papa has built a list of happy and successful clients.

Tips To Print A Creative Color Brochure

A brochure is one of the best marketing tools you can have in your hand while promoting a product or a service. Most of the business houses use brochures along with booklets and posters to promote their business. A creative color brochure is second to none as it looks attractive and appeals to the audience. It is no wonder that from product manufacturers to service providers, brochures are being widely used for promotional purposes. There are a few tips that you should keep in mind while printing a color brochure:

• Make It Bright: Make sure the brochure has a bright and colorful background. This will catch attention of the audience immediately as such normal brochures do not have a very colorful background. If your company has a theme color it would be advisable to have the background of the brochure in the same color.
• Contrast It: A high contrasted brochure looks attractive. The color of the text should be black as it looks best. However if you have used dark colors in the background, you can print the text in white. These color contrast makes a huge difference when it comes to a brochure as many people make the mistake of using colors where the text and the background merge easily.
• Images Are Important: Brochures are incomplete without images. However since the brochures are being printed in full color it is important that you create boxes for the images. This gives them a better look than appearing merged with a colored background. However do not flood the whole brochure with images as it looks very unprofessional.
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• Paper Quality: A well designed designed brochure can go wasted if it is not printed on good quality paper. High quality paper absorbs ink better than ordinary paper. The paper should be thick enough to stand on it’s own horizontally when held with one hand.
• Gloss It: Giving the brochure a gloss finish after printing makes it look better and all the attractive brochures have it. The shine that the gloss brings to the brochure enhances the color. The same color looks more bright and brilliant after it has been treated with gloss.
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It is important to print the brochure in a high quality printing press using the latest technology to give it a perfect look. This is where a printing agencies like PrintPapa comes in handy. They are experts is printing of domestic items as well as corporate documents such as books, calenders, catalogs and rack cards. They are equipped with the latest technology in printing and have built a huge list of satisfied customers due to their quality deliver on time.

Design Tips for a Trifold Brochure

There are many ways to build a corporate identity with growing means of corporate promotions evolving everyday. In this age of expansion you as a business person have to choose the best promotional material that will give you a large client base and create a name for yourself in the business world. One such promotional tool is the brochure. Amongst a host of varieties of promotional brochures, the trifold brochure is much used nowadays. It is a very important device to create a favorable brand image so most of the business owners like to leave the designing part for the trifold brochure to the experts. Yet it is important to know some of the aspects that go into designing a brochure.

• Content: The first step in brochure designing is to prepare a content that will be included in the brochure. The text should be in line with the design of the brochure. The content should be simple and precise. If a lot of information is provided then it would become boring to read and thus the recipients might not be interested. So all the hard work made in designing and printing will go in vain.
• Format, Size and Fold: After the content has been created you can decide upon the fold and the format. For example a trifold brochure might be folded vertically or horizontally whichever folds gives a good look to your promotional material.
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• Messages: The values held by the company should be clearly reflected in the messages that the brochure bears. The content should not only reflect the benefits of the product or service but it should also state clearly the main beliefs that the company has. Thus trifold brochure forms an important tool in introducing the company to a customer and building a favorable corporate image.
• Knowing Target Audience: Before you decide upon the theme, content and design of a trifold brochure you should have a clear idea about the age group of people you are targeting. For example if you are looking to target youth then the promotional material should be more exuberant than if you are targeting a middle aged professional.
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• Mixing Text and Images: Text is an important part of a trifold and equally important are the images. So the text should leave enough space from graphical designs. The images should rhetorically connect with the content of the brochure and they must be clear and catchy.

After all these steps have been completed, you have to take the important decision of choosing a printing service provider. There are thousands of printers available but you have to choose the one that best suits your need. Print Papa is one of the most reputed names in the printing industry and their years of experience come in handy in delivering high quality results to printing promotional materials of various sorts such as rack cards, booklets, envelopes, flyers, etc.

How To Make A Unique Notepad?

A notepad is one of the most useful things in life and it also serves as an ideal tool for promotion. Many  business firms have found notepad as one of the best ways of promoting their brand. Compared to a brochure or a catalog a notepad is sure not to land up in trash. They also have a longer shelf life as compared to brochures and catalogs.

Notepads can be of different sizes but three of the most common sizes are 4.25×5.5 Notepad or pocket size, 5.5×8 Notepad or half page size and 11×8 Notepad or the letter size. Some of the tips that can go a long way in making a notepad unique and marketing your brand are:

• Design an Attractive Header or Footer – It is very important to design an attractive header or footer as it immediately grabs attention. Make use of colors for the cover and try to theme it around the color of your brand. Give the logo and brand name a prominent place in the header. The footer of the notepad can have the contact details  of your firm along with other necessary information.
• Do not Clutter – Many people make the mistake of cluttering the notepad pages with too much design. This leaves little empty space for writing killing the whole purpose of a notepad. A notepad is primarily for the purpose of writing rather than being ornamental.

• Use a Watermark – Using a watermark efficiently and creatively adds to the uniqueness of the notepad. The logo of the company or that of a product can be used for the watermark. A watermark in the center of the page gives a filling effect to the otherwise blank page and establishes your brand in every page of the notepad.

• Round Corner it – Although it is not common you can create a eye-catchy notepad by simply make the edges rounder to make it stand out.

PrintPapa is a one stop solution for all the printing and design needs. Over the years it has built a list of satisfied clientèle by printing books, business cards, letterheads, brochures, catalogs and other commercial and domestic printed material. Visit our Notepads section to learn more.

Should Printers Reduce Printing Costs?

There is a famous saying “Quality never comes cheap” and it holds true for the printing industry. There was a time not too long ago when many printers reduced prices to hold onto a client. They could do this on the belief of making profit by overpricing another client. But the competitive business environment in the printing industry has meant that there can be no overpricing with clients anymore.

As a printer you might have come across situations where you might have tempted to reduce costs to have a competitive advantage. So, should you consider reducing the cost for printing a catalog, brochure or any other printed material? The answer is a big NO. Professional printers know that reducing costs is not the right way to do business and thus refrain from doing so. Reducing price is not always competitive and can imply lack of confidence in your printing service.

As a professional printer your sole goal should be to deliver high quality work on time. The USP of your business should be the quality of your work and not just your price. Some printers compromise on the quality of material to reduce costs and impress their clients. This model can prove to be detrimental for the business and draw negative publicity from clients in the long run.

If any client insists on price reduction consider the following things:

• Has the the price of paper and ink come down?
• Has there been a reduction on power/paper tariffs?
• Has the rent come down?
• Has the labor costs come down?

These questions will always have a common answer NO. Thus reducing the printing charges is not logical business strategy. A good client will always choose quality over cost and thus holding onto such clients by meeting their demands is more important than reducing the costs for an odd client. Avoid compromising on your printing quality even if the client insists as it will hurt your brand image in the market.

Does that mean there is no way of reducing costs in printing service? A smart publisher knows his maths well and can provide discount to the clients from his profit margin. It is thus important for you to know your costs well to offer discounts to your customers but do not choose price over quality.

PrintPapa has expertise over the print and design services. It specializes in printing and designing brochures, business cards, booklets, letterheads and other corporate and domestic printed material. The satisfied list of clients is a testimonial to PrintPapa’s service.

Unique Brochure Design Ideas

If you want to stand out among the crowd than be different and think out of the box. Your branding should differentiate you from your competitors and should make your customers choose you over them. A well made brochure or a booklet offers you a perfect platform to engage your customers into your products or services. Remember, if you can attract the attention of your customers with your brochure you can have an edge over your competitors.

• Be informative: There is no golden rule which says that a brochure  has to be three fold piece of printed paper. A brochure can be turned into a book which is filled with information for your customers. You can convert  the brochure into a guide or a toolkit. You can also use graphs and figures in the booklet to inform about the advantages that your product or service has over those of your competitors.

• Use Pictures: “Picture speaks a thousand words.” Turning your brochure into a photo album that showcases your product or service in action is just the perfect way to impress your customers. Remember nothing can be a better advertisement than the feedback of a satisfied customer. Use photographs of a few satisfied customers along with their testimonials while printing. This not only helps you in establishing the brand but also makes your claims look credible.
• Size does matter: Large size does attract people and in case of a promotional brochure it is no different. Your brochure can become an instant hit if it is large in size and dwarf that of your competitors. Avoid doubling up the information rather highlight the advantages that you offer. You can also try a double fold four panel  brochure.
• Be different: Being different helps you stand out among the huge crowd. In this fast paced competitive world it is very important to make your own statement. Thus experimenting with design and printing is quite a wise path to choose.

• Print in high quality: A well designed brochure can be spoiled if the printing quality is not high. So make sure that you always print your brochure on high quality paper from a printer who has expertise in printing high quality brochures.

PrintPapa is a company that has added value to the print promotions and has the expertise in the field of high quality printing of brochures, letterheads, booklets, newsletter and other corporate documents.

Designing Tips to Create Door Hangers

Printed door hangers can be used for assorted purposes, for example advertisements, do not disturb signs, contact us pages, double sided messages and many more. There are various companies which can do this tedious job for you. Finely printed door hangers can also be used as a marketing tool for your business.

You can be assured that marketing your products or your services through door hanger can be very viable. This method of advertising is much more cost effective than bulk mailing or brochure and booklet distribution. The design of the door hangers is as important as the message that it holds.

You can create your custom made door hanger designs as per your requirements. Astounding designs coupled together with exceptional content can grab the attention of new and existing customers. Striking and abstract colors can be used to ensure that people pay attention to the message. Bright photos, contrasting hues, and even assortment of color patterns can grasp attention.

Custom designed door hangers should always have big and bold headline. Bold headlines are very distinctive and can impress potential customers for your business. An extensive range of color combination can be used to make your door hanger stand out from the rest. These features work as a catalyst in speeding up the sales of your business.

You can also have double sided door hangers made for you. In one side you can mention the type of business that you own, and on the other side you can print a detailed map locating your showrooms or service centers. Similarly political campaigns and movements can be conveyed through door hangers to spread the message appropriately.

If you have a point to make or a message to spread to your community or around the city, than door hangers are your most reliable option. Various restaurant owners can also print their menus and phone numbers for take away orders through promotional door hangers. This makes it easier for both, the consumers and the service providers as well.

You can display your messages in ways that you want and design the door hanger yourself. Various online printing service providers are ready to help you decide on the design, help you choose the color combination and print it for you.
If you are looking to promote your business or advertise your services then look no further than creative door hangers. One of the most prominent and consistent printing agencies for door hangers in the US is PrintPapa. Visit PrintPapa to find out more.

5 Tips for Creating Promotional Notepads

Promotional notepads are an important medium to make a work go smooth, these notepads are useful both at home and in office. When a notepad is printed for business reasons, the printing design varies, keeping the purpose intact. Designing business notepads are a little difficult than the usual ones. Therefore when a notepad is printed for business purposes there are five important designing elements followed to print the notepad. After you have decided to use the promotional notepads for your business, the next important thing to keep in mind is, choosing the exact size and design that can well carry your brand logo or a brief introduction about your brand, and most importantly the contact details. After mentioning all the details do keep in mind to leave enough space to write on. Make sure that your notepads are useful and can be used time and again.

Here are the five important printing elements that needs to be kept in mind while designing a promotional notepad:

• The Header: The first important part of a notepad is the header. In fact the header is the portion where substantial attention is given while designing. This is mainly because in a custom notepad, a writer first reads the header before proceeding to anything else. Hence in a notepad the header is the most attractive design element to cast a negative or positive impact on a reader.
• The Watermark: Watermark is the other important feature of a notepad and is considered one important marketing element to add business related messages and pictures. Apart from this, watermarks also break the background monotony of a notepad. Best designed watermarks can keep a notepad’s competitiveness.

• Size and Shape: The size and shape of a notepad is the another important feature to maintain the competitiveness. As most people judge the quality of a notepad by its size, shape and design. Large size notepads are most preferred because of its functionality and practicality. However for promotional notepads the size and shape should be determined depending on the usability. Basically the oddly shaped small notepads are preferred most.
• Durability: Lastly the durability factor is very important to wrap things up. A notepad can never be competitive if it is not durable. Hence to make your notepads reach to a wide section of people, it must be made with tough material. The more durable your notepad is, the more is the competitive factor.
• Functional Features: The functional features are also very important. It is always suggested to add few extra functional features in your notepad if possible.

At PrintPapa all our notepads are printed in full color on nice 70lb Text Paper, with 50 pages/pad and with a hard board backing. We offer 3 different sizes to choose from. Place your next order of notepads at PrintPapa.com

Which Brochure Ideas Can You Use Best

So you have been looking up hundreds of sites and a number of professional printing agencies in search of the ideal brochure design, and still haven’t reached there? Do not lose heart as this is the case with the majority of marketers from every other firm, irrespective of the size or marketing budget!

Most direct marketing professionals cannot make up their mind on which kind of brochure marketing idea would best complement their marketing campaign. Some would rather focus on graphic design, which forcibly attracts eyeballs at a trade fair or seminar while some would necessarily opt for better textual matter. The latter may apply to content firms and article sites, as well as to small-scale start-up companies, which would want a larger percentage of information within the brochure than flashy images.

Whatever be the requirement, there are some brochure ideas that almost always click, and a heady mix of both would actually guarantee your lead generation campaign the very boost you had desired to achieve. Take a quick look and decide for yourself:

• Flashy Attention-Gimmick – This is one of the most oft-used brochure ideas in the industry today, especially, because it helps one stand out and get noticed in the face of cut-throat competition. But using this brochure design may require a pre-established brand image as well as a broad target consumer group to actually succeed as a promotional tool.

• The Classic Design – Going by the book and avoiding the unconventional look is what most corporate firms are applying in their brochure ideas, especially, with the recession in the backdrop. The classic look has always been in-the-trend, but can severely sabotage your marketing campaign if not executed with astute professionalism and marketing expertise.

• Logo Specific – Many use the logo as a symbolic image, using it all over the brochure or as the primary brand building medium intended to improve consumer retention. While this is helpful, the most important factor to keep in mind while employing such a brochure idea is the fact that one should only rely on professional printing agencies. Blurred or botched images or irregular alignments can cost you much more than what you had bargained for, along with losing track of the marketing goal you had set out to achieve.

• Image Based – Some marketers use only images and no textual matter apart from a punchline or two in their brochures. This requires a very careful selection of images, which are not only relevant to the firm, services or the topic of the brochure but also of good taste.

• The All-in-One – You, as an innovative and experimental marketer may throw all of the brochure conventions out of the window and start off with a mix of all elements of the designs discussed above. But this needs a lot of expertise and industry experience along with a receptive target base to actually lend success to the same.

With so many brochure ideas teeming with the potential of marketing success, allowing lead generation and sales statistics make a soaring climb to the top with a candidly developed brochure may not seem such a daunting task after all!