Online Printing Blog

Unique Brochure Design Ideas

If you want to stand out among the crowd than be different and think out of the box. Your branding should differentiate you from your competitors and should make your customers choose you over them. A well made brochure or a booklet offers you a perfect platform to engage your customers into your products or services. Remember, if you can attract the attention of your customers with your brochure you can have an edge over your competitors.

• Be informative: There is no golden rule which says that a brochure  has to be three fold piece of printed paper. A brochure can be turned into a book which is filled with information for your customers. You can convert  the brochure into a guide or a toolkit. You can also use graphs and figures in the booklet to inform about the advantages that your product or service has over those of your competitors.

• Use Pictures: “Picture speaks a thousand words.” Turning your brochure into a photo album that showcases your product or service in action is just the perfect way to impress your customers. Remember nothing can be a better advertisement than the feedback of a satisfied customer. Use photographs of a few satisfied customers along with their testimonials while printing. This not only helps you in establishing the brand but also makes your claims look credible.
• Size does matter: Large size does attract people and in case of a promotional brochure it is no different. Your brochure can become an instant hit if it is large in size and dwarf that of your competitors. Avoid doubling up the information rather highlight the advantages that you offer. You can also try a double fold four panel  brochure.
• Be different: Being different helps you stand out among the huge crowd. In this fast paced competitive world it is very important to make your own statement. Thus experimenting with design and printing is quite a wise path to choose.

• Print in high quality: A well designed brochure can be spoiled if the printing quality is not high. So make sure that you always print your brochure on high quality paper from a printer who has expertise in printing high quality brochures.

PrintPapa is a company that has added value to the print promotions and has the expertise in the field of high quality printing of brochures, letterheads, booklets, newsletter and other corporate documents.

Designing Tips to Create Door Hangers

Printed door hangers can be used for assorted purposes, for example advertisements, do not disturb signs, contact us pages, double sided messages and many more. There are various companies which can do this tedious job for you. Finely printed door hangers can also be used as a marketing tool for your business.

You can be assured that marketing your products or your services through door hanger can be very viable. This method of advertising is much more cost effective than bulk mailing or brochure and booklet distribution. The design of the door hangers is as important as the message that it holds.

You can create your custom made door hanger designs as per your requirements. Astounding designs coupled together with exceptional content can grab the attention of new and existing customers. Striking and abstract colors can be used to ensure that people pay attention to the message. Bright photos, contrasting hues, and even assortment of color patterns can grasp attention.

Custom designed door hangers should always have big and bold headline. Bold headlines are very distinctive and can impress potential customers for your business. An extensive range of color combination can be used to make your door hanger stand out from the rest. These features work as a catalyst in speeding up the sales of your business.

You can also have double sided door hangers made for you. In one side you can mention the type of business that you own, and on the other side you can print a detailed map locating your showrooms or service centers. Similarly political campaigns and movements can be conveyed through door hangers to spread the message appropriately.

If you have a point to make or a message to spread to your community or around the city, than door hangers are your most reliable option. Various restaurant owners can also print their menus and phone numbers for take away orders through promotional door hangers. This makes it easier for both, the consumers and the service providers as well.

You can display your messages in ways that you want and design the door hanger yourself. Various online printing service providers are ready to help you decide on the design, help you choose the color combination and print it for you.
If you are looking to promote your business or advertise your services then look no further than creative door hangers. One of the most prominent and consistent printing agencies for door hangers in the US is PrintPapa. Visit PrintPapa to find out more.

5 Tips for Creating Promotional Notepads

Promotional notepads are an important medium to make a work go smooth, these notepads are useful both at home and in office. When a notepad is printed for business reasons, the printing design varies, keeping the purpose intact. Designing business notepads are a little difficult than the usual ones. Therefore when a notepad is printed for business purposes there are five important designing elements followed to print the notepad. After you have decided to use the promotional notepads for your business, the next important thing to keep in mind is, choosing the exact size and design that can well carry your brand logo or a brief introduction about your brand, and most importantly the contact details. After mentioning all the details do keep in mind to leave enough space to write on. Make sure that your notepads are useful and can be used time and again.

Here are the five important printing elements that needs to be kept in mind while designing a promotional notepad:

• The Header: The first important part of a notepad is the header. In fact the header is the portion where substantial attention is given while designing. This is mainly because in a custom notepad, a writer first reads the header before proceeding to anything else. Hence in a notepad the header is the most attractive design element to cast a negative or positive impact on a reader.
• The Watermark: Watermark is the other important feature of a notepad and is considered one important marketing element to add business related messages and pictures. Apart from this, watermarks also break the background monotony of a notepad. Best designed watermarks can keep a notepad’s competitiveness.

• Size and Shape: The size and shape of a notepad is the another important feature to maintain the competitiveness. As most people judge the quality of a notepad by its size, shape and design. Large size notepads are most preferred because of its functionality and practicality. However for promotional notepads the size and shape should be determined depending on the usability. Basically the oddly shaped small notepads are preferred most.
• Durability: Lastly the durability factor is very important to wrap things up. A notepad can never be competitive if it is not durable. Hence to make your notepads reach to a wide section of people, it must be made with tough material. The more durable your notepad is, the more is the competitive factor.
• Functional Features: The functional features are also very important. It is always suggested to add few extra functional features in your notepad if possible.

At PrintPapa all our notepads are printed in full color on nice 70lb Text Paper, with 50 pages/pad and with a hard board backing. We offer 3 different sizes to choose from. Place your next order of notepads at PrintPapa.com

Which Brochure Ideas Can You Use Best

So you have been looking up hundreds of sites and a number of professional printing agencies in search of the ideal brochure design, and still haven’t reached there? Do not lose heart as this is the case with the majority of marketers from every other firm, irrespective of the size or marketing budget!

Most direct marketing professionals cannot make up their mind on which kind of brochure marketing idea would best complement their marketing campaign. Some would rather focus on graphic design, which forcibly attracts eyeballs at a trade fair or seminar while some would necessarily opt for better textual matter. The latter may apply to content firms and article sites, as well as to small-scale start-up companies, which would want a larger percentage of information within the brochure than flashy images.

Whatever be the requirement, there are some brochure ideas that almost always click, and a heady mix of both would actually guarantee your lead generation campaign the very boost you had desired to achieve. Take a quick look and decide for yourself:

• Flashy Attention-Gimmick – This is one of the most oft-used brochure ideas in the industry today, especially, because it helps one stand out and get noticed in the face of cut-throat competition. But using this brochure design may require a pre-established brand image as well as a broad target consumer group to actually succeed as a promotional tool.

• The Classic Design – Going by the book and avoiding the unconventional look is what most corporate firms are applying in their brochure ideas, especially, with the recession in the backdrop. The classic look has always been in-the-trend, but can severely sabotage your marketing campaign if not executed with astute professionalism and marketing expertise.

• Logo Specific – Many use the logo as a symbolic image, using it all over the brochure or as the primary brand building medium intended to improve consumer retention. While this is helpful, the most important factor to keep in mind while employing such a brochure idea is the fact that one should only rely on professional printing agencies. Blurred or botched images or irregular alignments can cost you much more than what you had bargained for, along with losing track of the marketing goal you had set out to achieve.

• Image Based – Some marketers use only images and no textual matter apart from a punchline or two in their brochures. This requires a very careful selection of images, which are not only relevant to the firm, services or the topic of the brochure but also of good taste.

• The All-in-One – You, as an innovative and experimental marketer may throw all of the brochure conventions out of the window and start off with a mix of all elements of the designs discussed above. But this needs a lot of expertise and industry experience along with a receptive target base to actually lend success to the same.

With so many brochure ideas teeming with the potential of marketing success, allowing lead generation and sales statistics make a soaring climb to the top with a candidly developed brochure may not seem such a daunting task after all!