Posts Tagged ‘Business Cards’

Some Creative Business Card Design Ideas

Business cards are tools of communication between the business person and the clients. Such promotional materials can create an instant impression. If the card can be a catchy one, then it is bound to attract the attention of a person. What is your business will then automatically come into sight. But you are not the only one to give a promotional business card to a particular person. There will be many and it is your job to make your business stand out from the rest. That means you need a design for the card that will stand out from the rest and there comes the utility of getting a creative idea for the card.

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Using a template or getting a card designed on the lines of another card because that business is flourishing is not the proper approach if you want to make a lasting impression. It should be such a promotional item that everybody would like to have in their collection even if they are remotely associated with the products or services you are offering. That would ease the job of promotion as these cards can be the objects of discussion at different forums.

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The fonts and style of text is very important in conveying your idea to the people. There are hundreds of fonts and styles. Make sure that you get the correct combination and layout to define you as well as jump out at the beholder. Remember unlike the newsletters there can be a lot of experimentation in regards to font types made. Then comes color, probably the most important of all the factors. Choosing the right color is quite a task and the more difficult task is to combine the colors in both aesthetically and attractive way. Sometimes you may have a color scheme for your business and want to retain it as a brand image, and then the task becomes tougher. Make sure that the designer uses the color to convey the image of your business correctly.

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Last of all you need to think of a shape. Conventional card shapes are easy to carry and easy to forget. Whenever you do something different, you will stand out. So why not experiment with the shape so that your card looks and feels different from the others. You can even choose materials that are different from others and order likewise to the printing service provider. Use various types of printing techniques that are available and you are sure to make a card that will introduce you as well as retain you in your client’s mind.

Date: 27th February, 2010 | Under: Design Tips | No Comments

4 Winning Business Card Shapes

Business cards are the first thing that a client or customer sees and it is very important that it makes an instant positive impression. Most often people go for the classical shapes, designs and colors but unlike other promotional materials such as brochures and pamphlets there are lots of avenues for experimentation. Sometimes some business person tries to imitate particular designs because successful companies use them and sometimes they just design their promotional business cards in a particular way because they have seen such a design somewhere.

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If you want the money you paid for making the cards to come back to you multiplied hundred times then make them appear unique. One of the things that attract people is the shapes that are not generally seen. So the regular 2×3.5 rectangle is out unless you innovate in terms of material or added gimmicks.

A very attractive as well as very popular shape is the folded business card. It is also called the hinged business card. Here the card is folded either down the middle or in some other way to convey the main message. Sometimes such business cards can be displayed on the table with some social or humorous message and that helps in reminding the person that you were there. It does not need a second opinion that humor attracts people.

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Tag like cards with two pieces chained together can be another innovative idea. People are using it and quite successfully. It not only gives you some extra space to add details but also makes it look different from the typical card like appearance. The materials and card printing type also add to the specialty. Sometimes the material does matter and the plain old card paper is giving way to plastic and even metal. The words are often embossed on such business cards.

Business cards in envelopes is a good way to make people see what is inside the envelope and that makes a point. Often the extra surface you get can be used in conveying little details about your business. The envelopes also prevent your card from getting defaced in case your client retains it for long.

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Finally you get the customized shapes to reflect the business you are in. So the chocolate seller designs the card in the shape of a bitten bar of chocolate and a management firm designs its card like a folio. You can have your card designed and cut in a shape matching your company profile.

But whichever design you choose it is important to get it executed in the perfect manner and thus choosing the right printing agency is of utmost importance.

Date: 26th February, 2010 | Under: Design Tips | No Comments

Business Card Design Tips That Work

Have you ever thought that business cards can be used as a marketing tool? If you answer “no” to this question then you are not alone. Most people fail to realize the importance of business cards and the impact they can have on  business. In fact, if designed in the right way, your business card can create that valuable first impression on your future clients. Just imagine how you would feel holding someone’s business card which is designed in a sloppy way!

Since first impression is the last impression, don’t let go of this opportunity to impress potential customers. Below I have mentioned some tips that will help you to design impressive business cards:

  • Logo – Use your company’s logo on your business card. If you don’t have one then it’s high time to get one designed. Take professional help if necessary.
Use your logo on your business card
  • KISS (Keep It Short and Simple) – Some people try to put everything about their business on the business card. Avoid clutter!
Design Simple Business Cards
  • Color – Use colors that are used on other stationary of your company. It will give you a unique identity. Stay away from flashy colors.
Use a balanced color scheme for business cards
  • Contact Details – Include website address and your email ID on your business card. Just the postal address and the phone number won’t be enough for net savvy customers.
Put your contact details on your business card
  • Use the back of the card – Put a map or some other useful information at the back of your card.
Put useful information like maps at the back of business cards
  • Readability – Don’t use tiny fonts or those which are too much stylistic. You don’t want your customers to read your business card using glasses.

Make your business cards easily readable

Hope you’ll find these tips to be useful for designing a great business card that would make a wonderful first impression on your would-be customers. If you need any help regarding this, we are always ready to help you at PrintPapa.

How to Design an Effective Business Card
How to Design an Effective Business Card
Date: 2nd August, 2009 | Under: Design Tips | 2 Comments

Top Tips To Design Business Cards Properly

Just like a well-crafted resume brings you more career opportunities to pursue, a well made business card is a powerful advertising tool to impress your existing and prospective clients and it helps to increase sales. A good business card creates a lasting impression about your business, which is how it leads to the development of a new relationship with a vendor or a potential client. That’s why it is important to follow tips to design business cards properly.

Practical Tips to Design Business Cards Properly

Business cards have always been in use. So, it is important to help you understand how we make sure that your business card stands out? Here are a few tips to help you design business cards properly.

Simplicity – Keep your business card design simple and uncluttered. Use fonts that are clear and easy to read like Arial and Times New Roman. Choose a layout which looks simple and neat.

Utilize Space – Try to use both sides of the card. The space at the back can inform clients more about the products and services of your business. Make sure you include multiple ways for clients to contact you like e-mail, mobile number, address and so on.

Make Clear What Your Profession is – Create a one-liner that describes what your business is all about. Avoid putting phrases such as One-Stop-Shop and The Branches. Display your company website so that interested persons can visit your site for more information about the services you provide.

Tagline – Make a tag line or list of your business features, benefits and qualities of your services/products. If you want to impress a customer into buying your services or products, having a tag line is very important.

Your Logo is Your Identity – Choose a logo that reflects what your business model represents. Logos make it easier for a customer to remember your business by recalling an image to the mind.

Paper Quality – The quality of a paper is really important as it defines your commitment to quality as well. Avoid using cheap flimsy paper as it creates an immediate negative impact in the minds of potential clients.

Resolution – The image that you place on your business card should have the right resolution that suits the size of a standard business card. In case the image is small, it will look bad when the cards get printed.

A last point to consider is to distribute your business cards generously. That’s just the beginning of finding new opportunities in your business.

Date: 25th May, 2009 | Under: Design Tips | 2 Comments


 

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