If you are running a car rental company doorhangers are one of the best ways for you promote your business. This will not only get you customers but is also a cheap way of promoting your business. You can put your tie up with some hotels and ensure that they put up your doorhanger on their doors for customers to see.
You can also put your doorhangers in hostel doors and those even in commercial places. If you are using a hotel or a commercial complex to put your doorhangers, acknowledge the support from the hotel and commercial place. This will also ensure that your service is being authenticated by some other business.
Here are a few things that you should keep in mind while designing a doorhanger to promote your car rental service:
Write a good opening line in your doorhanger in bold which should catch the eye of the people. Remember ‘short and sweet’ can win the race for you.
Have a brief note on the kind of service you provide. Mention the kind of vehicles that you have at your disposal while offering the service. You can mention any other USP that you might have over your competitors.
In the back of the doorhanger provide the images of the cars that you have. This will serves as an attraction for the people as they will exactly know what to expect out of your car rental service.
If you are offering some discount or any other freebie with the rental, make sure it is on the top of the doorhanger and should be able to attract attention immediately.
Make sure that your rack card has your full contact details including your contact number and email address.
You should always print your doorhanger in full color to make it look attractive. Go for a gloss coating over your doorhanger as this will make it look gorgeous.
Although most doorhangers have a distinctive shape you can always be experimental with them. You can shape your doorhanger like a car to promote your business.
To ensure that your doorhanger looks attractive it is important for you to get it printed from a professional printing service provider. You can opt for PrintPapa as they have expertise in printing in booklets, brochures, labels, notepads, rack cards, greeting cards, calendars etc. Over the years they have built a list of satisfied clients by providing high quality work on time and at very competitive rates.
Short run printing is the biggest buzz in the printing industry. But one thing should be clarified in this respect that short run digital printing is never going to replace offset printing. Though the short run is a more updated option but offset printing is always the favorite for people looking to place bulk printing orders to their printing agencies. Short run printing is a great option to compliment with offset printing since it can cover all the options that you might not find in offset printing. With the need of businesses to print more and more varieties of promotional materials such as business cards, bookmarks, banners, flyers, etc. Now let us take a detailed look at various advantages of short run printing:
Cost Effective: This is a direct printing method so there is no need to go through the tedious processes such as creating plates, film stripping, color separation, etc. The files will just pass through the computer and transfers the data into the printing machine directly. Thus you never have to pay the cost of the materials associated with offset printing.
Number of Copies can be Low: In terms of bulk orders short run printing allows you to place order for the exact number of copies you require. Before short run printing came into vogue people had no option but to order for larger orders as they had to bear the cost of producing and dyes too. In the short run printing process the printer can enter the exact number of copies required and thus there is no excess and extra charges that have to be paid.
Time Saving: As short run printing does not involve lengthy process and you just have to insert the data in the computer and get prints from the machine it will save a lot of time. Another fact is that in Short Run Printing the colors are sprayed directly on top of the paper and then the paper is coated with aqueous finish. In this process the ink dries instantly. In case of offset printing to get the desired color effect the papers are run through 4 rollers for 5 or 6 times. This process requires more time for the colors to dry.
Helps in Direct Mail: Short run printing is a great boon for direct mailing campaigns as this process allows you to be more specific about the target audience as you can specify the number of prints to be produced for a given marketing area.
In this era of Internet many people are ignoring some of the grass root advertising techniques. Now when the Internet is clogged with advertisement of every kind many are resorting to these grass root medium such as flyers, doorhangers and brochures. For most businesses doorhanger marketing offers enormous value and untold potential but very few fully utilize it.
Local businesses that play in a confined territory stand to gain maximum mileage advertising through doorhangers. Add to it the enormous cost advantage that a doorhanger provides it just sounds like an ideal medium of advertisement. Two of the most common sizes of doorhangers are the 3.5×8.5 doorhanger and 4×11 doorhanger. But a few things need to be kept in mind while advertising your business through doorhangers:
You need to know your target audience well before setting out advertising your business. You should be aware where to find such people and send your marketing team to such places to distribute your doorhangers.
You will need a well designed doorhanger to promote your business. Play with colors and text which grab the attention of the viewer at one go. A doorhanger should be able to attract the attention of a person from a distance.
Target hotels, restaurants, coffee shops and other areas of commercial interest as these places attract a lot of footfalls.
It should carry your message in a crisp manner. One look at it should convey the entire message. People are starved of time in today’s world and won’t have the time to go through a complete sales pitch.
Use high quality paper for printing the doorhangers. Your potential customers will equate the quality of your doorhanger with the quality of your company’s products or services.
Have your complete address and contact number in your doorhanger. Many people make this critical error of not including this. Try bundling a business card into a doorhanger. A potential client might want to contact you regarding your product or service.
Try tying-up with a business firm which sends a lot of communication mails to their customers. Insert your doorhanger in the mail and it will serve as a good means of promotion.
PrintPapa is one stop solution for all the printing and designing needs. This printing agency has been catering to all kinds of printing needs of it’s customers and has built expertise over printing and designing books, business cards, catalogs and notepads among others.
Brochures are one of the most effective ways to promote your business. Along with catalogs they go a long way in promoting your business. A few things need to be kept in mind while designing a brochure for printing:
Be Creative – The genesis of a well printed brochure lies in it’s designing. Be creative and original with your design. Use color prominently in your promotional brochure as it makes them look attractive. Be generous with the use of pictures and graphics
Know your Size – Optimum size is required for optimum printing. Most often people make the mistake of designing a brochure without planning about the printing part. There are 8.5×11 brochure or the letter brochure, 8.5×14 brochure or the legal brochure, 11×17 brochure or the tabloid brochure. Making error in this step may lead to poor printing of your brochure.
Use Bleeds – Using bleeds allows your brochure to have a better look. Brochures are usually printed in large sheets and cut into pieces. Bleed leaves behind a solid ink cover over the edges and allows you to have a filling look on the edges once the brochures have been cut into individual pieces.
Use High Quality Paper – A brochure should brand your business in front of your clients. Using high quality paper thus becomes a must for a good brochure. Opt for a heavier paper as it always results in better quality printing and longer shelf life for your brochure. Try adding a varnish as they will have an appealing effect by bringing in the shine. In case you have a lot of pictures and graphics in your brochures you can avoid the varnish as they themselves will create the gloss.
Print in High Resolution – Keep in mind the resolution while designing your brochure. A high resolution printing won’t yield results in case you have designed the brochure in low resolution. Experts suggest 300dpi resolution to be optimum for brochure printing. Remember you bring down the resolution if you want later but the vice versa isn’t possible.
High Print Quality – Lay out and designing can fail miserably in case your printing isn’t of the highest quality. You should not compromise upon the quality of your printing under any circumstance. Get in touch with a high quality printer who has expertise in printing brochures.
PrintPapa is a company that has satisfied it’s customers with its printing and design services. It caters to kinds of printing needs and has expertise over printing and designing books, business cards, doorhangers, catalogs and notepads among others.
Banners serve as one of the best marketing tools as they cater to a large audience. Along with posters they are the perfect marketing vehicles for advertising your product or service during sporting events, conference and in places like educational institutions and city streets. A well designed banner can be one of the most cost effective ways to market your product or service.
Banners are of two types Economy Banners and Premium Banner. Economy banners are used for short term outdoor marketing like in a sporting event or a trade show where as Premium Banners are those which are for long term outdoor promotion like those found in educational institutions, hospitals etc. A few things should be kept in mind for effective banner marketing.
Know your Target Audience – It is very important to know who your target audience is before hanging your banner. It may sound ideal to have a banner in busy areas but large audience tend to have diverse interests which may not be beneficial for marketing. If you plan to target the youth then placing banners at educational institutions and sporting venues will be ideal.
Catch the Eye – It is very important to design a banner that is eye catchy. It should be able to grab a person’s attention from a distance. Play with bright colors while designing your banner as they look attractive. Also use catchy one-liners which register in a person’s mind immediately as they can go a long way in the promotion of your products or services.
Placement is Key – Placement of a banner plays a key role in making it effective. A banner should be placed such that it can be viewed from a distance. Avoid placing the banner in corners as your target audience might fail to notice it. Also do not place the banner too high as it becomes uncomfortable for viewing.
Use Multiple Banners – Placing a single banner during a large events like a trade fair may not prove to be beneficial. Try placing multiple banners during such events for maximum publicity. Also try having variation in your banner during such events.
Print it Perfectly – It is very important to print a banner well after designing it. Look for a professional printing agency which has expertise in banner printing. Do not compromise on the quality of the banner under any circumstance.