Online Printing Blog

5 Non-Holiday Occasions to Send Greeting Cards

Greeting cards are the  graphical illustration expressing friendship or other sentiment to   make people come closer. In order to keep the clients informed and to keep in touch with them  greeting cards can effectively be used. But one thing that most of the marketeers wish is, to have more occasions to send the greeting cards. So they look out for every special occasions when they can communicate with their clients with the use of the greeting cards.

To help the marketeers out of this situation, below are some occasions when greeting cards can be sent:

• After A Client’s Meeting: You have just had a meeting with one of the client’s, (this may be over the phone or face to face) and want to appreciate for their time given to you. Send a greeting card to mark the occasion. The messages within the card should not be sales based rather write an appreciative note.

• To Cherish A Major Life Occasion: Greeting on holidays is for a wider celebratory cause but if you wish a person on his/her special day then it is remembered. You can congratulate a person on buying a new home or a customer whose child has graduated, etc. Not only do the congratulatory cards have effect on the recipient but same is with the conciliatory ones. You can of course send greetings cards to someone who is sick or a customer who has just lost his near ones. Do not make the mistake of sending any promotional material along with the greetings during such times.
• Celebrating A Major Business Milestone: This is very applicable for the B2B companies. You can send cards along with your brochures to the customers congratulating them on a partnership, expansion, acquisition, anniversary, innovation, etc. If your customers understand that you monitor their progress and are associated with them, they will pay more heed to the promotional materials that you sent with the mail.

• Declaring Your Milestones: It is good to share your joys with the others. So if your company has achieved some milestone, or if you are celebrating some grand  event you can of course consider sending a greeting card along with the usual newsletters.
• Just Like That: Any time can be a good time to  get in touch with your client by sending a greeting card. So if you feel that you are not getting an occasion then send a greeting card just out for nothing.

Thus greeting cards are one great medium to stay in touch with the customers as well as to market your services. Use the custom printed envelopes bearing your company name and logo. The messages though should be personal but the name of the company should be mentioned.

In order to get the best greeting cards you will always require a good print service provider. PrintPapa is one such company that specializes in the printing of various types and sizes of greeting cards.

5 Tips to Create Custom Greeting Cards

Greeting cards are great giveaways on special occasions. Development in technology has meant that the cards can be customized according to tastes and wishes of the sender. Nothing makes a person more happy then to wake up on his birthday and see a beautifully designed greeting card bearing a memorable picture of his life. This is the power of custom greeting cards. It makes you a designer and you can create whatever you wish and not go for the same old stuff that all the others buy.

Creating a custom greeting card is a very easy task and it is a great tool for marketing too. Such greeting cards can be ordered from any of the printing agencies. But the better the printer the more prominent results you can expect. But here are 5 tips for those that want to create a custom greeting card sitting at home:

• Hardware Required: You will definitely need a computer which has graphic editing software such as CorelDraw and Photoshop installed. To get good quality prints you also need to have a Laser Jet printer. High resolution laser quality prints make even an ordinary print look great and the greeting card look professional.
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• Unique Idea: The designing and the content of the card would be focused on the event. For example if it is a Christmas greeting card then a picture of you dressed as a Santa and some personalized messages  is a good choice.
• High Quality Paper: Do not pick any paper that you get. There have been so many instances when a beautifully designed card has suffered due to poor choice of paper. So it is of utmost importance to pick a paper that will give you high quality outputs.
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• Bright Photographs: Choose pictures that are taken in full light. Dark looking photographs on top of the greeting card gives a dull look to it.
• Designing: There should be separate designs in the front and inside the card. The top messages should be catchy while the inner messages can be more personalized. Adding some humor to the cards makes them more interesting.

It isn’t tough is it? But then again customizing a greeting card requires a lot of time and some amount of precision. So why not entrust the job to the printing service providers such as PrintPapa?

Advantages of Using Greeting Cards for Marketing Purposes

Greeting cards have more than what meets the eye! Why? Well, you never would have guessed they could be used as a direct marketing collateral would you? But the truth is, in the age of innovation and ingenious marketing strategies, greeting cards too can be used as invaluable marketing weapons to edge out rivals in the industry.

Greeting cards have generally had the reputation of being the bearer of good wishes or greetings (as the name itself implies) for the recipients.  This feature, till date, has been considered a drawback for those interested in using them as a marketing collateral. Today, it is considered one of the primary reasons for using them as marketing material. Greeting cards, being personal and having a greater potential of establishing contact with the target consumer base, have emerged as the choice of marketing weaponry in the contemporary scenario.

Greeting cards can also be used for retaining customer loyalty and interest in the brand. So, what are the other advantages of using greeting cards for marketing purposes? Read on to know more.

• Affordable – Greeting cards are much more easier to develop and print than other business marketing collateral such as newsletters and press releases. With simple, suave yet appealing designs, one can easily mold the greeting cards into concrete marketing tools without having to invest a fortune.

• Loyalty – Build customer loyalty and trust in the brand through a constant correspondence via greeting cards. Since they can be sent any time of the year and without any specific occasion, they are a great way to reach out to consumers and hold on to them. Greeting cards not only build a better brand image but also help improve consumer retention statistics for the company.

• Personal Touch – Greeting cards can be a great way to personalize your marketing message for each individual customer. This may be done in spite of using a huge mailing list with generic messages such as Christmas greetings or the Halloween extravaganza. Personalized marketing messages tend to get more results than conventional marketing tools.

• Referral – Publishing the name of past clients or references on the back of a greeting card is a great marketing strategy. This helps to build trust in the service provider or the enterprise, and also helps to present your portfolio to attract potential customers.

• As a Mode to Showcase Gratitude – Your greeting card marketing campaign is good to go with many offers and discount options that will tie in potential customers. But it need not have an offer all the same. A small gesture of ‘thank you’ or ‘welcome to the team’ can boost the morale of the client as well as help improve the chances of a long-standing professional relationship with them.

Greeting cards can be a joy to behold forever – both for the recipient as well as the enterprise that uses it in its marketing campaign! The latter, more so, because of the great financial and publicity advantages it provides to the marketer.