Online Printing Blog

Unique Brochure Design Ideas

If you want to stand out among the crowd than be different and think out of the box. Your branding should differentiate you from your competitors and should make your customers choose you over them. A well made brochure or a booklet offers you a perfect platform to engage your customers into your products or services. Remember, if you can attract the attention of your customers with your brochure you can have an edge over your competitors.

• Be informative: There is no golden rule which says that a brochure  has to be three fold piece of printed paper. A brochure can be turned into a book which is filled with information for your customers. You can convert  the brochure into a guide or a toolkit. You can also use graphs and figures in the booklet to inform about the advantages that your product or service has over those of your competitors.

• Use Pictures: “Picture speaks a thousand words.” Turning your brochure into a photo album that showcases your product or service in action is just the perfect way to impress your customers. Remember nothing can be a better advertisement than the feedback of a satisfied customer. Use photographs of a few satisfied customers along with their testimonials while printing. This not only helps you in establishing the brand but also makes your claims look credible.
• Size does matter: Large size does attract people and in case of a promotional brochure it is no different. Your brochure can become an instant hit if it is large in size and dwarf that of your competitors. Avoid doubling up the information rather highlight the advantages that you offer. You can also try a double fold four panel  brochure.
• Be different: Being different helps you stand out among the huge crowd. In this fast paced competitive world it is very important to make your own statement. Thus experimenting with design and printing is quite a wise path to choose.

• Print in high quality: A well designed brochure can be spoiled if the printing quality is not high. So make sure that you always print your brochure on high quality paper from a printer who has expertise in printing high quality brochures.

PrintPapa is a company that has added value to the print promotions and has the expertise in the field of high quality printing of brochures, letterheads, booklets, newsletter and other corporate documents.

5 Tips to Create Custom Greeting Cards

Greeting cards are great giveaways on special occasions. Development in technology has meant that the cards can be customized according to tastes and wishes of the sender. Nothing makes a person more happy then to wake up on his birthday and see a beautifully designed greeting card bearing a memorable picture of his life. This is the power of custom greeting cards. It makes you a designer and you can create whatever you wish and not go for the same old stuff that all the others buy.

Creating a custom greeting card is a very easy task and it is a great tool for marketing too. Such greeting cards can be ordered from any of the printing agencies. But the better the printer the more prominent results you can expect. But here are 5 tips for those that want to create a custom greeting card sitting at home:

• Hardware Required: You will definitely need a computer which has graphic editing software such as CorelDraw and Photoshop installed. To get good quality prints you also need to have a Laser Jet printer. High resolution laser quality prints make even an ordinary print look great and the greeting card look professional.
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• Unique Idea: The designing and the content of the card would be focused on the event. For example if it is a Christmas greeting card then a picture of you dressed as a Santa and some personalized messages  is a good choice.
• High Quality Paper: Do not pick any paper that you get. There have been so many instances when a beautifully designed card has suffered due to poor choice of paper. So it is of utmost importance to pick a paper that will give you high quality outputs.
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• Bright Photographs: Choose pictures that are taken in full light. Dark looking photographs on top of the greeting card gives a dull look to it.
• Designing: There should be separate designs in the front and inside the card. The top messages should be catchy while the inner messages can be more personalized. Adding some humor to the cards makes them more interesting.

It isn’t tough is it? But then again customizing a greeting card requires a lot of time and some amount of precision. So why not entrust the job to the printing service providers such as PrintPapa?

Recycling Used Postcards

Though this is the age of Internet and emails but postcard is still considered as one of the best ways to greet and inform people. This is the reason each year you get so many postcards from your friends, relatives or many other companies trying to promote their products or services. But once the postcard is read it is of no use and soon gets disposed of in the garbage box. But wasting paper is a crime in itself especially taking into consideration the rate at which the greenery is being shed all around you. So why not try and put minds into play and find some ways to use the postcards that are lying in a corner of your house.

The postcards are made of high quality materials and a lot of hard work goes in on the part of the printer to design them. So using the recycled postcards is also paying respect to the printing agencies. There are so many innovative ways to use the used postcards. Below are some of the ideas that you might put into use:

• Creating a Collage: Cut some of the pieces of the beautiful custom made postcards and put them together to create a collage. You need to have a creative mindset to turn the pieces of postcard into an artwork. If the collage gets the desired effect then place it within a frame. This artwork can be given as a gift to any friend or even sold.
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• Making a Birthday Scrapbook: Use the postcards to make pages of the scrapbook or the borders for the photos. The text portions of the postcards may also be used to create captions on the photos.
• Creating Gift Tags: Beautiful images and designs are made on the postcards that are used for marketing. The printing service providers put in a lot of effort to make the postcards look the best. So if you have bought a gift for your friend then use the desired images from the heaps of postcards at your disposal. Just make a hole and then attach the image with a string or ribbon.
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• Making Home Décor Items: Use the best images in your postcards and then place them in frames to make things of table and wall décor. These images may also be pasted on the glass and you will get a beautiful looking candle holder.

Custom printed postcards are the best things that can be used to decorate a home without spending a penny. So use them and that will in itself be showing respect to the printers.

Reasons to use Green Printing!

With widespread concerns about pollution in various quarters of life isn’t it wise to do whatever one can to save this beautiful planet? Green printing is the latest trend in the industry. This type of printing service not only reflects the caring attitude for the planet but is affordable too. Though green printing is not as cheap as some of the other conventional types of printing services, it has many other advantages that are making people go green. Below are some of the advantages:

• Cost Effective – Though the costing for green printing might seem high initially but in the long run they prove to be an economic option. On top of this, there are many green printing agencies that offer very competitive prices for such services.
• End Results – The recycled papers used in this process are of the highest quality and give great prints while the vegetable or soy inks are made to produce vibrant colors. Such prints also last for a longer time than the prints made from conventional printers.
• Quick Shift – It is easy to make a switch from conventional printing to green printing. Just place your order and watch the results. These printers follow the same process as conventional printers.

• Eco friendly – The sole purpose of using such printing service is to make others feel that you care for the planet. The earth has given so much to us. This is just a small gesture on your part.
• Appreciated by Customers – Using green printing service is a feather in your cap. Your customers will appreciate the caring heart you have for nature. It will convey your obligations to the society and the environment at the same time.
• Printing is Essential – Printing is needed by all organizations big and small for various purposes. So, if you are going to use the printing services why not use green printing and show your responsibility towards the planet.

• Spreading the Thought – It might so happen that your green prints might inspire many other companies to take up this form of eco-friendly printing service.

When there is a way to thank the planet for all it has given why not use the green alternative! There are so many printing agencies (one of them is PrintPapa) that provides green printing services. So, use it and feel good!

At PrintPapa below are the list of things we do which classifies us as a Green Printer

• Chemistry Free Plate Making Process: We use Presstek Computer To Plate Making machine to make the printing plates, which can just be rinsed with plain water. No need for developer or fixer, or polyester films, masking sheets and tapes.
• Waterless Offset DI Presses: Our presses are waterless press and here is a link to read more about how environmental friendly is a DI Press.
• We recycle all paper waste.
• We recycle all metal plates
• We turn off all lights, AC, fans before we go home.
• We use electronic Job Tickets to save on paper and also allows us to be more efficient.
• Plus many more small things we do everyday.

Mistakes to Avoid While Designing Postcards

Postcards are one of the best tools to enhance the popularity of your business along with building good customer relationships. Though this tool of marketing has often been overlooked, postcards have become an easy, fast and reliable way to increase the sale of your products and services without having to spend a fortune. The unique designs and content of this tool make it much more efficient than other methods of marketing. But it is necessary to take wise decisions to maximize the gains from postcards. There are thousands and thousands of printers providing postcards in today’s date, therefore, it is essential to be aware of some of the common mistakes that are committed while choosing a printer. Printers play an important role in transforming a mind-blowing concept for a business card into reality. Good postcards will be kept by the clients and not thrown away. So, here are some of the things that should be done while choosing a printer:

• Don’t look for cheap services – As it is always said, cheaper does not mean the better. You can get a postcard for free or for a nominal cost from some printing services. In fact, there are so many free postcard templates available on the Internet that it would be difficult for you to find an original idea. Using these types of free templates and cheap printing services can send a wrong message across to your target audience. Unique designs and content, and customized templates can definitely work as distinctions between serious service providers and those that are run-of-the-mill type.

• Avoid Flashy Designs – Using blazing colors and designs does not help in business marketing. All the important information should be written in easy to read fonts, carrying a slogan of your company and of course its logo. Such type of design features help to create a great impression on your clients.
• Adjust the Font Size – The font size should be such that it can be read easily by readers belonging to any age group.
• Highlight the Important Information – Business postcards should be used as a call to action, therefore, the important information should be made distinct using bold and large fonts.

• Never Use Postcards Carrying Outdated Information – Outdated information, when read by would-be clients, send a wrong message to them. You definitely have the option to strike out the wrong printed information with a pen and write down the correct information. But think of the impression you’ll make in this process. So, why not take the help of printing agencies to print postcards carrying the latest information to boost your image in front of your clients.

When you have an idea about the do’s and dont’s of postcard printing and designing, then choosing the right printing agency becomes a walk in the park.

At PrintPapa we can offer 7 different sizes of postcards. Our Postcards are printed on heavy 14 pt. Card Stock with UV for extra protection. Provide us with the design and the mailing list and we take care of the rest. That is Printing and Mailing.