If you head a small business, posters are one of the best ways for you to promote in this volatile business environment. Posters are one of the oldest and most effective promotional tools available.
Self publishing is one of the most talked about topics in the printing industry these days. More and more authors are bending towards self publishing. Some do it to avoid being at the mercy of big publishers while others do it as a pure business decision to reap maximum profit out of their books and not share it with the publishers.
If you can plan to just market yourself through your book then you can price it at the cost price per book but most self publishing authors look for profits from their books.
Newsletter is one of the best ways of promoting your brand. Unlike other promotional tools like banners and flyer which promotes in a burst, a newsletter promotes your brand periodically. It is one of the best ways to inform your clients about the latest happenings in your company and industry.
A press kit becomes a crucial print item that is extensively used in the business world. Booklet is an important part of a good press kit and it should be printed well. A good press kit carries the impression of the organization and you should not compromise with it at any cost.
