Posted In: Fun Stuff, Marketing, Print News | January 5, 2017
Attending trade shows to promote your business can be an expensive venture. Most marketing departments will tell you that you need a full booth with giveaway items and raffles to make your investment worth the buy in – but that’s not always the case. In fact, having the freedom to roam to the floor rather […]
Read MorePosted In: Fun Stuff, Print News | January 4, 2017
We all know the benefits of educating our staff. The better they can be equipped to do their jobs, the more effectively they will work. So why does this principle not apply to buyers? If our customers have the right skills, it benefits both their company and the printer. The customer will get more out […]
Read MorePosted In: Fun Stuff, Print News | January 3, 2017
In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. 1. Digital Media Continues to Grow. When asked about future investment in media: 2. Direct Mail is Still a Strong Choice. 3. Print Maintains a Significant Position in the Budget. 4. Personalization is Increasing. 5. […]
Read MorePosted In: Design Tips, Fun Stuff, Print News | December 30, 2016
Thanks to the brilliance of modern branding and logo design, most companies today seem like creations of the modern world, despite almost all of them being rooted in the 20th century. (Some, like Coca-Cola, are even older). In fact, very few brands launched in the current century have yet become truly global concerns. That will […]
Read MorePosted In: Fun Stuff, Print News | December 28, 2016
Most print ads feature some combination of photography and typography. But when you next come to design a print ad, ask yourself whether a custom illustration could do the job better? To show you what we mean, in this post we’ve brought together 10 great examples of illustration in print ads from around the world. […]
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