Author Archive

European vs US Paper Sizes. Why do we care??

They are different!! A standard US Letter size (8.5″ x 11″) flyer is wider and shorter than the European counterpart (ISO A4 – 8.27″ x 11.69″).

Paper size A3, A4, A5, B4, B5, B6 on laser copier

US Paper sizes follow the ANSI series, whereas European (and Asian) follow the ISO sizes.

European & Asian Paper Size

ISO A Series of Sizes is the most frequently used page measurement sizes. The largest size A0 measures 1 sq. meter and the height/width ratio remains constant (1:1.41) for all sizes.

ISO A Series
Height (inch)
Width (inch)
A0
46.81
33.11
A1
33.11
23.39
A2
23.39
16.54
A3
16.54
11.69
A4
11.69
8.27
A5
8.27
5.83
A6
5.83
4.13
A7
4.13
2.91
A8
2.91
2.05

The drawing above shows a graphical representation of the ISO A Series (courtesy of www.prepressure.com)

 

US Paper Sizes

The US & Canada do not use the international standards (ISO) but uses a different standard as listed below:

Height (inch)
Width (inch)
Letter (ANSI A) 11 8.5
Legal 14 8.5
Ledger 17 11
Tabloid 11 17
Executive 10.55 7.25
ANSI C 17 22
ANSI D 22 34
ANSI E 34 44

Here is a link to the Wikipedia for more information.

So the big question is do we (US & Canadian Printers) care about this? Yes & No. Most of the jobs 95% are the US standard size so no big problem. But as the world is getting smaller and smaller and there is more artwork coming from European & Asian Countries and the sizes are different. Which means 2 things either reformat to the US size or print in the original size. As everyone knows reformatting is a pain, so most of the people want to print in the original format.

So how did we solve this problem. Very Simple offer some of the most common products at the Euro sizes. And they are:

1. European Size Business Cards – 3.35×2.17 inches

2. Flyer, European A4 Size – 8.27×11.69 inch

3. Brochure – Euro A4 Size – 11.69×8.27 inch. (tri-folded, half folded, z folded)

4. Brochure – Euro A2 Size – 16.54×11.69 inch. (half folded)

Date: 11th February, 2014 | Under: Fun Stuff | No Comments

“Sticking” Out Above the Competition

You’ve seen them on windows, walls, cars, laptops, college books, and dozens of other places. Stickers can be seen everywhere and they demand attention. They reach your audience in a way that business cards and flyers simply cannot. What better way to market your brand or your company than to slap your design somewhere knowing that it is there to stay?

487x275-1 Stickers_2 adhesive-on-front adhesive-on-back

Here at PrintPapa, we weren’t satisfied “sticking” with typical boxy square and rectangular labels. We had to take it to the next level! So we acquired the Roland XR640 large format printer and cutter. With its capability of digitally die-cutting virtually any shape, the possibilities really are endless. As if that wasn’t cool enough, this mega machine also has the capacity to print 12 metallic colors and also be able to print white ink on clear materials.

Your customized stickers will be printed on a heavy duty, water resistant, high definition 3 mil gloss adhesive material. Also provided, is the option to laminate your labels, producing a nearly indestructible product. Our website offers detailed layout templates to help you set up your artwork correctly.

Stay tuned to see what else we have up our sleeves……

Date: 5th February, 2014 | Under: New @PrintPapa | No Comments

Bring your Room to Life..Cover boring walls with posters and calendars

As a college student, I know just how hard it can be to make your dorm room into a place that you and your friends actually want to be. Well, other than for nap time, of course.

Back when I was freshman, I remember that first day of orientation; meeting new people, realizing that I would have to study like crazy to make the grades I had in high school, and getting introduced to my brand new roommate. We hit it off pretty fast after realizing we had so many things in common, and by the time we unpacked our stuff we were jumping up and down, squealing like little girls, all excited for our first real night away from home and for school to start. But I also remember spending that first night awake in my bed, frowning at the white paint-peeled walls that surrounded our colorful bedspreads and just sucked the life out of the room.

It wasn’t long before my new friends and I decided that the best way to make our rooms feel nice ‘n homey would be to hide the horrible/awful/gross/disgusting paint job that covered the walls and replace it with something fun and eye-catching; didn’t really matter what it was as long as it wasn’t 99 cent white paint.

After being scolded several times by our RA for wanting and planning to repaint our room into something more lively, my roommate and I ended up hanging some things that kept us happy and didn’t make our eyes bleed.

We had colorful calendars, filled with images from waterfalls to cute little puppies, put on the back of our door for the school year. After that we had dozens of posters that we printed that consisted of our favorite artwork, the bands we listened to, motivational posters to get us through freshmen year, and photo collages of our friends and family. We even covered our mini fridge with magnets and hung Christmas lights.

Poster_1

Pretty soon, everyone was coming to our room to hang out, and my roommate and I felt right at home in that tiny dorm room.

So, for the upcoming college freshmen, prepare yourselves for a boring paint job and print posters of whatever makes you happy to cover your walls.

Date: 16th October, 2013 | Under: Fun Stuff | No Comments

It looks fine on the screen, but why not sharp, when printed?

Good question!! The reason is due to 72 dpi artwork getting printed. For printing we need the resolution to be 300 dpi at the size the image will be printed.

See the example below and you will see what i mean.

300_150_72_dpi_compare

What is dpi?

Dots per inch, or the number of dots you can place within 1 inch. The more number of dots the higher the resolution. Also more number of dots means more information, which means bigger file size.

Why is 72 dpi so popular?

Because that is the default resolution for displaying images on web. People download images from the web all the time. Try Google Search and make sure to select the Images tab, and you will get to see all images which you can download with few clicks.

Can I convert a 72 dpi to 300 dpi for printing?

Yes you can!! No you cannot!! It depends upon the current size of the image at 72 dpi and what size you need it to be printed. As you can see to get 300 dpi you need to do a 4 times multiplier to 72, which will bring you to 288 which is close to 300, and will work. But what you are doing basically it taking that 1 inch line which has 72 dots and stretching it 4 times. So what happens to the dots. It gets spread out. Or in other words it does not do anything!!

OR you can decrease the size by 4 times. So you are taking the 1 inch line which has 72 dots and compressing it to 0.25 inch with all 72 dots still there. Hence it will be at 288 dpi at 0.25 inch and when printed it will print sharp.

I think you got my point. Size is inversely proportional to resolution. If you increase resolution you need to decrease the size and vice-versa.

Image looks fine on the screen so how will i tell it will be bad when printed. I am not a graphic designer?

Very simple. Take the image and zoom to 300%, and if it is still sharp and crisp like potato chips out of a bag, you are good to go. If not CALL the PAPAs!!!

What software to use to do this?

I am sure there are many software out there, but the best one to use is Adobe Photoshop. That is what we use here at PrintPapa. Go to Image->Image Size and you will be able to adjust the size and the resolution.

There is one good saying… Garbage In = Garbage out. Bottom line is you have to make sure that there are no low resolution image.

Have fun printing!!

 

 

 

 

Date: 20th September, 2013 | Under: Design Tips | No Comments

The Power of a Good Word

Referrals are among the most effective and least expensive marketing tools available to small business owners. People don’t always trust an ad or sales call, but they do trust their friends.

Think about the places you’ve done business with in the past week, month, or year. What first led you to those establishments? Was it an ad on TV, on the radio, or in the newspaper? Perhaps a piece of direct mail? Maybe a billboard or website? Or a particularly persuasive sales call? All of these are effective means of marketing to the public. But none is as effective as a referral from a colleague or friend.

A referral from a friend will carry far more weight in most people’s minds than the cleverest ad or most well-articulated sales call. So how can you generate more referrals for your company?

  • Model it. If you want your customers to start referring people to you, refer your friends and colleagues to your customers’ companies, too. Reciprocity is a powerful thing. If you refer business to others, they will be far more likely to refer business to you.
  • Ask. When you meet with established customers to follow up on a sale or just to check in, ask if they know anyone else who might need your services. Even if they can’t think of anyone on the spot, your question will plant a seed and remind them to think of you when they do come across a friend who might benefit from what you sell.
  • Offer an incentive. Provide a discount or special thank-you gift for those who do provide referrals. Make it something fun and worthwhile that will make your customers realize how seriously you take their business. In some cases, that might mean a month of free service, a free upgrade or enhanced service plan, or some other unique perk available only to them. Tailor your incentive to your own specific business and customer base. You may also want to offer a discount to the prospect who was referred.
  • Keep doing what you’re doing. If you’re providing outstanding service and support, along with exceptional products and services, referrals will come. If someone enjoys doing business with you and feels like you’re providing good value for their money, it’s almost certain that eventually they will start telling others about you and talking you up with their friends and colleagues. Of course, the opposite is true, as well, so make sure you’re providing the kind of service worthy of a positive referral.
  • Say thanks. Whether you have a formal referral program or not, when someone tells you they were referred by a friend, make a point of thanking that friend. Even something as simple as a hand-written note in the mail will let your customer know how much you appreciate their kindness.
Date: 11th November, 2011 | Under: Marketing | No Comments

What’s Your Mission?

 Gandhi once said, “A small body of determined spirits, fired by an unquenchable faith in their mission, can alter the course of history.” Gandhi and his followers certainly did just that, as have many others who took a mission to heart.

In the 1980 movie, The Blues Brothers, Jake and Elwood Blues are men on a mission. They experience a revelation and decide they must get their old band back together in order to earn enough money to save the Catholic boarding school where they were raised. Not quite as grand a mission as Gandhi’s, no doubt, but a mission just the same.

Chances are, your company has a mission, too, with an accompanying mission statement, carefully crafted and culled to provide optimal guidance in the decisions you make as an organization.

But what about you personally? What’s your mission? What drives your own personal decisions? Your career, aspirations, and dreams? What prism do you use to focus your thoughts and cast light on the choices you face at work, at home, and in the world?

Experts like Dr. Stephen Covey advocate the need for a personal mission statement to guide the decisions that affect your own life and career. Just as successful companies use mission statements to clarify and filter their organizational decisions, many successful individuals do the same on a personal level, as well.

FranklinCovey has put together an online Mission Statement Builder to help you create a personal mission statement for yourself, your family, and your team. I recommend checking it out and giving it a try.

As you begin filtering your day-to-day decisions through a personal mission statement, you may be surprised to find that reaching your goals becomes easier.

Date: 8th November, 2011 | Under: Marketing | 1 Comment

The Power of Words

Here’s a little story about how the power of words can evoke emotion, especially in the world of marketing.
An elderly blind man was sitting on a busy street corner with a cardboard sign next to an empty tin cup. The sign read, “Blind — Please help.” People would glance at the sign, but nobody gave the man any money.

Then a young copywriter saw the man with his sign and empty cup. He felt disappointed as he watched all the people walk past without an ounce of empathy, so he took a marker, flipped the sign over, and rewrote the blind man’s message.

Suddenly, people started putting money in his cup until it was overflowing. Surprised, the blind man asked a stranger to tell him what the sign said. He replied, “It’s a beautiful day. You can see it. I cannot.”

Date: 4th November, 2011 | Under: Design Tips | No Comments

Who’s Who?

Depending on the nature of your business, your customers may spend a lot of time on the phone talking to sales reps, customer service, customer support, etc. If you’re looking for a great way to add a personal touch to these interactions, consider posting photos of your sales or support staff on your website, business cards, and other marketing materials.

Employee photos are a compelling way to capture your visitors’ attention on your website. More importantly, though, conversion rates increase when people can connect emotionally. Photos are a great way to foster this kind of connection between your customers and staff.

Because people buy from people, they are often curious about who they are speaking with. Photos increase interest in day-to-day interactions and help customers and prospects recognize and remember the members of your team, making them more likely to approach your staff at trade shows or other social events.

In addition to posting individual photos, group photos and candid shots of employees at work are great ways to show off your facility, the various skills you can offer in-house, and the potential bulk of your workforce.

Date: 1st November, 2011 | Under: Marketing | No Comments

An Important Message from…You

If your business is looking for a great way to relay important messages and create a favorable impression of your company, consider a “message from the owner” (or president, CEO, etc.). Here are a few tips to create a “message” that speaks for itself:

  • In addition to creating a standard “mission statement” message from the owner, consider offering regular messages via a company website, newsletter, blog, sales letter, Facebook page, Twitter feed, etc. to communicate new initiatives, announce new products, or simply offer an insightful perspective on a relevant subject.
  • Include a photo of the owner/president/CEO. Readers feel more of a connection when they can put a face with a name.
  • While the messaging is most effective when it comes from the owner him/herself, consider help from a member of your communications team for message ideas, editing, and wordsmith help.
  • In addition to sharing a message with customers, a message from the owner is also a great way to create a sense of community within an organization and narrow the gap between the owner and coworkers.
  • Encourage feedback and open lines of communication whenever possible. A forum where customers or coworkers can ask questions and receive a response from the owner can be a powerful marketing tool. Consider highlighting questions and responses as topics for the messages.
Date: 28th October, 2011 | Under: Marketing | No Comments

Try Before You Buy

What better way to offer a glimpse into your quality products, services, and support than with a risk-free trial or evaluation? Depending on your product, a free trial is not only an effective marketing tool to increase interest and expand your customer base, but it also helps establish rapport with potential customers and shows them your product or service is valuable and worth purchasing. Here are a few tips for offering a free trial:

  • Set a clear time frame for your trial offer, such as a 30 or 60-day evaluation period.
  • Consider a first-time discount if the user decides to purchase from you, as well as a referral program that offers coupons with a trial to pass along to friends.
  • Avoid scaring away potential customers by asking only for necessary information when signing up for the free trial.
  • Don’t spam those who provide information. Offer an option to sign up for promotions if they are interested.
  • Notify users before the trial ends to avoid sharp cutoffs or automatic billing.
  • Lastly, think of a free trial program as a way to improve your products or services. You can gain valuable feedback from those who choose not to purchase from you.
Date: 25th October, 2011 | Under: Marketing | 1 Comment


 

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