Posts Tagged ‘digital printing’

Should I print it 2-color or 4-color?

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If you still lived in the early days of printing then this question would have never crossed your mind because two color offset printing was the only option available in those times. With the growth of digital printing technology there are new options available now for commercial printing. Four color digital printing is a viable option for all the marketers in today’s times. But the availability of the two color and four color printing process has left many people confused. This is the reason, understanding the advantages and disadvantages of both these color printing processes is important.

Two color offset printing is one of the most common processes for high volume commercial printing. In this process the image to be inserted is placed on a plate and then transferred from the plate to a rubber blanket, which again is moved to the printing surface. Two color printing is mainly based on the use of oil and water. Ink rollers supply the required ink to the images while the non printed area attracts a film of water. The film of water keeps the non printing area free of any ink. In four color digital printing process the mechanical steps such as manually stripping the pieces to create a plate and making films for color proofs are not needed.

Now, let us take a look into the advantages of both these processes to make a comparative study:

Four Color Digital Printing Advantages

  • It provides a shorter turnaround as it does not require much manual work.
  • All the prints have same color. There are lesser wastes, accurate counts and the color remains constant as there is no need to balance the ink and water during digital printing.
  • It costs lower for high volume of printing. Though the per unit cost of each piece is higher than in offset printing, but when you consider the set up costs, you will find that four color printing costs much less nowadays as the there is no setup cost in digital printing.
  • There are customization options in four color printing without slowing down the print speed. The information stored in the databases can be used to provide unique copies every time, such as ones for the personalized letters used for marketing. This process is called Variable Data Printing.

Two Color Offset Printing Advantages

  • It will work on many types of surfaces other than paper such as cloth, metal, wood, plastic, leather, etc.
  • If you order for a large quantity of prints then per unit cost goes down.
  • Modern two color or 4 color offset presses use computer to plate technology which assures higher quality.

Are you still not able to make up your mind? Then use the below given checklist.

  • Quantity: If you are ordering for a large number of prints then the cost per unit would be considerably less for two color offset printing, while if you are looking for short run printing then four color digital printing is your definite choice.
  • Printing Medium: If you need unusual printing surface, special type of paper, unique size, etc. then offset printing is a good choice. Though the options are gradually increasing with four color printing too.
  • Color: If you require only black and white prints then the two color process is a choice you can make. While if you want many colors to be used in your prints then the four color or digital printing is your cup of tea.
  • Turnaround: Four color printing is totally automated and controlled by the computers so it will give you faster turnaround. So if you have a time constraint, four color printing should be your choice.
  • Proof Checking: Four color digital prints offer better proofs as they produce a sample of how the actual printed piece would look like.

So make the choices based on your requirements. You may also ask for suggestions from the experienced printing service providers such as PrintPapa. They have expertise in offering high quality printing for various promotional materials such as rack cards, greeting cards, posters, short run books, NCR forms, etc.

Date: 26th August, 2011 | Under: Design Tips | No Comments

Why Opt For Short Run Book Printing?

“How many copies do we print?” This is one question that troubles all authors and publishers around the world. No matter how good the book is, it is very difficult to estimate the number of copies that will sell. The recent economic slowdown where like everything else book sales slowed down made the authors and publishers re-strategize and look for a solution.

The solution is as simple as short run printing which is nothing but publishing books in limited number and accessing the market. If the demand for the books soar in the market reprints are done immediately. This has become very popular with most of the authors and the publishers. The advent of the digital printing has revolutionized short run printing to a certain extent and is encouraging self publishing among many authors. The following are the advantages of short run printing:

  • Short run book printing reduces the chances of loss arising due to non sales of book items as an estimated 30% of printed materials never find buyers. It follows the demand and supply equation better.
  • Even though the price per copy may be high in short run digitally printed books it reduces the overall cost which go into printing book using the normal offset printing.

  • It gives the author the opportunity to publish as low as 25 copies of the book which is advantageous for books which are meant to cater to a very niche audience.
  • The short run printing process is faster than the traditional offset printing and thus proves to be useful in situations where printing has to be done on a short notice.
  • Short run printing is a form of ‘green printing’ as it reduces wastage which is a common thing with the traditional bulk publication system.
  • Short run printing of digital printing gives you the option for variable data printing. Each and every copy of the printed material can be customized which is not possible in normal printing with metallic plates.
  • It encourages first time authors to self publish their own book as the cost of the self publishing as short run printing is cheaper.

To get maximum mileage out of your short run book you need to hire the services of a professional printer like PrintPapa which will guarantee maximum profits and high quality. Apart from printing books they have expertise in greeting cards, flyers, bookmarks, presentation folders, rack cards and booklets. They have regularly high quality work on time and impressed their clients and have built a list of successful clientèle.

Date: 16th August, 2010 | Under: Print News | No Comments

Some Common Self Publishing Terms

Self-publishing is becoming very popular these days. Many people are opting for this to keep their creative freedom intact which gets compromised at times with the publishers. Earlier it was considered a territory for the first time authors but these days we can see that more and more authors are going in for self publishing. Some of the most common self publishing terms are:

  • True Self Publishing: In this the author publishes the book bearing the entire cost of publishing it. He or she goes to a printing service provider with the manuscript of the book and gets it printed. The advantage is that the author is entitled to the entire profit and reserves the entire rights of the book. The author gets the proofreading done all by himself or herself.
  • POD (Print-On-Demand): This is a printing method in which new copies of a book or other documents are printed on the basis of their demand rather than in bulk as in the traditional printing business. This concept became popular only after digital printing began as it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.

  • Vanity Press: This service is preferred by writers who have not found a good publisher for their work and do not have the means to entirely self-publish their book. A good vanity press proofreads and edits manuscript, designs cover, prints the book and does basic marketing. The downside is that these books aren’t taken too seriously in the market.
  • Micro Publishing: This is done by authors who want to target a very niche market. Most of the big publishers do not take up these jobs due to the low volume. In this the author bears the cost of publishing. It is a form of true self publishing which is targeted at a very micro market which can be an educational institute or even a small community.

There should be no compromise on the quality of printing while printing your self published book. You should select a professional printing agency like PrintPapa for your printing job. They are equipped with the latest in printing technology. They have expertise in printing booklets, posters, business cards, banners, letter heads and all other kinds of domestic and corporate items. They have built a list of satisfied clientèle delivering quality work on time. They also provide other services like proofreading in case the writers need it.

Date: 9th August, 2010 | Under: Print News | No Comments

Digital Printing and Its Effects on the Printing Industry

The printing industry has grown by leaps and bounds from the beginning. With time, the printing technology has evolved considerably giving more options to those who have a printing job to be done. Even though digital printing has been in vogue for quite some time, it is still a new technology that many people are not yet used to. It is definitely much faster and reliable that the traditional methods of printing.

Early Days of Digital Printing

Xerox was the pioneer in digital printing and met the needs of a low end print market. As the bulk of work was in the hands of the printers, it was not considered to be a threat to the printing industry. With the introduction of franchise printers or quick printers a new business model started developing. The digital printers could not attain the amount of popularity in their early days as they had many drawbacks. Some of the systems were so problematic that there was a joke going around about them – if you bought a machine you have also got to hire a technician! Though it was faster than other modes of conventional printing, digital printers couldn’t produce a large quantity of work and the printing industry was not at all bothered by the entry of this hybrid.


Evolution of Digital Printing

The costs for digital prints were rather high in the initial years and only the high end clients could afford them. The modes and types of digital printing were also quite less in number. Then came direct imaging, color copiers and digital press. The make-ready time for digital printers were much less as they didn’t require any expensive plates and could be saved for future use. But the print quality in those days was still doubtful, as a result of which very few people opted for it. With time the quality of digital printers and their print quality also improved significantly, leading to lowering of costs. Later many businesses thrived on digital printing.


Popularity of Digital Printing

In today’s context, digital printing is perhaps the least expensive and the quickest ways to get good prints. Not only is digital printing being used for reproducing images and photos, it is also used widely for catalog printing, color brochure printing, flyer printing and leaflet printing.


Digital printing has become a multi-million dollar industry offering quality printing services to clients worldwide. Its popularity can be measured by the growing number of websites offering such services.

At PrintPapa we offer both Digital and Offset Printing thus enabling to provide short runs (printed digitally) at a low cost and long runs (printed offset) also at a low cost. You can order as low as 50 flyers, or 50 business cards and still get the superb quality which you would get for 1000 flyers or 1000 business cards. We use the top of the line digital and offset presses. So next time when you need to order just few, don’t worry we have it covered.

Date: 12th November, 2009 | Under: Marketing, Print News | No Comments


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