Posts Tagged ‘printers’

Tips To Design Your Own Notepad

Notepads are one of the most commonly used items both at home and office. Although notepads can be purchased from the open market it is ideal to design a custom notepad which will promote your organization.  However don’t confuse a notepad with a company letterhead as both of them are different and serve different purposes. Here are few simple tips that can help you in designing your custom notepad:

  • Know The Size: Talk to your printer and find out the printing size before you start designing. The most common  sizes are the 4.25×5.5 (qtr page), 8.5×5.5 (half page) and 8.5×11 notepads (full page). Changing the dimensions at the last moment can spoil the layout so have perfect dimensions to start with.
  • Use A Tool: The best way to design a notepad is to use a DTP tool like MS Publisher, Pagemaker,  Corel Draw or Photoshop. All of these will give you the opportunity to play with text and graphics while designing your notepad. But do not clutter the notepad with too many things as the main purpose of a notepad is to write so blank spaces are necessary.
  • Use Your Logo: Your notepad should establish your brand and thus it is important that you use your logo in it. Place your logo on the top portion of the notepad on either side. The logo should be made prominent in the notepad. This can be done by making the logo brighter or using a shadow behind it. This will make it stand out and draw attention.
  • Text Is Key: Make judicious use of text in your notepad. Too much of text will spoil the show and too little of it won’t make it look like a notepad. Make sure that you type the company name, address, phone number, fax number, website and email contact information in an appropriate, legible font. Avoid using fancy fonts as they tend to look unprofessional.
  • Multiple Copy Layout: Printing on large sheets of paper reduces the printing cost in most cases. Make one notepad and then copy and place it on the adjacent side. The number of copies in one single print page will depend on the size of the paper and dimension of your notepad. This should be done in consultation with your printer.
  • Margins Are Important:  Always leave a few millimeters of space on each side of the notepad while sending it for the purpose of printing. This will be used by the printer while cutting adjacent copies and resizing of your notepad to the exact size.

You should complement your design with high quality printing and can hire the service of a printers like PrintPapa. They have over the years built expertise in printing of all kinds of corporate and domestic materials such as business cards, notebooks, posters, postcards, banners and many more.

Date: 3rd June, 2010 | Under: Design Tips | No Comments

Should Printers Reduce Printing Costs?

There is a famous saying “Quality never comes cheap” and it holds true for the printing industry. There was a time not too long ago when many printers reduced prices to hold onto a client. They could do this on the belief of making profit by overpricing another client. But the competitive business environment in the printing industry has meant that there can be no overpricing with clients anymore.

As a printer you might have come across situations where you might have tempted to reduce costs to have a competitive advantage. So, should you consider reducing the cost for printing a catalog, brochure or any other printed material? The answer is a big NO. Professional printers know that reducing costs is not the right way to do business and thus refrain from doing so. Reducing price is not always competitive and can imply lack of confidence in your printing service.

As a professional printer your sole goal should be to deliver high quality work on time. The USP of your business should be the quality of your work and not just your price. Some printers compromise on the quality of material to reduce costs and impress their clients. This model can prove to be detrimental for the business and draw negative publicity from clients in the long run.

If any client insists on price reduction consider the following things:

  • Has the the price of paper and ink come down?
  • Has there been a reduction on power/paper tariffs?
  • Has the rent come down?
  • Has the labor costs come down?

These questions will always have a common answer NO. Thus reducing the printing charges is not logical business strategy. A good client will always choose quality over cost and thus holding onto such clients by meeting their demands is more important than reducing the costs for an odd client. Avoid compromising on your printing quality even if the client insists as it will hurt your brand image in the market.

Does that mean there is no way of reducing costs in printing service? A smart publisher knows his maths well and can provide discount to the clients from his profit margin. It is thus important for you to know your costs well to offer discounts to your customers but do not choose price over quality.

PrintPapa has expertise over the print and design services. It specializes in printing and designing brochures, business cards, booklets, letterheads and other corporate and domestic printed material. The satisfied list of clients is a testimonial to PrintPapa’s service.

Date: 6th April, 2010 | Under: Print News | No Comments

Advantages of Pro-Environmental Digital Offset Printing

Conserving environment is one of the top issues in the list of the scientists all over the world. With careless human activities enough damage has already been done to nature. So today everybody needs to be that extra bit careful in their daily activities and check whether their activities are hurting nature. Printing and the materials used in it are also causes of environmental pollution albeit to a minimum amount. Now there is the option for going the green way with your printing projects. Digital offset printing is not only environment friendly but also gives you the desired result for your printing project. There are more and more printers that are using the digital offset printing and thus doing their bid to save nature.

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But it is important to know the detailed benefits of using such pro-environment printing. So here they are:

  • Green Printers: Most of the digital offset printers nowadays use green printers. Such printers are specially designed to reduce pollution. The chemicals used in these printers do not have the harmful chemicals in large amount. The ink is made with organic pigments. The paper used in these printers is the recycled paper but even then the prints are long lasting and of distinct quality.
  • Less Time Required: The orders can be delivered in quick time. In other types of printing the solvent has to be dried out and only after that can it be cut and folded. Digital prints will make the prints ready to use.
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  • Less Quantity Orders: Orders can be made as per requirement. Though there is a minimum order margin but that is very low too. So you do not have to pay a large amount for the material used in your printing project.
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  • Last Minute Updating: The content and designs for the materials can be changed at the last moment too. As the turn around time is not much, so changes can be incorporated easily into your project. Say you are printing a catalog and you want some changes in the prices of a couple of items, you can do that easily.

If conserving nature and getting great quality could come in a package what could be a better deal! One such printing agency that offers ideal eco-friendly digital prints is PrintPapa. So go for the green today!

Date: 12th January, 2010 | Under: Print News | No Comments

How To Sharpen The Impact of Your Presentation Folders

It is said that the first impression is very important for any marketing campaign. If your product or service creates a positive first impression on the minds of your target audience, then only they will become interested in them. The first impression helps to turn a prospective client into a customer and forms a solid bond between the two parties. Though there are many marketing tools used nowadays, presentation folders are seen as a great way to create a telling first impression. They are the first things that your would-be clients will see even before they open and read through the other marketing collateral such as brochures, flyers or booklets.

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The presentation folders printed by printing agencies have become one of the widely used marketing techniques that give support to the other marketing tools. Presentation folders carry the logo and name of the company along with other important information that the clients will want to know. A well-designed presentation folder helps to create an image of professionalism, portraying that you are well organized and qualified in offering quality service. Such folders have the effect which a well dressed company staff has on the clients. Often the external appearance of the folders make prospects open and read through the promotional materials given inside.

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Though they are just a marketing collateral of your promotional campaign they are a great addition nevertheless. With the popularity of the presentation folders most of the business houses are using them abundantly. So, in order to stay ahead of the rest you have to think of something that is unique and catch the client’s attention. So, here are a few points:

  • Large Formats – Besides making the folders appear big, this will definitely give you an edge over the competitors who are using normal sized presentation folders. Make the folders appear larger than life (the principle followed with some of large format marketing posters) and get this result you require the help of the printers. As the size is large, the graphics and designs should be modified accordingly.

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  • Business Cards -  The presentation folders should always consist of pre-cut slots where you can insert business cards that serve as constant reminders about your business and service to your prospective clients. You can make unique designs in the pre-cut slots by discussing beforehand with your printer.

Offering a presentation folder with a difference might just earn you the next big deal. But remember to use the services of a reputed printing agency while planning for a presentation folder. Though there are many printing agencies, PrintPapa is a reputed name having many satisfied customers to their credit.

PrintPapa Offers a Short Run Presentation Folder if you only need few Folders. These are exactly the same as the regular folders, but the great thing is you can order as low as 5 folder only.

Date: 6th January, 2010 | Under: Design Tips, Marketing | No Comments

Better Files – 7 Common Mistakes!

Every designer is taught to make their artwork press ready but hardly do they abide by this rule. As a result, a lot of time and effort is wasted and the deadline for your printing project often gets delayed. Only the printing service providers know how much hard work goes into providing high quality prints. On top of that, if there are serious mistakes in the formatting of the print-ready copies then the work just gets increased manifold. So, why not give the printers a break and send them files that will be easy to print. Here are 7 things to do while sending a work for printing:

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1. Giving Detailed Specifications – While placing your order at a printing agency you know what the final work should look like. Why not enlighten the printing agency with all the detailed specifications? There are many small things that help a printing agency to give you the desired prints quickly such as trim size, number of colors, whether there is need for special printing methods such as die-cut or varnishing as well as special folding instructions. Calling up the printer and providing the information that will help him print quickly and efficiently. The more information you provide to the printing service provider the better quality of output you will get.

2. Avoiding Excessive Use of Spot Colors – Using many spot colors without knowing which ones are spot and which can be run as process can be a nightmare for the printing agency. Designers use as many spot colors as possible (sometimes even 23 of them together). Not knowing that every spot color requires a new plate increases your printing bills. Printing presses cannot handle more than 6-8 colors and there are high risks of getting unsatisfactory prints. So, the final document should be devoid of all the unwanted spot colors. Spot colors should only be used when there is the utmost need for color consistency as is the case with logos.

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3. Add Bleeds – Leave a space of 1/8 inches (or larger space for die-cuts) in order to accommodate for the white border that will be used around the printed piece. If this is not done then some of the vital parts of the print might be lost and then again, the end result might look unfurnished.

4. Low Resolution or RGB Images – So many people think that web is the best way to get quality images. But there are originality as a well as screen resolution issues. While choosing the web images choose those that have a DPI of at least 300 to get good print quality. Always remember that if the images look good on screen, it doesn’t mean they will look good after printing too!

5. Proper Document Size – Many designers do not know about the proper document size. There are various things that should be accommodated for in the document such as wraps, grooves, scores and hardware. A lot of time is taken if a document has to be re-sized and re-formatted.

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6. Using Similar Fonts – Most of the printers use font management systems that are unable to use TrueType and PostScript fonts together. To make the task easier, convert all the fonts to outlines before the final work is sent to the printing agency.

7. Make Decisions in Advance – There are so many times when the situation will force you to keep the vital printing decisions till the last minute. For other occasions, it is wise to have a plan made well in advance. Taking some extra time for designing and production allows you to get enough time for making the files print ready.

Checking on these vital aspects will be a blessing in disguise so that you can get the desired results that you wished for! For more learning visit our FAQ section at PrintPapa.com

Date: 28th December, 2009 | Under: Tips & Tricks | No Comments

Tips to Create a Proper Print Ready File

Printing is a facet that can make a good work appear great. To get good results from your printer you should always be ready to help out the printer in all respects. Sending the work to the printers is one of the important tasks for you. When the formats are correct this saves a lot of time for the printing agencies and also produces optimum output for you. Before sending the work it is always necessary to ask the printers about the type of software and tools they will be using while printing the copies. In case of printing and designing the images there are various types of software that are being used by the printing service providers. These software range from Adobe InDesign, Corel Draw, Adobe Photoshop, Microsoft Publisher, etc. Then there are many varieties of printers using which the printing is done so here are some of the steps to creating a print ready file:

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  • Format: In case of the artworks the most preferred format is high resolution PDF files.
  • Resolution: To get clear prints for the images the resolution needs to be minimum of 300 dpi. If the resolution is less than this then there is a high probability that the images might be blurred and distorted. Bear it in mind that most of the images found over the Internet have a resolution of 72 dpi, and thus, they cannot be used by the printing agencies for printing.

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  • Colors: The color format for the files should be in CMYK (Cyan, Magenta, Yellow, Black). This format is used by most of the printing service providers. If the files are sent in formats such as Pantone and RGB then they are automatically converted into CMYK format. But in such instances there are some changes in the selected colors.
  • Fonts: If you using a font that is rare to find then there are high chances that the printer might not have it. This is why the documents should be sent in easy to find fonts. If a font is used that is not with the printer then your work might be automatically substituted by any other mundane font style. Also do not forget to mention the font type on top of the work so that the printer can readily understand. Most of the Design Software will have a way to convert the fonts to an image (called outline in Illustrator). That way you do not have to worry about the fonts getting converted wrongly or incorrect type.
  • Text: For printing purposes it is generally asked that the texts should be finished at least 5 mm or 1/8th” from the edge of the page.

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  • Pagination: Arrange all the pages and documents in page order. If the files are sent in PDF format then they will automatically be numbered.
  • Bleeds: If you have colors, graphics, line going to the edge of the printed sheet then you need to extend those elements o.25″ beyond the finish size. So for e.g. a 8.5×11 flyer with bleeds will need to be of 8.75×11.25 inches in size, so that when the paper is cut the bleeds show up properly.

With these simple steps you can make the task of the printing service providers a lot easier and quicker, and thus, get all the printed materials on time. Visit PrintPapa FAQ section to learn more about producing the correct print ready files.

Date: 9th December, 2009 | Under: Tips & Tricks | No Comments

Digital Printing and Its Effects on the Printing Industry

The printing industry has grown by leaps and bounds from the beginning. With time, the printing technology has evolved considerably giving more options to those who have a printing job to be done. Even though digital printing has been in vogue for quite some time, it is still a new technology that many people are not yet used to. It is definitely much faster and reliable that the traditional methods of printing.

Early Days of Digital Printing

Xerox was the pioneer in digital printing and met the needs of a low end print market. As the bulk of work was in the hands of the printers, it was not considered to be a threat to the printing industry. With the introduction of franchise printers or quick printers a new business model started developing. The digital printers could not attain the amount of popularity in their early days as they had many drawbacks. Some of the systems were so problematic that there was a joke going around about them – if you bought a machine you have also got to hire a technician! Though it was faster than other modes of conventional printing, digital printers couldn’t produce a large quantity of work and the printing industry was not at all bothered by the entry of this hybrid.

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Evolution of Digital Printing

The costs for digital prints were rather high in the initial years and only the high end clients could afford them. The modes and types of digital printing were also quite less in number. Then came direct imaging, color copiers and digital press. The make-ready time for digital printers were much less as they didn’t require any expensive plates and could be saved for future use. But the print quality in those days was still doubtful, as a result of which very few people opted for it. With time the quality of digital printers and their print quality also improved significantly, leading to lowering of costs. Later many businesses thrived on digital printing.

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Popularity of Digital Printing

In today’s context, digital printing is perhaps the least expensive and the quickest ways to get good prints. Not only is digital printing being used for reproducing images and photos, it is also used widely for catalog printing, color brochure printing, flyer printing and leaflet printing.

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Digital printing has become a multi-million dollar industry offering quality printing services to clients worldwide. Its popularity can be measured by the growing number of websites offering such services.

At PrintPapa we offer both Digital and Offset Printing thus enabling to provide short runs (printed digitally) at a low cost and long runs (printed offset) also at a low cost. You can order as low as 50 flyers, or 50 business cards and still get the superb quality which you would get for 1000 flyers or 1000 business cards. We use the top of the line digital and offset presses. So next time when you need to order just few, don’t worry we have it covered.

Date: 12th November, 2009 | Under: Marketing, Print News | No Comments


 

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