Posts Tagged ‘promotional’

Printing Ideas For A Presentation Folder

Presentation folders are one of the most underestimated marketing tools but they can do wonders for your business. If you thought that presentation folders are just meant for holding loose papers then you are under a big misconception. They have come up as a vital accessory for all the other documents. While designing a folder you will be spoilt for choices. Apply them skillfully though as the folder will represent your company to many people. There is not one industry that can be used which does not use presentation folders in their promotional campaigns. You are printing promotional materials because you want to sell something and a presentation folder helps you immensely to market the services or productsPage Not Found

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Now let us take a look at the various things that you should consider while designing a presentation folder:

Size: Deciding the size of a presentation folder is very important. The standard size of such folders is 9X12. If this size suits you then it is well and fine but you can also go for smaller and larger folders. There are various shapes and sizes available in the company. Many features can be found in these folders such as slits for business cards as well as CDs whichever you want to include in your promotional material. Business card slits allow you to place your company material within the presentation folder. If there is some other features that you feel will meet your purpose then the folders can be customized likewise.

Images: The folders that you design should always carry the company name and logo. Quotes and mottos of the company are also inserted by the marketers. The color schemes for the folder should be thought about. Decide about the color combinations that will catch the audience’s attention most – whether you will go for earthy or vibrant tones or a mix and match or any other choice.
Materials: Looks of the folder are crucial. In order to look very professional a coordinated folder with coordinated marketing materials inside are a great choice. It is just like a kit. This will ensure that the client keeps all the information about the company and not just the presentation folder. The presentation folders are made with stock paper that helps the folders to remain in good condition over a long span of time. These are drastically different from the office folders that are made of flimsy paper material. If need be then such paper is glossy coated to make the folders look more professional and stand out from the rest.

The better you design a presentation folder the more you will be remembered by the clients. But all your efforts can go in vain if you do not choose the right printing service provider. It is wise to go for a printing agency such as Print Papa that has a lot of expertise in the field. They offer short run folders, which is very popular, as you can order as low as 5 folders. This company not only prints folders they also offer rack cards, brochures, books, letterheads, etc.


Date: 3rd June, 2010 | Under: Marketing, Tips & Tricks | No Comments

Marketing your Book to Make Money

Most of the authors who write book have a commercial interest in it. You would always want your book to sell more which brings you money and fame at the same time. If you are not a well known name it isn’t very easy for you to market your book as the market is flooded with authors writing on all possible genres. However acting a little smartly may go a long way in book marketing.

Knowing your target audience is very important for a book promotion. Once you know who your target audience is running a few promotional campaigns among that group is a good option. Such a campaign will hit where it matters the most. Even if such a promotional campaign doesn’t add to sale of the books, it will surely make you more famous as an author among a niche crowd.

Internet is one of the most powerful ways to promote your book and make money. There are thousands of sites which give you a platform to market your book online. The best part about online book marketing is the vast audience it addresses to. Also the fact that online marketing is not bound by geographical boundaries makes it possible for you to market your book to the global audience. The biggest of all pluses that Internet provides is the fact that its promotion comes cost free.

If you are a first time author you might not have the money to spend on a promotional campaign so spreading the news with the word of mouth is the best option. Marketing your book this way might be a time consuming process but it is the most comprehensive as it is usually your readers who promote your book. The authenticity in this kind of marketing is higher than any other.

Timing it to perfection is a very important while marketing your book. Many a times people miss vital opportunities to market a book. Carnivals, festivals and other social gatherings can be good time to promote your books to a larger audience. Marketing your book is all in your own hands so it is only you who can market your book to make money.

PrintPapa is a company that has added value to the print promotions of their clients over the years designing and printing books, posters, booklets and brochures.  We undertake all kinds of custom and corporate printing jobs.

Date: 6th April, 2010 | Under: Marketing | No Comments

5 Tips for Creating a Business Calendar

There is hardly any person on this earth who does not like promotional items and when the item is as essential for everyday use as a business calendar then it will definitely create a favorable image. Any person using the business calendar will glance at the logo and name of your company atleast once everyday. The length and breadth of these calendars makes them ideal surface to give information such as the logo and the contact details. You may also include some pictures related to your product or service.

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Though business calendars are very good promotional tools but like a little extra spice makes a dish more delicious so will the next 5 tips help in making the calendars more appealing to the recipient.

  • Understanding Purpose: Business calendars are used to plan everyday work and create highlights and reminders for special occasions. So you have to keep in mind that the calendar should be imaginative as well as professional. You must have some pictures that you find attractive and yet suits the mood of a professional place. Use these images and try and create a soothing feeling for the onlooker.
  • Add Innovation: As the calendars are related to work places that does not mean that you have to overburden the designs and images with work related stuff. But it is said that people also need some respite from their work and you may create a calendar to give them just this relief.

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  • Choosing Type: There are so many sizes and shapes of business calendars from super planners, business dairies, to desktop organizers, etc. With so many types at your disposal it is essential that you choose the one that best suits your need.
  • Place for Notes: As these calendars are mostly used in work places so there should be enough spaces in them where plans and schedules can be made and notes might be added. Creating an attractive format is well and fine but making the calendar user oriented is a necessity.

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  • Printing Services: You will be investing a lot of time and money behind the designing and implementation so it is essential that the final outcome should also be good. Choosing a printing agency which will specialize in such printing is a must. Printing service providers such as PrintPapa also offer last minute customization so check on this aspect too.

With a little bit of planning the business calendars can be made more user oriented and soothing. With its regular use your company will gain prominence and your marketing campaign would be a V for Victory!

Date: 16th March, 2010 | Under: Marketing, Tips & Tricks | No Comments

How To Sharpen The Impact of Your Presentation Folders

It is said that the first impression is very important for any marketing campaign. If your product or service creates a positive first impression on the minds of your target audience, then only they will become interested in them. The first impression helps to turn a prospective client into a customer and forms a solid bond between the two parties. Though there are many marketing tools used nowadays, presentation folders are seen as a great way to create a telling first impression. They are the first things that your would-be clients will see even before they open and read through the other marketing collateral such as brochures, flyers or booklets.

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The presentation folders printed by printing agencies have become one of the widely used marketing techniques that give support to the other marketing tools. Presentation folders carry the logo and name of the company along with other important information that the clients will want to know. A well-designed presentation folder helps to create an image of professionalism, portraying that you are well organized and qualified in offering quality service. Such folders have the effect which a well dressed company staff has on the clients. Often the external appearance of the folders make prospects open and read through the promotional materials given inside.

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Though they are just a marketing collateral of your promotional campaign they are a great addition nevertheless. With the popularity of the presentation folders most of the business houses are using them abundantly. So, in order to stay ahead of the rest you have to think of something that is unique and catch the client’s attention. So, here are a few points:

  • Large Formats – Besides making the folders appear big, this will definitely give you an edge over the competitors who are using normal sized presentation folders. Make the folders appear larger than life (the principle followed with some of large format marketing posters) and get this result you require the help of the printers. As the size is large, the graphics and designs should be modified accordingly.

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  • Business Cards –  The presentation folders should always consist of pre-cut slots where you can insert business cards that serve as constant reminders about your business and service to your prospective clients. You can make unique designs in the pre-cut slots by discussing beforehand with your printer.

Offering a presentation folder with a difference might just earn you the next big deal. But remember to use the services of a reputed printing agency while planning for a presentation folder. Though there are many printing agencies, PrintPapa is a reputed name having many satisfied customers to their credit.

PrintPapa Offers a Short Run Presentation Folder if you only need few Folders. These are exactly the same as the regular folders, but the great thing is you can order as low as 5 folder only.

Date: 6th January, 2010 | Under: Design Tips, Marketing | No Comments


 

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